Markus S.
Interim Manager & Consultant Marketing & Corporate Communications / Consultant Change & Diversity Management
Experience
Apr 2023 - Present
2 years 8 monthsHybrid
Consultant & Interim Manager Marketing & Communications / Change Management & Diversity Consulting
M3C Consulting
- Management consulting, coaching and communication for companies, organizations and associations
- Consultant, manager & interim for marketing, sales promotion & corporate communications
- Consulting on AI integration and AI-supported marketing / digital marketing
- Change management and organizational development
- Consulting on digital transformation & AI integration in marketing & corporate communications
- New culture & diversity consulting
Aug 2020 - Mar 2023
2 years 8 monthsLoiching, Germany
Head of Marketing - Sales Promotion & Corporate Communications
Sano Moderne Tierernährung GmbH / Sano Holding GmbH
- Project management for change management and leading workgroups for digital transformation and agile working methods (virtual-digital collaboration)
- Design and preparation of training sessions and workshop moderation
- Corporate communications, press officer, press and editorial work
- Development of digital sales and marketing strategies (eCommerce, online, offline)
- Project management of website relaunch and product management of the Sano24.de eCommerce platform
- Implementation of CRM systems, SEM and marketing automation
- Marketing and sales controlling, KPI development and management
- Increase of brand awareness and image through social media, influencer and content marketing campaigns
- Brand management and corporate design (national/international)
Nov 2019 - May 2020
7 monthsBonn, Germany
Head of Consulting / Senior Consultant
AgroConcept GmbH
- Responsibility for budget and personnel as well as project controlling
- Strategic business unit development for online communication
- Consulting, acquisition, key account management and agency representation
- Campaign and media planning, content development as well as press and editorial work
Nov 2017 - Nov 2019
2 years 1 monthHeilbronn, Germany
Head of Dealer Development (Germany/Austria)
CNH International Deutschland / Österreich GmbH
- Personnel and budget responsibility for 3 employees and a €350K annual budget
- Member of the national management teams for business unit development
- Member of the International Marketing Board in Turin for global dealer strategies
- Strategic development of distribution partners and optimization of the dealer network
- Recruitment of distribution partners and staff
- Project management for implementing the full-line strategy in Germany/Austria
- Competitive, market and potential analyses as well as industry and benchmark comparisons
- Planning and coordination of machine demonstrations, roadshows and dealer meetings
Jan 2013 - Nov 2017
4 years 11 monthsMaassluis, Netherlands
Head of Marketing & Communications
Lely Deutschland GmbH / Lely Holding B.V.
- Personnel and budget responsibility for 4 employees and a €1.5M annual budget
- Member of the management circle in Günzburg for strategic business field development
- Member of the international Marketing Board in Maassluis for global marketing strategies
- Implementation of SEO and performance marketing
- Building a digital CRM, lead management and sales funnel marketing
- Further development of digital, social media and content marketing
- Press officer for DACH, editorial, press and public relations work as well as content creation
- Development and introduction of a corporate design and brand book strategy
- Project management for trade fair appearances at Agritechnica and EuroTier in Hanover
- Event, seminar and conference management as well as workshop moderation
May 2005 - Dec 2012
7 years 8 monthsFrankfurt, Germany
Project Manager (Event) Marketing & Sales
Deutsche Landwirtschafts-Gesellschaft e.V.
- Event management, event organization and moderation
- Guided tours and corporate representation at the DLG Test Center Groß-Umstadt (B2B/B2C)
- VIP and key account management and development of a web-based VIP concept
- Acquisition of cooperation partners and sponsors for the animal breeding industry meeting (EuroTier)
- Development of marketing and sales concepts for testing and inspection services (B2B)
- Project lead for the "Open Day" at the DLG Test Center (two-day event, over 5,000 visitors)
Jan 2002 - Apr 2005
3 years 4 monthsBonn, Germany
Consultant Animal Identification & Premium Application
Landeskontrollverband Rheinland e.V.
Jan 2002 - Apr 2004
2 years 4 monthsOn-site
Marketing Specialist / Event Management
Centrale Marketinggesellschaft dtsch. Agrarwirtschaft mbH
- QA & quality label cooperation projects including quality label communication
- Consumer and industry communication
- Coordination of trade fair participation
- Events & event management
Summary
As a leader with many years of experience in consulting, organizational development, communication, change and diversity management, I support companies and organizations in digital and cultural transformation processes - from strategic design through AI-supported approaches to empowering leaders and teams. With systemic insight, empathy and a clear stance, I shape communication, learning processes and leadership culture so that change is understood, embraced and successfully implemented.
Reliability, down-to-earth attitude and humanity. I also value authenticity, open-mindedness and tolerance - principles I live by both privately and professionally. My Rhineland roots shape my joy for life, my optimism and my belief: successful change comes from clarity, trust and appreciative collaboration.
Languages
German
NativeEnglish
AdvancedFrench
IntermediateEducation
Oct 1995 - Jun 2000
Rheinische Friedrich-Wilhelms-Universität Bonn
Dipl.-Ing. Agricultural Marketing · Agricultural Sciences · Bonn, Germany
Oct 1983 - Jun 1993
Collegium Josephinum
General University Entrance Qualification (Abitur) · Bonn, Germany
Certifications & licenses
AI Manager
Digital Agency Digital Beat · Cologne, Germany
Data Visualization - AI-Supported Storytelling with Numbers & Charts
Digital Manager - Global Marketing
IU Academy
Systemic Coach in Agribusiness
Andreas Hermes Academy (AHA)
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