Tom Gufler - Interim Senior Product Marketing & Project Manager, CDP Platform

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Munich, Germany

Experience

Oct 2023 - Mar 2024

6 months

Hamburg, Germany

Interim Senior Product Marketing & Project Manager, CDP Platform

LichtBlick SE

Green power & innovation. Digitalization consultant.

Concept & IT implementation of inbound B2C campaigns, BPM process documentation
Cross-departmental execution of several whitepapers/guides
Setting up the customer journey with MS Dyn365/CRM: forms, landing pages, campaigns
Project controlling, process documentation, testing and training/coaching, analytics reports
Achievements: Hands-on execution & on-time launch of all campaigns for digital new customer acquisition

Apr 2023 - Dec 2024

1 year 9 months

Munich, Germany

Interim Product & Project Manager

E.ON Energie AG

Digitalization consultant for Customer Data Platform 360 degrees. B2C consent for personalized digital customer communication.

Defined project scope, use cases for 360-degree journey & epics, sprint planning, BPM processes
Concept for digitalizing need-based 360-degree customer communication/CRM & CDP
Target group definition, segmentation, KPI definition (open rate, conversion, CLV, churn, etc.)
Project management, milestone planning/budget controlling/presentations/stakeholder management
Led cross-departmental workshops: legal, technology, marketing, web dev, daily stand-up
GDPR compliance, negotiated with external law firm on legal texts for customer-centric messaging
Internal and external user surveys/agency management/crowdtesting of solution variants
Implementation and resource prioritization along the critical path, testing & final acceptance
Achievements: Concept and on-time hands-on launch of the new consent journey as a strategic foundation

Jun 2022 - May 2023

1 year

Ismaning, Germany

Interim Product & Project Manager DAM (Digital Asset Management) / eCommerce

Protina Pharmazeutische GmbH

Digitalization consultant (SaaS)/eCommerce.

DAM: defined project scope, requirements analysis, milestones, market analysis long/shortlist
Led core team & meetings for use cases, prioritization, demos, BPM process documentation, KPIs
SWOT analysis, system evaluation & selection, feature and pricing negotiations, reporting
System configuration, SOP documentation, data harmonization, shop integration
Video studio: defined project scope, market analysis of studio hardware and editing software
Procurement/negotiation of BlackMagic system, setup of studio equipment (camera, audio, lighting)
Video strategy/coaching for recording. Built two YouTube channels including branding
Achievements: Efficient DAM implementation including negotiation and setup of in-house YouTube content production

Apr 2021 - Oct 2022

1 year 7 months

Hamburg, Germany

Interim Product & Project Manager Digitalization LeadGen and Partner Integration for Installation

LichtBlick SE

Innovation. Digitalization consultant.

Defined project scope, relaunched LeadGen funnel for solar, BPM process documentation, epic/sprint planning
Developed a cross-channel KPI matrix for monthly performance measurement
Led project team, milestone planning, budget responsibility, management reporting
Managed external agency and IT developer teams, MS Dyn365 integration, daily stand-up
Process automation with Zapier, CRM Pipedrive and partner interfaces
Partner wholesale billing and controlling
Achievements: Technical IT setup of LeadGen funnel, halved CPLs, met annual targets

Jun 2019 - Jun 2020

1 year 1 month

Munich, Germany

Interim Team & Project Manager Digitalization Lead Generation for Heating / Internal StartUp

E.ON Energie AG

Heating solutions. Digitalization consultant – (E.ON carve-out).

Interim team leadership & end-to-end responsibility, budget management, epics/sprint planning
Designed the lead gen path for conversion & funnel optimization, CRM
Business case planning and controlling to reach quarterly lead targets
BPM process documentation, epic implementation of digitalization with IT developers/MS Dyn365
Managed wholesale partners
Analyzed customer support calls to optimize end-to-end processes
Continuous improvement of the digital process chain marketing/sales/installation
Achievements: Tripled lead volume to fully utilize the sales team, halved CPLs

Mar 2019 - Jun 2025

6 years 4 months

Interim Senior Project & Key Account Manager Digitalization, CDP Platforms

Avidly HubSpot Agentur

Digitalization consultant.

Customer acquisition, presentations & workshops, proposal creation & negotiation
Requirements analysis for inbound marketing and IT system migrations (HubSpot/MS Dyn365)
Data analytics, interface definitions, migration plan, dev requirements, testing
Inbound marketing concepts, website launches, IT system integrations, training
Project management, milestone planning, budget controlling, proactive stakeholder management
Industries: logistics, finance, health, furniture, chemical, mechanical engineering
Achievements: IT system/CRM setup for national and international mid-market and corporate clients

May 2018 - Mar 2019

11 months

Munich, Germany

Interim Project Manager Sales Control

E.ON Energie AG

Energy sales. Digitalization consultant.

Optimization of sales control for online/offline channels, management reporting
Annual planning/forecasting in close coordination with controlling
Contribution margin & tariff optimization for electricity & gas rates, churn reduction
Established sales controlling/monthly meetings + reporting
B2C commodity – close alignment across all sales channels, merit order, loyalty
Achievements: Established sales reviews + channel optimization for new customers (margins & volume)

Oct 2015 - Apr 2018

2 years 7 months

Munich, Germany

Project Manager for SME Digitalization, Performance Marketing & Business Development

Digondo Digital Service Group

Digitalization consultant.

Coached SMEs on digital online lead/customer acquisition
Setup of IT system processes (landing pages, email automation, CRM)
Website & landing page launches, Facebook/Instagram performance campaigns
Achievements: Built expert positioning through full-stack online marketing strategies, PPC campaigns + SEO, social media and automated webinars, and optimized sales conversion using metrics.

Dec 2012 - Sep 2015

2 years 10 months

Munich, Germany

Head of M2M Product Marketing & Operations (15 employees)

Telefónica Digital

Innovation lab (Telefónica carve-out). New digital business development M2M/Industry 4.0/IoT products & connectivity (3G/DSL).

Multi-project management M2M Telefónica Deutschland with budget responsibility
Built team for product management/marketing, platform operations, customer service
Lead generation for IoT use cases & managed agencies & IT service providers
Achievements: Set up fundamentally new M2M systems & processes within 9 months for fast market entry, and transformed the organization to a lean startup mindset.

Oct 2008 - Nov 2012

4 years 2 months

Munich, Germany

Head of Delivery Management & Project Management (8 employees)

o2 Services GmbH

Innovation lab (O2 carve-out)/wholesale partnering. Startup - fastlane delivery multibrand CRM & prepaid/postpaid billing - telecommunications.

Set up a CRM & billing system for 15 prepaid/postpaid branded resellers (Tchibo Postpaid, Fonic, Schlecker, Kabel Deutschland, Türk Telekom, Netzclub, Lokalisten, etc.)
Innovative tariff design/bundles for partners
Achievements: Developed a modular tariff & system architecture to launch new partner telecom brands in the market within 4 months.

Oct 2005 - Sep 2008

3 years

Munich, Germany

Senior Product Manager Connectivity/“Public WiFi” - Business Development - Telecommunications

Telefónica Germany GmbH & Co. OHG

Main responsible program manager
Tariff design/wholesale partners/rollout/access points, budget controlling/reporting
Achievements: Market control of disruptive WiFi technology without network investment

Oct 2003 - Sep 2005

2 years

Munich, Germany

Senior Product Manager DVB-H (Mobile-TV Offer) – New Business Development

Telefónica Germany GmbH & Co. OHG

Main responsible project & program manager for strategy and coordination of all teams (MNO consortium, commercial, technology, content, hardware, legal, regulation)
Tariff design, wholesale partners/acquisition/negotiation/management/budget control
Company-wide exchange of strategies (UK, Ireland, Czech Republic, Spain)
Achievements: Market control of the DVB-H market through a 4xMNO consortium + MVP demo case WM2006

Feb 2001 - Sep 2003

2 years 8 months

Munich, Germany

Team Manager Solution Delivery – Telecommunications (10 employees, international team)

Telefónica Germany GmbH & Co. OHG

Software development of system stack applications (eCRM)
Product & project management, requirements management
Achievements: Developed the first web-based thin client (CRM info portal).

Summary

With his passion for digitalization, Mr. Gufler has developed numerous innovative products as a product, project, and marketing manager, and introduced data-driven 360-degree marketing platforms (CDP) based on KPIs. Through his project management experience and hands-on mentality, he ensured their result-oriented implementation across silos up to commercial market readiness. He coordinated external service providers, agencies, wholesale partners, as well as marketing, sales, IT & technology, operations, customer service, finance, and legal. For market launch and scaling, he trained internal & external sales units.

Languages

German

Native

English

Advanced

Education

Oct 1993 - Jun 1997