Verena W.
Marketing and Project Manager
Experience
Marketing & Branding Project Manager
SAVOS French Tacos
- Holistic brand development (branding, positioning, operational structure)
- Planning and execution of soft opening & grand opening events
- Building social media presence including content creation and community management
- Creating the website in collaboration with external partners
- Developing marketing strategies to increase visibility and foot traffic
- Implementing basic marketing and communication processes
Digital Marketing Manager
Pizza Hut Germany
- Strategic planning and execution of social media activities including budget management
- Further developing the digital brand presence and omnichannel customer journey
- Managing omnichannel, payment and aggregator platforms
- Optimizing digital and OOH campaigns
- Coordinating all performance marketing activities
- Leading and coordinating external agencies
Project Manager / Digital Growth Strategist
adidas AG
- Strategic planning of the digital business plan for the "Originals" brand
- Identifying digital growth and campaign opportunities
- Process optimization and agency management
- Orchestrating a global stakeholder team (sales, marketing, HQ)
- Creating data-driven reports & deriving concrete optimization measures
Marketing Manager
Next Generation Headwear®
- Independently planning and executing digital campaigns including budget management
- Developing marketing and communication strategies
- Social media strategy & community management
- Email marketing & SEO optimization
- Implementing partnerships and paid media initiatives
- Content planning, publishing and monitoring across all platforms
- Copywriting for social media & campaigns
- Data analysis and deriving specific action steps
- Coordinating events, photoshoots and product launches
Assistant to the Publishing Management / Marketing Project Manager
Bauer Media Group
- Independently organizing and managing office operations for the publishing management and editor-in-chief, including all administrative and operational tasks
- Project management and social media support
- Planning and execution of B2B/B2C events
- Data privacy coordination, contract management & accounting
Partner Assistant
Pinsent Masons Germany LLP
- Independent organization of the legal secretariat and taking on all assistant tasks
- Schedule and deadline management
- Correspondence, document management, billing
Project Assistant
boeld communication GmbH
- Organization of international congresses, events & incentives
- Independent secretariat management including office management & project coordination for the European Advanced Training Academy for Medicine and Dentistry
Summary
Experienced marketing and project manager with a focus on brand development, event planning, social media, performance marketing and digital growth. I help companies build their brands successfully, scale digital campaigns and execute cross-functional projects efficiently.
With solid experience from international brands like adidas and Pizza Hut as well as various startups and mid-sized companies, I take on strategic and operational tasks – from concept through execution to ongoing optimization.
My strengths lie in clear structure, fast implementation, data-driven decisions and a strong hands-on mentality. I drive complex projects forward, manage stakeholders, coordinate agencies and deliver clear results.
Typical projects: Brand building, social media strategy, performance campaigns, event management, content creation & community management, website and launch projects, marketing automation, process optimization, growth strategy, project management.
Languages
Education
HypoVereinsbank
Certified Bank Clerk (IHK) · Bank Clerk · Munich, Germany
Wirtschaftsschule Alpenland
Secondary School Diploma · Bad Aibling, Germany
Certifications & licenses
Project Manager (IHK)
IHK
Similar Freelancers
Discover other experts with similar qualifications and experience
- English
- Deutsch
2025 © FRATCH.IO GmbH. All rights reserved.