Tom Gufler

Interim Senior Product Marketing & Project Manager, CDP Platform

Munich, Germany
Experience
Oct 2023 - Mar 2024
6 months
Hamburg, Germany

Interim Senior Product Marketing & Project Manager, CDP Platform

LichtBlick SE

Green power & innovation. Digitalization consultant.

  • Concept & IT implementation of inbound B2C campaigns, BPM process documentation
  • Cross-departmental execution of several whitepapers/guides
  • Setting up the customer journey with MS Dyn365/CRM: forms, landing pages, campaigns
  • Project controlling, process documentation, testing and training/coaching, analytics reports
  • Achievements: Hands-on execution & on-time launch of all campaigns for digital new customer acquisition
Apr 2023 - Dec 2024
1 year 9 months
Munich, Germany

Interim Product & Project Manager

E.ON Energie AG

Digitalization consultant for Customer Data Platform 360 degrees. B2C consent for personalized digital customer communication.

  • Defined project scope, use cases for 360-degree journey & epics, sprint planning, BPM processes
  • Concept for digitalizing need-based 360-degree customer communication/CRM & CDP
  • Target group definition, segmentation, KPI definition (open rate, conversion, CLV, churn, etc.)
  • Project management, milestone planning/budget controlling/presentations/stakeholder management
  • Led cross-departmental workshops: legal, technology, marketing, web dev, daily stand-up
  • GDPR compliance, negotiated with external law firm on legal texts for customer-centric messaging
  • Internal and external user surveys/agency management/crowdtesting of solution variants
  • Implementation and resource prioritization along the critical path, testing & final acceptance
  • Achievements: Concept and on-time hands-on launch of the new consent journey as a strategic foundation
Jun 2022 - May 2023
1 year
Ismaning, Germany

Interim Product & Project Manager DAM (Digital Asset Management) / eCommerce

Protina Pharmazeutische GmbH

Digitalization consultant (SaaS)/eCommerce.

  • DAM: defined project scope, requirements analysis, milestones, market analysis long/shortlist
  • Led core team & meetings for use cases, prioritization, demos, BPM process documentation, KPIs
  • SWOT analysis, system evaluation & selection, feature and pricing negotiations, reporting
  • System configuration, SOP documentation, data harmonization, shop integration
  • Video studio: defined project scope, market analysis of studio hardware and editing software
  • Procurement/negotiation of BlackMagic system, setup of studio equipment (camera, audio, lighting)
  • Video strategy/coaching for recording. Built two YouTube channels including branding
  • Achievements: Efficient DAM implementation including negotiation and setup of in-house YouTube content production
Apr 2021 - Oct 2022
1 year 7 months
Hamburg, Germany

Interim Product & Project Manager Digitalization LeadGen and Partner Integration for Installation

LichtBlick SE

Innovation. Digitalization consultant.

  • Defined project scope, relaunched LeadGen funnel for solar, BPM process documentation, epic/sprint planning
  • Developed a cross-channel KPI matrix for monthly performance measurement
  • Led project team, milestone planning, budget responsibility, management reporting
  • Managed external agency and IT developer teams, MS Dyn365 integration, daily stand-up
  • Process automation with Zapier, CRM Pipedrive and partner interfaces
  • Partner wholesale billing and controlling
  • Achievements: Technical IT setup of LeadGen funnel, halved CPLs, met annual targets
Jun 2019 - Jun 2020
1 year 1 month
Munich, Germany

Interim Team & Project Manager Digitalization Lead Generation for Heating / Internal StartUp

E.ON Energie AG

Heating solutions. Digitalization consultant – (E.ON carve-out).

  • Interim team leadership & end-to-end responsibility, budget management, epics/sprint planning
  • Designed the lead gen path for conversion & funnel optimization, CRM
  • Business case planning and controlling to reach quarterly lead targets
  • BPM process documentation, epic implementation of digitalization with IT developers/MS Dyn365
  • Managed wholesale partners
  • Analyzed customer support calls to optimize end-to-end processes
  • Continuous improvement of the digital process chain marketing/sales/installation
  • Achievements: Tripled lead volume to fully utilize the sales team, halved CPLs
Mar 2019 - Jun 2025
6 years 4 months

Interim Senior Project & Key Account Manager Digitalization, CDP Platforms

Avidly HubSpot Agentur

Digitalization consultant.

  • Customer acquisition, presentations & workshops, proposal creation & negotiation
  • Requirements analysis for inbound marketing and IT system migrations (HubSpot/MS Dyn365)
  • Data analytics, interface definitions, migration plan, dev requirements, testing
  • Inbound marketing concepts, website launches, IT system integrations, training
  • Project management, milestone planning, budget controlling, proactive stakeholder management
  • Industries: logistics, finance, health, furniture, chemical, mechanical engineering
  • Achievements: IT system/CRM setup for national and international mid-market and corporate clients
May 2018 - Mar 2019
11 months
Munich, Germany

Interim Project Manager Sales Control

E.ON Energie AG

Energy sales. Digitalization consultant.

  • Optimization of sales control for online/offline channels, management reporting
  • Annual planning/forecasting in close coordination with controlling
  • Contribution margin & tariff optimization for electricity & gas rates, churn reduction
  • Established sales controlling/monthly meetings + reporting
  • B2C commodity – close alignment across all sales channels, merit order, loyalty
  • Achievements: Established sales reviews + channel optimization for new customers (margins & volume)
Oct 2015 - Apr 2018
2 years 7 months
Munich, Germany

Project Manager for SME Digitalization, Performance Marketing & Business Development

Digondo Digital Service Group

Digitalization consultant.

  • Coached SMEs on digital online lead/customer acquisition
  • Setup of IT system processes (landing pages, email automation, CRM)
  • Website & landing page launches, Facebook/Instagram performance campaigns
  • Achievements: Built expert positioning through full-stack online marketing strategies, PPC campaigns + SEO, social media and automated webinars, and optimized sales conversion using metrics.
Dec 2012 - Sep 2015
2 years 10 months
Munich, Germany

Head of M2M Product Marketing & Operations (15 employees)

Telefónica Digital

Innovation lab (Telefónica carve-out). New digital business development M2M/Industry 4.0/IoT products & connectivity (3G/DSL).

  • Multi-project management M2M Telefónica Deutschland with budget responsibility
  • Built team for product management/marketing, platform operations, customer service
  • Lead generation for IoT use cases & managed agencies & IT service providers
  • Achievements: Set up fundamentally new M2M systems & processes within 9 months for fast market entry, and transformed the organization to a lean startup mindset.
Oct 2008 - Nov 2012
4 years 2 months
Munich, Germany

Head of Delivery Management & Project Management (8 employees)

o2 Services GmbH

Innovation lab (O2 carve-out)/wholesale partnering. Startup - fastlane delivery multibrand CRM & prepaid/postpaid billing - telecommunications.

  • Set up a CRM & billing system for 15 prepaid/postpaid branded resellers (Tchibo Postpaid, Fonic, Schlecker, Kabel Deutschland, Türk Telekom, Netzclub, Lokalisten, etc.)
  • Innovative tariff design/bundles for partners
  • Achievements: Developed a modular tariff & system architecture to launch new partner telecom brands in the market within 4 months.
Oct 2005 - Sep 2008
3 years
Munich, Germany

Senior Product Manager Connectivity/“Public WiFi” - Business Development - Telecommunications

Telefónica Germany GmbH & Co. OHG

  • Main responsible program manager
  • Tariff design/wholesale partners/rollout/access points, budget controlling/reporting
  • Achievements: Market control of disruptive WiFi technology without network investment
Oct 2003 - Sep 2005
2 years
Munich, Germany

Senior Product Manager DVB-H (Mobile-TV Offer) – New Business Development

Telefónica Germany GmbH & Co. OHG

  • Main responsible project & program manager for strategy and coordination of all teams (MNO consortium, commercial, technology, content, hardware, legal, regulation)
  • Tariff design, wholesale partners/acquisition/negotiation/management/budget control
  • Company-wide exchange of strategies (UK, Ireland, Czech Republic, Spain)
  • Achievements: Market control of the DVB-H market through a 4xMNO consortium + MVP demo case WM2006
Feb 2001 - Sep 2003
2 years 8 months
Munich, Germany

Team Manager Solution Delivery – Telecommunications (10 employees, international team)

Telefónica Germany GmbH & Co. OHG

  • Software development of system stack applications (eCRM)
  • Product & project management, requirements management
  • Achievements: Developed the first web-based thin client (CRM info portal).
Summary

With his passion for digitalization, Mr. Gufler has developed numerous innovative products as a product, project, and marketing manager, and introduced data-driven 360-degree marketing platforms (CDP) based on KPIs. Through his project management experience and hands-on mentality, he ensured their result-oriented implementation across silos up to commercial market readiness. He coordinated external service providers, agencies, wholesale partners, as well as marketing, sales, IT & technology, operations, customer service, finance, and legal. For market launch and scaling, he trained internal & external sales units.

Languages
German
Native
English
Advanced
Education
Oct 1993 - Jun 1997

Fachhochschule München

Diploma in Business Informatics · Business Informatics · Munich, Germany

Certifications & licenses

AI Consultant with ZFU Certification

ZFU

AI Trainer

ZFU

ChatGPT/AI Certification

Copywriting Academy

Facebook CBO Mastery 2020

Facebook Masterclass Premium

Ryan Deiss Academy

Certified Business Consultant Email Marketing Automation

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