Marcus Kikisch - General Manager Central and Southeastern Europe

Q: Where is Marcus based?

Marcus is based in Munich, Germany and can operate in on-site , hybrid , and remote work models.

Q: What languages does Marcus speak?

Marcus speaks the following languages: German (Native), English (Advanced), French (Intermediate) .

Q: How many years of experience does Marcus have?

Marcus has at least 26 years of experience. During this time, Marcus has worked in at least 12 different roles and for 10 different companies . The average length of individual experience is 2 years . Note that Marcus may not have shared all experience and actually has more experience.

Q: What is Marcus's latest experience?

Marcus's most recent position is General Manager Central and Southeastern Europe at VEACT GmbH .

Q: What companies has Marcus worked for in recent years?

In recent years, Marcus has worked for VEACT GmbH .

Q: Which industries is Marcus most experienced in?

Marcus is most experienced in industries like Advertising , Automotive , and Information Technology (IT) . Marcus also has some experience in Telecommunication , Professional Services , and Energy .

Q: Which business areas is Marcus most experienced in?

Marcus is most experienced in business areas like Marketing , Sales , and Strategy and Planning . Marcus also has some experience in Project Management , Operations , and Human Resources (HR) .

Q: Which industries has Marcus worked in recently?

Marcus has recently worked in industries like Information Technology (IT) .

Q: Which business areas has Marcus worked in recently?

Marcus has recently worked in business areas like Operations , Sales , and Strategy and Planning .

Recommended expert

Munich, Germany

Experience

Sep 2019 - Dec 2024

5 years 4 months

Munich, Germany

General Manager Central and Southeastern Europe

VEACT GmbH

International customer acquisition and development in the CSEE region, Austria, Switzerland, Italy and the Nordics
International growth strategy development and implementation
Business-planning, -controlling and -process optimisation
Key account management e.g. BMW, MINI, JLR
Significant contribution to the quadrupling of the company’s revenue from 2019 to the end of 2024
COO until June 2022, when a change in strategy aimed at focusing on international growth was implemented

May 2018 - Aug 2019

1 year 4 months

Offenbach, Germany

Director of Brand Communication

Hyundai Motor Europe

International communication strategy/measures across all channels
All international activities in the context of new product launches
Marketing- and media-strategy, budget-planning and -controlling
Website relaunch including car configurator
Sport sponsoring activities, e.g. European first league football teams
Brand strategy, development and rollout
Marketing asset production and standard setting to ensure a consistent brand presence across all European dealerships

Jan 2014 - Aug 2017

3 years 8 months

Zürich, Switzerland

Director Marketing Communication and Brand Management

UPC Switzerland GmbH

Part of the team for the post-merger integration of UPC Switzerland and Austria; change management
Communication strategy/measures across all channels
Marketing- and media-strategy, budget-planning and -controlling
Sport sponsoring activities
Brand strategy, development and rollout
Redesign and implementation of UPC's own shops with nationwide centrally steered digital screens

Sep 2013 - Dec 2013

4 months

Ditzingen, Germany

Interim Consultant

Schober Holding International GmbH

Consultant until the planned start at UPC Switzerland GmbH
Brand positioning of Schober’s new digital products
Development of marketing and sales material
Marketing activities to promote new products

Jul 2012 - Nov 2012

5 months

Italy

Consultant and Project Lead

Fiat Chrysler Automobiles

Consolidation and centralization of all European digital marketing activities across the five FCA brands after winning a pitch with the Italian partner agency Armando Testa

Jan 2011 - Jul 2013

2 years 7 months

Munich, Germany

Chief Digital Officer & Managing Partner, Munich Office

Zum goldenen Hirschen Group GmbH

Responsible for the digital strategy/transformation of the agency
Implementation of adapted processes and structures
Evaluation of need staff with a digital background and recruiting
Customer consulting in aspects of digital processes and transformation
Business-development, -planning and -controlling
New client acquisition
Key account management, e.g. for MINI
Positioning within the Hirschen Group
Overall management tasks

Oct 2010 - Dec 2010

3 months

Unterföhring, Germany

Interim Consultant

Sky Deutschland Fernsehen GmbH & Co. KG

Consultant until the planned start at Zum goldenen Hirschen
Advisory work and development of digital communication activities
Development marketing strategy for new customer acquisition
Development of CRM activities
Brand development

Jan 2007 - Oct 2010

3 years 10 months

Munich, Germany

Managing Director, Munich Office

Interone GmbH

Growth strategy and customer acquisition
Business-development, -planning and -controlling
Key account management, e.g. BMW, MINI and O2
Customer consulting in aspects of digital processes and transformation; brand and communication measurements
Post-merger integration of the agency called Start into Interone
Overall management tasks

Mar 2005 - Dec 2006

1 year 10 months

Hamburg, Germany

Consultant and Business Team Leader, Hamburg Office

Interone GmbH

International customer and project acquisition
Business-development, -planning and -controlling
Key account management, e.g. BMW, MINI and O2
Customer consulting in aspects of digital processes and transformation; brand and communication measurements
Overall management tasks

Jun 2002 - Feb 2005

2 years 9 months

On-site

MINI Brand Management Consultant (on-site at BMW AG)

Interone GmbH

Consultancy on all aspects of international digital communications and the further development of MINI in the digital space
International project- and business-acquisition

Feb 2001 - May 2002

1 year 4 months

Hamburg, Germany

Senior Project Manager, Hamburg Office

Interone GmbH

Project management for international digital communication activities such as product launches or web specials for BMW AG with BMW and MINI as brands

Mar 1999 - Jan 2001

1 year 11 months

Wasserburg am Inn, Germany

Managing Director

Kikisch Ausstellungen GmbH

Project management
Business strategy
Customer acquisition
Visitor marketing
Rental of trade fair stands
Recruiting of staff for the trade fair period
Contracting and all further activities around the organisation and implementation of consumer trade fairs

Jun 1997 - Feb 1999

1 year 9 months

Cologne, Germany

Consultant

Masai GmbH

Project management and consulting
Identification of potential suppliers
Tender management
Analysis and evaluation of suppliers and their offers
Projects to increase efficiency and reduce costs in the trade marketing of Deutsche Renault AG in Brühl
Project to reduce complexity and costs in the medium and high voltage sector of ALSTOM AG in Frankfurt/M.
Customer acquisition

Summary

Growth focused, emphatic and solution driven manager with a proven experience in the fields of digitalization, business development, marketing processes and management.

High intercultural competence, proactive mindset and a strong service orientation have often been proven.

Resilient, commercial and entrepreneurial acting in combination with an always strategic approaches are other notable characteristics.

Skills

B2b And B2c Business-development, -Planning, -Reporting And -Controlling
Key-account And Relationship Management
Project Management
Reorganization
Process Optimisation And Digitalization Of Processes
Analytically And Strategically Strong
Result Driven Emphatic Team Player And Networker
Strong Communication Skills

Languages

German

Native

English

Advanced

French

Intermediate

Education

Oct 1991 - May 1997

University of Augsburg

Diploma in Business Administration, Organisation and Management, Marketing · Business administration · Augsburg, Germany

Profile

Created

December 2025

Last Update

January 2026

Need a freelancer? Find your match in seconds.

Try FRATCH GPT

Frequently asked questions

Do you have questions? Here you can find further information.

Where is Marcus based?

Marcus is based in Munich, Germany and can operate in on-site, hybrid, and remote work models.

What languages does Marcus speak?

Marcus speaks the following languages: German (Native), English (Advanced), French (Intermediate).

How many years of experience does Marcus have?

Marcus has at least 26 years of experience. During this time, Marcus has worked in at least 12 different roles and for 10 different companies. The average length of individual experience is 2 years. Note that Marcus may not have shared all experience and actually has more experience.

What roles would Marcus be best suited for?

Based on recent experience, Marcus would be well-suited for roles such as: General Manager Central and Southeastern Europe, Director of Brand Communication, Director Marketing Communication and Brand Management.

What is Marcus's latest experience?

Marcus's most recent position is General Manager Central and Southeastern Europe at VEACT GmbH.

What companies has Marcus worked for in recent years?

In recent years, Marcus has worked for VEACT GmbH.

Which industries is Marcus most experienced in?

Marcus is most experienced in industries like Advertising, Automotive, and Information Technology (IT). Marcus also has some experience in Telecommunication, Professional Services, and Energy.

Which business areas is Marcus most experienced in?

Marcus is most experienced in business areas like Marketing, Sales, and Strategy and Planning. Marcus also has some experience in Project Management, Operations, and Human Resources (HR).

Which industries has Marcus worked in recently?

Marcus has recently worked in industries like Information Technology (IT).

Which business areas has Marcus worked in recently?

Marcus has recently worked in business areas like Operations, Sales, and Strategy and Planning.

What is Marcus's education?

Marcus holds a Master in Business administration from University of Augsburg.

What is the availability of Marcus?

Marcus is immediately available full-time for suitable projects.

What is the rate of Marcus?

Marcus's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.