Marketeer & Business Chameleon w/ 10+yrs of exp Freelance/Consultant Marketing/Sales/Strategy/Brand + Architecture & Design Exp.

Consulting a lab-like team on the intersection of sales, architecture and marketing re. Inspirations, innovations & experience-driven retail in the field of travel retail and consumer experiences; Initiating strategic recalibration of objectives & KPIs, namings, processes and accountabilities within the organisation; Conceptualising, planning and driving PoS-relevant pilot projects with integration into category and marketing planning; Supporting various new business (airport) pitches & initial plannings

• Investigating and setting up a strategy paper re. transformation and digitalisation of Hamburg public transport network (Hamburger Verkehrs-Verbund - hvv), platform economy
• Identifying a toolbox and guiding principles for further implementations
• Preparing slides and argumentations for all stakeholder (incl. members/partners in public transport & mobility, politics, etc.)
• Preparing and hosting workshops for consecutive/intermediate phases

Flawless Proof aims at building the first-ever verification platform for NFT projects.

• Consulting and supporting the founders team re. business plan/white paper development, corporate identity & branding, marketing, project management setup

• Marketing management especially with respect to product marketing & partnerships marketing
• Managing partner marketing accounts & campaigns (online 360 incl. YT)
• Managing DACH product branding
• Managing O&O channels (like CRM, discovery platforms & in-product)
• Strategic development of accounts
• Initiating & supporting cross-functional within various b2c projects
• GPay DE website makeover
• Giving workshops & trainings (f.i. product-/PoS-related)
• Frequently monitoring brand perception and appearance across all(most all) consumer touch points

Managed products/services: Google Assistant in DACH, Google Pay in DACH (both within Google's DACH Consumer Products Division).

Managed partners & projects: upon request.

Success (metrics): Handled 7-digit marketing budget in 2019 (6-digit in 2020), drove incremental x YoY MAUs on Assistant, + x YoY/MoM GPay MAUs & transactions, reached & succeeded individual project metrics.

Tala is a producer and seller of exclusive interior lighting and accessories.

• Supporting in analysing and structuring German market (existing client data, potential leads, sales data & forecasts)
• Deriving insights from data and analyses for further go-to-market strategy and potential client partnerships
• Preparing sales relevant marketing, sales, and communication material depending on special interests
• Working with and further developing pipeline
• Identifying, contacting and presenting in front of existing and new leads

For a startup within the field of SaaS combined with hardware and service (patented in February 2019; throughout early seed stage).

• Business model setup and business plan development
• Market & competition analysis
• Marketing & sales planning
• Financial planning

• BMW i Experience
• VW Passat B8 Launch Event
• Nespresso Sales Promotions

• Supporting the product manager in one of the L'Oréal Luxé Divisions
• Developing and improving daily and status meeting presentations
• Investigating competition data sets
• Handling agencies
• Functioning as key account contact assistance
• Developing and planning production of a PoS consumer education tool
• Planning and maintaining a series of business events as part of a national product launch