Giuseppe Caruso

Partner Sales Manager

Presseck, Germany
Experience
Sep 2024 - Nov 2024
3 months
Germany

Partner Sales Manager

Sachsenenergie

  • Management and development of door-to-door agencies for electricity supply contracts/EDL
  • Onboarding of agencies
  • Territory management
  • Goal controlling
  • Support for informational events
  • On-site support for agencies
  • Agency development
  • Coordination of projects by phase
Apr 2024 - Sep 2024
6 months
Germany

Partner Sales Manager

UGG

  • Management and development of door-to-door agencies for broadband
  • Onboarding of agencies
  • Territory management
  • Goal controlling
  • Support for informational events
  • On-site support for agencies
  • Agency development
  • Coordination of projects by phase
Nov 2023 - Apr 2024
6 months
Germany

Key Account / Individual Sales

LEW

Individual clients: Product development Off‐Site Corporate PPA / Sleeved PPA

  • Contribution to the business case
  • Contribution to the feasibility study
  • Go‐to‐market strategy

Technical KAM:

  • Electricity futures trading, biogas feed‐in at the OTC
  • Customer management of PV feed‐in clients
May 2023 - Nov 2023
7 months
Münster, Germany

Fiber Optimization Project / IT Landscape Analysis

Stadtwerke Münster

  • Software systems: Imsware/ITWO, Giga GS, Lovion, Smallworld GIS
  • Macro and micro processes
  • Stakeholder analysis
  • Employee interviews from a UX perspective
  • Interviews with service providers and B2B clients from a UX perspective
  • Creation of recommendations for action and reporting for Stadtwerke Münster
Mar 2023 - May 2023
3 months
Leipzig, Germany

Business Development

Eprimo

Analysis of the sales subsidiary 4M in Leipzig

  • Sales channels
  • Current vs. target state
  • Review of sales documentation
  • Employee interviews
  • Conversations with clients and sales agents
  • Creation of recommendations and reporting for Eprimo
Jan 2023 - Mar 2023
3 months
Germany

Technical Key Account Manager, Product Development

Lechwerke AG

Individual clients: Product development Off‐Site Corporate PPA / Sleeved PPA

  • Contribution to the business case
  • Contribution to the feasibility study
  • Go‐to‐market strategy

Technical KAM:

  • Electricity futures trading, biogas feed‐in at the OTC
  • Customer management of PV feed‐in clients
Sep 2022 - Dec 2022
4 months
Germany

Technical Key Account Manager, Product Development

Lechwerke AG

Individual clients: Product development Off‐Site Corporate PPA / Sleeved PPA

  • Contribution to the business case
  • Contribution to the feasibility study
  • Go‐to‐market strategy

Technical KAM:

  • Electricity futures trading, biogas feed‐in at the OTC
  • Customer management of PV feed‐in clients
Apr 2022 - Mar 2023
1 year
Germany

Sales Partner and Project Management

Deutsche Glasfaser

  • Lead the project "Sales – Fiber Expansion in Baden-Württemberg." Manage external door-to-door sales in the Erlangen cluster, ensuring feedback on every property by project end on whether a 1&1 fiber connection is desired.
  • Create current-state analysis of past sales activities (number of contacts, contact method, attempts per property) in Baden-Württemberg.
  • Create and update project plan using MS Project
  • Advise external sales on hosting informational events with recommendations (best venues, effective marketing materials)
  • Present the fiber product to municipal administrations (mayors) in Baden-Württemberg
  • Track and follow up milestones
  • Document and report deviations to the overall project manager
  • Document all project activities, including forecasts, analyses, recommendations, and plans
Mar 2022 - Sep 2022
7 months
Erlangen, Germany

Sales Manager

1&1 Versatel

  • Lead the project "Sales – Fiber Expansion in the Erlangen Region." Manage external door-to-door sales in the Erlangen cluster to secure feedback on fiber connection interest by project end.
  • Create current-state analysis of past sales activities (number of contacts, contact method, attempts per property) in the Erlangen cluster.
  • Create and update project plan using MS Project
  • Advise external sales on hosting informational events with recommendations (best venues, effective marketing materials)
  • Present the fiber product to municipal administration (mayors) in the Erlangen cluster
  • Track and follow up milestones
  • Document all project activities, including forecasts, analyses, recommendations, and plans
  • Prepare weekly progress reports and handover
  • Results: current-state analysis, project plan, milestones, event advice, project reports, marketing planning, agency selection, point-of-sale organization
  • Acquire, manage, and expand B2B target commercial clients
Feb 2022 - Mar 2022
2 months
Germany

Sales Digitalization

GBS GmbH

2 digitalization projects, each 15 working days

Feb 2022 - Mar 2022
2 months
Germany

Production Planning Digitalization

WM-Flon GmbH

2 digitalization projects, each 15 working days

Sep 2021 - Nov 2021
3 months
Germany

Technical Sales B2B and Municipalities for UVC Air Filtration Systems

Heraeus Noblelight GmbH

Feb 2021 - Aug 2021
7 months
Germany

Sales, Business Development, Interface Management

Deutsche Giganetze GmbH

  • Lead the project "Sales – Fiber Expansion in Heilbronn-Franken." Manage external door-to-door and B2B project sales in the Heilbronn cluster ensuring fiber interest feedback by project end.
  • Coach and control external sales on hosting informational events with recommendations
  • Present the fiber product to municipal administrations (mayors) in Heilbronn-Franken
  • Track and follow up milestones; document deviations for the overall project manager
  • Document all project activities, including forecasts, analyses, recommendations, and plans
  • Provide ongoing event advice to external sales
  • Deliverables: current-state analysis, project plan, milestones, event advice, project reports, marketing planning, agency selection, point-of-sale organization
Jan 2021 - Dec 2021
1 year
Stuttgart, Germany

Digitalization Consultant

Steinbeis Institut Stuttgart

Aug 2020 - Dec 2020
5 months
Germany

Business Development and Digitalization Projects

GBS GmbH (IT)

Aug 2020 - Dec 2020
5 months
Germany

Business Development and Digitalization Projects

Novofactum GmbH (IT)

Jan 2020 - Aug 2020
8 months
Kassel, Germany

Project Lead Sales – Fiber Expansion

Städtische Werke Netz & Service Kassel

  • Lead the project "Sales – Fiber Expansion in the Kassel Region." Manage external door-to-door sales in Kassel, develop the B2B unit, identify cross-selling opportunities with electricity and gas products, and drive marketing to establish and make the fiber division successful.
  • Present the fiber product to municipal administrations (mayors) in Kassel
  • Track and follow up milestones
  • Document all project activities, including forecasts, analyses, recommendations, and plans
  • Advise external sales on hosting informational events with recommendations
  • Present the fiber product to municipal administrations (mayors)
  • Track and follow up milestones
Apr 2019 - Sep 2019
6 months
Germany

Regional Manager

Intersport / Nike

  • Implement and track the mid-term regional business plan
  • Financial responsibility for profitability and target achievement of regional stores
  • Manage stores following retail KPIs
  • Lead, coach, and train store managers and teams for qualitative development
  • Conduct structured monthly store visits and quarterly center management visits
  • Execute and control marketing and sales strategy (marketing calendar, pricing, assortment, services) at store level
  • Document store-visit checklists
  • Ensure sales-oriented merchandising and window displays with store managers
  • Plan assortment, monitor sales and stock
  • Implement and control international guidelines for merchandising, sales, security in stores
  • Coordinate major store marketing/sales events
  • Conduct store inventories
Jan 2018 - Dec 2019
2 years
Switzerland

Consulting / Process Management and Optimization

SME in Plastics Processing and Toolmaking

  • Sales director for 1.5 years
  • Clients: SMEs in plastics and metal
  • Toolmaking, injection molding, CT services, additive manufacturing (3D printing, metal and plastic) B2B
  • Phone scheduling, route planning in DACH, inside and field sales, trade shows, regular on‐site client visits

Operational tasks:

  • Acquired clients, scheduled meetings, held sales talks, debriefed and followed up client meetings, handled orders, negotiated prices, answered client inquiries

Strategic tasks:

  • Developed sales strategy and controlling
  • Defined target client groups, set sales goals, evaluated channels, designed processes and measures, set framework conditions, selected, qualified, and developed sales staff
  • Analyzed processes from goods receipt to sale, staff structures, and infrastructure
  • Existing client analysis and new client acquisition
  • Trade show evaluation and new business market analysis
  • Analyzed IT and support units (commercial to delivery)
  • Achieved 20% more orders, 8% more profit, 15% new clients without staff cuts
Jan 2016 - Dec 2017
2 years
Germany

Technical Sales

IT System House (SME)

  • Annual sales €18M, 1.5 years in sales
  • Clients: SME IT system house
  • Sales and scheduling of integration and administration services, hardware (client and server), IT security, network and client planning B2B

Operational tasks:

  • Acquired clients, scheduled meetings, held sales talks, debriefed and followed up, handled orders, negotiated prices, answered inquiries, managed complaints, arranged service
  • Inside/outside sales, after-sales marketing, acquisition campaigns
  • Focus on new client acquisition, scheduling, route planning, field sales training
  • Optimized after-sales service, increased sales by 18%
  • Introduced shopfloor/OEE in an industrial company
  • Analyzed production, BDE and MDE data, correlated processes, data collection, and staff deployment
  • Designed, implemented, and supported hardware/software rollout
  • Introduced IT system in a trading company (€8M annual sales)
  • Created KPIs
Jan 2011 - Dec 2016
6 years
Switzerland

Head of Technical Sales, Project Management and Pre‐Sales

Business Intelligence Software Company (SME)

  • Software, development services, Industry 4.0 concepts with KIT cooperation B2B
  • Phone scheduling, route planning in DACH, inside and field sales, change management in sales, trade shows, regular on‐site visits
  • Strong presence in manufacturing with Abas ERP (e.g., Mulag, Neugart, VAF, Robert Sihn, Elbe Group)

Operational tasks:

  • Acquired clients, scheduled meetings, held sales talks, debriefed and followed up, coordinated POCs between pre‐sales, sales, and clients, handled orders, negotiated prices, answered inquiries

Strategic tasks:

  • Developed sales strategy and controlling, managed channel change, set up B2B direct sales and marketing, defined targets, set goals, evaluated channels, designed processes and measures, selected and developed sales staff, coordinated projects between consulting and sales, coordinated POCs
  • Sold BI projects/products (Qlik, MicroStrategy)
  • Managed key accounts, new client acquisition
  • Led Industry 4.0 sales strategy
  • Generated €2.5M from 2011 to 2016 (€500K/year)
  • 75% new client projects incl. licenses, services, maintenance; 25% existing client cross/up‐selling
  • Focus on manufacturing and process industries, from small firms to large corporations
Jan 2005 - Dec 2010
6 years
Germany

Key Account Manager

Lavazza

  • Revenue responsibility: €600K/year
  • New client acquisition
  • Vending account management
  • Product and solution presentations
  • Coordinate repair and maintenance
  • Conduct store inventories
  • Document reseller checklists
  • Ensure sales‐oriented merchandising and window displays with resellers
  • Plan assortments at resellers; monitor sales and stock
  • Manage resellers per retail KPIs
  • Lead, coach, and train store managers and teams
  • Conduct structured monthly reseller visits and quarterly center management visits
  • Execute and control marketing and sales strategy (calendar, pricing, assortment, services) at reseller level
Summary

Regardless of my interim expertise, in my second company I gained a high level of experience in the telecommunications and energy industries developing B2C products with the associated sales channels and internal processes for each system.

Languages
German
Native
Italian
Native
English
Advanced
Education
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Office Management Clerk

Certifications & licenses

Digitalization Manager

IHK

Corporate Data Protection

IHK Pforzheim

CSS Certification

Regional Partner Achievement

Qlik Connections

Technology for Business Professionals

IHK

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