Roll out CRM sales software (afs Retail Execution) including SAP CRM, SAP S/4Hana, and SAP BW/4HANA connections in Germany, Romania, Bulgaria, Greece, Israel, and Egypt.
Separate Nestlé S.A.’s European frozen business into a new company (Froneri) for sales and supply chain (35 countries).
Introduce and upgrade Direct Store Delivery solutions in frozen goods across Europe, Middle East, and Africa.
Implement a solution for secure access to historical sales data in Israel for at least 10 years (legal requirement).
Migrate sales databases to Windows Server 2016, MS SQL Server 2016, and cloud solutions.
Gather, document, and map the current state and requirements from business stakeholders.
Provide recommendations considering global IT strategy and best practice processes.
Create functional specs for customizations, developments, and interfaces; review external developers’ technical specs.
Coordinate internal and external project staff in sales, supply chain, customer service, and master data.
Handle data migration and conversion.
Develop reports and KPIs for field sales management.
Design, monitor, and ensure program milestones (design, build, test, migration/cutover).
Plan subsequent phases and manage releases.
Present project status to management and drive decisions.
Testing and test coordination.
Hand over to end users, including training and training coordination.
Roll out and run a global CRM software for field sales in retail execution, out-of-home, and pharma for Nestlé brands like Maggi, Coffee & Chocolate, Purina Petcare, Schöller, Food Service, and Nestlé Health Science. Interfaces to SAP O2C, supply chain, master data, pricing.
Introduce a global Direct Store Delivery solution for delivery drivers in supply chain.
Replace SAP R/3 add-on “Tangro” for quick order entry in customer service.
Design, monitor, and ensure program milestones (build, test, migration/cutover).
Create requirement catalogs related to SAP ERP and CRM.
Conduct feasibility studies (blueprint).
Write functional specs for offshore development firms.
Develop reports and KPIs for field sales management.
Manage change and releases.
Testing and test coordination.
Migrate and convert data from legacy systems into CRM and SAP ERP.
Organize and deliver user training.
Serve as contact for live markets on development and support issues.
Senior CRM consultant and expert in marketing and sales processes on an international level (>15 years)
Product Owner for technical applications in CRM
Senior business analyst for sales and supply chain processes such as Direct Store Delivery and logistics
Interface specialist
Strong technical understanding through a developer background
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