Verena Weber
Digital Marketing Manager
Experience
May 2023 - Present
2 years 3 monthsBerlin, Germany
Digital Marketing Manager
Pizza Hut Deutschland
- Strategic planning of social media activities including budget management
- Planning, development and implementation of measures to improve the online presence
- Management of omnichannel and payment platforms as well as aggregators
- Process optimization of digital and OOH campaigns
- Coordination of performance marketing activities
- Agency management
Apr 2022 - Apr 2023
1 year 1 monthHerzogenaurach, Germany
Project Manager/Digital Growth Strategist
adidas AG
- Strategic planning and creation of the digital business plan for the key category "Originals"
- Developing digital growth opportunities and new potential campaigns and ways of working
- Process optimization and agency management
- Orchestrating global teams (e.g. sales, marketing, head office, etc.)
- Project management and stakeholder communication
- Preparing reports by analyzing data from analytics tools
Nov 2021 - Jan 2022
3 monthsMunich, Germany
Marketing Manager
cleanfrog KG
- Independent project management and execution of marketing projects and campaigns including budget responsibility
- Conceptualizing and managing communication, marketing & brand activities while considering core messages and organizational goals
- Developing marketing and communication strategies
- Planning and management of email marketing campaigns
- Developing and implementing a creative social media strategy
- Organizing and conducting collaborations with external partners
- Brand management: Strategic development of the brand using various marketing tools
- Preparing reports by analyzing data from analytics tools
- SEO optimization
- Planning and execution of advertising campaigns
Mar 2021 - Aug 2021
6 monthsMunich, Germany
Marketing Manager
Next Generation Headwear®
- Independently planning, posting and monitoring content on all social media channels
- Writing and copywriting posts for social networks
- Community management and communication with users, customers and internal stakeholders
- Researching relevant content and ideas for campaigns and implementing them
- Planning and executing campaigns and strategies
- Content creation
- Generating reports by analyzing data from analytics tools
- Brand management including defining target audiences
- Planning and executing product launches and other target group–specific outbound and inbound marketing strategies
- Developing a practical management concept for email marketing
- Conceptualizing and managing affiliate marketing measures and campaigns
- Planning and coordinating events and photoshoots
Jan 2018 - Feb 2021
3 years 2 monthsMunich, Germany
Executive Assistant to Publishing Management / Marketing Project Manager
Bauer Media Group
- Independently organizing the publishing management and editorial team with all administrative and operational office management tasks (planning and coordinating daily business, appointments, travel management, creating presentations)
- Comprehensive event management for B2B and B2C events
- Handling social media management tasks
- Handling project management tasks
- Data protection coordinator
- Contract management and accounting
Jun 2016 - Dec 2017
1 year 7 monthsMunich, Germany
Partner Assistant
Pinsent Masons Germany LLP
- Independently organizing the legal secretariat and handling all assistant tasks
- Billing management
- Scheduling and monitoring appointments for the firm’s partners
- Independent correspondence with clients and business partners
- Creating, maintaining and managing document templates, pleadings, powers of attorney and contracts
Oct 2015 - Dec 2021
6 years 3 monthsMunich, Germany
Service Staff (Temporary)
Paulaner Bräuhaus München
- Serving guests for à la carte and banquet
Aug 2014 - May 2016
1 year 10 monthsMunich, Germany
Project Assistant
boeld communication GmbH
- Organizing and supporting national and international congresses, events and incentives
- Full-service support for the study office of the European Advanced Training Academy for Medicine and Dentistry
- Independently managing the secretariat and handling national and international correspondence
- Scheduling appointments and travel planning
- Preparing presentations and proposals
- Independently taking on projects
Feb 2014 - May 2014
4 monthsBelfast, United Kingdom
Customer Service Representative
ASOS
- Customer support via email and social media
- Complaint management
- Translation tasks
Oct 2011 - Dec 2013
2 years 3 monthsAustralia
Management Position in Hospitality and Hotel Industry
- Certificate course to become an Approved Hospitality Manager (RSA, RCG)
- Staff leadership
- Organizing and handling successful daily operations
- Complaint management
Nov 2006 - Sep 2011
4 years 11 monthsKolbermoor, Germany
Commercial Clerk
Ford Auto Eder
- Customer service and switchboard
- Planning and coordinating daily business
- Appointment scheduling, travel expense reporting, event preparation
- Main cash office, accounts receivable and payable, dunning
Feb 2006 - May 2006
4 monthsPrien am Chiemsee, Germany
Service Assistant
BMW Unterberger
- Customer service and switchboard
- Office management, accounts receivable and payable, main cash office
- Scheduling, mail management, data maintenance
Jun 2005 - Dec 2005
7 monthsRosenheim, Germany
Sales Assistant
Allianz Versicherung
- Customer support and advising in the internal service
- Event preparation, appointment scheduling, travel management
- Preparing quotes, claims processing
- Administrative management of the secretariat
Feb 2004 - Oct 2004
9 monthsRosenheim, Germany
Retail Sales Associate
- Customer advising and sales
- Visual merchandising
Languages
German
NativeEnglish
AdvancedEducation
Aug 2001 - Jan 2004
HypoVereinsbank
Bank Clerk IHK · Bank Clerk · Munich, Germany
Sep 1997 - Jul 2001
Wirtschaftsschule Alpenland
Intermediate School Certificate · Bad Aibling, Germany
Certifications & licenses
Project Manager IHK
IHK
Approved Hospitality Manager (RSA, RCG)
Bank Clerk IHK
IHK
Driver’s License Class B
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