Patrick Hill
Sales Experience Management Consultant
Experience
Sales Experience Management Consultant
Gebrüder Heinemann
- Consulting a lab-like team on the intersection of sales, architecture and marketing regarding inspirations, innovations and experience-driven retail in travel retail and consumer experiences
- Initiating strategic recalibration of objectives and KPIs, namings, processes and accountabilities within the organisation
- Conceptualising, planning and driving PoS-relevant pilot projects with integration into category and marketing planning
- Supporting various new business (airport) pitches and initial planning
Interim Senior Account Manager Digital Marketing Solutions
Google Germany
- Supporting an enterprise team dedicated to assisting Google's large ads and performance campaigns clients in the strategically important field of privacy and security with Google-led data and measurement solutions
- Overseeing various internal KPI-related funding projects and functioning as the point of contact for agency partners within the Google Marketing Platform and its partner managers
- Working towards sales goals, consulting enterprise clients, delivering pitches, planning business events, preparing QBR material, constructing C-level pitch narratives and strategies
Digital Sales Strategy Consultant
FFW (on behalf of hvv)
- Developing a 2030 Vertriebsstrategie as a transformative and digital sales strategy for Hamburg’s public transport network based on a platform economy and mobility platform approach
- Identifying a toolbox and guiding principles for further implementations with stakeholders including members, partners in public transport and mobility, and politics
- Preparing and hosting workshops for consecutive and intermediate phases, developing presentations, analysing sales channels and PoS, mediating and moderating between committees and specialist departments
Product Manager eCom & Digital Marketing
Montblanc
- Improving the user and customer UX/UI for brand and shop
- Managing projects between internal teams and external agencies
- Supporting CRM, overseeing tickets and workflows with executing stakeholders
- Acting as a critical observer and improver of processes
Interim Product Marketing Manager
HERE Technologies
- Supporting brand teams on Connected Driving and various platform products with a B2C focus
- Managing creative production projects for brand videos and product reels including conceptualisation, storybook development, shooting, and coordinating design teams, editors and copywriters
- Supporting strategic brand projects by reworking value propositions and messaging
- Driving new partnerships and co-marketing activities including press releases, video co-creation for use cases, and HERE owned and operated communications
Product Marketing & Partnerships Manager
Google Germany
- Managing and developing owned and operated channels such as web, CRM and in-product
- Planning and executing partner-product campaigns with seven-digit budgets for Assistant and six-digit budgets for Google Pay campaigns
- Managing creative production projects including a 360-degree Telco co-campaign with concept creation, video and creative assets, and store and PoS marketing
- Supporting cross-functional and cross-national brand marketing projects such as Assistant launch in GAS and new Google Pay functions
- Leveraging the rebranding of Assistant in Germany including messaging and copy adjustments
- Managing and initiating the creative relaunch of the German Google Pay website
- Influenced over 1 million new Assistant MAUs and over 20% increase in Google Pay MAUs and transactions, working with partners like Flixbus, Vodafone, Burda, Polestar, ShareNow, PayPal, DKB and N26
Interior Designer
Interior Design (freelance)
- Consulting on various estate renovation projects
- Curating furniture and stylings
- Overseeing project progress and handling stakeholders
Consultant – Marketing, Branding, Strategy
Freelance
- Consulting clients on marketing, branding and business development
- Developing branding, CI, CD as well as messaging and narratives
- Supporting go-to-market strategy, business model revision, fundraising and pitches
- Handling communications matters including social media, blogs and community management
- Managing creative asset production such as video, photos, copy and pitch decks
Marketing & Product Specialist, Northern Germany Sales & Marketing
Tesla
- Accelerating brand awareness and sales of Tesla products in the region
- Managing local marketing for events, stores, communications and partnerships
- Supporting B2C and B2B sales and pipeline management using Salesforce
- Initiating sales experience improvement projects including UX/UI enhancements for the website and configurator, delivery experience process improvements, and pop-up stores and driving experiences
Business Consultant & Partner
SaaS Startup
- Developing business models and analysing market and competition
- Planning marketing and sales strategies
Marketing Consultant & Project Manager
Navarra Design
- Consulting clients on brand strategy, marketing and market entry for FMCG, public, lifestyle and mobility sectors including Zalando, mymuesli and BVG
- Managing and coordinating marketing and branding projects such as websites, e-shops, UX/UI, CI/CD and retail/PoS implementations
- Overseeing creative production projects including video, photography and animation for brand videos, demos and show reels
- Collaborating with Zalando’s C-level on IPO presentations, platform products and presentation standardisation
Internship Product Management (Luxé division Biotherm)
L’Oréal Germany
- Preparing market analyses and presentations for product managers
- Coordinating brand and sales materials and handling brand-related requests
- Supporting product launches
- Conceptualising, planning and executing event series with five-digit budgets
Intern Internship Account Management
Scholz & Friends
- Supporting account management for Siemens Home Appliances and Opel on retail and digital communication
- Briefing and coordinating creative teams
- Supporting new business projects
Summary
With more than 11 years of broad expertise in marketing, branding, consulting, digital and project management I am curious about (new) businesses, innovations, and cultural frontiers of the aforementioned. Above all, working with premium products and b2c brands as well as in digital and creative contexts comprises most of my past experiences.
Having worked on the agency side, as a (freelance) consultant or as a Marketing Manager in various positions I was the connecting dot between internal and external stakeholders, including creatives and agencies. To thrive in what I do, I constantly leverage my sense for trends and user/shopper experience basing decisions on data and insights. Having already engaged in different setups enables me to quickly anticipate business cases and stakeholder needs whilst still hitting the right tonality. At the same time, I can zoom out for the bigger, rather strategic, picture.
On top of that, I am an aesthetics-lover with a keen eye on design or creative matters of all kinds - a trait that already helped me to successfully master various assets, campaign or brand productions incl. video, digital and physical.
Skills
- Broad Product & Brand Management Experience
- Confident In Maneuvering Within A Digital And Medial Marketing Landscape
- Versatile Experienced And Emphatic Partner/external Stakeholder Manager
- Various Sales & Ecommerce Experiences (B2c, Retail & E-shops, Csm & Crm)
- Strong Anticipation Of A Holistic Marketing-sales-funnel Approach
- Proficient In Working Against/handling General Marketing/sales Kpis
- Proficient In The Use Of Standard And Advanced Specialized Ai Tools (I.e. Midjourney, Nanobanana, Adobe, Notebook Ai)
- Profound Project Management Skills (I.e. Jira, Workfront, Trello)
- Xfn-team And Stakeholder (Incl. Agencies) Handling Experience
- Creative Assets Project Mgmt. Experience (F.i. Re. Ui/ux, Branding, Video & Photo, Copy)
- Broad It/digital/tech Knowledge & Understanding
- Event Planning & Execution Experience
- Keen Eye On Design Issues Of All Kind (Painting & Sketching, Ux/ui Design Principles, Visuals, Motion, Interior & Architecture, Photography, Etc.)
- Architectural Cad Software (Archicad, Rhinoceros)
- Rendering (Archicad, Blender, Ai)
- Urban Design & Planning Principles
- Building Construction Principles
- Driver’s License (Since 2004)
Languages
Education
Hafencity University
Architecture · Hamburg, Germany
University of Groningen
Master of Science, Marketing & Management · Marketing & Management · Groningen, Netherlands · cum laude
Universität Rostock
Bachelor of Arts, Business Sciences · Business Sciences · Rostock, Germany
Certifications & licenses
Driver's License
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