Ellen R. - Freelance Marketing Consultant

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Hamburg, Germany

Experience

Jul 2024 - Present

1 year 6 months

Munich, Germany

Freelance Marketing Consultant

Pentaship Strategy Consultants

Partnership & Sponsorship Management: market research and brand-fit assessment, development of outreach strategy and design of partnership program, client pitches and contract negotiations
Clients: Messe München, Intercoiffure

Feb 2024 - Aug 2024

7 months

Hamburg, Germany

Freelance Marketing Consultant

TRACK

Website Content Launch: project management and consulting for communication kickoff for new vehicle launch
Client: BMW AG MINI

Jul 2023 - Dec 2023

6 months

Hamburg, Germany

Freelance Marketing Consultant

Deutsche GigaNetz GmbH

B2B Communication: brand management for positioning and establishing a new brand, consulting and project management for flyers, brochures, direct mailings

Feb 2023 - Jun 2023

5 months

Düsseldorf, Germany

Freelance Marketing Consultant

KSW

Change Management: developing the concept for the Change & Communication project
B2B Communication: project management for B2B direct mailings as part of the IT reorganization
Clients: Postbank, Deutsche Bank

Jan 2022 - Apr 2022

4 months

Hamburg, Germany

Freelance Marketing Consultant

BOOM GmbH

Launch Campaign: project management of campaign implementation for new product launch, overseeing postproduction of OOH creatives and production of social media assets
Client: Upfield (Lätta, Violife)

Sep 2021 - Dec 2022

1 year 4 months

Düsseldorf, Germany

Freelance Marketing Consultant

Dreimarketing

B2C campaigning and B2B communication: positioning and establishing a new brand, consulting and project management for landing pages, flyers, brochures
Client: Deutsche GigaNetz

May 2021 - Aug 2021

4 months

Hamburg, Germany

Freelance Marketing Consultant

TRACK

Web Development: leading the development team to enhance website functionality
Client: BMW AG MINI

Mar 2020 - Present

5 years 10 months

Hamburg, Germany

Freelance Marketing Consultant

Selbstständig

Independent consultant and project manager for digital and traditional marketing
Communications specialist for campaign concepts, web and content
Industries: telecommunications, automotive, FMCG, banking and financial services, lifestyle

Mar 2019 - Mar 2020

1 year 1 month

Munich, Germany

New Business Acquisition

GEDANKENtanken Leaders Academy

New business acquisition for the 360° leadership training

Jan 2016 - Mar 2023

7 years 3 months

Hamburg, Germany

Managing Director

Naturschatz Naturkosmetik

Development and sales of natural cosmetics
Setup and expansion of the website including online shop
Marketing and sales: B2B acquisition, trade show planning, CRM, social media, PR

Feb 2015 - Feb 2019

4 years 1 month

Munich, Germany

Rollout Management & Governance

BMW AG (MINI Brand Management)

Managing the implementation phase, rollout and further development of the new website in the MINI.digital project as well as the HTML5 configurator worldwide
Standardizing and optimizing the global web presence
Main contact for markets (70), interface between agency (2), departments (5) and IT
Team: rollout agency (6 FTE), agency for rollout management (3 FTE)

Oct 2010 - Jan 2015

4 years 4 months

Munich, Germany

Concept, International Advertising & Film

BMW AG (MINI Brand Management)

Developing and implementing global campaign concepts (print ads, TV spots, showroom film, outdoor posters, online)
Communications launch management: planning and overarching coordination of all communication channels to implement a 360-degree approach, analyzing market research results, providing recommendations on media spending
Online and social media marketing: concept and management of the YouTube brand channel and development and production of event films
Cross-team budget management with 10 staff
Managing 6 agencies, 2 lithographers and 2 external service providers
Personnel: supervising 2 interns and 2 external project support staff

Mar 2009 - Oct 2009

8 months

Munich, Germany

International Advertising & Film

BMW AG (MINI Brand Management)

Developing and producing teaser films for concept studies for the IAA Frankfurt: focus on social media (Facebook, YouTube, Twitter etc.) for unconventional communication

Aug 2008 - Jan 2009

6 months

Munich, Germany

International Advertising & Film (Internship)

BMW AG

Assisting in planning and developing international campaigns and in the development, production and postproduction of film projects

Languages

German

Native

English

Advanced

French

Advanced

Spanish

Intermediate

Education

Oct 2004 - Apr 2010

Universität Passau

Diploma in Cultural Economics, focus on Francophone cultural area · Languages, Economics and Cultural Area Studies · Passau, Germany

Certifications & licenses

UX 360° - Certified UX & Usability Expert (XDi)

XDi

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Naturschatz Naturkosmetik

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International Advertising & Film (Internship)

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Languages

Education

Universität Passau

Diploma in Cultural Economics, focus on Francophone cultural area · Languages, Economics and Cultural Area Studies · Passau, Germany

Certifications & licenses

UX 360° - Certified UX & Usability Expert (XDi)

XDi

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