Florian Suckfüll
Lead Consultant
Experience
Oct 2023 - Present
1 year 10 monthsLead Consultant
E-Commerce Brands (FMCG and Fashion)
- Identifying, activating, and retaining the most profitable customers to ensure sustainable growth despite rising CAC
- Spotting patterns in top customers’ behavior via touchpoint & cohort analysis and by introducing customer tags and post-purchase surveys
- Data-driven customer journey analysis
- Defining goals and KPIs
- Creating decision templates including time and cost estimates
- Developing a loyalty strategy and roadmap
- Introducing and optimizing loyalty and referral programs
- Retention marketing & retail media
- Developing and running measures to improve customer experience, repurchase rate, and customer lifetime value
- Managing existing agencies
Aug 2023 - Present
2 yearsLead Consultant
German Mittelstand, DAX40 and Fortune500
- Understanding Gen Z and Gen Alpha behavior and identifying loyalty potentials, supported by innovative technologies, and preparing ideas for decision templates
- Building a shared knowledge base
- Introducing innovative technologies to optimize the customer journey
- Showing competitor use cases
- Identifying potentials aligned with company goals
- Detailing the most promising potentials
- Developing the approach model
- Defining goals and KPIs
- Preparing decision templates including time and cost estimates
Feb 2023 - Jul 2023
6 monthsProject Manager & Lead Consultant
Retailer
- Developing a strategy to boost customer loyalty and optimizing the existing loyalty program using blockchain technology for six countries and over 3.2M end users
- Holding discovery workshops for requirements analysis
- Devising a strategy to meet company goals
- Designing processes, marketing plan, and visuals
- Overseeing the development of upgradable ERC721 smart contracts on Polygon
- Web3 interface and WalletConnect
- Creating 3D design, landing page, and communication content
- Deploying the smart contract on Polygon
- Airdropping tokens to registered users
- Preparing decision templates and supporting business development
Jan 2022 - Jul 2023
7 monthsProject Manager & Lead Consultant
Mid-sized Education Academy
- Implementing a custom metaverse presence to showcase future virtual learning options
- Running a discovery workshop to pinpoint potentials
- Drafting a spec and criteria catalog to select the right tech provider
- Presenting the decision template
- Structuring content and layout to meet defined goals
- Conducting blockout sessions with the provider
- Guiding implementation and managing providers
- Presenting at the company’s innovation days
Jul 2022 - Present
3 years 1 monthProject Manager
Software Developer
- Creating a Web3 customer loyalty app with excellent UX/UI to boost CLV through community building, gamification, referrals, and couponing
- Developing the business model
- Requirements engineering via design thinking workshops
- Designing target processes
- Designing target architecture including interfaces
- Leading the project as SCRUM Master
- Implementing Web3 components
Jul 2022 - Jan 2023
7 months Austria
Project Manager
Austrian Start-up
- Developing a smart contract and providing the minting process tech for an innovative customer journey
- Designing the technical process
- Building an ERC721 smart contract
- Creating the minting page including fiat payments
- Implementing the Web3 interface
Jan 2021 - Aug 2022
8 monthsProject Manager and Management Consultant
Healthcare
- Implementing an online customer platform based on Microsoft D365 Sales (CRM), PowerApps, and PowerBI
- Managing developers, ensuring quality in processes and architecture
- Aligning stakeholders (client and vendors)
- Handling change management
- Moderating and documenting workshops & sprint meetings
- Reporting to management
Jan 2021 - Apr 2022
4 monthsProject Lead & Lead Consultant
FMCG
- Ensuring the success of a new product through a customer-focused campaign within the existing loyalty program
- Developing a strategy to achieve company goals
- Designing technical processes, marketing plan, and visuals
- Identifying the most loyal customers and mapping their journey
- Creating 3D design, landing page, and communication content
- Implementing the payment process using internal loyalty points
- Integrating into existing iOS and Android apps
- Managing communication via website, Instagram, and TikTok
Oct 2021 - Present
3 years 10 monthsLead Consultant
German Mittelstand, DAX40 and Fortune500
- Identifying potential of innovative tech like Web3 and metaverse, and preparing ideas for decision templates
- Building shared knowledge base
- Highlighting competitor use cases
- Spotting potentials aligned with company goals
- Detailing the most promising potentials
- Creating go-to-market strategy
- Developing the approach model
- Defining goals and KPIs
- Preparing decision templates including time and cost estimates
Jul 2021 - Oct 2021
4 monthsProject Manager and Management Consultant
Healthcare
- Designing an online customer platform for medical wholesale
- Analyzing current state in processes, architecture, rollout planning, methodology, and costs
- Defining standard processes to reduce complexity
- Setting up project organization, role descriptions, regular meetings, milestones, etc.
- Drafting a project plan with the right methodology
- Creating decision templates (business cases and cost-benefit analysis)
- Aligning stakeholders (client and vendors)
- Moderating and documenting weekly meetings
Jun 2021 - Jan 2022
8 monthsERP Consultant and Project Manager
Public Sector
- Implementing Microsoft Business Central for all core processes
- Setting up the project
- Creating project organization, role descriptions, regular meetings, milestones, etc.
- Managing the client and implementation partner
- Defining standard processes to cut complexity
- Helping design a new overall architecture (on-prem to cloud, replacing middleware)
- Assisting in defining data structures and flows
- Stakeholder management
- UAT testing
- Conducting user trainings
Nov 2020 - Apr 2021
6 monthsProject Manager and ERP Consultant
Public Sector
- Preparing and awarding a cloud ERP tender
- Analyzing existing process and IT docs
- Defining target processes (I2O, O2C, P2P, finance, controlling)
- Helping design a new overall cloud architecture
- Drafting project plan and tracking tasks
- Stakeholder management and management reporting
- Preparing tender docs (specs, criteria catalog, price sheet)
Sep 2020 - Apr 2021
8 monthsERP Consultant and Project Manager
Manufacturing Industry
- Harmonizing IT architecture around Microsoft Dynamics 365 ERP
- Analyzing current state in processes, architecture, rollout planning, methodology, and costs
- Defining standard processes to reduce complexity
- Helping design a new overall architecture (on-prem to cloud, replacing middleware) aligned with Dynamics 365 ERP for FI/CO, SCM, BI, production, warehouse, webshop, and PIM
- Assisting in defining data structures and flows
- Setting up project organization, role descriptions, regular meetings, milestones, etc.
- Drafting project plan with the right methodology
- Stakeholder management and management reporting
Oct 2019 - Apr 2020
7 monthsERP Consultant and PMO Lead
Retail
- Designing and implementing ERP in process landscape, IT architecture, and data structure
- Analyzing existing process and IT docs
- Reviewing concepts, SDDs, and PBIs from the implementation partner
- Defining target processes in O2C, P2P, FI/CO, SCM, webshop, warehouse
- Helping design new overall architecture for the ERP system
- Drafting project plan and tracking tasks
- Managing the implementation partner and client project resources
- Running an RFI for a new webshop and PIM system
- Reporting to management
- Creating rollout plan including variants (big bang, phased rollout)
- Introducing agile, user-centered methodology
- Introducing prototyping and automated testing to speed up delivery
Oct 2019 - Apr 2020
7 monthsBusiness Consultant and Project Manager
Software Developer
- Developing a robust, future-proof IT architecture and optimizing processes. Enabling the organization to adopt enterprise architecture management
- Running workshops for requirements analysis
- Supporting design of target architecture including interfaces
- Aligning and optimizing business processes to cut complexity and redundancy
- Creating a migration plan from on-prem to cloud
- Drafting cost overview with optimization recommendations
Apr 2019 - Sep 2019
6 monthsBusiness Consultant & PMO Lead
Manufacturing Industry
- Analyzing current state, designing target processes, architecture, methodology, and rollout plan, all within six months without coding
- Reviewing current business processes and IT architecture
- Setting up a PMO for the project
- Modeling target processes and IT architecture with a focus on standard-based work
- Developing possible rollout scenarios with decision templates
- Managing the implementation partner and internal client resources
- Providing weekly management reports on project status
- Drafting rollout plan including variants (big bang, phased rollout)
- Supporting change management, training, and workshops
Feb 2018 - Jul 2018
6 monthsManagement Consultant & PMO
Shipping
- Designing an IT sourcing strategy covering IT architecture, organization, governance, and ITSM
- Conducting requirements analysis
- Defining target IT architecture, infrastructure, and organization
- Identifying IT architecture and infrastructure projects to reach target state
- Dependency analysis of IT projects regarding governance, organization, and communication
- Defining sourcing packages
- Creating criteria catalog for potential vendors
- Monitoring and controlling schedules, budgets & quality
- Managing project team members
Oct 2017 - Dec 2019
1 year 3 monthsERP Consultant & PMO Lead
Manufacturing Industry
- Implementing Microsoft Dynamics 365 ERP
- Running workshops with the client for project definition (WBS, work packages, responsibilities)
- Creating project schedule considering team capacity
- Defining group-wide target business processes
- Optimizing value chains
- Assisting in designing target cloud architecture
- Producing management reports on project status for investors
- Managing implementation partner and internal client resources
- Creating and maintaining a master plan with dependencies
- Preparing and coordinating RFIs and RFPs for various scopes
Jun 2017 - Sep 2017
4 monthsManagement Consultant & PMO
Producing Company
- Developing a solid, future-oriented IT strategy
- Requirements analysis
- Defining and designing future IT architecture, organization, processes, and governance
- Coordinating, moderating, and recording workshops
- Drafting project schedule considering team capacity
- Preparing management reports on project status
- Managing project staff
- Creating and maintaining a master plan with dependencies across projects
Jan 2016 - Dec 2019
2 yearsRisk Manager
Software Developer
- Building and establishing an Information Security Management System (ISMS) as risk manager
- Defining risk policy with CEO and CFO
- Modeling IT infrastructure in the ISMS tool
- Leading workshops on threat and risk analysis
- Evaluating workshop results and defining risk mitigation measures
- Reporting directly to CIO and CFO
Jan 2016 - Jul 2018
1 year 7 monthsManagement Consultant & PMO
Software Developer
- Developing a robust, future-focused IT strategy as part of the group-wide digitization strategy
- Coordinating, moderating, and recording meetings
- Drafting project schedule considering team capacity
- Designing IT architecture including infrastructure, organization, processes, sourcing, and governance
- Preparing management reports
- Coordinating project staff
- Creating and maintaining a master plan with cross-project dependencies
Dec 2016 - Feb 2017
3 monthsManagement Consultant
IT Strategy Consulting
- Developing an innovative, practical approach to build robust, flexible, and scalable business models and then implementing them
- Analyzing current methods
- Combining various approaches into one unified process
- Modeling a business model using Value Proposition Design, Business Model Canvas, and Environment Map
- Applying the approach in practice, developing the business model including validation and creating a minimal viable product
Jun 2016 - Dec 2016
7 monthsProject Manager
Distribution
- Introducing project management for planning and supporting an infrastructure migration to the cloud
- Running workshops with the client for project definition (WBS, work packages, responsibilities)
- Drafting project schedule considering team capacity
- Monitoring project progress and ensuring timely completion
- Supporting conceptual design
- Preparing management reports on project status
Apr 2016 - Dec 2019
2 years 9 monthsRisk Manager
Manufacturing Industry
- Building and establishing an Information Security Management System (ISMS) as risk manager
- Defining risk policy with CFO
- Modeling IT infrastructure in the ISMS tool
- Leading workshops on threat and risk analysis
- Evaluating workshop results and defining risk mitigation measures
- Creating a project plan for the measures
- Reporting directly to CIO and CFO
- Monitoring and controlling execution regarding timelines, budgets & quality
- Managing project team members
Nov 2015 - Dec 2016
1 year 2 monthsPMO
Public Clients, Administration
- Designing a future-proof unified communication & collaboration solution for 2,700 ports across 3 sites: analyzing current and needed state, planning, drafting RFPs, evaluating bids, supporting proofs-of-concept, project management, and quality assurance
- Monitoring and controlling schedules, budgets & quality
- Managing project team members
- Overseeing project execution and QA
- Supporting conceptual design
Apr 2015 - Dec 2016
1 year 9 monthsProject Lead
Public Client
- Ensuring successful project execution
- Coordinating, moderating, and recording meetings
- Escalating for timely vendor cooperation
- Tracking schedule and open tasks
- Ensuring compliance with public administration standards
Apr 2015 - Dec 2015
9 monthsProject Staff and Acting Lead Consultant
Public Client
- Ensuring project flow
- Attending regular status meetings
- Taking meeting minutes
- Supporting review of requirements specs
- Joining technical meetings between client and vendor
Jan 2015 - Dec 2016
2 yearsProject Management Assistant with Lead Tasks
Public Client
- Continuing and optimizing project flow
- Acting as project lead backup
- Coordinating, moderating, and recording meetings
- Tracking vendor deliverables
- Tracking tasks and timely execution
- Preparing project schedule
- Conducting price and contract reviews with vendor
Sep 2014 - Apr 2015
8 monthsSubproject Lead
Public Client
- Documenting and evaluating existing IT infrastructure for VoIP readiness across multiple locations
- Supporting project prep and planning
- Conducting on-site VoIP readiness surveys
- Reviewing IT infrastructure conceptually against current data
- Consolidating, formatting, and analyzing collected data
Oct 2013 - Feb 2014
5 monthsPMO Assistant and Consultant Support
Energy Sector
- Preparing planning basis
- Tracking tasks and timely execution
- Coordinating and recording meetings
- Assisting in documenting technical concepts
- Helping create result presentations
- Supporting preparation of training materials
Jul 2013 - Aug 2018
5 years 2 monthsManagement Consultant & PMO
Public Clients
- Replacing a c.10,000-port phone system across ~270 sites with modern IP-based systems and rolling out a unified communication & collaboration solution
- Supporting rollout preparation
- Monitoring and controlling rollouts
- Assisting conceptual design
- Creating management presentations
- Change management, training, communication
- Handling ad-hoc issues and coordination
- Quality assurance and site acceptance
Jun 2012 - Nov 2012
6 monthsProject Staff
IT Strategy Consulting
- Introducing SAP ByDesign as standalone system to streamline IT landscape
- Performing current-state analysis including systems and processes
- Preparing concept docs
- Drafting implementation and migration plan
- Capturing special requirements and customizing the system
- Migrating legacy data
- System administration
Summary
Steering and further developing CRM strategies for customer acquisition, activation, and retention
Managing and setting strategic direction for online marketing campaigns across all channels like email, WhatsApp, Meta, Instagram, TikTok
Designing and implementing customer loyalty programs
Data-driven analysis, design, and optimization of the customer journey
Data-driven approach to boost retention rate, AOV, and CLV through cohort analyses and segment-specific campaigns
Optimizing customer experience according to customer needs
Understanding Gen Z & Gen Alpha consumer behavior
Strategy & management consulting – developing roadmaps
Digital transformation, digitization strategies, IT strategy
Business model development and innovation
Business development
ERP and CRM design and implementation
Process consulting/optimization of business processes (I2O, O2C, P2P, FI/CO, OPS) using BPMN 2.0
Project management (classic/agile methods)
Project Management Office (PMO)
Entire Microsoft portfolio (Office 365 products, Dynamics 365 F&O and Sales)
Designing and launching Web3 & Metaverse projects
Retail media
E-commerce
FMCG
Energy services
Public sector
Retail
Manufacturing industry
Healthcare
Services sector
IT
Founder and managing director
Management consultant
Process consultant
Project manager
Microsoft Dynamics 365 F&O and Sales
Process modeling (BPMN/Aris)
SAP Business ByDesign
MS 365 (Teams, Word, Excel, PowerPoint, Outlook, Access)
MS Project
MS Visio
Business Model Canvas & Value Proposition Design
SCRUM, agile project management
V-Model XT
Solidity
Web3Auth
Languages
German
Native
English
Advanced
Education
University of Economics and Business Consulting and Digital Management
Master of Science · Management · Germany
Munich University of Applied Sciences
Bachelor of Science · Business Informatics · Germany
Similar Freelancers
Discover other experts with similar qualifications and experience