Tony Stubenrauch - Interim Digital Excellence Manager

Q: Where is Tony based?

Tony is based in Munich, Germany .

Q: What languages does Tony speak?

Tony speaks the following languages: German (Native), English (Advanced) .

Q: How many years of experience does Tony have?

Tony has at least 13 years of experience. During this time, Tony has worked in at least 11 different roles and for 11 different companies . The average length of individual experience is 1 year . Note that Tony may not have shared all experience and actually has more experience.

Q: What is Tony's latest experience?

Tony's most recent position is Interim Digital Excellence Manager at AstraZeneca .

Q: What companies has Tony worked for in recent years?

In recent years, Tony has worked for AstraZeneca , Sparkasse , REWE Group , and Freelance .

Q: Which industries is Tony most experienced in?

Tony is most experienced in industries like Advertising , Professional Services , Media, and Entertainment and Publishing . Tony also has some experience in Pharmaceutical , Retail , and Banking and Finance .

Q: Which business areas is Tony most experienced in?

Tony is most experienced in business areas like Marketing , Project Management , and Quality Assurance (QA) . Tony also has some experience in Product Development , Information Technology (IT) , and Strategy and Planning .

Q: Which industries has Tony worked in recently?

Tony has recently worked in industries like Advertising , Professional Services , and Pharmaceutical .

Q: Which business areas has Tony worked in recently?

Tony has recently worked in business areas like Marketing , Project Management , and Quality Assurance (QA) .

Recommended expert

Munich, Germany

Experience

Apr 2022 - Present

3 years 11 months

Interim Digital Excellence Manager

AstraZeneca

Digital & Omnichannel Lead: Advising various brand teams on digital marketing strategies
Product Owner for multiple indication areas to further develop an HCP web portal and several patient websites
Developing, managing, executing, and optimizing (automated) personalized omnichannel campaigns across the customer journey and funnel
Project coordination and management
Monitoring & reporting of respective measures
Designing, moderating, and facilitating workshops (brand planning, digital strategy, team workshops, etc. with brand, tech, medical, sales, legal)
Managing external service providers and agencies
Close collaboration in a cross-functional team with medical, brand, and sales including field reps

Dec 2021 - Apr 2022

5 months

Interim (Senior) Marketing Manager Digital

Sparkasse

Building and expanding digital marketing to increase primarily digital sales
Designing, executing, and monitoring omnichannel campaigns across the entire value chain including lead generation
Briefing and managing internal marketers and external agencies
Stakeholder and interface management

Apr 2021 - Dec 2021

9 months

Interim Senior Manager Data-Driven Marketing / Squad Lead

REWE Group

Responsibility and management of a cross-functional squad composed of brand, media, tech, analytics, and creative
Identifying, testing, optimizing, and evaluating new digital marketing approaches
Turning insights into a use case backlog and managing and prioritizing it based on business value together with relevant stakeholders
Implementing the identified strategies from the use case backlog into new data-based marketing approaches and use cases
Driving the transformation of the marketing department to an agile, data-driven marketing with a test-and-learn mindset, including in-house training
Introducing and launching the squad, establishing agile routines, and moderating sprint plannings, reviews, and retrospectives
Designing and moderating internal workshops (e.g., OKR, team and strategy workshops)

May 2020 - Mar 2021

11 months

Interim Digital Excellence Manager

AstraZeneca

Digital & Omnichannel Lead: Advising the business unit on digital marketing strategies
Product Owner of the business unit to further develop the unified HCP web portal
Developing, managing, executing, and optimizing omnichannel campaigns along the treatment pathway and patient journey
Project coordination and management
Close collaboration in a cross-functional team with medical, brand, and sales including field reps
Managing external service providers and agencies

Sep 2019 - Apr 2020

8 months

Interim Team Lead Digital and Dialog Marketing

Rheinische Post

Responsibility for all digital and dialog marketing channels: email marketing, social advertising, online shop, display, SEA, on-page, print/mailing
Cross-channel planning, management, execution, and control of marketing campaigns and projects
Building lead generation sequences and lead management along the funnel
Accountability for B2C sales via the above channels
Further development of performance marketing
Expansion of the paid content strategy
Stakeholder and interface management
Sales, revenue, and budget planning
Leading a six-person team

May 2019 - Sep 2019

5 months

Interim Digital Marketing Manager

Rheinische Post

Responsibility for digital performance marketing in social advertising, email marketing, and lead generation
Consulting on conversion optimization and conversion funnels
A/B testing
Briefing and managing agencies, developers, and designers
Stakeholder and interface management

Jan 2019 - Dec 2019

1 year

Digital Consultant

Leadvolution

Digital performance marketing for lead generation and nurturing using lead generation offers
Planning, executing, monitoring, and optimizing social advertising campaigns focused on Facebook and LinkedIn
Building conversion funnels
Project management

Jan 2018 - Dec 2020

3 years

Digital Consultant

Wissenschaftliche Buchgesellschaft

Initial workshop: customer's business model in the digital world and customer journey
Identifying fields of action and strategic topics
Designing a pretest for possible CRM/marketing automation implementation
Developing lead sequences and follow-up campaigns along the customer journey
Implementing ads, email sequences, and landing pages
Tracking and reporting
Project lead together with art and web development partners

Oct 2017 - Nov 2018

1 year 2 months

Digital Consultant & Project Lead

advalyze

Advising clients on digital transformation and digital value chain – identifying client problems and translating them into solutions
Leading and managing digital projects and their interdisciplinary teams
Applying lean startup methods to established companies (prototyping, MVP, validation using KPIs)
Consulting, planning, executing, and managing digital strategies within the conversion funnel
Designing and overseeing digital projects and growth marketing campaigns
Analyzing and advising on customer journey and touchpoints
Project controlling and budgeting

Jan 2017 - Dec 2018

2 years

Product Owner & External Consultant

Vandenhoeck & Ruprecht

Identifying and documenting business unit needs through interviews and derived use cases
Translating and converting requirements into user stories and epics
Refining user stories and tasks together with developers
Prioritizing requirements based on expected profit and managing the backlog
Analyzing and advising on customer journey, user flows/funnels, usability, and UX
Conversion optimization
Stakeholder management as the main contact for stakeholders and business units regarding project status
Briefing and managing the external agency and acceptance

Sep 2016 - Present

9 years 6 months

Senior Digital & Data-Driven Marketing Consultant

Freelance

Strategic consulting in digital transformation and across the entire digital value chain
Designing and implementing end-to-end digital strategies
Developing, executing, and optimizing cross-channel campaign strategies (including social, SEA, CRM, display)
Data-driven optimization of customer journeys, funnels, and conversion rates
Project management and leading cross-functional teams of up to 15 people
Implementing agile methods (OKR, Scrum, Lean Startup)
Quality assurance and monitoring of project outcomes
Managing and coordinating external agencies and freelancers

Feb 2015 - Jun 2016

1 year 5 months

Munich, Germany

Online Marketing Manager

Carl Hanser Verlag GmbH & Co. KG

Designing and executing digital marketing campaigns
Managing and strategically developing social media channels
Community marketing, blogger relations, newsletter marketing
Designing and managing various publishing websites
Briefing and overseeing external service providers and agencies
Monitoring and reporting

Jun 2012 - Jan 2015

2 years 8 months

Berlin, Germany

Marketing Manager

Aufbau Verlag GmbH & Co. KG

Responsible for online marketing, including budget management
Managing and growing social media channels
Designing, coordinating, executing, and controlling marketing projects and campaigns
Acquiring partners for marketing activities and cross-promotion, including proposal development, negotiation, and project management
Managing external service providers and agencies

Summary

Senior consultant for digital and data-driven marketing with over ten years of experience in developing and executing digital strategies across the entire customer journey – from scalable omnichannel campaigns to data-driven test cases that serve as the basis for strategic marketing and customer experience development.

As a Product Owner and Scrum Master, I help companies successfully introduce and scale agile methods (OKR, Scrum, Lean Startup). I lead cross-functional teams and work at the intersection of various disciplines – from marketing, product development, and sales to IT, data & analytics, and medical affairs.

I also facilitate workshops and strategy meetings to guide teams through complex challenges, develop creative solutions, and enable sustainable decisions.

Skills

Collaboration & Project Management (Microsoft Office Suite, G-suite, Jira, Confluence, Trello, Asana, Miro, Conceptboard)
Ai & Generative Tools (Chatgpt, Gemini, Perplexity, Jasperai)
Crm & Marketing Automation (Hubspot, Mailchimp, Emarsys, Inxmail, Activecampaign, Veeva)
Advertising Tools (Meta Ads & Business Manager, Google Ads, Linkedin Campaign Manager)
E-commerce & Cms (Shopware, Magento, Typo3, Redaxo, Wordpress, Cockpit)
Analytics & Tracking (Google Analytics, Matomo, Google Tag Manager, Etracker, Powerbi)

Languages

German

Native

English

Advanced

Education

Jun 2011 - Jun 2015

Steinbeis School of Management and Innovation; mediacampus frankfurt

Publishing and Media Management · Frankfurt am Main, Germany

Aug 2009 - Jun 2012

Aufbau Verlag GmbH & Co. KG

Training as a Digital and Print Media Merchant · Berlin, Germany · very good (92 out of 100 points)

Sep 2000 - Jun 2009

Gymnasium Ottobrunn

General university entrance qualification · Ottobrunn, Germany

Certifications & licenses

Professional Workshop Facilitator

HelloAgile

Professional Agile Leadership I

Scrum.org

Professional Scrum Facilitation Skills

Scrum.org

Certified Professional Scrum Product Owner II

Scrum.org

Certified OKR Coach

HelloAgile

Certified Professional Scrum Master II

Scrum.org

Certified Professional Scrum Master I

Scrum.org

Social Entrepreneurship Certificate Program

Social Entrepreneurship Academy, Munich

Advanced Training as an Online Marketing Manager

Social Media Academy, Berlin

Profile

Created

September 2025

Last Update

December 2025

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Tony based?

Tony is based in Munich, Germany.

What languages does Tony speak?

Tony speaks the following languages: German (Native), English (Advanced).

How many years of experience does Tony have?

Tony has at least 13 years of experience. During this time, Tony has worked in at least 11 different roles and for 11 different companies. The average length of individual experience is 1 year. Note that Tony may not have shared all experience and actually has more experience.

What roles would Tony be best suited for?

Based on recent experience, Tony would be well-suited for roles such as: Interim Digital Excellence Manager, Interim (Senior) Marketing Manager Digital, Interim Senior Manager Data-Driven Marketing / Squad Lead.

What is Tony's latest experience?

Tony's most recent position is Interim Digital Excellence Manager at AstraZeneca.

What companies has Tony worked for in recent years?

In recent years, Tony has worked for AstraZeneca, Sparkasse, REWE Group, and Freelance.

Which industries is Tony most experienced in?

Tony is most experienced in industries like Advertising, Professional Services, Media, and Entertainment and Publishing. Tony also has some experience in Pharmaceutical, Retail, and Banking and Finance.

Which business areas is Tony most experienced in?

Tony is most experienced in business areas like Marketing, Project Management, and Quality Assurance (QA). Tony also has some experience in Product Development, Information Technology (IT), and Strategy and Planning.

Which industries has Tony worked in recently?

Tony has recently worked in industries like Advertising, Professional Services, and Pharmaceutical.

Which business areas has Tony worked in recently?

Tony has recently worked in business areas like Marketing, Project Management, and Quality Assurance (QA).

What is Tony's education?

Tony attended Steinbeis School of Management and Innovation; mediacampus frankfurt for Publishing and Media Management.

Does Tony have any certificates?

Tony has 9 certificates. Among them, these include: Professional Workshop Facilitator, Professional Agile Leadership I, and Professional Scrum Facilitation Skills.

What is the availability of Tony?

Tony is immediately available for suitable projects.

What is the rate of Tony?

Tony's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.