Strategic planning of social media activities including budget management
Planning, development and implementation of measures to improve the online presence
Management of omnichannel and payment platforms as well as aggregators
Process optimization of digital and OOH campaigns
Coordination of performance marketing activities
Agency management
Apr 2022 - Apr 2023
1 year 1 month
Herzogenaurach, Germany
Project Manager/Digital Growth Strategist
adidas AG
Strategic planning and creation of the digital business plan for the key category "Originals"
Developing digital growth opportunities and new potential campaigns and ways of working
Process optimization and agency management
Orchestrating global teams (e.g. sales, marketing, head office, etc.)
Project management and stakeholder communication
Preparing reports by analyzing data from analytics tools
Nov 2021 - Jan 2022
3 months
Munich, Germany
Marketing Manager
cleanfrog KG
Independent project management and execution of marketing projects and campaigns including budget responsibility
Conceptualizing and managing communication, marketing & brand activities while considering core messages and organizational goals
Developing marketing and communication strategies
Planning and management of email marketing campaigns
Developing and implementing a creative social media strategy
Organizing and conducting collaborations with external partners
Brand management: Strategic development of the brand using various marketing tools
Preparing reports by analyzing data from analytics tools
SEO optimization
Planning and execution of advertising campaigns
Mar 2021 - Aug 2021
6 months
Munich, Germany
Marketing Manager
Next Generation Headwear®
Independently planning, posting and monitoring content on all social media channels
Writing and copywriting posts for social networks
Community management and communication with users, customers and internal stakeholders
Researching relevant content and ideas for campaigns and implementing them
Planning and executing campaigns and strategies
Content creation
Generating reports by analyzing data from analytics tools
Brand management including defining target audiences
Planning and executing product launches and other target group–specific outbound and inbound marketing strategies
Developing a practical management concept for email marketing
Conceptualizing and managing affiliate marketing measures and campaigns
Planning and coordinating events and photoshoots
Jan 2018 - Feb 2021
3 years 2 months
Munich, Germany
Executive Assistant to Publishing Management / Marketing Project Manager
Bauer Media Group
Independently organizing the publishing management and editorial team with all administrative and operational office management tasks (planning and coordinating daily business, appointments, travel management, creating presentations)
Comprehensive event management for B2B and B2C events
Handling social media management tasks
Handling project management tasks
Data protection coordinator
Contract management and accounting
Jun 2016 - Dec 2017
1 year 7 months
Munich, Germany
Partner Assistant
Pinsent Masons Germany LLP
Independently organizing the legal secretariat and handling all assistant tasks
Billing management
Scheduling and monitoring appointments for the firm’s partners
Independent correspondence with clients and business partners
Creating, maintaining and managing document templates, pleadings, powers of attorney and contracts
Oct 2015 - Dec 2021
6 years 3 months
Munich, Germany
Service Staff (Temporary)
Paulaner Bräuhaus München
Serving guests for à la carte and banquet
Aug 2014 - May 2016
1 year 10 months
Munich, Germany
Project Assistant
boeld communication GmbH
Organizing and supporting national and international congresses, events and incentives
Full-service support for the study office of the European Advanced Training Academy for Medicine and Dentistry
Independently managing the secretariat and handling national and international correspondence
Scheduling appointments and travel planning
Preparing presentations and proposals
Independently taking on projects
Feb 2014 - May 2014
4 months
Belfast, United Kingdom
Customer Service Representative
ASOS
Customer support via email and social media
Complaint management
Translation tasks
Oct 2011 - Dec 2013
2 years 3 months
Australia
Management Position in Hospitality and Hotel Industry
Certificate course to become an Approved Hospitality Manager (RSA, RCG)
Staff leadership
Organizing and handling successful daily operations