Tony S.
Senior Digital & Data-Driven Marketing Consultant | Scrum Master & Product Owner | Workshop Facilitator
Experience
Nov 2023 - Present
1 year 11 monthsInterim Digital Excellence Manager Oncology
International Rx Pharmaceuticals Company
- Developed and implemented an integrated digital strategy across the patient journey and treatment pathway for breast and gynecological tumor indications
- Set up, designed, and launched the first automated medical pre-launch omnichannel campaign for the business unit using modern CRM/MarTech solutions
- Led the strategic evolution of the central HCP web portal by adding a dedicated medical section as project manager and product owner (requirements management, translating business demands into user stories, managing the tech team and overseeing the go-live)
- Developed, managed, executed, and optimized automated personalized commercial omnichannel campaigns across the customer journey and funnel
- End-to-end project management and agile coordination of cross-functional teams
- Strategic stakeholder management at global and local levels
- Ongoing optimization of digital initiatives through KPI analysis, A/B testing and personalized outreach
- Managed external service providers and agencies
Nov 2022 - Oct 2023
1 yearInterim Digital Excellence Manager Respiratory & Immunology
International Rx Pharmaceuticals Company
- Product owner for multiple indication areas to improve an HCP web portal and several patient websites
- Developed, managed, executed, and optimized automated personalized omnichannel campaigns across the customer journey and funnel
- Project coordination and leadership
- Monitoring and reporting of activities
- Managed external service providers and agencies
- Close collaboration in a cross-functional team with medical, brand and sales including field teams
Apr 2022 - Oct 2022
7 monthsInterim Digital Excellence Manager Oncology
International Rx Pharmaceuticals Company
- Expanded the digital strategy for digital communication and omnichannel marketing
- Designed and implemented the company's first automated omnichannel campaign in Germany with a cross-functional team
- Led the initial launch of a central web portal for medical caregivers and its continuous improvement
- Developed, managed, executed, and optimized personalized omnichannel campaigns across the customer journey and funnel
- Managed digital projects using Scrum
- Built a comprehensive campaign tracking system for unified KPI reporting of digital initiatives
Dec 2021 - Apr 2022
5 monthsInterim Senior Marketing Manager Digital
Banking
- Built and expanded digital marketing to primarily increase digital sales conversions
- Designed, executed, and monitored omnichannel campaigns across the entire value chain including lead generation
- Briefed and managed internal marketers and external agencies
- Stakeholder and interface management
Apr 2021 - Dec 2021
9 monthsInterim Senior Manager Data-Driven Marketing / Squad Lead
Retail Corporation
- Led and managed a cross-functional squad of brand, media, tech, analytics and creative
- Identified, tested, optimized and evaluated new digital marketing approaches
- Translated findings into a use case backlog and managed prioritization by business value with relevant stakeholders
- Implemented identified strategies from the use case backlog into new data-driven marketing approaches and use cases
- Drove the transformation of the marketing area to an agile, data-driven marketing with a test-and-learn mindset including in-house training
- Launched the squad, established agile routines, and facilitated sprint plannings, reviews and retrospectives
- Designed and facilitated internal workshops (e.g. OKR, team and strategy workshops)
May 2020 - Mar 2021
11 monthsInterim Digital Excellence Manager (Cardiovascular and Metabolic Diseases)
International Rx Pharma Group
- Digital & Omnichannel Lead: advising the business unit on digital marketing strategies
- Product Owner for the business unit to further develop the overarching HCP web portal
- Development, management, execution, and optimization of omnichannel campaigns along the treatment pathway and patient journey
- Project management and leadership
- Close collaboration in the cross-functional team with medical, brand, and sales, including field force
- Management of external service providers and agencies
Sep 2019 - Apr 2020
8 monthsInterim Team Lead Digital and Dialog Marketing in Sales
Media Group
- Responsible for all digital and dialog marketing channels: email marketing, social advertising, online shop, display, search engine advertising (SEA), on-page, print/mailing
- Omnichannel: cross-channel planning, management, execution, and control of marketing campaigns and projects
- Building lead generation journeys and lead management along the funnel
- Accountability for B2C sales results through the above channels
- Further development focused on performance marketing
- Expansion of the paid content strategy
- Stakeholder and interface management
- Sales, revenue, and budget planning
- Leading a six-person team
May 2019 - Sep 2019
5 monthsInterim Digital Marketing Manager
Media Group
- Responsible for digital performance marketing, mainly in social advertising, email marketing, and lead generation
- Advising on conversion optimization and conversion funnels
- A/B testing
- Briefing and managing agencies, developers, and designers
- Stakeholder and interface management
Jan 2019 - Dec 2019
1 yearDigital Consultant Lead Generation
B2B Digital Consulting
- Digital performance marketing for lead generation and nurturing using lead generation offers
- Designing, executing, monitoring, and optimizing social advertising campaigns focused on Facebook and LinkedIn
- Building conversion funnels
- Project management
Jan 2018 - Dec 2020
3 yearsProject Lead
Media Company
- Initial workshop: client's business model in the digital world, customer journey
- Derivation of action areas and strategic topics
- Designing a pretest for potential use of CRM/marketing automation
- Developing lead journeys and follow-up campaigns along the customer journey
- Implementation in ads, email sequences, and landing pages
- Tracking and reporting
- Acting as project lead together with art and web development partners
Oct 2017 - Nov 2018
1 year 2 monthsDigital Consultant & Project Lead
Digital Consulting & Start-Up as a Service Agency
- Advising clients on digital transformation and the digital value chain: identifying customer problems and turning them into solutions
- Leading and managing digital projects and their interdisciplinary teams
- Applying lean startup methods to established companies (prototyping, MVP, validation using KPIs)
- Advising, planning, implementing, and managing digital strategies within the conversion funnel
- Designing and managing digital projects and growth marketing campaigns
- Analyzing and consulting on customer journeys and touchpoints
- Project controlling and budgeting
Jan 2017 - Dec 2018
2 yearsProduct Owner / External Consultant
Scientific Company
- Identifying and preparing department needs through interviews and derived use cases
- Translating and implementing requirements into user stories and epics
- Refining user stories and tasks together with developers
- Prioritizing requirements based on expected profit and managing the backlog
- Analyzing and advising on customer journeys, user flows/funnels, usability, and UX
- Conversion optimization
- Stakeholder management as main point of contact for stakeholders and departments on project status
- Briefing and managing the external agency and approval
Sep 2016 - Present
9 years 1 monthSenior Digital & Data-Driven Marketing Consultant | Workshop Facilitator | Scrum Master & Product Owner
Freelance
- Strategic consulting in digital transformation and across the entire digital value chain
- Designing and implementing holistic digital strategies
- Developing, executing, and optimizing cross-channel campaign strategies (including social, SEA, CRM, display)
- Data-driven optimization of customer journeys, funnels, and conversion rates
- Project management and leading cross-functional teams of up to 15 people
- Implementing agile methods (OKR, Scrum, lean startup)
- Quality assurance and project outcome monitoring
- Managing and coordinating external agencies and freelancers
Feb 2015 - Jun 2016
1 year 5 monthsOnline Marketing Manager
Carl Hanser Verlag GmbH & Co. KG
- Designing and executing digital marketing campaigns
- Managing and strategically developing social media channels
- Community marketing, blogger relations, newsletter marketing
- Designing and managing various publishing websites
- Briefing and managing external service providers and agencies
- Monitoring and reporting
Jun 2012 - Jan 2015
2 years 8 monthsMarketing Manager
Aufbau Verlag GmbH & Co. KG
- Responsible for online marketing including budget management
- Managing and growing social media channels
- Designing, coordinating, executing, and controlling marketing projects and campaigns
- Acquiring partners for marketing actions and cross-promotion, including proposal creation, negotiation, and project management
- Managing external service providers and agencies
Summary
Senior consultant for digital and data-driven marketing with over ten years of experience developing and executing digital strategies across the entire customer journey – from scalable omnichannel campaigns to data-driven test cases that serve as the basis for the strategic development of marketing and customer experience.
As a Product Owner and Scrum Master, I help companies successfully implement and scale agile methods (OKR, Scrum, Lean Startup). I lead cross-functional teams and work at the intersection of various disciplines – from marketing, product development and sales to IT, data & analytics and medical affairs.
In addition, I facilitate workshops and strategy meetings to guide teams efficiently through complex issues, develop creative solutions and enable sustainable decisions.
Languages
German
NativeEnglish
AdvancedEducation
Jun 2011 - Jun 2015
Steinbeis School of Management and Innovation; Media Campus Frankfurt | The Schools of the German Book Trade
Publishing and Media Management · Frankfurt am Main, Germany
Aug 2009 - Jun 2012
Aufbau Verlag GmbH & Co. KG
Training as a digital and print media buyer · Berlin, Germany
Sep 2000 - Jun 2009
Gymnasium Ottobrunn
German high school diploma · Ottobrunn, Germany
Certifications & licenses
Professional Workshop Facilitator
HelloAgile
Professional Agile Leadership I
Scrum.org
Professional Scrum Facilitation Skills
Scrum.org
Certified Professional Scrum Product Owner II
Scrum.org
Certified OKR Coach
HelloAgile
Certified Professional Scrum Master II
Scrum.org
Certified Professional Scrum Master I
Scrum.org
Certificate Program in Social Entrepreneurship
Social Entrepreneurship Academy, Munich
Advanced training in online marketing management
Social Media Academy, Berlin
Need a freelancer? Find your match in seconds.
Try FRATCH GPT More actions
Similar Freelancers
Discover other experts with similar qualifications and experience
- English
- Deutsch
2025 © FRATCH.IO GmbH. All rights reserved.