Patrick Hill
Interim Senior Account Manager Performance Marketing Solutions (Client: Google Germany)
Experience
Interim Senior Account Manager Performance Marketing Solutions (Client: Google Germany)
Patrick Hill Business Consultancy
- Supporting a specialist team dedicated to assist Google's large ads clients in the strategically important field of privacy & security with Google-led and customised data & measurement solutions
- Working towards Google sales goals
- Consulting large enterprise customers
- Delivering pitches
- Establishing legal business connections
- Connecting internal stakeholders
Digital Strategy Consultant for a hvv strategy project (Client: FFW, formerly Cellular)
Patrick Hill Business Consultancy
- Investigating and setting up a strategy paper re. transformation and digitalisation of Hamburg public transport network (Hamburger Verkehrs-Verbund - hvv), platform economy
- Identifying a toolbox and guiding principles for further implementations
- Preparing slides and argumentations for all stakeholder (incl. members/partners in public transport & mobility, politics, etc.)
- Preparing and hosting workshops for consecutive/intermediate phases
Product Manager eCommerce & Digital Marketing (Client: Montblanc)
Patrick Hill Business Consultancy
- Working on improving the digital user/customer UX/UI for brand and shop
- Project management between internal teams and external agencies
- CRM support
- Being a critical observer and improver
Digital and Brand Consultant (Client: Flawless Proof)
Patrick Hill Business Consultancy
Flawless Proof aims at building the first-ever verification platform for NFT projects.
- Consulting and supporting the founders team re. business plan/white paper development, corporate identity & branding, marketing, project management setup
Interim Product Marketing Manager (Client: HERE Technologies)
Patrick Hill Business Consultancy
Mainly supporting re. HERE's Connected Driving products, b2c-b focus:
- Strategic marketing support
- Revision of brand messaging and positioning
- Management of project work streams re. creative assets, sales collaterals, partnerships
Product Marketing & Marketing Partnerships Manager
Google (via Avantgarde Experts)
- Marketing management especially with respect to product marketing & partnerships marketing
- Managing partner marketing accounts & campaigns (online 360 incl. YT)
- Managing DACH product branding
- Managing O&O channels (like CRM, discovery platforms & in-product)
- Strategic development of accounts
- Initiating & supporting cross-functional within various b2c projects
- GPay DE website makeover
- Giving workshops & trainings (f.i. product-/PoS-related)
- Frequently monitoring brand perception and appearance across all(most all) consumer touch points
Managed products/services: Google Assistant in DACH, Google Pay in DACH (both within Google's DACH Consumer Products Division).
Managed partners & projects: upon request.
Success (metrics): Handled 7-digit marketing budget in 2019 (6-digit in 2020), drove incremental x YoY MAUs on Assistant, + x YoY/MoM GPay MAUs & transactions, reached & succeeded individual project metrics.
Consultant Marketing, Communication & Business Strategy
Moondock
Moondock is a discovery platform for tokenized startups: uniting experts, startups and community in order to contribute to the most promising startup ideas; in startup phase.
- Branding & business strategy development
- Business model revision
- Marketing & communication handling (owned media channels, especially Newsletter, Medium & twitter)
- Marketing planning
- Content & community management
- Pipeline work
Business Development Germany Consultant
Tala
Tala is a producer and seller of exclusive interior lighting and accessories.
- Supporting in analysing and structuring German market (existing client data, potential leads, sales data & forecasts)
- Deriving insights from data and analyses for further go-to-market strategy and potential client partnerships
- Preparing sales relevant marketing, sales, and communication material depending on special interests
- Working with and further developing pipeline
- Identifying, contacting and presenting in front of existing and new leads
Marketing and Product Specialist, North East Germany Sales & Marketing
Tesla
Raising brand awareness and sales of Tesla's products in the region:
- Marketing- & events support & planning
- Marketing cooperation management
- Customer and audience education regarding Tesla's mission
- Direct sales (b2c/b2b), lead generation, and pipeline management (Salesforce)
- CRM/CSM
- Support of car delivery processes and structural improvements hereto
- Improvement projects regarding marketing contents (web UX/UI & PoS integration)
Business Consultant and Partner
New Company Foundation
For a startup within the field of SaaS combined with hardware and service (patented in February 2019; throughout early seed stage).
- Business model setup and business plan development
- Market & competition analysis
- Marketing & sales planning
- Financial planning
Project Manager & Marketing Consultant
navarra.is GmbH
- Consulting in strategic marketing & business (growth) development
- Conducting (strategic) market/product/competitor analysis
- Managing various projects within the creative business/work realm and various marketing topics
- Project managing in web dev (including eCommerce & shop development & improvement, websites online experiences, UX/UI, web content)
- Functioning as key account between clients, internal teams, and externals
- Scheduling, leading, and controlling project processes (marketing & strategy communication plans, visual design, presentations, motion, photography, packaging, content, web dev, etc.)
- New business and first contact creation
Clients: varying from FMCG companies, start-ups & HR consultancies to political/public institutions (f.e. Zalando SE, mymuesli, Olive Joy, WeAr Magazine, Anna von Mangoldt Farben & Interior, koawach, Deutsche Verkehrswacht, LoopLine Systems).
Freelancing at various automotive/experience/sales events
BMW, VW
- BMW i Experience
- VW Passat B8 Launch Event
- Nespresso Sales Promotions
Sales & Marketing Consultant
New Classic Home
- Sales advising
- Developing/designing web design for the company webpage and CI
- Business development
Intern Product Management & Event Management
L'Oréal
- Supporting the product manager in one of the L'Oréal Luxé Divisions
- Developing and improving daily and status meeting presentations
- Investigating competition data sets
- Handling agencies
- Functioning as key account contact assistance
- Developing and planning production of a PoS consumer education tool
- Planning and maintaining a series of business events as part of a national product launch
Intern Account Management
Scholz & Friends
Focussing on Consumer Activation, PoS & digital communication, new business and strategy:
- Handling service providers
- Developing presentations
- Handling all issues throughout daily agency work realm
Clients: Siemens International (B2C products), Vodafone New Business, Opel.
Summary
Innovations & Trends Creative – Emotionally intelligent - Critical Thinking - Versatile. These words, amongst others, may describe me best. Since my fields of interest vary as much as my past practical experiences do I am capable of adapting to and understanding (most) business problems and challenges. With 7 years+ broad expertise within the cosmos of marketing, sales, project management, branding and business consulting I am curious to learn about and support (new) businesses, ideas, innovations, technologies, and challenges. Above all, working with premium brands and focusing on a b2c context comprises the majority of my past experiences. I am especially interested in the WHY of an idea, business case, or startup. Trying to foster a user-centric approach favoring painkiller over candy. Always zooming out for the bigger picture perspective and challenging the status quo. Equipped with emotional intelligence and empathy I find it easy to approach people, convey them of my idea or getting various parties to work together.
Languages
Education
University of Groningen
Master’s Degree · Marketing/Marketing Management, General · Groningen, Netherlands
Universität Rostock
Bachelor’s Degree · Business Sciences · Rostock, Germany
Certifications & licenses
TOEFL test
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