Patrick H Hill
Senior Manager | Marketing Strategy Project
Experience
Sales Experience Management (via Patrick Hill Business Consultancy)
Gebr. Heinemann
Consulting a lab-like team on the intersection of sales, architecture and marketing re. Inspirations, innovations & experience-driven retail in the field of travel retail and consumer experiences; Initiating strategic recalibration of objectives & KPIs, namings, processes and accountabilities within the organisation; Conceptualising, planning and driving PoS- relevant pilot projects with integration into category and marketing planning; Supporting various new business (airport) pitches & initial plannings
Interim Senior Account Manager Performance Marketing Solutions (via Adecco)
Supporting a specialist team dedicated to assist Google's large ads clients in the strategically important field of privacy & security with Google-led and customised data & measurement solutions. Working towards Google sales goals, consulting large enterprise customers, delivering pitches, establishing legal business connections, connecting internal stakeholders
Digital Strategy Consultant for a hvv strategy project (via Patrick Hill Business Consultancy)
FFW
hvv (Hamburger VerkehrsVerbund) project: Investigating and setting up a strategy paper re. transformation and digitalisation of Hamburg public transport network (Hamburger Verkehrs-Verbund - hvv), platform economy, identifying a toolbox and guiding principles for further implementations, preparing slides and argumentations for all stakeholder (incl. members/partners in public transport & mobility, politics, etc.), preparing and hosting workshops for consecutive/ intermediate phases
Product Manager eCommerce & Digital Marketing (via Patrick Hill Business Consultancy)
Montblanc
Working on improving the digital user/customer UX/UI for brand and shop, project management between internal teams and external agencies, CRM support, being a critical observer and improver
Digital and Brand Consultant (via Patrick Hill Business Consultancy)
Flawless Proof
Flawless Proof aims at building the first-ever verification platform for NFT projects. Consulting and supporting the founders team re. business plan/white paper development, corporate identity & branding, marketing, project management setup
Interim Product Marketing Manager
HERE Technologies
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Mainly supporting re. HERE's Connected Driving products, b2c-b focus: Strategic marketing support, revision of brand messaging and positioning; management of project work streams re. creative assets, sales collaterals, partnerships
Product Marketing & Marketing Partnerships Manager
Google (via Avantgarde Experts)
scope of work: marketing management especially with respect to product marketing & partnerships marketing, managing partner marketing accounts & campaigns (online 360 incl. YT), managing DACH product branding, managing O&O channels (like CRM, discovery platforms & in-product), strategic development of accounts, initiating & supporting cross-functional within various b2c projects, GPay DE website makeover, giving workshops & trainings (f.i. product-/PoS-related), frequently monitoring brand perception and appearance across all(most all) consumer touch points
managed products/services: Google Assistant in DACH, Google Pay in DACH (both within Google's DACH Consumer Products Division)
managed partners & projects: upon request
success (metrics): handled 7-digit marketing budget in 2019 (6-digit in 2020), drove incremental x YoY MAUs on Assistant, + x YoY/MoM GPay MAUs & transactions, reached & succeeded individual project metrics
Consultant Marketing, Communication & Business Strategy
Moondock
- freelance project -
(Moondock is a discovery platform for tokenized startups: uniting experts, startups and community in order to contribute to the most promising startup ideas; in startup phase)
- branding & business strategy development
- business model revision
- marketing & communication handling (owned media channels, especially Newsletter, Medium & twitter)
- marketing planning
- content & community management
- pipeline work
Business Development Germany Consultant
Tala
- freelance project -
(tala is a producer and seller of exclusive interior lighting and accessories)
- supporting in analysing and structuring German market (existing client data, potential leads, sales data & forecasts)
- deriving insights from data and analyses for further go-to-market strategy and potential client partnerships
- preparing sales relevant marketing, sales, and communication material depending on special interests
- working with and further developing pipeline
- identifying, contacting and presenting in front of existing and new leads
Marketing and Product Specialist, North East Germany Sales & Marketing
Tesla
Raising brand awareness and sales of Tesla's products in the region:
- marketing- & events support & planning
- marketing cooperation management
- customer and audience education regarding Tesla's mission
- direct sales (b2c/b2b), lead generation, and pipeline management (Salesforce)
- CRM/CSM
- support of car delivery processes and structural improvements hereto
- improvement projects regarding marketing contents (web UX/UI & PoS integration)
Business Consultant and Partner
New company foundation
(for a startup within the field of SaaS combined with hardware and service (patented in February 2019; throughout early seed stage)
- business model setup and business plan development
- market & competition analysis
- marketing & sales planning
- financial planning
Project Manager & Marketing Consultant
navarra.is GmbH
- consulting in strategic marketing & business (growth) development
- conducting (strategic) market/product/competitor analysis
- managing various projects within the creative business/work realm and various marketing topics
- project managing in web dev (including eCommerce & shop development & improvement, websites online experiences, UX/UI, web content)
- functioning as key account between clients, internal teams, and externals
- scheduling, leading, and controlling project processes (marketing & strategy communication plans, visual design, presentations, motion, photography, packaging, content, web dev, etc.)
- new business and first contact creation
Clients: varying from FMCG companies, start-ups & HR consultancies to political/public institutions (f.e. Zalando SE, mymuesli, Olive Joy, WeAr Magazine, Anna von Mangoldt Farben & Interior, koawach, Deutsche Verkehrswacht, LoopLine Systems)
Freelancing at various automotive/experience/sales events
BMW, VW
BMW i Experience, VW Passat B8 Launch Event, Nespresso Sales Promotions
Sales & Marketing Consultant
New Classic Home
sales advising, developing/designing web design for the company webpage and CI, business development
Intern Product Management & Event Management
L'Oréal
Supporting the product manager in one of the L'Oréal Luxé Divisions, developing and improving daily and status meeting presentations, investigating competition data sets, handling agencies, functioning as key account contact assistance, developing and planning production of a PoS consumer education tool, planning and maintaining a series of business events as part of a national product launch
Intern Account Management
Scholz & Friends
Focussing on Consumer Activation, PoS & digital communication, new business and strategy: handling service providers, developing presentations, handling all issues throughout daily agency work realm; clients: Siemens International (B2C products), Vodafone New Business, Opel
Summary
Languages
Education
University of Groningen
Master’s Degree · Marketing/Marketing Management, General · Groningen, Netherlands
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