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Verena Weber

Marketing & Branding Project Manager

Verena Weber
Munich, Germany

Experience

May 2025 - Jun 2025
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  • Campaign development: planning and execution of soft opening & grand opening events
  • Stakeholder & community management including content creation and agency coordination
  • Process optimization: creating the website in collaboration with external partners
  • Event management (B2B/B2C)
  • Development of marketing strategies to increase visibility and traffic
  • Reporting & analytics
  • Implementation of fundamental marketing and communication processes
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adidas AG

  • Strategic planning of the digital business plan for the "Originals" brand
  • Development of digital growth and campaign opportunities
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Marketing Manager

NEXT GENERATION HEADWEAR®

  • Independent planning and execution of digital Google & Meta Ads campaigns including budget management
  • Conversion tracking
  • Development of marketing and communication strategies
  • Social media strategy & community management
  • Email marketing & SEO optimization
  • Implementation of partnerships and paid media campaigns
  • Content planning, publishing and monitoring across all platforms
  • Copywriting for social media & campaigns
  • Data analysis and derivation of specific action steps
Jan 2018 - Feb 2021
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Munich, Germany

Project Manager

Bauer Media Group

  • Independent organization and management of the training program (DAA) for publishing management and editorial leadership, including all administrative and operational tasks in project management and social media support
  • Planning and execution of B2B/B2C events
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Partner Assistant

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Munich, Germany

Project Assistant

boeld communication GmbH

  • Organizing international congresses, events & incentives
  • Independent secretarial duties including office management & project coordination for the European Academy for Continuing Education in Medicine and Dentistry
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Belfast, United Kingdom

Customer Service

ASOS

Jan 2011 - Dec 2013
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Australia

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Allianz

Summary

Experienced marketing and project manager with a focus on brand development, event planning, social media, performance marketing and digital growth strategies. Proven experience in building new brands, optimizing digital campaigns and managing complex projects. Strong operational execution skills, a structured work style and a hands-on mentality.

Skills

  • Digital Marketing & Brand Building

  • Social Media Strategy & Content

  • Performance Marketing

  • Marketing & Project Management

  • Campaign Development

  • Stakeholder & Agency Management

  • Process Optimization

  • Event Management (B2b/b2c)

  • Reporting & Analytics

  • Google Analytics (Ga4)

  • Google Tag Manager (Gtm)

  • Semrush / Sistrix

  • Wordpress

  • Meta Business Suite / Ads Manager

  • Tiktok Ads

  • Linkedin Campaign Manager

  • Hootsuite / Later

  • Mailchimp

  • Google & Meta Ads

  • Conversion Tracking

  • Asana / Trello

  • Canva

  • Ai Tools

  • Google Workspace

  • Microsoft 365

  • Communication Skills

  • Strategic Thinking

  • Agile Methods

  • Organizational Skills

  • Teamwork

  • Stakeholder Management

  • Cross-functional Team Coordination

Languages

German
Native
English
Advanced

Education

Oct 2001 - Jun 2004

HypoVereinsbank Munich

Bank Clerk Apprenticeship (IHK) · Bank Clerk · Munich, Germany

Alpenland Business School

Secondary School Diploma · Germany

Certifications & licenses

IHK Project Manager Certificate

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