Olaf Lausen

Managing Partner at Do Plus Management SRL

Olaf Lausen
Bucharest, Romania

Experience

Nov 2016 - Present
8 years 5 months

Owner

do.plus Management

Aiming to generate "PLUS" for its customers by leveraging my vast executive management experience and large network. Activities:

  • Management: consulting, interims management, project support
  • M&A: support investors / sellers (share deals, startup funding)
  • Startups: advisor, mentor, sales acceleration

Project examples:

  • Austria: Program Management for OMV's Information Security program in 2020 & 2021
  • ASIA: Program Management for implementing new B2B strategy at Axiata (5 countries)
  • LATAM: Digital Transformation B2B telco in Mexico
  • Middle East: OTT Messenger (make or buy, market analysis) for an investor
  • Germany: Connected Home CPE strategy for telco (trends for routers, STB, SmartHome)
  • Germany: Fiber rollout (FTTx) acceleration via local / regional cooperation for telco
  • Romania: Market entry of a Binary Options player (Romania), German client
May 2016 - Present
8 years 11 months

Senior Representative

Match-Maker Ventures

  • Linking startups which already achieved proof-of-concept with relevant corporations to unlock hidden value and generate impact within 12 months
  • Drive end to end process: sales acceleration, match-making, onboarding, lifecycle management
Apr 2013 - Apr 2016
3 years 1 month
Romania

New Business Development Director & Chief of Staff of CEO (NBD & CoS)

Telekom Romania

Telekom Romania at a glance: > 1 bn EUR revenue, > 8500 employees, part of Deutsche Telekom Group, No 1 integrated operator in Romania (Fix, Mobile, TV)

NBD & CoS at a glance: focus on eTransformation & TopLine Growth, > 60 FTE, > 1 mEUR service revenue, > 1.5 mEUR hardware revenue, > 1.3 mEUR monthly online payments & recharges > 10 mEUR TopLine (planned), eChannel shares up to 10% (depending on product/ target group), >1.6 m unique visitors / month, > 650 k Facebook fans, > 600k newsletter subscr.

New Business Development: identify and implement top line growth opportunities

  • Full Banking proposition under Telekom brand to be launched in Q2/2016: current accounts, debit & credit cards, consumer credits, device financing, mobile payment & NFC, remittance, P2P payment, offline banking corners in Telekom shops, Telekom-Bank bundles
  • Energy Retail (planned launch 2016) – sell energy (gas and electricity) under Telekom brand
  • Insurance: Handset insurance, extended warranty, bill protection (planned launch Q2/2016)
  • Betting: enter legalized online betting market under Telekom related brand (planned 2016)
  • Advertisement (add sales on our portals, lock-screen, loyalty / couponing, DNS error page)
  • Startups: link local Startup scene with a) Deutsche Telekom (DT capital, Hubraum, Global Partnering) and b) local business owners in order to utilize potential for Telekom Romania. Involvement in contests as speaker, jury member & mentor. Plans to launch local incubator

eCompany program set up (ongoing), working e.g. on the following streams:

  • Prepaid registration via APP (customer & merchant)
  • Sales force digitalization and electronic signature
  • Idea management system implementation
  • CEO app – customer experience officer App = one App for all employees to fulfil different use cases and become a real ambassador for the company and brand

eBusiness:

  • Launch 2 full websites in 2014: [link] (before I took the responsibility: 13 years without eBusiness) and [link] as ONE website for fixed and mobile in September
  • Strong increase of online KPIs, e.g.: prepaid recharges +400%, bill payments +70% - processing approx. 15 mEUR/year, eBill +51%, myAccount +290%, sales +89%)
  • Ultimate App (for fixed & mobile) as blueprint for DT Europe, >250k downloads/1.5 years and > 10k paid transactions per month (recharge, bill payment)
  • Portals / OTT:
  • [link] redefine the business model and re-launch website with live streaming of exclusive sports events and usage of special customer engagement tools (mass-crowd visualization engine), target become No1 portal (currently No 3-5)
  • [link] one stop shop B2B online services for SME: (top)listing, managed website & marketing (google adwords)
  • Local lead of DT eTransformation, generating cost savings of >4 m EUR (yearly run rate)
  • Build one team > 55 FTE for all eActivities: core, non-core, delivery. Insourcing to gain flexibility, sustainability & save costs (>100k EUR yearly run rate)
  • eCommerce: launch website [link] in less than 6 months, cost <30k EUR. Relaunch online mall [link] incl. warehouse logistic hub in < 3 month
  • Unify 3 online platforms to 1 (ongoing), being the leader within Deutsche Telekom group in ATG platform rollout with most comprehensive deployment

General / Chief of Staff of the CEO

  • Providing high level support to the CEO in strategic initiatives and organizational development. Trusted advisor and critical link between the CEO and management team.
  • strong role in company transition (operational merger), leading the move to online and new business incl. definition & implementation of functional strategy.
  • Leading cost cutting analysis identifying several mEUR / yearly saving potentials
Apr 2011 - Mar 2013
2 years
Romania

General Manager New Business Development

Romtelecom S.A.

  • Build a team to identify top line growth opportunities, e.g. Payment, Google adwords resale
  • Run new Business Lines with Full P&L
  • Directory Assistance Service (DAS): run and optimize (cost -1 mEUR, employees -90%, full outsourcing of operations, > 70% gross profit)
  • Define & launch [link] online mall (revenue YoY +125%, operational profitable)
  • Value Added Services (VAS): new products & push led to +100k EUR revenue
  • Launched [link] the first OTT webTV project in Romania (>30 TV live channels, TVOD library, catch up TV, SVOD).
  • Additional special tasks from CEO in 2012:
  • set-up & monitor a short-term 2012 strategy for the company (Big 7)
  • Preparation of Business Performance Reviews with Deutsche Telekom
  • Local lead of Deutsche Telekom Europe transformation program (1 DT EU)
  • Representative of Romtelecom in German-Romanian Chamber of Commerce
Oct 2008 - Mar 2011
2 years 6 months
Romania

General Manager Special Business Projects

Romtelecom S.A.

  • Turn around the Directory Assistance Service (DAS)
  • Full responsibility for P&L, product management and Call Center operations
  • moving from loss making to generating profit (revenue: +13% at a level > 4 Mil EUR/year, 2008-2010, profit increase10 times leading to a gross margin >50%, 90% market share despite liberalization & new players)
  • Combine several existing teams (300 FTE) to a unique organization (100 FTE).
  • 2009 awarded as "Europe's DA provider of the year".
  • Closed first time in Romania direct VAS revenue share contract with other operators
  • Lead special projects: Due Diligence in 2 potential M&As, VDSL rollout
  • Regular proxy for the Chief Commercial Officer Residential
Jul 2006 - Sep 2008
2 years 3 months
Croatia

T-Home – Country Manager International Business

Deutsche Telekom AG (DTAG)

  • Bridge between T-Home Croatia and T-Home headquarter, across a wide range of initiatives: a) Project management, analyze business cases & identify synergy potentials b) Review & challenge M&A plans incl. management proposals c) Permanent invitee at the T-HT supervisory board.
  • Special Project: Drive strategy alignment & best practice within the T-Home Europe.
  • Member of Executive Management Development program, including job rotation with T-Venture supporting a fingerprint payment project
Jun 2002 - Jun 2006
4 years 1 month

Executive Vice President International Business Croatia; Head of program management & strategic projects at Strategy &

DTAG, T-COM

Sep 1999 - May 2002
2 years 9 months

Executive Support for Chief Sales Officer; Project manager and sales support

T-Mobile

Summary

Being >10 years a direct report of CEO / CxO Leadership: Ability to lead, structure & staff teams of up to 300 FTE (regular best results in employee surveys); Successful restructuring and Outsourcing experience New Business Development: Experience and track record in identifying New Pockets of Growth, Developing ideas & business models, Launch and grow them Online / eBusiness: Widespread experience in Online, launching project, sites and apps from scratch or relaunching them. Consolidating / merging sites and platforms Digitalization & eTransformation: Experienced in process digitalization - move to eCompany Consultant / Advisor: management consulting & project support; M&A support for investors / sellers (share deals, startup funding); Startups advisor, mentor, sales acceleration

Languages

German
Native
English
Advanced

Education

Oct 2015 - Present

CEDEP (European Centre for Executive Development, INSEAD campus in Fontainebleau)

Oct 2004 - Jun 2008

Executive Management development program of T-Home (Deutsche Telekom Group)

Oct 1995 - Jun 1999

Technische Universität Dresden

Dimplom Kaufmann · Economics

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