Recommended expert

Gunter Hardt

Managing Director

Gunter Hardt
Berlin, Germany

Experience

Jun 2023 - Present
2 years 8 months
Kleinmachnow, Germany

Managing Director

DermaKids e.V.

  • Developed the association strategically, content-wise and organizationally and represented it internally and externally
  • Digitalized and expanded fundraising (traffic fine marketing & digital donation marketing) and marketing areas: strategic and operational digital/analog marketing and communication planning, social media, PR including budgeting and mailings
  • Took full responsibility for member communication and administration, and for creating activity reports, grant and donation confirmations
  • Conducted market analyses and implemented software for management, fundraising and CRM, including AI integration/use
  • Actively maintained, expanded and acquired new partners, sponsors and supporters
Apr 2020 - Sep 2022
2 years 6 months
Berlin, Germany

Managing Director Marketing, CMO

Volleyball Bundesliga (VBL) GmbH

  • Developed and implemented a growth strategy for the VBL as the German umbrella association of all 75+ clubs in the 1st & 2nd Bundesliga in the DACH region, including brand repositioning and increasing brand awareness; revenue responsibility: €2M
  • Took full responsibility for the marketing/communication (media, PR) and sales departments with 6 full-time employees
  • Developed and implemented a holistic umbrella brand strategy: new marketing and sales strategy with short- and long-term goals, new brand principles, vision, mission, corporate design update, website relaunch
  • Created a new online and offline B2B2C marketing and sales roadmap in coordination with all 20+ Bundesliga clubs to win new sponsors
  • Restructured content marketing and executed multi-stage growth mindset campaigns to differentiate the men’s and women’s leagues: B2B +970% LinkedIn followers, B2C +580% Instagram and Facebook followers within 12 months, generated +810% B2B leads on LinkedIn in 8 months
  • Developed and executed a new media strategy: interactive live broadcasts of the men’s Bundesliga on Twitch and women’s Bundesliga on SPORT1 on linear TV
  • Implemented CRM (HubSpot): built over 100,000 contacts with new content formats and message/email types per month
  • Led performance marketing: SEM (SEO/SEA), display, affiliate, email, social media including setup and analysis of all metrics and KPIs
  • Oversaw the development and launch of custom mobile club apps with bFAN Sports for all 1st league clubs to improve visibility and attractiveness for sponsors
Jun 2016 - Apr 2020
3 years 11 months
Berlin, Germany

Head of Sales & Marketing

German Red Cross, Berlin Branch

  • Managed operating units/business divisions (4 team leaders + 40 full-time employees): customer service, emergency call service including 24-hour hotline, meal delivery, health programs, medical aids; revenue responsibility: €11M
  • Developed and implemented financial performance metrics and reports (monthly, quarterly, annually) to assess profitability and track performance against budget and goals
  • Introduced a CRM system and created a data-driven customer acquisition strategy: increased revenue in meal delivery and emergency call services by 11–18% annually by focusing on lead generation via social media
  • Relaunched the meal delivery online shop; SEO/SEA increased monthly revenue by 10–31%
  • Designed and executed various cross-channel campaigns (radio, OOH, print, online) and continuously improved email, search engine and social media marketing, website and landing page optimization to generate leads
  • Restructured customer service: replaced generalists with dedicated specialist teams for specific customer groups, resulting in higher customer satisfaction and stronger staff retention
  • Developed new service standards (SLAs) and quality control processes that improved productivity and reduced complaints by 48%; increased NPS to 60
  • Optimized processes and introduced structured employee reviews to improve performance, employee satisfaction, onboarding and customer satisfaction
Nov 2015 - May 2016
7 months
Berlin, Germany
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Special Olympics

  • Optimized online and offline marketing: website, corporate design manuals, media and ad planning (print, digital, OOH, radio, email, social media)
  • Led acquisition of supporters and sponsorship partners for the National Summer Games in Hannover 2016
May 2013 - Dec 2013
8 months
Berlin, Germany

Senior Manager Digital Marketing

Axel Springer Media Impact

  • Key Account Manager for transfermarkt.de: increased digital ad revenue by 60% to €2.5M YoY through creative marketing initiatives
  • Planned, executed and analyzed display and mobile campaigns for existing clients in close collaboration with digital marketing, ad technology and campaign management
Nov 2006 - May 2013
6 years 7 months
Berlin, Germany

Senior Marketing Manager

Sportfive, Team Hertha BSC

  • Creation of sponsorship and hospitality concepts and annual marketing plans, including managing and evaluating all online/offline marketing activities and campaigns (budget responsibility ≥ €1.5M/year) to support sales and activation
  • Enhancement and relaunch of the B2B online business platform hertha-vip.de (CMS: Typo3), including a biweekly VIP newsletter: avg. 32% open rate, 7–21% conversion rate
  • Concept and implementation of the CSR initiative Berlin Friends (2008); acquisition of 2 new partners with a revenue increase of €0.5M within one year
  • Establishment of hotel partnerships (Grand Hyatt, Steigenberger, Novotel, A-ROSA)
  • Optimization of online, email, video, newsletter, and search engine marketing, as well as execution of cross- and up-selling campaigns
  • Planning and execution of events for existing customer retention and new customer acquisition: football and golf tournaments, New Year receptions, trade shows, fireside chats, etc.
May 2005 - Nov 2006
1 year 7 months
Herzogenaurach, Germany

Project Manager "Inside Running Tour"

Adidas/cip, Handelsmarketing

  • Coordination of the Inside Running Tour in Germany-Austria-Switzerland with comprehensive sales and marketing support for key accounts (Sportscheck, Engelhorn, Intersport, etc.)
  • Management of 50 events per year with teams of up to 20 product trainers to gather consumer/shopper insights, perform running analysis, and increase sales of running products (shoes & apparel): local sales increases of up to +340% per event
Jun 2004 - Dec 2004
7 months
Berlin, Germany

Marketing/Communications MB Trucks (Internship)

Mercedes-Benz (DCVD)

Jul 2001 - Mar 2002
9 months
Blankenfelde-Mahlow, Germany

Human Resources Marketing (Internship)

Rolls-Royce Deutschland

Jul 1992 - Jul 1996
4 years 1 month
Berlin, Germany

Police Officer (Intermediate Service)

Polizei Berlin

Summary

  • 20+ years of professional experience: marketing, sales & community building in agencies/corporations/SMEs – focus: B2B2C; 6+ years in leadership roles; proven success in digitalization, brand building and business development; team responsibility up to 4 direct reports/40 FTE, C-level
  • Team player with experience building, leading and developing high-performing multicultural teams
  • Creative leader with a positive mindset and strong customer & service orientation
  • Industry experience: sports (10+ years), healthcare (6+ years), e-commerce (4+ years)
  • Experience in brand management for fast-growing companies and product portfolios (brand setup/expansion) and in strategic planning, implementation and management of multi-channel marketing concepts, projects and campaigns
  • 10+ years of experience in strategic & operational online marketing: performance marketing, marketing automation, SEO/SEA, A/B testing, email newsletters, content marketing, social media, subscription marketing, CX/UX and funnel optimization, lead generation, CRM, affiliate

Skills

  • Positive Leadership And Motivation Skills
  • Goal And Result Orientation - Growth Mindset
  • Creative Communication And Problem-solving Skills
  • Relationship And Conflict Management
  • Digital Marketing & Sales
  • Ms Office
  • Seo/sea
  • Hubspot
  • Wordpress/typo3
  • Google Marketing Platform
  • Google Analytics
  • Semrush
  • Linkedin

Languages

German
Native
Spanish
Advanced
French
Advanced
English
Intermediate

Education

Oct 2012 - Jun 2015

Deutsche Dialogmarketing Akademie (DDA)

Certified Online Marketing Specialist (BVDW), European Diploma in Interactive Marketing · Online Marketing · Berlin, Germany · 1.6 (Good)

May 2001 - Aug 2001

Mikkeli Polytechnic

International Management, E-Commerce · Mikkeli, Finland

Oct 1997 - Jun 2003

Berlin School of Economics (Fachhochschule für Wirtschaft, FHW)

Diploma in Economics (major: Marketing) · Economics · Berlin, Germany · 1.7 (Good)

...and 1 more

Certifications & licenses

SPOAC Excellence Program-Internationalization

SPOAC by WHU

Social Media Marketing Course

HubSpot Academy

GDPR: Data Protection in Marketing and Advertising

TÜV Nord

Squared Online: Digital Marketing & Leadership

Google & Avado

Negotiation Techniques, Intercultural Training

Springer Akademie

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