Ellen Rink
Marketing Consultant
Experience
Mar 2019 - Present
6 years 2 months Hamburg, Germany
HybridConsultant Brand & Marketing Management
- Offline and online marketing strategy & marketing instruments
- Project management
- Project lead
- Partnership & sponsoring management
- B2C campaign management
- B2B communication management
- Industries: automotive, education, finance, telecommunications, FMCG, lifestyle
Jan 2015 - Mar 2023
7 years 3 monthsFounder and Owner
Naturschatz Naturkosmetik
- Product and brand development
- Development marketing strategy and channel management
- E-commerce strategy, roll-out and management
Feb 2015 - Feb 2019
4 years 1 monthDigital Marketing Manager MINI
BMW Group
- Steering of implementation, roll-out and further development of website relaunch MINI.digital
- Website roll-out MINI China
- Standardization of global website
Mar 2009 - Jan 2015
5 years 11 monthsInternational Advertising & Film Specialist MINI
BMW Group
- Communication launch management and campaign management for product launches
- Market & channel management
- Planning, steering and realization of film and photo productions
- Development visual language for sub-brand
- Pitch management
Summary
Erfahrene Kommunikationsberaterin in klassischem und digitalem Marketing für Unternehmen, Start-Ups und Agenturen. Hohe Brand-Affinität und breite Branchenexpertise: Automotive, FMCG, Telekommunikation, Banken, u.a.
Languages
German
Native
English
Advanced
French
Advanced
Spanish
Advanced
Education
Oct 2006 - Jun 2007
Sciences Po Toulouse
France
Oct 2004 - Jun 2010
University Passau
Diploma · International Business & Cultural Studies · Germany
Certifications & licenses
Certified Expert UX 360° / UX & Usability
XDi Experience Design Institute
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