Stefan R.
Leadership Expert | Business Mentor | Speaker
Experience
Leadership Expert | Business Mentor | Speaker
Independent
- Consulting and mentoring growth-focused companies with a focus on leadership, customer centricity, and efficiency
- Designing and implementing scalable structures based on Amazon and Google principles, adapted to the reality of German businesses
- Formats: consulting, interim, executive sparring, speaking engagements & workshops
Sabbatical for personal and professional development
Personal Sabbatical
- Time off to focus on family, personal growth, further education, self-reflection, health, fitness, and travel
Head of Retail Partnerships, Devices & Services DACH
Google Germany GmbH
Developed and executed the retail and distribution strategy for Google hardware in the German market
Secured and managed strategic retail partners (e.g., Expert, Euronics, MediaMarktSaturn)
Established and grew a dedicated B2B sales channel to market Nest products through distributors and partners
Collaborated closely with marketing, sales, legal, and international stakeholders
Managed presence at key trade shows (IFA, KOOP, Euronics Convention)
Launched a new B2B sales channel with €15M revenue in the first year
Generated an additional €20M revenue through new retail partnerships within 12 months
Achieved 80% growth in the Nest business by expanding into new sales channels
Co-responsible for positioning Pixel as the third strongest smartphone brand in Germany
Established a stable partner network for widespread distribution of Google hardware
Principal New Business Development, Devices (B2B2C Channel Europe)
Amazon EU SARL
Developed a new B2B2C sales concept for Alexa devices in industries such as energy, banking, loyalty, hospitality, and education
Led market entry in Germany and scaled to France, Italy, and Spain
Onboarded new distributors and built cross-industry go-to-market strategies
Collaborated with sales, marketing, legal, and business development teams at the EU level
Provided sparring and mentoring for the German retail team to establish new growth paths
Established a third sales channel for Alexa devices in the B2B2C model focusing on corporate customers
Achieved triple-digit annual revenue growth and mid double-digit million in revenue within three years
Entered new vertical markets through targeted sales partnerships
Scaled the sales model in France, Italy, and Spain, including distribution expansion
Created a cross-brand sales concept to integrate Alexa into enterprise services
Senior Advisor
Herax Partners LLP
Conducted a comprehensive market analysis of the German loyalty market
Assessed business models and customer loyalty platforms for M&A relevance
Identified strategic targets for potential acquisitions
Market and competitive insights were directly integrated into the strategic decision to acquire a target company
Interim Sales Director Fasthost
IONOS SE / Fasthosts Internet Ltd.
Direct management of a 7-person sales team with €23 million revenue responsibility
Harmonization of processes, tools and structures between the UK and the German headquarters
Adjustment of processes, tools and team sizes as part of the reorganization
Successful reorganization and integration of Fasthosts into the IONOS system landscape while reducing costs
Increased operational efficiency through process alignment and staff optimization
Head of Key Account Management
REWARDS Arvato Services GmbH
Management of 16 international loyalty clients with annual revenue of approximately €50 million
Expansion of the full-service offering for rewards programs, including logistics, procurement, IT, customer service and webshop
Reorganization of the key account management structure to unlock targeted cross- and upselling opportunities
Development of an affiliate model for partial refinancing of point transactions
Responsibility for budget, resource planning, customer satisfaction and performance contributions
Increased revenue by 10% p.a. through assortment optimization, process improvements and upselling
Established a new business model for partner integration and monetization of digital customer contacts
Successful reorganization of the department, including adjustment of the resource structure and team restructuring
Contribution to scaling loyalty programs for renowned companies across Europe
Senior Manager Retail & Loyalty Partnerships
Lufthansa Group
Development and implementation of the international retail partner strategy (telecom, energy, retail, travel)
Led the key account team and managed global partnerships in over 35 countries
Design and rollout of a white-label loyalty program, including CRM, rewards logistics, customer service and webshop
Development and implementation of the Lufthansa Shop concept at German airports
Led strategic growth projects in collaboration with corporate functions at board level
Project lead for the reorganization of the Miles & More program
Established more than 65 international retail partnerships, achieving double-digit annual revenue growth
Scaled retail revenue to over €17 million annually while improving efficiency
Developed a standalone white-label program for Marriott Rewards in the EU, generating €1 million in revenue in the first year
Reduced program costs by 15% by redesigning benefits for status customers
Established Lufthansa Worldshop as an omnichannel retail brand with airport stores and an online channel
Managing Director
Rinderknecht Consulting
- Conducted market analyses and go-to-market strategies for Telenorma (Venezuela, Colombia)
- Developed concrete measures for sales and marketing alignment
Management Consultant
COP Consulting Partners
- Management consultant and project manager for projects at Deutsche Telekom, SONY and Bauknecht
- Development of sales and trade marketing strategies as well as process reorganization
Senior Consultant
KPMG Consulting
- Senior Consultant and project manager for a strategy project at Kappa Germany and supply chain optimization for Lucent Technologies
- Developed a CRM concept for Tuffy Campina
Management Consultant
HPP Consulting
- Management Consultant and project manager for strategy, marketing, and sales projects at Mercedes-Benz and Volkswagen
- Responsible for intern and associate recruiting
Summary
Growth-oriented sales and transformation expert with a Big Tech background – specialized in customer focus, scaling, and efficient structures.
Nearly three decades of leadership experience in international corporations like Google, Amazon, Lufthansa, Arvato, and IONOS – always at the intersection of strategy, sales, business development, and strategic transformation.
Many years of international experience in Europe, Latin America, Australia, and the USA, as well as business relationships in Africa and Asia. Grew up in Venezuela, with deep understanding of different markets, mindsets, and languages.
Proven successes building new sales channels (B2B, B2C, B2B2C), launching digital business models, and scaling customer-centric processes. Built the international retail business of Miles & More with global partnerships. Developed a European B2B2C sales channel for Alexa at Amazon. Co-responsible for positioning Pixel as the third strongest smartphone brand in Germany. Experienced across industries including technology, consumer electronics, e-commerce, loyalty, and telecommunications. Managed teams up to 20 people, with P&L responsibility up to €50M.
Strength in developing partner ecosystems, reorganizing established structures, and setting up scalable sales models. Working style: clear, reliable, solution-oriented – with a solid understanding of C-level decision logic. Strong strategic and conceptual skills, with a hands-on mentality and the ability to transform and sustainably develop complex customer structures.
I stand for clarity, trust, and accountability for results. I promote collaborative work across silos and create structures where people take ownership – with measurable impact on performance, customer proximity, and growth.
Languages
Education
Westfälische Wilhelms-Universität Münster
Diploma in Business Administration · Münster, Germany
Hoechst AG & Industrie- und IHK Frankfurt am Main
Industrial Clerk · Frankfurt, Germany
German School Colegio Humboldt
Caracas, Venezuela
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