Michael Tomaschewski - B2B Marketing, CRM and E-Commerce Consultant

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Cologne, Germany

Experience

Feb 2025 - Present

6 months

Düsseldorf, Germany

B2B Growth Consultant

Loy & Co. Corporate Finance GmbH

Optimize inbound and outbound processes for B2B sales lead generation focusing on prospect data of target group "Software and IT"
Set up a structured cold email marketing program for B2B lead generation in the German mid-market
Derive various optimization measures to improve inbound growth processes (including website, SEO)
Generate a double-digit number of leads from the mid-market via cold email campaigns
Optimize the Pipedrive CRM system for structured growth campaigns

Dec 2023 - Mar 2024

4 months

Cologne, Germany

B2B Lead Generation Consultant

Trusted Shops AG

Audit inbound and outbound lead generation processes for B2B sales focusing on prospect data of the target group "European online shops" and email marketing
Advise Vice President Global Marketing
Derive various quick wins and mid-term optimization measures

Jul 2023 - Jan 2024

7 months

Cologne, Germany

B2B Lead Generation Consultant at Market Research Company

Consulimus AG

Build an email marketing system including target group strategy, prospect data generation, and advise on email creation
Integrate selection logic into the Pipedrive CRM system
Source 20k prospect records including 16k email addresses from LinkedIn
Generate several leads and new customers through email marketing

Mar 2023 - Jun 2023

4 months

Cologne, Germany

B2B Lead Generation Consultant via Email Marketing at UX Agency

Dumbo GmbH

Build an email marketing system including target group strategy, prospect data generation, and advise on email creation
Source 15k prospect records including 13k email addresses from LinkedIn
Generate several leads and new customers through email marketing

Oct 2021 - Oct 2023

2 years 1 month

Munich, Germany

B2B Growth Consultant in Marketing Intelligence Department

Telefónica Germany GmbH & Co. OHG

Develop a hunting concept for a data-driven approach to corporate customers in the SME and LE segments via Personal Sales and Outbound channels
Advise on purchasing, processing, and qualifying prospect data
Provide Salesforce consulting (creating reports, formulating requirements, implementation)
Advise B2B sales management on new customer acquisition campaigns
Develop and establish a new size scoring system to evaluate prospect attractiveness as an alternative to headcount as a key indicator
Design, create, and implement a quantitative survey of 70 B2B sales reps to determine B2B sales best practices and derive action items
Successfully introduce a cloud-based go-to-market platform for B2B sales including negotiation, coordination with legal/data protection, and user rollout and training

Mar 2020 - Feb 2021

1 year

Cologne, Germany

Interim Team Lead B2B Marketing & CRM for SaaS Solution

Crowdfox GmbH

Hold functional responsibility for B2B marketing and CRM with five direct reports
Design sales processes in enterprise sales targeting the mid-market and large enterprises (including purchasing company data, telesales, email marketing, social media marketing, SEO, SEA)
Optimize CRM processes, sales dashboards, and set up workflows as a Salesforce Admin

Dec 2019 - Jan 2022

2 years 2 months

Barcelona, Spain

B2B Growth and CRM Consultant at Spanish Fiber Provider

Adamo Telecom Iberia S.A.U.

Manage data-driven go-to-market processes for approaching corporate customers in commercial areas
Set up a system for campaign selection for outbound, door-to-door, direct, and indirect sales
Act as product owner for crawling, enriching, and qualifying Google prospect data, managing a technical data mining provider
Act as product owner for developing a solution to visualize availability data and potential for internal and external sales partners
Provide direct and regular advice to the CCO
Create and implement a cost-optimized procurement concept for Spanish B2B prospect data
Create an intelligent segmentation of sales territories for direct and indirect sales
Introduce the Pipedrive CRM system for the B2B sales team

Jul 2017 - Dec 2017

6 months

Cologne, Germany

B2B Marketing Consultant at an Innovation Management Consultancy

Innovation Radicals GmbH & Co. OHG

Develop a sales concept to acquire new corporate customers via direct mailings (including procurement and enrichment of B2B prospect data)
Successfully generate leads and new customers through direct mailings

Jan 2017 - Dec 2019

3 years

Cologne, Germany

Interim Team Lead B2B Sales Planning & Campaigns in CRM

Unitymedia GmbH

Hold functional responsibility for Sales Planning & Campaigns with four direct reports
Plan, manage, and execute all direct marketing campaigns (whitemail, outbound, email, sales-in-service, and personal sales) in existing customer (upsell, cross-sell, retention) and new customer segments in B2B with annual volumes in the seven-figure range
Create data analyses (Excel, SAS EG, SQL, Power BI) and derive sales measures
Develop and implement a B2B customer segmentation strategy
Manage campaigns including import and update of potential data within Salesforce
Lead the B2B CRM project for GDPR implementation (including opt-in management, lead management)
Manage numerous direct marketing campaigns around the merger with Vodafone GmbH
Create market analyses for the procurement and design of a process for permanent integration of prospect data for the B2B business with a six-figure budget, resulting in doubling the available potential
Actively design marketing concepts in the business customer area between 2017 and 2019 (during which the division doubled its revenue)
Create intelligent segmentation of sales territories for use by 14 direct sales reps
Design data processes (including monthly selections, management, and returns) for telesales campaigns with over ten providers and annual orders in the high five-figure range

Feb 2015 - Present

10 years 6 months

Ratingen, Germany

B2B Marketing/Digitalization Consultant at Test Equipment Manufacturer

GSA Messgerätebau GmbH

Develop and implement a digital marketing strategy for the company
Negotiate partnerships with national and international distributors
Responsible for procurement and processing of prospect data to run new customer campaigns via whitemail and email
Set up Google Ads campaigns
Introduce SEO optimization measures
Advise management on corporate strategy and digitalization
Successfully implement a JTL ERP system, the trilingual online shop, and its blog
Increase annual online shop revenues by over 10,000% to a six-figure range

Jul 2013 - Present

12 years 1 month

Cologne, Germany

Freelance Consultant for B2B Marketing, E-Commerce and CRM

Tomaschewski Consulting

Jul 2013 - Dec 2016

3 years 6 months

Krefeld, Germany

B2B Marketing & CRM Consultant for SaaS Solution Product Launch

eBay Inc., ViA-Online GmbH

Conceptually steer the go-to-market strategy for the launch of the e-commerce software VIA-eBay
Develop and implement a lead generation concept for key account managers via whitemail, outbound, and online marketing activities
Provide functional leadership to key account managers and external outbound telesales agents
Responsible for cost-optimized procurement of prospect data from German online retailers
Develop a scoring model to assess the revenue potential of leads
Implement sales-oriented optimizations in the vtiger CRM system
Achieve over 100% annual growth in external revenue (GMV) for VIA-eBay customers from 2013 to 2016, increasing from 0 to over 75 million euros
Execute direct marketing measures with double-digit response rates

May 2012 - Jun 2013

1 year 2 months

Cologne, Germany

Brand Manager, AXA Brand Lead in Germany

AXA Konzern AG

Execute international ATL marketing campaigns in coordination with AXA Group, Paris
Manage national and international creative and media agencies
Create strategic presentations and decision templates for the Chief Marketing Officer (CMO)
Responsible for TV, print, radio, and online advertising in international brand campaigns with a media budget in the double-digit million range
07/2013 voluntary transition to self-employment

Sep 2010 - May 2012

1 year 9 months

Cologne, Germany

Key Account Manager for B2B Partnerships

AXA Konzern AG

Key account management of large distribution partners for electronics insurance with annual revenues in the double-digit million range
Subproject lead for the launch of a car insurance for digital distribution: optimize customer processes across the entire customer journey
Won the AXA Innovation Award in the category "Sales and Online Initiatives" for project lead of the launch of AXA's first car insurance specifically for digital distribution
2012 recruited internally into Brand Management after this role

Mar 2009 - Sep 2010

1 year 7 months

Cologne, Germany

Business Development Manager for B2B Partnerships

AXA Konzern AG

Project lead in implementing multiple sales partnerships online and offline
Acquire partners including contract negotiations through signing
Create advertising materials (online banners, mailings, flyers)
Acquire LINDA pharmacies as partners to generate qualified leads for care insurance sales through pharmacies
2010 promotion to Key Account Manager

Apr 2008 - Sep 2008

6 months

Düsseldorf, Germany

Diploma Candidate in Business Development

METRO Cash & Carry International GmbH

Write an empirical thesis on "Approaches to creating an international category plan in retail." (Grade: 1.7)
Create and evaluate a questionnaire with 400 responses from Metro buyers from 26 countries
Awarded for the thesis by METRO Cash & Carry

May 2006 - Jan 2009

2 years 9 months

Cologne, Germany

Scholar in Group Strategy, later in Direct Sales E-Commerce

AXA Konzern AG

Conduct qualitative and quantitative market analyses
Prepare conceptual studies, e.g., on alternative distribution channels in the insurance industry
2006 after the internship, accepted into the AXA scholarship program for top students
2009 after graduation, hired directly into a full-time role at AXA

Summary

Analytical B2B expert with sales drive and strong technical affinity.

Languages

German

Native

English

Advanced

Polish

Intermediate

Spanish

Elementary

French

Elementary

Education

May 2004 - Mar 2009

University of Cologne

Diploma in Business Administration · Business Administration · Cologne, Germany · Duration & Grade Top 10% of class

Specializations: Marketing and Market Research, Economic Psychology, Management Science
Graduated with distinction after 10 semesters (Duration & Grade Top 10% of class)

Certifications & licenses