Alexander Ditzel
Co-Founder
Experience
Jan 2020 - Present
5 years 7 months Germany
Co-Founder
TripLegend - Travel The World
Travel startup.
- Venture-backed online travel startup for sustainable group trips
- Built digital, emotional D2C travel brands for millennials
- Digital conversational commerce approach in sales (30+ countries)
- Responsible for product, operations, sales, online shop and website
Apr 2019 - Present
6 years 4 months Germany
Founder
Ladon Ventures
Consulting & investments.
- Freelance consulting projects and interim management
- Due diligence for private equity firms
- Angel investments in startups
Nov 2016 - Mar 2019
2 years 5 months Germany
Senior Manager, Corporate Development
OBI Group Holding
- Developed group strategy
- Country strategy for Eastern Europe and Russia
- Identified potential M&A targets, market trends and competitor benchmarks
- Led expansion and opening of first store in Kazakhstan
- Created a career framework model
- Prepared expansion into Kazakhstan
- Russia country strategy
- Potential M&A targets, market trends and competitor benchmarks
- Sales promotion program across 27 Russian megastores
Feb 2015 - Oct 2016
1 year 9 monthsSenior Consultant
OC&C Strategy Consultants (now: EY-Parthenon)
- Product strategy for a fashion company
- Restructuring of a fashion retailer
- 10+ due diligence projects (vendor and buy side)
Jun 2014 - Sep 2014
4 months Viet Nam
Consultant
OC&C Strategy Consultants (now: EY-Parthenon)
- Commercial excellence strategy for a French spirits company
Aug 2011 - Aug 2013
2 years 1 month Germany
Associate
OC&C Strategy Consultants (now: EY-Parthenon)
- Multichannel strategy for a premium fashion retailer
- Collection planning framework for an Italian fashion chain
- Global strategy for a forklift manufacturer
Germany
Sales Department Reorganization and Digitization
Nationwide Newspaper
Sector: Media / Telco.
Germany
Audit
Deloitte & Touche
3-month internship.
Assessment of Potential M&A Opportunities
German Home Improvement Chain
Sector: Retail & Consumer Goods.
Germany
Global Group Strategy Development
German Home Improvement Chain
Sector: Retail & Consumer Goods.
Poland
Country Strategy Development
German Home Improvement Chain
Sector: Retail & Consumer Goods.
Slovakia
Country Strategy Development
German Home Improvement Chain
Sector: Retail & Consumer Goods.
Russian Federation
Country Strategy Development
German Home Improvement Chain
Sector: Retail & Consumer Goods.
Slovenia
Country Strategy Development
German Home Improvement Chain
Sector: Retail & Consumer Goods.
Hungary
Country Strategy Development
German Home Improvement Chain
Sector: Retail & Consumer Goods.
Germany
Launch of a New Private Label
German Home Improvement Chain
Sector: Retail & Consumer Goods.
Kazakhstan
Market Entry Strategy & Megastore Opening
German Home Improvement Chain
Sector: Retail & Consumer Goods.
Germany
Assortment Innovation Program
German Home Improvement Chain
Sector: Retail & Consumer Goods.
Russian Federation
Sales & Service Performance Program
German Home Improvement Chain
Sector: Retail & Consumer Goods.
France
Feasibility Study for Alternative Assortment Supply for a Subsidiary
German Distance Retailer (mainly fashion)
Sector: Retail & Consumer Goods.
Germany
Multichannel / Online Strategy and Reorganization
German Premium Fashion Retailer
Sector: Retail & Consumer Goods.
Germany
Online Strategy Development
Vacation Rental Platform
Sector: Vacation Rental Platform.
Germany
Marketing Strategy
Food Delivery Startup
Sector: Startups.
Viet Nam
Commercial Excellence Strategy
French Spirits Producer
Sector: Retail & Consumer Goods.
Germany
Business Plan Validation for an Agri App Platform
Agricultural Machinery Supplier
Sector: Agricultural Machinery Supplier.
Germany
Sales Organization Restructuring
Household Goods Manufacturer
Sector: Retail & Consumer Goods.
Germany
Global Strategic Roadmap
Industrial Forklift Manufacturer
Sector: Industrial Forklift Manufacturer.
Germany
PMO and Sales Performance Improvement
Industrial Goods Supplier
Sector: Industrial Goods Supplier.
Italy
Collection Planning Framework
Italian Fashion Manufacturer and Retailer
Sector: Retail & Consumer Goods.
Project
Jewelry Chain
Sector: Retail & Consumer Goods.
Germany
Management Consulting
Kienbaum Management Consultants
3-month internship.
Germany
Monetization Strategy
Consumer Goods Platform Startup
Sector: Startups.
Indonesia
Aftersales
Mercedes-Benz
3-month internship.
Germany
Licensing Strategy
National TV Broadcaster
Sector: Media / Telco.
Germany
European Market Study
Park Management Operator
Sector: Park Management Operator.
Germany
Due Diligence (semi-permanent buildings)
Private Equity
Sector: Real Estate.
United Kingdom
Due Diligence of Curated Fashion Provider
Private Equity
Sector: Retail & Consumer Goods.
Switzerland
Due Diligence of Bike Retail Chain
Private Equity
Sector: Retail & Consumer Goods.
Germany
Due Diligence of Prefab House Manufacturer
Private Equity
Sector: Real Estate.
Germany
Due Diligence of Online Travel Platform
Private Equity
Sector: Leisure / Tourism.
Germany
Due Diligence of Craft Products Platform
Private Equity
Sector: Retail & Consumer Goods.
Switzerland
Due Diligence of Sports Retailer
Private Equity
Sector: Retail & Consumer Goods.
Germany
Due Diligence of Leading Shoe Retailer
Private Equity
Sector: Retail & Consumer Goods.
Hong Kong
Due Diligence of Premium Gyms
Private Equity
Sector: Tourism.
Germany
Due Diligence of Premium Shirt Manufacturer
Private Equity
Sector: Retail & Consumer Goods.
United Kingdom
Market Scan of European Discount Retail
Private Equity
Sector: Retail & Consumer Goods.
Germany
Matchmaking for Sustainable Tourism Firms with European Tour Operators at ITB
Government Organization
Germany
Strategy Consulting
SMP Strategy Consulting
3-month internship.
Germany
Strategy Development and Restructuring
Semi-Vertical Fashion Manufacturer
Sector: Retail & Consumer Goods.
Germany
Software Selection and Implementation
Shared Office Provider
Sector: Shared Office Provider.
Germany
HR Strategy & Organizational Development
Tech Scaleup
Sector: Tech Scaleup.
Germany
Service Excellence Implementation
Telecom Provider
Sector: Media / Telco.
Germany
Online Marketing
Wimdu.com
3-month internship.
Russian Federation
Mud Motor Market Analysis for Oilfield Equipment
Oilfield Equipment
Sector: Oilfield Equipment.
Summary
- Extensive experience in startups, strategy consulting, corporate development & due diligence
- Industry knowledge: travel/tourism, retail, consumer goods, private equity
- Functional expertise: brand building, digital business models, operations, product & sales
- Cross-cultural experience: across Europe, Asia (esp. China, Indonesia, Kazakhstan, Russia, Vietnam), Africa (Kenya, Namibia, Uganda), Latin America (Aruba, Costa Rica, Colombia, Peru)
Languages
German
Native
English
Advanced
Russian
Advanced
Chinese
Elementary
Dutch
Elementary
...and 2 more
Education
Jan 2014 - Jun 2014
St. Petersburg University – Graduate School of Management
Master of Science, CEMS · International Management · Russian Federation
Sep 2013 - Jan 2015
Erasmus University – Rotterdam School of Management
Master of Science · International Management & Russian · Netherlands
Feb 2010 - Jun 2010
Peking University – Guanghua School of Management
Bachelor of Science · General Management · China
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