Ellen Rink
Freelance Marketing Consultant
Experience
Jul 2024 - Present
1 year 1 month Munich, Germany
Freelance Marketing Consultant
Pentaship Strategy Consultants
- Partnership & Sponsorship Management: market research and brand-fit assessment, development of approach strategy and design of partnership program, client outreach as well as contract negotiations
- Clients: Messe München, Intercoiffure
Feb 2024 - Aug 2024
7 months Hamburg, Germany
Freelance Marketing Consultant
TRACK
- Website Content Launch: project management and consulting for communication rollout of vehicle introduction
- Client: BMW AG MINI
Jul 2023 - Dec 2023
6 months Hamburg, Germany
Freelance Marketing Consultant
Deutsche GigaNetz GmbH
- B2B Communication: brand management for positioning and establishing a new brand, consulting and project management for flyers, brochures, direct mailings
Feb 2023 - Jun 2023
5 months Düsseldorf, Germany
Freelance Marketing Consultant
KSW
- Change Management: conceptual development for the Change & Communication project
- B2B Communication: project management for B2B direct mailings in the context of IT reorganization
- Clients: Postbank, Deutsche Bank
Jan 2021 - Apr 2022
4 months Hamburg, Germany
Freelance Marketing Consultant
BOOM GmbH
- Launch Campaign: project management of campaign implementation for product launch, coordination of post-production for OOH creatives as well as production of social media assets
- Client: Upfield (Lätta, Violife)
Sep 2021 - Dec 2022
1 year 4 months Düsseldorf, Germany
Freelance Marketing Consultant
Dreimarketing
- B2C campaigning and B2B communication: positioning and establishing a new brand, consulting and project management for landing pages, flyers, brochures
- Client: Deutsche GigaNetz
May 2021 - Aug 2021
4 months Hamburg, Germany
Freelance Marketing Consultant
TRACK
- Web Development: managing the development team to further develop website functionality
- Client: BMW AG MINI
Mar 2020 - Present
5 years 5 months Hamburg, Germany
Freelance Marketing Consultant
Selbstständig
- Independent consultant and project manager for digital and traditional marketing
- Communications specialist for campaign concept, web, and content
- Industries: telecommunications, automotive, FMCG, banking and financial services, lifestyle
Mar 2019 - Mar 2020
1 year 1 month Munich, Germany
New Client Acquisition
GEDANKENtanken Leaders Academy
- new client acquisition for the 360° leadership training
Jan 2015 - Mar 2023
7 years 3 months Hamburg, Germany
Managing Director
Naturschatz Naturkosmetik
- development and sales of natural cosmetics
- creation and expansion of the website including online shop
- marketing and sales: B2B acquisition, trade fair planning, CRM, social media, PR
Feb 2015 - Feb 2019
4 years 1 month Munich, Germany
Rollout Management & Governance
BMW AG (MINI Brand Management)
- management of the implementation phase, rollout and further development of the new website in the MINI.digital project as well as the HTML5 configurator worldwide
- standardization and optimization of the global web presence
- main contact for markets (70), interface between agency (2), departments (5) and IT
- team: rollout agency (6 FTE), agency for rollout management (3 FTE)
Oct 2010 - Jan 2015
4 years 4 months Munich, Germany
Concept Development, International Advertising & Film
BMW AG (MINI Brand Management)
- development and implementation of global campaign concepts (print advertising, TV spots, showroom film, outdoor posters, online)
- communication launch management: planning and overarching coordination of all communication channels to implement a 360-degree approach, analysis of market research results, recommendations regarding media spending
- online and social media marketing: concept and management of the YouTube brand channel as well as development and production of event films
- cross-team budget management with 10 staff members
- coordination of 6 agencies, 2 lithographers and 2 external service providers
- personnel: supervision of 2 interns and 2 external staff for project support
Mar 2009 - Oct 2009
8 months Munich, Germany
International Advertising & Film
BMW AG (MINI Brand Management)
- development and production of teaser films for concept studies for the IAA Frankfurt: social media focus (Facebook, YouTube, Twitter etc.) for unconventional communication
Aug 2008 - Jan 2009
6 months Munich, Germany
International Advertising & Film (Internship)
BMW AG
- collaboration in the planning and development of international campaigns and in the development, production and postproduction of film projects
Languages
German
Native
English
Advanced
French
Advanced
Spanish
Intermediate
Education
Oct 2004 - Apr 2010
Universität Passau
Diploma in Cultural Studies, focus on Francophone cultural area · Language, Economic and Cultural Area Studies · Passau, Germany
Certifications & licenses
UX 360° - Certified UX & Usability Expert (XDi)
XDi
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