Business Consultant and Marketing Strategist

• E.ON Mecklenburg-Vorpommern: Communication strategy on IT security for a nuclear waste storage facility
• LEAG: Advisory on internal communication, IT security, and change management
• Fielmann AG: CRM digitization across the entire group, project lead "360 Degree Customer-centric Campaign Management"
• Finanzcheck.de: Rebranding and brand positioning strategy
• Urban Sports Club: Rebranding, change management communication strategy, preparation for a funding round
• Doo.shop: Business strategy, corporate identity, employer branding
• EnneaVC: Travel VC, various projects for investments
• Schober.de: Development and content of a new company website, content marketing strategy
• Carl-Thiem-Klinikum Cottbus (academic teaching hospital of Charité): Social media strategy
• RSG (McFIT’s VC/incubation): Market entry strategy for a new lifestyle brand
• Targus Management Consulting: Corporate communications and social media strategy, as well as content creation

Since spring 2021, leading a company with multiple employees for digital transformation consulting and implementation in brick-and-mortar retail, and managing physical stores, online shops, and affiliate websites

Nominated in spring 2022 for the "Entrepreneur of the State of Brandenburg 2022" award and qualified for the shortlist among more than 200 applicants

• Exceeded all subscription targets every quarter since launch by at least 15% with a reduced marketing budget

• Continuous media presence and brand awareness by managing partnerships and brand ambassadors

• Reduced churn/cancellation rate by 50% and improved the user journey by advising the global product development team

• Led the events, CRM, OEM partnerships, and wholesale brand deals departments (online and offline)

• Developed strategies and operational implementation plans, selected and integrated tools to support both B2B and B2C

• Responsible for growth, conversion, and retention

• Local point of contact for the global management on customer insights, analysis, and statistically relevant insights

• CRM for DACH: strategy, management, and implementation; newsletters; multi-channel campaigns; CRM media; management of a global, remote team; building and expanding the beta tester and brand ambassador community; defining best practices; data analysis and evaluation to maximize efficiency

• OEM partnerships: maximizing marketing opportunities; relationship management; identifying collaboration opportunities; planning events, campaigns, and bundles; negotiation

• Wholesale deals: identifying potential partners; outreach and relationship management; negotiation, pricing, and bundling

• Tone of voice and branding: responsible for consistent, on-brand copy and ads in the DACH region; optimized localization processes

• Events: planning, execution, and reporting of all marketing events in the DACH region (12–600 guests)

• Launch and go-to-market strategy: introduced the brand and service in German-speaking Europe; fully in-house execution of events and campaigns; reporting and marketing strategy adjustments

• Doubled brand awareness in Germany and increased Facebook fans by 600%

• Established the Instagram channel and the brand Spotify channel

• Executed the ARMOUR Camps (HIIT outdoor training camps for customers)

• Social media: strategic planning, agency management, and project leadership

• Digital media: strategy, media buying, and campaign management

• Events: concept, planning, execution, and reporting of events (30–600 guests)

• Seeding: VIP, media, and influencer relationships

• Networking: building long-term business partnerships

• Assisted the country marketing manager for GER & AT

• Led the planning and execution of Tough Mudder events across Germany

• Led the footwear brand activation project

• Supported PR planning and monitoring for Germany and Austria

• Managed agencies for social, PR, events, and influencers

• Proofreading and copywriting for all EN-GER products