Benedikt Berghof
Project Management
Experience
Aug 2024 - Mar 2025
8 monthsProject Manager
REWE Group, PENNY GmbH
- CRM program Penny App: go-live preparation, training, and structuring operations.
May 2023 - Dec 2023
8 monthsProject Manager
Innocean Europe
- UBP Private Bank: rebranding and website relaunch.
Oct 2022 - Apr 2023
7 monthsVolunteer
Frankfurter Tafel e.V.
Oct 2022 - Apr 2023
7 monthsCRM Consultant
Oxfam Deutschland Shops
- Planning and running workshops.
Mar 2021 - Aug 2022
1 year 6 monthsProduct Owner CRM Interim Solution
Genesis Motor Europe
- Customer experience platform development and Salesforce CXP configuration.
- Defining the customer journey, lead generation, forecasting, and business operations design.
- Successfully securing business-critical CRM processes up to Salesforce go-live.
May 2020 - Sep 2020
5 monthsProject Manager
Kia Motors Deutschland
- Online sales integration including PIM on kia.de.
- User journey and requirements management.
- Migration to Adobe Experience Manager.
- Result: successful go-live of the online leasing sales offering.
Sep 2019 - Jun 2020
10 monthsProject Manager
IWE Innocean
- Kia Motors Deutschland: migration of dealer websites to Adobe Experience Manager.
- Requirements management, planning, concept, and implementation.
- Rollout and management of international teams and external vendors.
- Result: successful go-live for over 500 dealers in a shortened timeframe.
Feb 2018 - Jul 2019
1 year 6 monthsWeb Platform & Program Manager
Mastercard
- Launch and development of a CRM loyalty program.
- KPI definition and reporting setup.
- Lead acquisition and cost-per-lead reduction.
- Setup of email marketing user journeys and guidelines.
- Online marketing (programmatic & SEA).
- Usability key funnel optimization and UX research.
- Implementing agile (Scrum) in platform development.
- Collaboration tool and knowledge wiki.
Mar 2017 - Jan 2018
11 monthsWeb Portal Manager
Kueche.de
- Launch and lead management.
- Reduction of cost per lead and key funnel drop-off rates.
- Development of online marketing campaigns (display + SEA).
- Process and organizational consulting.
- Usability optimization of online advisory tools.
Jun 2016 - Dec 2016
7 monthsConsultant
innogy / RWE
- Optimizing user experience of online services and order flows for the web sales platform.
- Designing research and A/B testing.
- Introducing Kanban and Jira.
- Preparing CMS migration.
Mar 2016 - Apr 2016
2 monthsGuest Lecturer
EMBA Medien- und Business-Akademie
- Project and campaign management: “From briefing to a successful campaign”.
- Goals: understand campaign types and the workflow from briefing to performance review.
- Developing campaigns and exam approval including practical project work.
Jan 2015 - Feb 2016
2 monthsInterim Team Lead & Project Manager
MRM McCann
- Commerzbank Mittelstandsbank: project manager for digital projects.
- Designing online video advisory and product application flows.
Brand Guidelines Developer
Commerzbank
- UX and UI style guide.
- Requirements management and prototyping.
- UX proof of concept (PoC).
Web Portal Relaunch Project Manager
Deutsche Bank Privat- und Geschäftskunden
- Requirements management and overseeing prototyping.
- Platform concept and content planning.
Website Relaunch
Fresenius Medical Care
- European multi-market website.
- CMS TYPO3: implementation and training.
Project Manager IKEA Annual Campaign
IKEA Deutschland
- Social media campaign website: concept, development, and implementation.
- Editing and supervising contributing bloggers.
- Content planning and email newsletters.
- Internal and external strategy and project presentations.
Product Owner & Web Platform Manager
KIA Motors Europe
- Responsive UX/UI design relaunch including go-live and EU markets rollout.
- Budgeting and annual planning.
- Stakeholder management and KPI definition.
- Implementing tracking.
- Introducing an online product information management (PIM).
- SEO pilot: seamless SEO integration of external database content via Akamai CDN.
Interim Team Lead
MRM Worldwide
- Leading a team of over seven members.
- Car2go (ShareNow) project: website relaunch including go-live and multi-market rollout.
- Mobile app development.
- Email marketing system: concept, style guide creation, and setup (Optivo Broadmail).
- Multi-channel brand and performance building.
- Content marketing for website, app, and social media.
Summary
Highly experienced digital project professional and concept-driven consultant, 100% agile & hybrid deployable, multiple agile certifications.
Extensive interim management experience and steering complex digitalization projects: web platforms (launch, relaunch, rollout), business intelligence tools, building CRM systems (custom / Salesforce), lead generation, sales funnels & conversion optimization, customer-centric usability.
Goal-oriented and efficient, with over 30 years of project management experience on the corporate side (B2B & B2C) and with digital services providers, for international brands in key industries.
Combines strategic, conceptual, and controlling skills with a strong hands-on mentality for measurable project success.
Takes responsibility for strategy, concept, project management, budgeting, profitability, timing, and project team leadership.
Deep understanding of technical implementations, quick onboarding, and extensive experience dealing with complex stakeholder setups. Wide-ranging agile experience, several years as Scrum Product Owner.
Languages
German
Native
English
Advanced
French
Elementary
Spanish
Elementary
Education
Gottlieb-Daimler-Gymnasium, Stuttgart
High School Diploma · Stuttgart, Germany
Lazi Academy Film Photo Media, Stuttgart
Photography · Stuttgart, Germany
Stuttgart Media University (formerly FHD), Stuttgart
Diploma in Industrial Engineering · Advertising Economics · Stuttgart, Germany
Certifications & licenses
Professional Scrum Master I (PSM I)
Professional Scrum Product Owner I (PSPO I)
Prince2 Agile
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