Markus S.
Interim Manager & Consultant Marketing Corporate Communications / Consultant Change & Diversity Management
Experience
Consultant & Interim Manager Marketing & Communications / Change Management & Diversity Consulting
M3C Consulting
- Management consulting, coaching, and communication for companies, organizations and associations
- Consultant, manager & interim for marketing, sales promotion & corporate communications
- Consulting on AI integration and AI-supported marketing / digital marketing
- Change management and organizational development
- Consulting on digital transformation & AI integration for marketing & corporate communications
- New culture & diversity consulting
Head of Marketing - Sales Promotion & Corporate Communications
Sano Moderne Tierernährung GmbH / Sano Holding GmbH
- Project management for change management and coordination of working groups for digital transformation and agile ways of working (virtual-digital collaboration)
- Design and preparation of training sessions and workshop moderation
- Corporate communications, press spokesperson, press and editorial work
- Development of digital sales and marketing strategies (e-commerce, online, offline)
- Project management for website relaunch and product management of the e-commerce platform Sano24.de
- Implementation of CRM systems, SEM and marketing automation
- Marketing and sales controlling, KPI development and management
- Increasing brand awareness and image through social media, influencer, and content marketing campaigns
- Brand management and corporate design (national/international)
Consulting Management / Senior Consultant
AgroConcept GmbH
- Budget and personnel responsibility along with performance controlling
- Strategic business area development for online communication
- Consulting, client acquisition, key account management and agency representation
- Campaign and media planning, content development as well as press and editorial work
Department Head Dealer Development (D/A)
CNH International Deutschland / Österreich GmbH
- Personnel and budget responsibility for 3 employees and a €350K annual budget
- Member of the national management teams for business development
- Member of the International Marketing Board in Turin for global dealer strategies
- Strategic development of sales partners and optimization of the dealer network
- Sales partner and employee acquisition
- Project management for the implementation of the full-line strategy Germany/Austria
- Competitive, market and potential analyses as well as industry and benchmark comparisons
- Planning and coordination of machine demonstrations, road shows and dealer conferences
Department Head Marketing & Communications
Lely Deutschland GmbH / Lely Holding B.V.
- Personnel and budget responsibility for 4 employees and a €1.5M annual budget
- Member of the management circle in Günzburg for strategic business development
- Member of the international marketing board in Maassluis for global marketing strategies
- Introduction of SEO and performance marketing
- Development of digital CRM, lead management and sales funnel marketing
- Further development of digital, social media and content marketing
- Press spokesperson for DACH, editorial, press and public relations work as well as content creation
- Development and implementation of a corporate design and brand book strategy
- Project management for trade show appearances at Agritechnica and EuroTier in Hanover
- Event, seminar and conference management as well as workshop moderation
Project Lead (Event) Marketing & Sales
Deutsche Landwirtschafts-Gesellschaft e.V.
- Event management, event organization and moderation
- Guided visitor tours and company representation at the DLG Test Centre Groß-Umstadt (B2B/B2C)
- VIP and key account management, plus development of a web-based VIP concept
- Acquisition of cooperation partners and sponsors for the livestock breeding industry event (EuroTier)
- Development of marketing and sales concepts for testing and inspection services (B2B)
- Project management of the "Open House Day" at the DLG Test Centre (two-day, over 5,000 visitors)
Consultant for Animal Identification and Premium Applications
Landeskontrollverband Rheinland e.V.
Marketing Officer / Event Management
Centrale Marketinggesellschaft dtsch. Agrarwirtschaft mbH
- QS & quality seal cooperation projects including quality seal communication
- Consumer and industry communication
- Coordination of trade fair participation
- Event and conference management
Summary
As a leader with many years of experience in consulting, organizational development, communication, change and diversity management, I support companies and organizations in digital and cultural transformation processes – from strategic concept development through AI-supported approaches to empowering leaders and teams. With a systemic understanding, empathy, and a clear stance, I shape communication, learning processes and leadership culture so that change is understood, embraced and successfully implemented. Reliability, grounded approach and humanity. Authenticity, openness and tolerance are also important to me – principles I live by both personally and professionally. My Rhineland heritage shapes my zest for life, my optimism and my conviction that successful change comes from clarity, trust and appreciative collaboration.
Languages
Education
Rheinische Friedrich-Wilhelms University Bonn
Dipl.-Ing. in Agricultural Marketing · Agricultural Sciences · Bonn, Germany
Collegium Josephinum
High School Diploma (Abitur) · Bonn, Germany
Certifications & licenses
AI Manager
Digital Agency Digital Beat · Cologne, Germany
Data Visualization – AI-Powered Storytelling with Numbers & Graphics
Digital Manager - Global Marketing
IU Academy
Systemic Coach in Agribusiness
Andreas Hermes Academy (AHA)
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