Markus S.

Interim Manager & Consultant Marketing Corporate Communications / Consultant Change & Diversity Management

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Breitscheid, Germany

Experience

Apr 2023 - Present
2 years 9 months
Hybrid

Consultant & Interim Manager Marketing & Communications / Change Management & Diversity Consulting

M3C Consulting

  • Management consulting, coaching, and communication for companies, organizations and associations
  • Consultant, manager & interim for marketing, sales promotion & corporate communications
  • Consulting on AI integration and AI-supported marketing / digital marketing
  • Change management and organizational development
  • Consulting on digital transformation & AI integration for marketing & corporate communications
  • New culture & diversity consulting
Aug 2020 - Mar 2023
2 years 8 months
Loiching, Germany

Head of Marketing - Sales Promotion & Corporate Communications

Sano Moderne Tierernährung GmbH / Sano Holding GmbH

  • Project management for change management and coordination of working groups for digital transformation and agile ways of working (virtual-digital collaboration)
  • Design and preparation of training sessions and workshop moderation
  • Corporate communications, press spokesperson, press and editorial work
  • Development of digital sales and marketing strategies (e-commerce, online, offline)
  • Project management for website relaunch and product management of the e-commerce platform Sano24.de
  • Implementation of CRM systems, SEM and marketing automation
  • Marketing and sales controlling, KPI development and management
  • Increasing brand awareness and image through social media, influencer, and content marketing campaigns
  • Brand management and corporate design (national/international)
Nov 2019 - May 2020
7 months
Bonn, Germany

Consulting Management / Senior Consultant

AgroConcept GmbH

  • Budget and personnel responsibility along with performance controlling
  • Strategic business area development for online communication
  • Consulting, client acquisition, key account management and agency representation
  • Campaign and media planning, content development as well as press and editorial work
Nov 2017 - Nov 2019
2 years 1 month
Heilbronn, Germany

Department Head Dealer Development (D/A)

CNH International Deutschland / Österreich GmbH

  • Personnel and budget responsibility for 3 employees and a €350K annual budget
  • Member of the national management teams for business development
  • Member of the International Marketing Board in Turin for global dealer strategies
  • Strategic development of sales partners and optimization of the dealer network
  • Sales partner and employee acquisition
  • Project management for the implementation of the full-line strategy Germany/Austria
  • Competitive, market and potential analyses as well as industry and benchmark comparisons
  • Planning and coordination of machine demonstrations, road shows and dealer conferences
Jan 2013 - Nov 2017
4 years 11 months
Maassluis, Netherlands

Department Head Marketing & Communications

Lely Deutschland GmbH / Lely Holding B.V.

  • Personnel and budget responsibility for 4 employees and a €1.5M annual budget
  • Member of the management circle in Günzburg for strategic business development
  • Member of the international marketing board in Maassluis for global marketing strategies
  • Introduction of SEO and performance marketing
  • Development of digital CRM, lead management and sales funnel marketing
  • Further development of digital, social media and content marketing
  • Press spokesperson for DACH, editorial, press and public relations work as well as content creation
  • Development and implementation of a corporate design and brand book strategy
  • Project management for trade show appearances at Agritechnica and EuroTier in Hanover
  • Event, seminar and conference management as well as workshop moderation
May 2005 - Dec 2012
7 years 8 months
Frankfurt, Germany

Project Lead (Event) Marketing & Sales

Deutsche Landwirtschafts-Gesellschaft e.V.

  • Event management, event organization and moderation
  • Guided visitor tours and company representation at the DLG Test Centre Groß-Umstadt (B2B/B2C)
  • VIP and key account management, plus development of a web-based VIP concept
  • Acquisition of cooperation partners and sponsors for the livestock breeding industry event (EuroTier)
  • Development of marketing and sales concepts for testing and inspection services (B2B)
  • Project management of the "Open House Day" at the DLG Test Centre (two-day, over 5,000 visitors)
Jan 2002 - Apr 2005
3 years 4 months
Bonn, Germany

Consultant for Animal Identification and Premium Applications

Landeskontrollverband Rheinland e.V.

Jan 2002 - Apr 2004
2 years 4 months
On-site

Marketing Officer / Event Management

Centrale Marketinggesellschaft dtsch. Agrarwirtschaft mbH

  • QS & quality seal cooperation projects including quality seal communication
  • Consumer and industry communication
  • Coordination of trade fair participation
  • Event and conference management

Summary

As a leader with many years of experience in consulting, organizational development, communication, change and diversity management, I support companies and organizations in digital and cultural transformation processes – from strategic concept development through AI-supported approaches to empowering leaders and teams. With a systemic understanding, empathy, and a clear stance, I shape communication, learning processes and leadership culture so that change is understood, embraced and successfully implemented. Reliability, grounded approach and humanity. Authenticity, openness and tolerance are also important to me – principles I live by both personally and professionally. My Rhineland heritage shapes my zest for life, my optimism and my conviction that successful change comes from clarity, trust and appreciative collaboration.

Languages

German
Native
English
Advanced
French
Intermediate

Education

Oct 1995 - Jun 2000

Rheinische Friedrich-Wilhelms University Bonn

Dipl.-Ing. in Agricultural Marketing · Agricultural Sciences · Bonn, Germany

Oct 1983 - Jun 1993

Collegium Josephinum

High School Diploma (Abitur) · Bonn, Germany

Certifications & licenses

AI Manager

Digital Agency Digital Beat · Cologne, Germany

Data Visualization – AI-Powered Storytelling with Numbers & Graphics

Digital Manager - Global Marketing

IU Academy

Systemic Coach in Agribusiness

Andreas Hermes Academy (AHA)

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