Marcus K.

Growth focused, emphatic and solution driven interim manager

Munich, Germany

Experience

Sep 2019 - Dec 2024
5 years 4 months
Munich, Germany

General Manager Central and Southeastern Europe

VEACT GmbH

  • International customer acquisition and development in the CSEE region, Austria, Switzerland, Italy and the Nordics
  • International growth strategy development and implementation
  • Business-planning, reporting and controlling
  • Process optimisation
  • Key account management (e.g. BMW, MINI, JLR)
  • Significant contribution to the quadrupling of the company’s revenue from 2019 to the end of 2024
  • COO until June 2022, when a change in strategy aimed at focusing on international growth was implemented
May 2018 - Aug 2019
1 year 4 months
Offenbach, Germany

Director of Brand Communication

Hyundai Motor Europe

  • Developed and implemented international communication strategy and measures across all channels for 42 European markets
  • Planned and controlled marketing and media budgets
  • Managed website relaunch including car configurator
  • Led sport sponsoring activities (e.g. European first league football teams)
  • Defined and rolled out brand strategy and marketing assets to ensure consistent brand presence across all European dealerships
  • Optimised and digitalised processes
Jan 2014 - Aug 2017
3 years 8 months
Zürich, Switzerland

Director Marketing Communication and Brand Management

UPC Switzerland GmbH

  • Led post-merger integration and change management of UPC Switzerland and Austria
  • Developed and executed communication strategy and measures across all channels
  • Planned and controlled marketing and media budgets
  • Managed sport sponsoring activities
  • Defined and rolled out brand strategy
  • Redesigned and implemented UPC's own shops with nationwide centrally steered digital screens
Sep 2013 - Dec 2013
4 months
Ditzingen, Germany

Interim Consultant

Schober Holding International GmbH

  • Positioned Schober’s new digital products
  • Developed marketing and sales material
  • Executed marketing activities to promote new products
Jul 2012 - Nov 2012
5 months
Italy

Consultant and Project Lead for FCA

Zum goldenen Hirschen Group GmbH

  • Consolidated and centralized all European digital marketing activities across the five FCA brands after winning a pitch with the Italian partner agency Armando Testa
Jan 2011 - Jul 2013
2 years 7 months

Chief Digital Officer & Managing Partner, Munich Office

Zum goldenen Hirschen Group GmbH

  • Responsible for the digital strategy and transformation of the agency across locations
  • Implemented adapted processes and structures
  • Evaluated and recruited staff with a digital background
  • Consulted customers on digital processes and transformation
  • Managed business development, planning and controlling
  • Acquired new clients
  • Managed key accounts (e.g. MINI)
  • Handled overall management tasks
Oct 2010 - Dec 2010
3 months
Unterföhring, Germany

Interim Consultant

Sky Deutschland Fernsehen GmbH & Co. KG

  • Provided advisory work and developed digital communication activities
  • Developed marketing strategy for new customer acquisition
  • Established CRM activities
  • Advanced brand development
Jan 2007 - Oct 2010
3 years 10 months
Munich, Germany

Managing Director, Munich Office

Interone GmbH

  • Developed growth strategy and acquired new customers
  • Managed business development, planning and controlling
  • Handled key account management (e.g. BMW, MINI, O2)
  • Consulted customers on digital processes and transformation, including brand and communication measurements
  • Led post-merger integration of Start into Interone
  • Performed overall management tasks
Mar 2005 - Dec 2006
1 year 10 months
Hamburg, Germany

Consultant and Business Team Leader, Hamburg Office

Interone GmbH

  • Acquired international customers and projects
  • Managed business development, planning and controlling
  • Handled key account management (e.g. BMW, MINI, O2)
  • Consulted customers on digital processes and transformation, including brand and communication measurements
  • Led consulting and account management teams
  • Performed overall management tasks
Jun 2002 - Feb 2005
2 years 9 months
On-site

MINI Brand Management Consultant (on-site at BMW AG)

Interone GmbH

  • Consulted on all aspects of international digital communications and the further development of MINI in the digital space
  • Acquired international projects and business
Feb 2001 - May 2002
1 year 4 months
Hamburg, Germany

Senior Project Manager, Hamburg Office

Interone GmbH

  • Managed international digital communication projects such as product launches and web specials for BMW and MINI
Mar 1999 - Jan 2001
1 year 11 months
Wasserburg am Inn, Germany

Managing Director

Kikisch Ausstellungen GmbH

  • Managed team of 12 employees
  • Oversaw project management, business strategy and customer acquisition
  • Conducted visitor marketing and rental of trade fair stands
  • Recruited staff for trade fair periods
  • Handled contracting and all activities around organisation and implementation of consumer trade fairs
Jun 1997 - Feb 1999
1 year 9 months
Cologne, Germany

Consultant

Masai GmbH

  • Managed projects and consulting engagements
  • Identified potential suppliers and managed tenders
  • Analyzed and evaluated suppliers and their offers
  • Led projects to increase efficiency and reduce costs in the trade marketing of Deutsche Renault AG in Brühl
  • Managed project to reduce complexity and costs in medium and high voltage sector of ALSTOM AG in Frankfurt
  • Acquired customers

Summary

Growth focused, emphatic and solution driven manager with a proven experience in the fields of digitalization, business development, marketing processes and management.

High intercultural competence, proactive mindset and a strong service orientation have often been proven.

Resilient, commercial and entrepreneurial acting in combination with an always strategic approaches are other notable characteristics.

Languages

German
Native
English
Advanced
French
Intermediate
Italian
Elementary

Education

Oct 1991 - May 1997

University of Augsburg

Diploma in Business Administration · Studies of business administration · Augsburg, Germany

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