Markus Schneider-Rumpf
Consultant & Interim Manager Marketing & Communications / Change & Diversity Consulting
Experience
Consultant & Interim Manager Marketing & Communications / Change & Diversity Consulting
M3C Consulting
- Management consulting, coaching and communication for companies, organizations and associations
- Manager & interim or consultant in marketing & communication
- AI integration / AI-driven marketing / digital marketing
- Change management and organizational development
- Consulting on digital transformation
- New culture & diversity consulting
Head of Marketing - Sales Promotion & Corporate Communications
Sano Moderne Tierernährung GmbH / Sano Holding GmbH
- Project lead for change management and coordination of working groups on digital transformation and agile methods (virtual-digital collaboration)
- Training design and preparation as well as workshop facilitation
- Corporate communications, press officer, press and editorial work
- Development of digital sales and marketing strategies (e-commerce, online, offline)
- Project lead for website relaunch and product management of eCommerce platform Sano24.de
- Introduction of CRM systems, SEM and marketing automation
- Marketing and sales controlling as well as KPI development and management
- Increasing brand awareness and image through social media, influencer and content marketing campaigns
- Brand management and corporate design nationally and internationally
Head of Consulting / Senior Consultant
AgroConcept GmbH
- Budget and personnel responsibility as well as performance controlling
- Strategic business development in online communication
- Consulting and acquisition as well as key account management and agency representation
- Campaign and media planning, content development as well as press and editorial work
Head of Department Dealer Development (D/A)
CNH International Deutschland / Österreich GmbH
- Personnel and budget responsibility for 3 employees and a €350K annual budget
- Member of the national management teams for business development
- Member of the International Marketing Board in Turin (Italy) for global dealer strategy
- Strategic development of sales partners and optimization of dealer network
- Acquisition of sales partners and employees
- Project lead for implementing the full-line strategy for Germany and Austria
- Competitive, market and potential analyses as well as industry and benchmark comparisons
- Planning and coordination of machine demos, roadshows and dealer conferences
Head of Marketing & Communications
Lely Deutschland GmbH / Lely Holding B.V.
- Personnel and budget responsibility for 4 employees and a €1.5M annual budget
- Member of the executive circle in Günzburg for strategic business development
- Member of the International Marketing Board in Maassluis for global marketing strategies
- Introduction of SEO and performance marketing
- Development of digital CRM, lead management and sales funnel marketing
- Further development of digital, social media and content marketing
- Press officer for DACH with editorial, press and public relations work as well as content creation
- Development and introduction of corporate design and brand book strategy
- Project lead for trade show appearances at Agritechnica and EuroTier in Hanover
- Event management, seminar and conference management as well as workshop facilitation
Project Lead (Event) Marketing & Sales
Deutsche Landwirtschafts-Gesellschaft (DLG) e.V.
- Event management and organization, and event moderation
- Guided tours and company representation at the DLG Test Center Groß-Umstadt (B2B/B2C)
- VIP and key account management and development of a web-based VIP concept
- Recruiting partners and sponsors for the EuroTier animal breeding fair
- Developing marketing and sales concepts for testing and inspection services (B2B)
- Project lead for the open house at the DLG Test Center (two days, over 5,000 visitors)
Consultant Animal Identification & Subsidy Applications
Landeskontrollverband Rheinland e.V.
Industries Experience
See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.
Experienced in Agriculture (21 years), Professional Services (3 years), and Manufacturing (2 years).
Business Areas Experience
The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.
Experienced in Marketing (20.5 years), Project Management (12 years), Sales (10 years), Strategy (3.5 years), Operations (3.5 years), and Human Resources (3 years).
Summary
As a leader with many years of experience in consulting, organizational development, communications, change and diversity management, I guide companies and organizations through digital and cultural transformation processes - from strategic planning to AI-driven approaches to empowering leaders and teams. With systemic understanding, empathy and a clear stance, I shape communication, learning processes and leadership culture so that change is understood, embraced and successfully implemented.
Reliability, down-to-earth attitude and humanity. Authenticity, open-mindedness and tolerance are also important to me - principles I live by both personally and professionally.
Skills
Strong Communication And Moderation Skills
Empathy & People Skills
Self-reflection & Changing Perspectives
Strategic Foresight & Holistic Thinking
Hands-on Mentality & Drive To Shape Things
Diversity & Intercultural Skills
Networker & Team Player
Freelance Consulting And Speaking
Project Management "Digital Transformation & Organizational Development"
Implementation Of Ai-driven Marketing & Content Tools
Introduction Of Marketing Automation, Crm & Sales Funnel Marketing
Business Unit Restructuring, Department Setup
Team And Staff Development
Member Of International Management & Marketing Strategy Committees
Business Unit Development
Digital Transformation Consulting
Facilitation
Change & Diversity Management
Systemic Coaching
Freelance Speaker
Team Development
Agile Working
Scrum & Kanban
Marketing & Sales Automation
Sales Funnel Marketing
Crm
Web Analysis
Kpis
Competitive & Benchmark Analysis
Market & Potential Analysis
Sem (Seo/sea)
Keyword Research (Systrix)
Display Advertising
Google Ads
Social Media & Influencer Marketing
Whatsapp Business
Hubspot
Ai Automation
Miro
Chatgpt
Copilot
Google Gemini
Midjourney
Languages
Education
Rheinische Friedrich-Wilhelms-Universität
Dipl.-Ing. (Agr.), Agricultural Marketing · Agricultural Sciences · Bonn, Germany
Realschule & Gymnasium Collegium Josephinum
General university entrance qualification (Abitur) · Bonn, Germany
Certifications & licenses
AI Manager
Digital Beat
Data Visualization - AI-driven Storytelling with Numbers & Graphics
Digital Manager - Global Marketing
IU-Akademie
Systemic Coach in Agribusiness
Andreas-Hermes-Akademie
Result- and Team-Oriented Leadership
M&O Organisationspsychologie
Leadership Training: Employee Motivation
Management and Leadership Conversations Training
Management Centrum Schloss Lautrach
Profile
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