Green power & innovation. Digitalization consultant.
Digitalization consultant for Customer Data Platform 360 degrees. B2C consent for personalized digital customer communication.
Digitalization consultant (SaaS)/eCommerce.
Innovation. Digitalization consultant.
Heating solutions. Digitalization consultant – (E.ON carve-out).
Digitalization consultant.
Energy sales. Digitalization consultant.
Digitalization consultant.
Innovation lab (Telefónica carve-out). New digital business development M2M/Industry 4.0/IoT products & connectivity (3G/DSL).
Innovation lab (O2 carve-out)/wholesale partnering. Startup - fastlane delivery multibrand CRM & prepaid/postpaid billing - telecommunications.
With his passion for digitalization, Mr. Gufler has developed numerous innovative products as a product, project, and marketing manager, and introduced data-driven 360-degree marketing platforms (CDP) based on KPIs. Through his project management experience and hands-on mentality, he ensured their result-oriented implementation across silos up to commercial market readiness. He coordinated external service providers, agencies, wholesale partners, as well as marketing, sales, IT & technology, operations, customer service, finance, and legal. For market launch and scaling, he trained internal & external sales units.
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