Benedikt Berghof
Project Lead
Experience
Project Lead
REWE Group, PENNY GmbH
CRM Program Penny App: Go-Live preparation, training, structuring operations
Project Lead
Innocean Europe
UBP Private Bank: Rebranding & Website Relaunch
CRM Consultant
Oxfam Deutschland Shops
CRM Consulting + Planning & Execution of Workshops
Product Owner CRM
Genesis Motor Europe
Customer Experience Platform development, Salesforce CXP configuration. Customer Journey Definition, Lead Generation, Forecasting, Business Operations Design. Successfully secured business-critical CRM processes until Salesforce Go-Live
Project Lead
Kia Motors Deutschland
kia.de Online Sales Integration including PIM. Requirements Management, User Journey, transition to Adobe Experience Manager. Result: Successful Go-Live of online sales offering for leasing
Project Lead
IWE Innocean
Kia Motors Deutschland: Dealer website migration to Adobe Experience Manager. Requirements management, planning, conception & implementation, rollout. Management of international teams & external service providers. Results: Successful Go-Live of >500 dealers in significantly shortened timeframe
Web Platform & Program Manager
Mastercard
CRM customer loyalty program launch & development: KPI definition & reporting setup, lead acquisition, cost-per-lead reduction, setup email marketing user journey & guidelines, online marketing (programmatic & SEA), usability key funnel optimization & UX research, implementation of agile methodology (Scrum) in platform development, collaboration tool & knowledge wiki
Web Portal Manager
Kueche.de
Launch & lead management, reduction of cost-per-lead & key funnel abandonment rates, development of online marketing campaigns (display + SEA), process and organizational consulting, usability optimization of online consulting tools
Consultant
innogy / RWE
Web platform online sales: User experience optimization of online services & order processes. Conception research & A/B testing, introduction of Kanban, introduction of JIRA, preparation for CMS transition
Guest Lecturer
EMBA Media and Business Academy
Project and campaign management 'From briefing to successful campaign'. Goals: Understanding campaign types, workflow briefing to success control. Campaign development, exam assessment including practical project work
Interim Team Lead & Project Lead
MRM McCann
Commerzbank Mittelstandsbank project management for digital projects, including conception of online video consulting and product application processes
Management Supervisor
OgilvyInteractive
Business Development. Support of international clients: IBM, SAP, American Express, Nestlé: Strategy development for multi-brand CRM platform; Deutsche Bank 24: Online campaigns Europe. Team leader of eight employees
Department Head
Young & Rubicam Interactive
Project management for first German Internet Live Webcast (UIP: 'Star Trek'). New business acquisition, expansion of existing customers, training & education online business. Led team of four employees
Account Manager
Leo Burnett
Blaupunkt Car-HiFi; New Media Editorial; Conception and project management online and offline
Account Manager
Wunderman Cato Johnson
Above & Below-the-line: Leica Cameras, Commerzbank, Schneekoppe, Bosch Power Tools, Metro Group: CRM Introduction
Summary
Languages
Education
Hochschule der Medien (ehem. FHD), Stuttgart
Dipl.-Wirtschaftsingenieur · Werbewirtschaft · Stuttgart, Germany
Lazi Akademie Film Foto Medien, Stuttgart
Fotografie · Stuttgart, Germany
Gottlieb-Daimler-Gymnasium, Stuttgart
Stuttgart, Germany
Certifications & licenses
Professional Product Owner (PSPO I)
Professional Scrum Master (PSM I)
PRINCE2 Agile
Similar Freelancers
Discover other experts with similar qualifications and experience