Alexander D. - Co-Founder

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Berlin, Germany

Experience

Jan 2020 - Present

5 years 9 months

Germany

Co-Founder

TripLegend - Travel The World

Travel startup.

Venture-funded online travel startup for sustainable group trips
Built digital, emotional D2C travel brand for millennials
Digital conversational commerce approach in sales (30+ countries)
Responsible for product, operations, sales, online shop and website

Apr 2019 - Present

6 years 6 months

Germany

Founder

Ladon Ventures

Consulting & Investments.

Freelance consulting projects and interim management
Due diligence for private equity firms
Angel investments in startups

Nov 2016 - Mar 2019

2 years 5 months

Germany

Senior Manager, Corporate Development

OBI Group Holding

Developed the group strategy
Country strategy development for Eastern Europe and Russia
Potential M&A targets, market trends and competitor benchmarks
Expansion and opening of the first store in Kazakhstan
Developed a career framework model
Preparations for expansion into Kazakhstan
Russia country strategy
Potential M&A targets, market trends and competitor benchmarks
Sales promotion program in all 27 Russian megastores

Feb 2015 - Oct 2016

1 year 9 months

Senior Consultant

OC&C Strategy Consultants (now: EY-Parthenon)

Product strategy for fashion companies
Restructuring of a fashion retailer
10+ due diligences (vendor and buy side)

Jun 2014 - Sep 2014

4 months

Viet Nam

Consultant

OC&C Strategy Consultants (now: EY Parthenon)

Commercial excellence strategy for a French spirits company

Aug 2011 - Aug 2013

2 years 1 month

Germany

Associate

OC&C Strategy Consultants (now: EY Parthenon)

Multichannel strategy for a premium fashion retailer
Collection range planning for an Italian fashion retail chain
Global strategy for a forklift manufacturer

Germany

Reorganization and digitization of the sales department

Nationwide Newspaper

Sector: Media / Telco.

Germany

Audit

Deloitte & Touche

3-month internship.

Evaluation of potential M&A opportunities

German DIY retail chain

Sector: Retail & Consumer Goods.

Germany

Global group strategy development

German DIY retail chain

Sector: Retail & Consumer Goods.

Poland

National Strategy Development

German Hardware Store Chain

Sector: Retail & Consumer Goods.

Slovakia

National Strategy Development

German Hardware Store Chain

Sector: Retail & Consumer Goods.

Russian Federation

National Strategy Development

German Hardware Store Chain

Sector: Retail & Consumer Goods.

Slovenia

National Strategy Development

German Hardware Store Chain

Sector: Retail & Consumer Goods.

Hungary

National Strategy Development

German Hardware Store Chain

Sector: Retail & Consumer Goods.

Germany

Launch of a new private label

German hardware store chain

Sector: Retail & consumer goods.

Kazakhstan

Market entry strategy & megastore opening

German hardware store chain

Sector: Retail & consumer goods.

Germany

Assortment innovation program

German hardware store chain

Sector: Retail & consumer goods.

Russian Federation

Sales & service performance program

German hardware store chain

Sector: Retail & consumer goods.

France

Feasibility study on alternative assortment supply for the subsidiary of a German mail-order retailer

German mail-order retailer (mainly fashion)

Sector: Retail & consumer goods.

Germany

Multichannel / Online Strategy and Reorganization

German Premium Fashion Retailer

Sector: Retail & Consumer Goods.

Germany

Online Strategy Development

Vacation Rental Platform

Sector: Vacation Rental Platform.

Germany

Marketing Strategy

Food Delivery Startup

Sector: Startups.

Viet Nam

Commercial Excellence Strategy

French Spirits Producer

Sector: Retail & Consumer Goods.

Germany

Business Plan Validation for a Farming App Platform

Agricultural Machinery Supplier

Sector: Agricultural Machinery Supplier.

Germany

Sales Organization Restructuring

Household Goods Manufacturer

Sector: Retail & Consumer Goods.

Germany

Global Strategic Roadmap

Industrial Forklift Manufacturer

Sector: Industrial Forklift Manufacturer.

Germany

PMO and Sales Performance Improvement

Industrial Goods Supplier

Sector: Industrial Goods Supplier.

Italy

Collection Framework Planning

Italian Fashion Manufacturer and Retailer

Sector: Retail & Consumer Goods.

Project

Jewelry Chain

Sector: Retail & Consumer Goods.

Germany

Management Consulting

Kienbaum Management Consultants

3-month internship.

Germany

Monetization Strategy

Consumer Goods Platform Startup

Sector: Startups.

Indonesia

Aftersales

Mercedes-Benz

3-month internship.

Germany

Licensing Strategy

National TV Broadcaster

Sector: Media / Telco.

Germany

European Market Study

Park Facilities Operator

Sector: Park Facilities Operators.

Germany

Due Diligence of (semi-)permanent buildings

Private Equity

Sector: Real Estate.

United Kingdom

Due Diligence of curated fashion provider

Private Equity

Sector: Retail & Consumer Goods.

Switzerland

Due Diligence of bicycle retail chain

Private Equity

Sector: Retail & Consumer Goods.

Germany

Due Diligence of prefabricated home manufacturer

Private Equity

Sector: Real Estate.

Germany

Due Diligence of online travel platform

Private Equity

Sector: Leisure / Tourism.

Germany

Due Diligence Platform for Handcrafted Products

Private Equity

Sector: Retail & Consumer Goods.

Switzerland

Due Diligence Sports Retailer

Private Equity

Sector: Retail & Consumer Goods.

Germany

Due Diligence Leading Shoe Retailer

Private Equity

Sector: Retail & Consumer Goods.

Hong Kong

Due Diligence Premium Fitness Studios

Private Equity

Sector: Tourism.

Germany

Due Diligence Premium Shirt Manufacturer

Private Equity

Sector: Retail & Consumer Goods.

United Kingdom

Market scan in European discount retail

Private Equity

Sector: Retail & Consumer Goods.

Germany

Matchmaking for sustainable tourism companies with European tour operators at the ITB

Government Organization

Germany

Strategy Consulting

SMP Strategy Consulting

3-month internship.

Germany

Strategy development and restructuring

Semi-vertical fashion manufacturer

Sector: Retail & Consumer Goods.

Germany

Software selection and implementation

Shared Office Provider

Sector: Shared Office Provider.

Germany

HR Strategy & Organizational Development

Tech Scaleup

Sector: Tech Scaleup.

Germany

Service Excellence Implementation

Telecommunications Provider

Sector: Media / Telco.

Germany

Online Marketing

Wimdu.com

3-month internship.

Russian Federation

Oil Production Equipment – Mud Motor Market Analysis

Oilfield Equipment

Sector: Oilfield Equipment.

Summary

Extensive experience in startups, strategy consulting, business development & due diligence
Industry knowledge: travel/tourism, retail, consumer goods, private equity
Functional expertise: brand building, digital business models, operations, product & sales
Cross-cultural work experience: across Europe, Asia (esp. China, Indonesia, Kazakhstan, Russia, Vietnam), Africa (Kenya, Namibia, Uganda), Latin America (Aruba, Costa Rica, Colombia, Peru)

Languages

German

Native

English

Advanced

Russian

Advanced

Spanish

Elementary

Dutch

Elementary

...and 2 more

Education

Jan 2014 - Jun 2014

St. Petersburg University – Graduate School of Management

Master of Science, CEMS · International Management · Russian Federation

Sep 2013 - Jan 2015

Erasmus University – Rotterdam School of Management

Master of Science · International Management & Russian · Netherlands

Feb 2010 - Jun 2010

Peking University – Guanghua School of Management

Bachelor of Science · General Management · China

...and 1 more

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