Gunter H.
Managing Director
Experience
Jun 2023 - Present
2 years 3 monthsKleinmachnow, Germany
Managing Director
DermaKids e.V.
- Strategically, content-wise, and organizationally develop the association and represent it internally and externally
- Digitalize and expand fundraising (fines marketing & donations) and marketing fields: strategic and operational digital/analog marketing and communications planning, social media, PR including budgeting and mailings
- Full responsibility for member communication and management and creation of activity reports, grant and donation confirmations
- Conduct market analyses and introduce software for administration, fundraising, and CRM, including AI integration/use
- Actively manage, expand, and acquire new partners, sponsors, and supporters
Apr 2020 - Sep 2022
2 years 6 monthsBerlin, Germany
Chief Marketing Officer
Volleyball Bundesliga (VBL) GmbH
- Developed and implemented a growth strategy for the VBL, the German umbrella association of all 75+ clubs in the first and second Bundesliga, within the DACH region. Repositioned the brand and increased brand awareness. Revenue responsibility: €2M.
- Full responsibility for marketing/communications (media, PR) and sales teams with 6 full-time employees
- Created and executed a holistic umbrella brand strategy: new marketing and sales strategy with short- and long-term goals to improve VBL brand awareness in DACH and internationally (Asia, USA): new brand guidelines, vision and mission, corporate design update, website relaunch
- Developed a new on- and offline B2B2C marketing and sales roadmap in coordination with all 20+ Bundesliga clubs to win new sponsors
- Restructured content marketing and launched multi-stage campaigns to differentiate men’s and women’s leagues; B2B: +970% LinkedIn followers; B2C: +580% Instagram and Facebook followers in 12 months; generated +810% B2B leads via LinkedIn in 8 months
- Created and implemented a new media strategy: interactive live streams of men’s Bundesliga on the OTT platform Twitch and women’s Bundesliga broadcasts on linear TV via SPORT1
- Implemented CRM (HubSpot): within 12 months, grew VBL’s database to 100,000+ contacts with new content formats and monthly email types for partners, prospects, and fans
- Led performance marketing: SEM (SEO/SEA), display, affiliate, email, social media including setup and analysis of all metrics and KPIs
- Oversaw development and launch of custom mobile club apps with bFAN Sports for all first-division clubs to boost sponsor visibility and appeal
Jun 2016 - Apr 2020
3 years 11 monthsBerlin, Germany
Head of Sales & Marketing
German Red Cross, Berlin Chapter
- Led service divisions/business units (4 team leads + 40 full-time employees): customer service, home emergency calls including 24-hour service, meal delivery, health programs, medical aids. Revenue responsibility: €11M
- Developed and implemented financial performance metrics and reports (monthly, quarterly, annual) to assess profitability and track performance against budget and goals
- Introduced a CRM system and built a data-driven strategy to win new customers: grew meal delivery and home emergency call revenues by 11–18% annually through lead generation via social media, digital marketing, and storytelling. Relaunched the meal delivery online shop; monthly revenue +10–31%
- Designed and executed cross-channel campaigns (radio, OOH, print, online) and continuously improved email, search engine, and social media marketing, plus website and landing page optimization for lead generation
- Restructured customer service: replaced generalists with specialized teams for specific customer groups, boosting customer satisfaction and employee retention
- Developed new service standards (SLAs) and quality control processes, improving team productivity and reducing complaints by 48% in one year; increased NPS to 60
- Optimized processes and introduced structured employee reviews, boosting performance, staff satisfaction, onboarding, and ultimately customer satisfaction
Nov 2015 - May 2016
7 monthsBerlin, Germany
Marketing, Corporate Partnerships & Fundraising
Special Olympics
- Optimized online and offline marketing: website, brand manuals, media and ad planning (print, digital, OOH, radio, email, social media)
- Led acquisition of supporters and sponsorship partners for the 2016 National Summer Games in Hanover
May 2013 - Dec 2013
8 monthsBerlin, Germany
Senior Manager Digital Marketing
Axel Springer Media Impact
- Key account manager for transfermarkt.de: increased digital ad revenue by 60% to €2.5M YOY through creative monetization strategies
- Planned, executed, and analyzed display and mobile campaigns for existing clients in close collaboration with digital marketing, ad tech, and campaign management teams
Nov 2006 - May 2013
6 years 7 monthsBerlin, Germany
Senior Marketing Manager
Sportfive, Team Hertha BSC
- Created sponsorship and hospitality concepts and annual marketing plans including management and evaluation of all online/offline marketing activities and campaigns (budget ≥€1.5M/year) to support sales and engagement
- Developed and relaunched the B2B online platform “hertha-vip.de” (CMS: Typo3) with a biweekly VIP newsletter to attract new clients and build partnerships: avg. 32% open rate, 7–21% conversion rate
- Conceptualized and executed the CSR initiative “Berlin Friends” (2008); secured 2 new partners in one year, adding €0.5M in revenue
- Built hotel partnerships with Grand Hyatt, Steigenberger, Novotel, A-ROSA
- Optimized online, email, video, newsletter, and search engine marketing and ran cross- and upselling campaigns
- Planned and ran events for clients and prospect acquisition: football and golf tournaments, New Year receptions, trade shows, roundtables, etc.
May 2005 - Nov 2006
1 year 7 monthsHerzogenaurach, Germany
Project Manager “Inside Running Tour”
Adidas/CIP
- Coordinated the “Inside Running Tour” across Germany, Austria, and Switzerland with full sales and marketing support for key accounts (Sportscheck, Engelhorn, Intersport, etc.)
- Managed 50 events/year with teams of up to 20 product trainers to gather consumer/shopper insights, run gait analyses, and boost running product sales: local revenue increases up to +340% per event
Jun 2004 - Dec 2004
7 monthsBerlin, Germany
Marketing & Communications MB Trucks (Intern)
Mercedes-Benz (DCVD)
Jul 2001 - Mar 2002
9 monthsBlankenfelde-Mahlow, Germany
Human Resources Marketing (Intern)
Rolls-Royce Germany
Jul 1992 - Jul 1996
4 years 1 monthBerlin, Germany
Trainee & Police Officer (Intermediate Service)
Berlin Police
Summary
- 20+ years of experience in marketing, sales & community building in agencies, corporations, and medium-sized companies – focus: B2B2C; 6+ years in leadership roles; proven success in digitalization, brand building, and business development; team leadership of up to 4 direct reports/40 FTE, C-level
- Team player experienced in building, leading, and developing high-performing multicultural teams
- Creative leader with a positive mindset and strong customer and service orientation
- Industry experience: sports (10+ years), healthcare (6+ years), e-commerce (4+ years)
- Experience managing brands of fast-growing companies and product portfolios (brand creation/expansion) and in strategic planning, implementation, and management of multichannel marketing concepts, projects, and campaigns
- 10+ years of strategic and hands-on online marketing: performance marketing, marketing automation, SEO/SEA, A/B testing, email newsletters, content marketing, social media, subscription marketing, CX/UX and funnel optimization, lead generation, CRM, affiliate
Languages
German
NativeSpanish
AdvancedFrench
AdvancedEnglish
IntermediateEducation
Oct 2012 - Jun 2015
German Dialogue Marketing Academy (DDA)
Online Marketing Specialist (BVDW) + European Diploma in Interactive Marketing
Oct 1997 - Jun 2003
Berlin School of Economics (University of Applied Sciences)
Diploma · Economics · Berlin, Germany
Certifications & licenses
SPOAC Excellence Program – Internationalization
SPOAC by WHU
Social Media Marketing Course
HubSpot Academy
GDPR: Data Protection in Marketing and Advertising
TÜV Nord
Squared Online: Digital Marketing & Leadership
Google & Avado
Intercultural Training
Springer Academy
Negotiation Techniques
Springer Academy
Driver’s License Classes A, B
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