Marcus K. - Growth focused, emphatic and solution driven interim manager

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Munich, Germany

Experience

Sep 2019 - Dec 2024

5 years 4 months

Munich, Germany

General Manager Central and Southeastern Europe

VEACT GmbH

International customer acquisition and development in the CSEE region, Austria, Switzerland, Italy and the Nordics
International growth strategy development and implementation
Business-planning, reporting and controlling
Process optimisation
Key account management (e.g. BMW, MINI, JLR)
Significant contribution to the quadrupling of the company’s revenue from 2019 to the end of 2024
COO until June 2022, when a change in strategy aimed at focusing on international growth was implemented

May 2018 - Aug 2019

1 year 4 months

Offenbach, Germany

Director of Brand Communication

Hyundai Motor Europe

Developed and implemented international communication strategy and measures across all channels for 42 European markets
Planned and controlled marketing and media budgets
Managed website relaunch including car configurator
Led sport sponsoring activities (e.g. European first league football teams)
Defined and rolled out brand strategy and marketing assets to ensure consistent brand presence across all European dealerships
Optimised and digitalised processes

Jan 2014 - Aug 2017

3 years 8 months

Zürich, Switzerland

Director Marketing Communication and Brand Management

UPC Switzerland GmbH

Led post-merger integration and change management of UPC Switzerland and Austria
Developed and executed communication strategy and measures across all channels
Planned and controlled marketing and media budgets
Managed sport sponsoring activities
Defined and rolled out brand strategy
Redesigned and implemented UPC's own shops with nationwide centrally steered digital screens

Sep 2013 - Dec 2013

4 months

Ditzingen, Germany

Interim Consultant

Schober Holding International GmbH

Positioned Schober’s new digital products
Developed marketing and sales material
Executed marketing activities to promote new products

Jul 2012 - Nov 2012

5 months

Italy

Consultant and Project Lead for FCA

Zum goldenen Hirschen Group GmbH

Consolidated and centralized all European digital marketing activities across the five FCA brands after winning a pitch with the Italian partner agency Armando Testa

Jan 2011 - Jul 2013

2 years 7 months

Chief Digital Officer & Managing Partner, Munich Office

Zum goldenen Hirschen Group GmbH

Responsible for the digital strategy and transformation of the agency across locations
Implemented adapted processes and structures
Evaluated and recruited staff with a digital background
Consulted customers on digital processes and transformation
Managed business development, planning and controlling
Acquired new clients
Managed key accounts (e.g. MINI)
Handled overall management tasks

Oct 2010 - Dec 2010

3 months

Unterföhring, Germany

Interim Consultant

Sky Deutschland Fernsehen GmbH & Co. KG

Provided advisory work and developed digital communication activities
Developed marketing strategy for new customer acquisition
Established CRM activities
Advanced brand development

Jan 2007 - Oct 2010

3 years 10 months

Munich, Germany

Managing Director, Munich Office

Interone GmbH

Developed growth strategy and acquired new customers
Managed business development, planning and controlling
Handled key account management (e.g. BMW, MINI, O2)
Consulted customers on digital processes and transformation, including brand and communication measurements
Led post-merger integration of Start into Interone
Performed overall management tasks

Mar 2005 - Dec 2006

1 year 10 months

Hamburg, Germany

Consultant and Business Team Leader, Hamburg Office

Interone GmbH

Acquired international customers and projects
Managed business development, planning and controlling
Handled key account management (e.g. BMW, MINI, O2)
Consulted customers on digital processes and transformation, including brand and communication measurements
Led consulting and account management teams
Performed overall management tasks

Jun 2002 - Feb 2005

2 years 9 months

On-site

MINI Brand Management Consultant (on-site at BMW AG)

Interone GmbH

Consulted on all aspects of international digital communications and the further development of MINI in the digital space
Acquired international projects and business

Feb 2001 - May 2002

1 year 4 months

Hamburg, Germany

Senior Project Manager, Hamburg Office

Interone GmbH

Managed international digital communication projects such as product launches and web specials for BMW and MINI

Mar 1999 - Jan 2001

1 year 11 months

Wasserburg am Inn, Germany

Managing Director

Kikisch Ausstellungen GmbH

Managed team of 12 employees
Oversaw project management, business strategy and customer acquisition
Conducted visitor marketing and rental of trade fair stands
Recruited staff for trade fair periods
Handled contracting and all activities around organisation and implementation of consumer trade fairs

Jun 1997 - Feb 1999

1 year 9 months

Cologne, Germany

Consultant

Masai GmbH

Managed projects and consulting engagements
Identified potential suppliers and managed tenders
Analyzed and evaluated suppliers and their offers
Led projects to increase efficiency and reduce costs in the trade marketing of Deutsche Renault AG in Brühl
Managed project to reduce complexity and costs in medium and high voltage sector of ALSTOM AG in Frankfurt
Acquired customers

Summary

Growth focused, emphatic and solution driven manager with a proven experience in the fields of digitalization, business development, marketing processes and management.

High intercultural competence, proactive mindset and a strong service orientation have often been proven.

Resilient, commercial and entrepreneurial acting in combination with an always strategic approaches are other notable characteristics.