Interim Senior Product Marketing & Project Manager, CDP Platform

Digitalization consultant for Customer Data Platform 360 degrees. B2C consent for personalized digital customer communication.

• Defined project scope, use cases for 360-degree journey & epics, sprint planning, BPM processes
• Concept for digitalizing need-based 360-degree customer communication/CRM & CDP
• Target group definition, segmentation, KPI definition (open rate, conversion, CLV, churn, etc.)
• Project management, milestone planning/budget controlling/presentations/stakeholder management
• Led cross-departmental workshops: legal, technology, marketing, web dev, daily stand-up
• GDPR compliance, negotiated with external law firm on legal texts for customer-centric messaging
• Internal and external user surveys/agency management/crowdtesting of solution variants
• Implementation and resource prioritization along the critical path, testing & final acceptance
• Achievements: Concept and on-time hands-on launch of the new consent journey as a strategic foundation

Innovation. Digitalization consultant.

• Defined project scope, relaunched LeadGen funnel for solar, BPM process documentation, epic/sprint planning
• Developed a cross-channel KPI matrix for monthly performance measurement
• Led project team, milestone planning, budget responsibility, management reporting
• Managed external agency and IT developer teams, MS Dyn365 integration, daily stand-up
• Process automation with Zapier, CRM Pipedrive and partner interfaces
• Partner wholesale billing and controlling
• Achievements: Technical IT setup of LeadGen funnel, halved CPLs, met annual targets

Digitalization consultant.

• Customer acquisition, presentations & workshops, proposal creation & negotiation
• Requirements analysis for inbound marketing and IT system migrations (HubSpot/MS Dyn365)
• Data analytics, interface definitions, migration plan, dev requirements, testing
• Inbound marketing concepts, website launches, IT system integrations, training
• Project management, milestone planning, budget controlling, proactive stakeholder management
• Industries: logistics, finance, health, furniture, chemical, mechanical engineering
• Achievements: IT system/CRM setup for national and international mid-market and corporate clients

Digitalization consultant.

• Coached SMEs on digital online lead/customer acquisition
• Setup of IT system processes (landing pages, email automation, CRM)
• Website & landing page launches, Facebook/Instagram performance campaigns
• Achievements: Built expert positioning through full-stack online marketing strategies, PPC campaigns + SEO, social media and automated webinars, and optimized sales conversion using metrics.

Innovation lab (O2 carve-out)/wholesale partnering. Startup - fastlane delivery multibrand CRM & prepaid/postpaid billing - telecommunications.

• Set up a CRM & billing system for 15 prepaid/postpaid branded resellers (Tchibo Postpaid, Fonic, Schlecker, Kabel Deutschland, Türk Telekom, Netzclub, Lokalisten, etc.)
• Innovative tariff design/bundles for partners
• Achievements: Developed a modular tariff & system architecture to launch new partner telecom brands in the market within 4 months.

• Main responsible project & program manager for strategy and coordination of all teams (MNO consortium, commercial, technology, content, hardware, legal, regulation)
• Tariff design, wholesale partners/acquisition/negotiation/management/budget control
• Company-wide exchange of strategies (UK, Ireland, Czech Republic, Spain)
• Achievements: Market control of the DVB-H market through a 4xMNO consortium + MVP demo case WM2006