Markus Kümpel - Online Marketing Expert

Q: Where is Markus based?

Markus is based in Frankfurt, Germany and prefers 100% remote projects.

Q: What languages does Markus speak?

Markus speaks the following languages: German (Native), English (Advanced), Spanish (Intermediate) .

Q: How many years of experience does Markus have?

Markus has at least 15 years of experience. During this time, Markus has worked in at least 19 different roles and for 19 different companies . The average length of individual experience is 1 year and 10 months . Note that Markus may not have shared all experience and actually has more experience.

Q: What is Markus's latest experience?

Markus's most recent position is Online Marketing Expert at S2 Software GmbH & Co. KG .

Q: What companies has Markus worked for in recent years?

In recent years, Markus has worked for S2 Software GmbH & Co. KG , SpaceGenie (Canyon Operations GmbH) , Evulpo AG , Happy Ocean Foods GmbH , and Zizzooboats GmbH .

Q: Which industries is Markus most experienced in?

Markus is most experienced in industries like Professional Services , Insurance , and Food and Beverage . Markus also has some experience in Retail , Information Technology (IT) , and Advertising .

Q: Which business areas is Markus most experienced in?

Markus is most experienced in business areas like Marketing , Business Intelligence , and Customer Service . Markus also has some experience in Strategy and Planning , Product Development , and Sales .

Q: Which industries has Markus worked in recently?

Markus has recently worked in industries like Food and Beverage , Professional Services , and Retail .

Q: Which business areas has Markus worked in recently?

Markus has recently worked in business areas like Marketing , Business Intelligence , and Product Development .

Recommended expert

Frankfurt, Germany

Experience

Oct 2024 - Present

1 year 5 months

Online Marketing Expert

S2 Software GmbH & Co. KG

Lead generation for S2 Software in 10 European countries
Google Ads (& Bing) and funnel optimization (A/B testing, copywriting, etc.)
Increased leads by 250% between October and April (company has been on the market for 10+ years)
Responsible for the performance of 8 lead gen websites and 2 online shops

Jun 2024 - Dec 2024

7 months

interim CMO

SpaceGenie (Canyon Operations GmbH)

Built marketing for SpaceGenie (mainly digital marketing: SEA, SEO, etc.)
Set up the lead funnel, doubling customers within the first 8 weeks after project start
Led the digital product development (UX and conversion optimization)
Developed performance dashboards in Google Looker Studio

Mar 2024 - Jul 2024

5 months

Freelance Lead Google Marketing

Evulpo AG

Analyzed the market environment and identified opportunities for Evulpo, managed the freelance team
Responsible for > €50,000 monthly Google Ads budget across 7 EU markets
Optimized campaigns, tracking, conversions, and landing pages
Led the freelance team for continuous optimization of campaign ROAS

Feb 2024 - Jul 2024

6 months

Interim Growth Manager

Happy Ocean Foods GmbH

Took over the SEA channel and improved the online shop
Multiplied online revenue in the first month of collaboration
Set up Shopping, Performance Max, brand, and competitor campaigns on Google
Implemented various tools in Shopify (review management, email automation)

Aug 2023 - Nov 2023

4 months

Interim Head of Growth

Zizzooboats GmbH

Took over growth activities as a link between marketing, product, and data
Improved conversion rate with typical measures like A/B testing (Oct. & Nov.: +25% YoY)
Expanded performance channels (especially SEA)
Redesigned lead types, greatly improving lead quality & sales rate
Created performance dashboards in Google Looker Studio and Tableau

Apr 2023 - Dec 2023

9 months

Project Manager Data Analytics

Bayerische Beamten Lebensversicherung a.G.

Led the project to introduce a new tool for visualizing campaign and conversion numbers
Monitored and documented progress in close coordination with developers
Created requirements in coordination with internal and external stakeholders

Apr 2023 - Aug 2023

5 months

Senior Product Marketing Manager Go-To-Market

We Love Holidays Limited

Supported the market entry in Germany (multi-million euro project) with the General Manager
Achieved a 5× conversion rate in the first 4 months after launch, acquiring the first 10,000 customers
Onboarded new colleagues into the project
Supported the teams in London as the market and data expert

Feb 2022 - Dec 2022

11 months

Senior Online Marketing Manager

R+V Versicherung AG

Advised the marketing team on various topics (SEA, SEO, analytics, email, CRO)
Built and expanded the affiliate and email channels (sending emails to over 5 million recipients)
Designed and developed funnel dashboards to visualize all application flows
Implemented Trustpilot & eKomi in funnels, resulting in a measurable improvement in CVR

May 2020 - Dec 2021

1 year 8 months

Digital Account Manager Germany & Switzerland

iptiQ by SwissRe

Lead marketing manager for the partners IKEA (Switzerland, Singapore, Mexico), Verti, and Degenia
Advised the marketing teams of IKEA and Verti on marketing the white-label iptiQ products
Advised on the creation and sign-off of partner marketing plans for 2021 and 2022
Conducted CRO in funnels through A/B testing, heatmapping, user recordings, and continuously improved CVR
Marketing disciplines: SEA, SEO, Content, Display, Native, Email, Affiliate, Influencer, Analytics, CRO

Apr 2020 - Aug 2020

5 months

Go-to-Market-/Online Marketing Consultant

Vaillant Group

Lead responsible for marketing in the go-to-market project
Advised on funnel setup and UX design
Set up and implemented Google Analytics, including conversion and event tracking
Designed and implemented the paid search and paid social channels

Nov 2019 - Present

6 years 4 months

Marketing Advisor

Gründerberatung und Mentoring

Sparring partner for the marketing leadership at Kuchentratsch GmbH (known from 'Die Höhle der Löwen')
Consulting for founders on marketing topics at Happy Ocean Foods GmbH (known from 'Die Höhle der Löwen')
Marketing mentor at Plug and Play Tech Center & Tech Quartier Frankfurt
Marketing consulting for the founder on website and social media at &Spirit – Spiritual Wellness Space
Marketing consulting for the founder and setup of paid search and paid social campaigns at NelaElla
Marketing consulting for the founder and setup of paid search and paid social campaigns at Oelefanten

Nov 2019 - Apr 2020

6 months

Interim Head of Performance Marketing

Bankenscore GmbH

Took over all marketing activities and expanded performance marketing
Scaled the paid search channel and introduced remarketing
Set up conversion tracking and improved the funnel/user flow

Nov 2017 - Oct 2019

2 years

Frankfurt, Germany

Head of Marketing

Mobilehead Holding GmbH

Took over all marketing activities as the first marketing employee
Built the team up to five people and onboarded service providers
Developed and implemented the marketing strategy for five platforms
Advanced the funnel and user journey, and set up event and conversion tracking
Main channels: SEA, SEO, Paid Social, email, Xing, LinkedIn, Affiliate, Referrals, PR

Feb 2017 - Oct 2017

9 months

Frankfurt, Germany

CMO

myPension Altersvorsorge GmbH

Advanced and executed the go-to-market strategy
Took over and grew the marketing team to up to four people
Rebranded (logo, slogan, website, UX) and built and scaled marketing channels
Main channels: SEA, SEO, Paid Social, PR, Display, Affiliate

May 2016 - Jan 2017

9 months

Frankfurt, Germany

Online Marketing Manager

Klickkonzept GmbH

Won an agency competition with Google including an invitation to Google's European headquarters in Dublin
Took over all marketing activities for the online shop Pavo Real (SEA, social, remarketing, UX)
Took over various marketing activities for Channel21 (affiliate, YouTube, cashback)
Led an SEO and SEA project for the APCOA group

Oct 2015 - Apr 2016

7 months

Cologne, Germany

Marketing Manager

Unitymedia GmbH

Took over an internal project to reorganize marketing materials
Contributed to various marketing and digital projects

Jan 2015 - Oct 2015

10 months

Cologne, Germany

Co-Founder

MITADU UG

First founding experience with a scholarship from the renowned accelerator "Startplatz"
Developed the MITADU platform, UX design & mapped the customer journey
Took over marketing and acquired first customers for seed funding

Sep 2011 - Oct 2014

3 years 2 months

Frankfurt am Main, Germany

Dual Student

AXA Konzern AG

First dual student at AXA, working in corporate strategy
Spent two years advising B2C and B2B agency clients on finance
Worked in market intelligence and contributed to the launch of the AXA Innovation Campus

Aug 2010 - Jul 2011

1 year

Frankfurt, Germany

Marketing Intern

H&P Public Relations GmbH

Responsible for building the new media division (Facebook & Instagram)
Created the first social media concepts for agency clients
Set up and grew Facebook pages for several agency clients

Industries Experience

See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.

Experienced in Insurance (7 years), Professional Services (7 years), Food and Beverage (6.5 years), Retail (6.5 years), Information Technology (4.5 years), and Advertising (1 year).

Insurance

Professional Services

Food and Beverage

Retail

Information Technology

Advertising

Business Areas Experience

The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.

Experienced in Marketing (12 years), Business Intelligence (5 years), Customer Service (3 years), Strategy (3 years), Product Development (2 years), and Sales (1 year).

Marketing

Business Intelligence

Customer Service

Strategy

Product Development

Sales

Summary

Experienced marketer with over 10 years of hands-on experience in developing online marketing strategies
Well-rounded profile with proven skills in lead generation, growth marketing & e-commerce
Management and project experience with numerous successfully completed engagements
Deep specialization in SEA, SEO, tracking, web analytics, and conversion optimization
Passionate about growth strategies, startups, tech, investments, travel, and diving

Skills

Performance Marketing: Experience In Various Disciplines

Paid Search (Sea) Responsible For Accounts And Campaigns With Multiple Six-figure Monthly Budgets, Overall Seven Figures+
Paid Social (Meta) Planning, Creation, And Management Of Over 50 Campaigns, Total Ad Spend > €1m
Email Marketing Sent Over 10 Million Emails To Existing Customers, Newsletter Subscribers, And Purchased Contact Lists
Seo Built Websites/blogs With >100k Organic Users/month, Provided Seo Consulting To Several Clients
Affiliate Marketing Set Up Affiliate Programs With Financeads & Awin For Multiple Companies
Display & Native Ads Ran Campaigns Across Various Networks: Gdn, Outbrain, Taboola, Seeding-alliance, Plista
Linkedin & Xing Growth Hacking Strategy Planned And Executed, Generating Thousands Of Leads Via Linkedin And Xing
Web Analytics Set Up The Entire Analytics Infrastructure With Google Analytics, Tag Manager, Data Studio

Programming Languages

Html & Css

Personal Interests & Traits

Lifestyle: Travel, Freediving, Climbing, Diving
Continuous Learning: Online Marketing Tools, Technology, Startups, Investments, Personal Development
Key Strengths: Strong Communication, Understanding Of Complex Relationships, Solution-oriented, Imagination

Languages

German

Native

English

Advanced

Spanish

Intermediate

Education

Nov 2011 - Oct 2014

Bachelor of Arts · Business Administration - Finance and Insurance · Mannheim, Germany

Certifications & licenses

Trainer Certificate (AdA)

Profile

Created

October 2024

Last Update

June 2025

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Markus based?

Markus is based in Frankfurt, Germany and prefers 100% remote projects.

What languages does Markus speak?

Markus speaks the following languages: German (Native), English (Advanced), Spanish (Intermediate).

How many years of experience does Markus have?

Markus has at least 15 years of experience. During this time, Markus has worked in at least 19 different roles and for 19 different companies. The average length of individual experience is 1 year and 10 months. Note that Markus may not have shared all experience and actually has more experience.

What roles would Markus be best suited for?

Based on recent experience, Markus would be well-suited for roles such as: Online Marketing Expert, interim CMO, Freelance Lead Google Marketing.

What is Markus's latest experience?

Markus's most recent position is Online Marketing Expert at S2 Software GmbH & Co. KG.

What companies has Markus worked for in recent years?

In recent years, Markus has worked for S2 Software GmbH & Co. KG, SpaceGenie (Canyon Operations GmbH), Evulpo AG, Happy Ocean Foods GmbH, and Zizzooboats GmbH.

Which industries is Markus most experienced in?

Markus is most experienced in industries like Professional Services, Insurance, and Food and Beverage. Markus also has some experience in Retail, Information Technology (IT), and Advertising.

Which business areas is Markus most experienced in?

Markus is most experienced in business areas like Marketing, Business Intelligence, and Customer Service. Markus also has some experience in Strategy and Planning, Product Development, and Sales.

Which industries has Markus worked in recently?

Markus has recently worked in industries like Food and Beverage, Professional Services, and Retail.

Which business areas has Markus worked in recently?

Markus has recently worked in business areas like Marketing, Business Intelligence, and Product Development.

What is Markus's education?

Markus holds a Bachelor in Business Administration - Finance and Insurance.

Does Markus have any certificates?

Markus has 1 certificate: Trainer Certificate (AdA).

What is the availability of Markus?

Markus is immediately available full-time for suitable projects.

What is the rate of Markus?

Markus's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.