Benedikt B. - Project Management

Go to Website

Frankfurt am Main, Germany

Experience

Aug 2024 - May 2025

10 months

Hybrid

Project Lead

REWE Group, PENNY GmbH

CRM program Penny App: go-live preparation, training and structuring of operations.

May 2023 - Dec 2023

8 months

Project Lead

Innocean Europe

UBP Private Bank: rebranding and website relaunch.

Oct 2022 - Apr 2023

7 months

Volunteer

Frankfurter Tafel e.V.

Oct 2022 - Apr 2023

7 months

CRM Consulting

Oxfam Deutschland Shops

Planning and conducting workshops.

Mar 2021 - Aug 2022

1 year 6 months

Product Owner CRM interim solution

Genesis Motor Europe

Customer Experience Platform development and Salesforce CXP configuration.
Definition of the customer journey, lead generation, forecasting and business operations design.
Successful safeguarding of business-critical CRM processes up to the Salesforce go-live.

May 2020 - Sep 2020

5 months

Project Lead

Kia Motors Germany

Online sales integration including PIM on kia.de.
User journey and requirements management.
Migration to Adobe Experience Manager.
Result: Successful go-live of the online leasing sales offering.

Sep 2019 - Jun 2020

10 months

Project Lead

IWE Innocean

Kia Motors Germany: Migration of dealer websites to Adobe Experience Manager.
Requirements management, planning, design, and implementation.
Rollout and coordination of international teams and external vendors.
Results: Successful go-live of more than 500 dealers in a significantly shortened time frame.

Feb 2018 - Jul 2019

1 year 6 months

Web Platform & Program Management

Mastercard

Launch and further development of a CRM customer loyalty program.
KPI definition and reporting setup.
Lead acquisition and reduction of cost per lead.
Setup of email marketing user journeys and guidelines.
Online marketing (programmatic & SEA).
Usability key funnel optimization and UX research.
Implementation of agile working methods (Scrum) in platform development.
Collaboration tool and knowledge wiki.

Mar 2017 - Jan 2018

11 months

Web Portal Management

Kueche.de

Launch and lead management.
Reduction of cost per lead and key funnel drop-off rates.
Development of online marketing campaigns (display + SEA).
Process and organizational consulting.
Usability optimization of online consultation tools.

Jun 2016 - Dec 2016

7 months

Consulting

innogy / RWE

Optimization of the user experience of online services and ordering processes for the online sales web platform.
Design of research and A/B testing.
Introduction of Kanban and Jira.
Preparation for the CMS migration.

Mar 2016 - Apr 2016

2 months

Guest Lecturer

EMBA Medien- und Business-Akademie

Project and campaign management: 'From Briefing to a Successful Campaign'.
Goals: Understanding campaign types and the workflow from briefing to success measurement.
Development of campaigns and exam evaluation including practical project work.

Jan 2016 - Feb 2016

2 months

Interim Team Lead & Project Manager

MRM McCann

Commerzbank Mittelstandsbank: Project lead for digital projects.
Conceptual design of online video consultation and product application flows.

Brand Guidelines Development

Commerzbank

UX and UI style guide.
Requirements management and prototyping.
UX proof of concept (PoC).

Project Management Web Portal Relaunch

Deutsche Bank Privat- und Geschäftskunden

Requirements management and oversight of prototyping.
Platform concept and content planning.

Website Relaunch

Fresenius Medical Care

European multimarket website.
CMS Typo 3: Implementation and training.

Project Lead IKEA Annual Campaign

IKEA Germany

Social media campaign website: concept, development and implementation.
Editing and oversight of participating bloggers.
Content planning and email newsletter.
Strategy and project presentations internally and externally.

Product Owner & Web Platform Management

KIA Motors Europe

Responsive UX/UI design relaunch incl. go-live and EU markets rollout.
Budgeting and annual planning.
Stakeholder management and KPI definition.
Implementation of tracking.
Introduction of an online product information management (PIM).
SEO pilot: seamless SEO integration of external database content via Akamai CDN.

Interim Team Lead

MRM Worldwide

Leading a team of more than seven members.
Project for Car2go (ShareNow): website relaunch incl. go-live and multi-market rollout.
Mobile app further development.
Email marketing system: concept, style guide development and setup (Optivo Broadmail).
Multichannel brand and performance building.
Content marketing for website, app and social media.

Summary

Highly experienced digital project professional and conceptual consultant, 100% agile & hybrid capable, multiple agile certifications.

Extensive experience in interim management and overseeing complex digitalization projects: web platforms (launch, relaunch, rollout), business intelligence tools, building CRM systems (custom / Salesforce), lead generation, sales funnel & conversion optimization, customer-centric usability.

Goal-oriented and efficient, with over 30 years of project management experience in B2B & B2C corporate environments and digital services providers for international brands in key industries.

Combines strategic, conceptual and management skills with a strong hands-on mentality for measurable project success.

Takes responsibility for strategy, concept, project management, budgeting, profitability, timing and project team leadership.

Broad understanding of technical implementations, quick to learn and extensive experience dealing with complex stakeholder constellations. Rich experience in agile ways of working, with several years of Scrum application experience as a Product Owner.