Marcus Domes
Senior Product Manager / Product Owner
Experience
Senior Product Manager / Product Owner
Wishlists GmbH
- Strategized and scaled the Wishlist app from 50,000 to over 1,000,000 active users in the B2C sector
- Owned the product vision, strategic goals, and creation plus ongoing evolution of the product roadmap
- Conducted qualitative and quantitative user research and derived data-driven actions for feature optimization (user interviews, feedback loops, KPI analysis)
- Developed and tested innovative UX and UI concepts to boost user engagement, conversion, and shareability
- Worked closely in a cross-functional setup with the founding team, design, development, and marketing to prioritize and implement new product ideas (Scrum / Kanban)
- Advised on business model development, monetization strategies, and platform positioning in the social commerce/app market
- Built and maintained feature sets for app stores, onboarding flows, and community functions to maximize retention and viral growth
- Defined and monitored key KPIs (retention, MAU, feature engagement) for measuring success and prioritizing iterations
- Coordinated releases, QA, and go-to-market strategies in close alignment with the founding team
Senior IT Project Lead / Product Manager
ComX GmbH
Led an interdisciplinary team of 8 FTEs (developers, designers, product managers) for internal tools and system landscape
Took end-to-end responsibility for technical product development, rollouts, and continuous system optimization
Analyzed, designed, and implemented scalable IT architectures and process landscapes with a focus on automation and efficiency improvements
Managed requirements closely with executive management, sales, and operations (technical & functional)
Modeled and implemented processes using low-code / no-code platforms like Make, n8n, Zapier, including API integration, webhooks, and data logic
Introduced and continuously enhanced internal tools (CRM, reporting, campaign automation, data pipelines, etc.)
Oversaw IT operations and software rollouts, including testing, change management, and user support
Planned and executed training sessions for business units and stakeholders
Responsible for IT documentation, data protection (GDPR), and process transparency
Product Owner / IT Project Lead
University of Bamberg
- Responsible for digital product development of a web-based platform for preventing and promoting mental health in organizations (EU-funded research project)
- Translated scientific findings into user-centered digital solutions using agile methods (Scrum)
- Managed requirements and worked closely with researchers, psychologists, and IT teams to define and prioritize user stories, epics, and features
- Set up and continuously maintained the product backlog, including stakeholder alignment, refinement, and release planning
- Led interdisciplinary teams of developers, UX designers, researchers, and pilot users
- Designed and implemented a minimum viable product (MVP) for iterative piloting in real work environments
- Conducted user research, usability tests, and feedback workshops to guide product strategy decisions
- Ensured data protection and security requirements (GDPR) in the design and operation of the platform
- Coordinated with tech partners and external service providers, including contract and performance management
- Managed the project, including resource planning, milestone tracking, and reporting to project stakeholders
- Created technical and functional concepts, process models, and documentation
- Organized and facilitated regular review and planning meetings to ensure quality and engage stakeholders
Product Owner / IT Project Lead
Siemens
Took end-to-end responsibility for designing, implementing, and scaling a company-wide chatbot for smart knowledge delivery to business units
Facilitated and led ideation workshops to gather requirements, use cases, and user needs across different business units
Defined the product vision, target architecture, and roadmap in close coordination with stakeholders from IT, HR, Legal, and the Digital Innovation team
Built and led an interdisciplinary project team (developers, data scientists, UX designers)
Created and prioritized the product backlog with clear epics, user stories, and acceptance criteria
Planned and executed prototyping, MVP, and rollout phases, including stakeholder reviews, user acceptance tests, and go-live
Worked closely with internal IT teams to integrate the chatbot into existing knowledge systems and databases (e.g., Confluence, SharePoint)
Introduced feedback mechanisms and KPIs for continuous product improvement
Owned change management, stakeholder communication, and created training and communication materials to drive adoption
Product Owner / IT Project Lead
WVV
- Planned, managed, and executed the website relaunch, including the introduction of a modular, custom-built CMS
- Owned the product for a central platform with multiple connected micro-applications (e.g., route planner, customer portal, energy calculator, online forms)
- Collected and prioritized requirements in close coordination with marketing, IT, business units, and external stakeholders
- Worked closely with external agencies and development teams in an agile setup (Scrum / Kanban)
- Built and maintained the product backlog, and created user stories, acceptance criteria, and epics
- Organized and led refinements, reviews, retrospectives, and sprint planning
- Conducted user testing and managed UAT test processes
- Coordinated technical implementation and integration of existing systems through interfaces (REST APIs, SSO, form server)
- Supported training sessions, handover to operations, and rollout communication
Product Owner / IT Project Manager
Datev InnovationLab
- Design and management of an innovative voicebot project for voice-based answering of tax-related questions via Amazon Alexa
- Responsible for product strategy, defining the MVP scope, and prioritizing features based on real user needs
- Close collaboration with the Innovation Lab and tax consultants to model typical use cases from a subject-matter perspective
- Development of conversational UX including dialogue flows, intents, and error handling, following voice assistant UX guidelines
- Coordination of an interdisciplinary team of developers, UX/UI designers, and subject-matter experts
- Evaluation of technical possibilities using Alexa Skills Kit, AWS Lambda, and integration of internal knowledge bases
- Conducting user interviews, prototype tests, and iterative optimization of voice commands
- Supporting the presentation of the MVP to internal stakeholders and DATEV partner firms
Industries Experience
See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.
Experienced in Information Technology (4.5 years), Education (0.5 years), Utilities (0.5 years), and Banking and Finance (0.5 years).
Business Areas Experience
The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.
Experienced in Product Development (6 years), Project Management (6 years), Information Technology (4 years), Business Intelligence (2 years), and Research and Development (0.5 years).
Summary
Experienced digital and project consultant with over 25 successfully completed IT and transformation projects for top companies like Siemens, Datev and Bosch. Specialized in requirements analysis, agile project management and bridging business, technology and UX. I help teams reach their goals: structured, effective and reliable.
Skills
Methods & Frameworks:
- Agile Product Development (Scrum, Kanban, Safe)
- Lean Startup & Mvp Development
- Design Thinking & Ideation Workshops
- Business Model Canvas / Value Proposition Design
- Requirements Analysis (Functional & Technical)
- User Story Mapping / Epics & User Stories
- Customer Journey Mapping
- Process Modeling (Bpmn, Epk)
- Stakeholder & Change Management
- Test Management (Uat, Regression, E2e)
- Rollout & Cutover Planning
- Product Roadmapping & Feature Prioritization
- Ci/cd Processes (In Collaboration With Devops)
- Quality & Risk Management
- Service Design & Ux Optimization
- Requirements Engineering & Specification
- Api / Interface Design
Technologies & Tools:
- Project & Collaboration Tools: Jira, Confluence, Trello, Notion, Ms Planner, Asana, Monday.com, Microsoft Office / M365, Google Workspace
- Documentation & Visualization: Miro, Lucidchart, Figma, Draw.io
- Productivity & Planning: Productboard, Roadmunk, Airtable, Excel / Gsheets, Ganttpro
- Testing & Qa: Postman, Swagger, Uat Protocols
- Automation & Low-code / No-code: N8n, Make (Integromat), Zapier, Retool, Airtable, Supabase, Bubble
- Development & Infrastructure (In Collaboration): Github, Gitlab, Bitbucket, Rest Apis, Json
- Analytics & Tracking: Google Analytics, Hotjar, Tag Manager, Mixpanel, Amplitude
- Ai Tools & Frameworks: Openai Platform, Langchain, Mcp
Business & Domain Expertise:
- Digital Experiences / D2c Platforms
- Customer Experience Management (Cxm)
- Knowledge Management & Smart Chatbots
- Innovation Labs & Mvp Prototyping
- Digital Business Model Development
- It Tool Landscapes
- Web & App Development (Agile Delivery)
- Ai-driven Process Optimization
- Financial Services, Media, Energy, Public Sector, Universities, Tech Startups
Soft Skills & Working Style:
- Leadership & Team Management (Up To 15 Ftes)
- Cross-functional Collaboration (It, Ux, Marketing, Sales)
- Strong Communication & Facilitation Skills
- Presenting To C-level
- Self-driven, Organized Work
- Problem-solving & Execution Focus
- Analytical Thinking & Abstraction Skills
- Experience In Complex Corporate Structures & Matrix Organizations
- Awareness Of Data Protection & Regulatory Requirements
Languages
Education
Otto-Friedrich University
Master of Science, Artificial Intelligence & User Research · Business Informatics · Bamberg, Germany · 1.3 (Top 3% of graduates)
Profile
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