Ellen R.
Freelance Marketing Consultant
Experience
Jul 2024 - Present
1 year 2 monthsMunich, Germany
Freelance Marketing Consultant
Pentaship Strategy Consultants
- Partnership & Sponsorship Management: market research and brand-fit assessment, development of outreach strategy and design of partnership program, client pitches and contract negotiations
- Clients: Messe München, Intercoiffure
Feb 2024 - Aug 2024
7 monthsHamburg, Germany
Freelance Marketing Consultant
TRACK
- Website Content Launch: project management and consulting for communication kickoff for new vehicle launch
- Client: BMW AG MINI
Jul 2023 - Dec 2023
6 monthsHamburg, Germany
Freelance Marketing Consultant
Deutsche GigaNetz GmbH
- B2B Communication: brand management for positioning and establishing a new brand, consulting and project management for flyers, brochures, direct mailings
Feb 2023 - Jun 2023
5 monthsDüsseldorf, Germany
Freelance Marketing Consultant
KSW
- Change Management: developing the concept for the Change & Communication project
- B2B Communication: project management for B2B direct mailings as part of the IT reorganization
- Clients: Postbank, Deutsche Bank
Jan 2022 - Apr 2022
4 monthsHamburg, Germany
Freelance Marketing Consultant
BOOM GmbH
- Launch Campaign: project management of campaign implementation for new product launch, overseeing postproduction of OOH creatives and production of social media assets
- Client: Upfield (Lätta, Violife)
Sep 2021 - Dec 2022
1 year 4 monthsDüsseldorf, Germany
Freelance Marketing Consultant
Dreimarketing
- B2C campaigning and B2B communication: positioning and establishing a new brand, consulting and project management for landing pages, flyers, brochures
- Client: Deutsche GigaNetz
May 2021 - Aug 2021
4 monthsHamburg, Germany
Freelance Marketing Consultant
TRACK
- Web Development: leading the development team to enhance website functionality
- Client: BMW AG MINI
Mar 2020 - Present
5 years 6 monthsHamburg, Germany
Freelance Marketing Consultant
Selbstständig
- Independent consultant and project manager for digital and traditional marketing
- Communications specialist for campaign concepts, web and content
- Industries: telecommunications, automotive, FMCG, banking and financial services, lifestyle
Mar 2019 - Mar 2020
1 year 1 monthMunich, Germany
New Business Acquisition
GEDANKENtanken Leaders Academy
- New business acquisition for the 360° leadership training
Jan 2016 - Mar 2023
7 years 3 monthsHamburg, Germany
Managing Director
Naturschatz Naturkosmetik
- Development and sales of natural cosmetics
- Setup and expansion of the website including online shop
- Marketing and sales: B2B acquisition, trade show planning, CRM, social media, PR
Feb 2015 - Feb 2019
4 years 1 monthMunich, Germany
Rollout Management & Governance
BMW AG (MINI Brand Management)
- Managing the implementation phase, rollout and further development of the new website in the MINI.digital project as well as the HTML5 configurator worldwide
- Standardizing and optimizing the global web presence
- Main contact for markets (70), interface between agency (2), departments (5) and IT
- Team: rollout agency (6 FTE), agency for rollout management (3 FTE)
Oct 2010 - Jan 2015
4 years 4 monthsMunich, Germany
Concept, International Advertising & Film
BMW AG (MINI Brand Management)
- Developing and implementing global campaign concepts (print ads, TV spots, showroom film, outdoor posters, online)
- Communications launch management: planning and overarching coordination of all communication channels to implement a 360-degree approach, analyzing market research results, providing recommendations on media spending
- Online and social media marketing: concept and management of the YouTube brand channel and development and production of event films
- Cross-team budget management with 10 staff
- Managing 6 agencies, 2 lithographers and 2 external service providers
- Personnel: supervising 2 interns and 2 external project support staff
Mar 2009 - Oct 2009
8 monthsMunich, Germany
International Advertising & Film
BMW AG (MINI Brand Management)
- Developing and producing teaser films for concept studies for the IAA Frankfurt: focus on social media (Facebook, YouTube, Twitter etc.) for unconventional communication
Aug 2008 - Jan 2009
6 monthsMunich, Germany
International Advertising & Film (Internship)
BMW AG
- Assisting in planning and developing international campaigns and in the development, production and postproduction of film projects
Languages
German
NativeEnglish
AdvancedFrench
AdvancedSpanish
IntermediateEducation
Oct 2004 - Apr 2010
Universität Passau
Diploma in Cultural Economics, focus on Francophone cultural area · Languages, Economics and Cultural Area Studies · Passau, Germany
Certifications & licenses
UX 360° - Certified UX & Usability Expert (XDi)
XDi
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