Markus K. - Online Marketing Expert

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Frankfurt, Germany

Experience

Oct 2024 - Present

11 months

Online Marketing Expert

S2 Software GmbH & Co. KG

Lead generation for S2 Software in 10 European countries
Google Ads (& Bing) and funnel optimization (A/B testing, copywriting, etc.)
Increased leads by 250% between October and April (company has been on the market for over 10 years)
Responsible for the performance of 8 lead gen websites and 2 online shops

Jun 2024 - Dec 2024

7 months

Interim CMO

SpaceGenie (Canyon Operations GmbH)

Built marketing for SpaceGenie (mainly digital marketing: SEA, SEO, etc.)
Built the lead funnel, doubled customers within the first 8 weeks after project start
Led the development of the digital product (UX and conversion optimization)
Set up performance dashboards in Google Looker Studio

Mar 2024 - Jul 2024

5 months

Freelance Lead Google Marketing

Evulpo AG

Analyzed the market environment and identified opportunities for Evulpo, managed freelance team
Managed over €50,000 Google Ads budget per month, across 7 EU markets
Optimized campaigns, tracking, conversions and landing pages
Led freelance team for continuous campaign ROAS optimizations

Feb 2024 - Jul 2024

6 months

Interim Manager Growth

Happy Ocean Foods GmbH

Took over the SEA channel and improved the online shop
Multiplied online revenue in the first month of collaboration
Set up Shopping, Performance Max, brand and competitor campaigns on Google
Implemented various tools in Shopify (review management, email automation)

Aug 2023 - Nov 2023

4 months

Interim Head of Growth

Zizzooboats GmbH

Took over growth activities as a link between marketing, product and data
Improved conversion rate through typical measures like A/B testing (Oct + Nov: +25% YoY)
Expanded performance channels (especially SEA)
Redesigned lead types, greatly improving lead quality & sales rate
Created performance dashboards in Google Looker Studio and Tableau

Apr 2023 - Dec 2023

9 months

Project Manager Data Analytics

Bayerische Beamten Lebensversicherung a.G.

Led project to implement a new tool for visualizing campaign and closing figures
Monitored and documented progress in close coordination with developers
Created requirements in coordination with internal and external stakeholders

Apr 2023 - Aug 2023

5 months

Senior Product Marketing Manager Go-To-Market

We Love Holidays Limited

Supported the market entry (multi-million € project) in Germany with the general manager
5x conversion rate in first 4 months after launch, acquired first 10,000 customers
Onboarded new colleagues to the project
Supported teams in London as market and data expert

Feb 2022 - Dec 2022

11 months

Senior Online Marketing Manager

R+V Versicherung AG

Advised the marketing team on various topics (SEA, SEO, analytics, email, CRO)
Built and expanded affiliate and email channels (sent emails to over 5 million recipients)
Designed and developed funnel dashboards to visualize all application processes
Implemented Trustpilot & eKomi in funnels, resulting in measurable CVR improvements

May 2020 - Dec 2021

1 year 8 months

Munich, Germany

Digital Account Manager Germany & Switzerland

iptiQ by SwissRe

Main marketing lead for partners IKEA (Switzerland, Singapore, Mexico), Verti, Degenia
Advisor for IKEA and Verti marketing teams on selling the white-label iptiQ products
Advised on creating and signing off partner marketing plans for 2021 and 2022
CRO in funnels through A/B testing, heat mapping, user recordings, continuous CVR improvements
Marketing disciplines: SEA, SEO, content, display, native, email, affiliate, influencer, analytics, CRO

Apr 2020 - Aug 2020

5 months

Go-to-Market / Online Marketing Consultant

Vaillant Group

Main responsible for marketing in the go-to-market project
Advised on building the funnel and UX concept
Set up and implemented Google Analytics including conversion and event tracking
Designed and executed paid search and paid social channels

Nov 2019 - Present

5 years 10 months

Marketing Advisor

Gründerberatung und Mentoring

Kuchentratsch GmbH (featured on 'Dragon's Den'): sparring partner for marketing leadership
Happy Ocean Foods GmbH (featured on 'Dragon's Den'): founder consulting on marketing topics
Marketing mentor at Plug and Play Tech Center & TechQuartier Frankfurt
&Spirit – Spiritual Wellness Space: marketing consulting for the founder on website and social media
NelaElla: marketing consulting for the founder and setup of paid search and paid social campaigns
Oelefanten: marketing consulting for the founder and setup of paid search and paid social campaigns

Nov 2019 - Apr 2020

6 months

Interim Head of Performance Marketing

Bankenscore GmbH

Took over all marketing activities and expanded performance marketing
Scaled paid search channel and introduced remarketing
Set up conversion tracking and improved funnel/user flow

Jan 2018 - Dec 2018

1 year

Accelerator Program Lead (UI/UX)

PwC

Led a 6-week accelerator program (UI/UX) with PwC.

Nov 2017 - Oct 2019

2 years

Frankfurt, Germany

Head of Marketing

Mobilehead Holding GmbH

Took over all marketing activities as the first marketing hire
Built the team up to five people & onboarded external service providers
Developed and executed marketing strategy for five platforms
Improved the funnel and user journey, set up event and conversion tracking
Main channels: SEA, SEO, paid social, email, Xing, LinkedIn, affiliate, referrals, PR

Feb 2017 - Oct 2017

9 months

Frankfurt, Germany

CMO

myPension Altersvorsorge GmbH

Developed and implemented go-to-market strategy
Took over and grew the marketing team to up to four people
Rebranding (logo, slogan, website, UX) and built and scaled marketing channels
Main channels: SEA, SEO, paid social, PR, display, affiliate

May 2016 - Jan 2017

9 months

Frankfurt, Germany

Online Marketing Manager

Klickkonzept GmbH

Won an agency competition with Google including invitation to Google HQ Europe in Dublin
Took over all marketing for the Pavo Real online shop (SEA, social, remarketing, UX)
Took over various marketing activities for Channel21 (affiliate, YouTube, cashback)
Led an SEO and SEA project for the APCOA group

Oct 2015 - Apr 2016

7 months

Cologne, Germany

Marketing Manager

Unitymedia GmbH

Managed an internal project to reorganize marketing materials
Worked on various marketing and digital projects

Jan 2015 - Dec 2019

5 years

Founder and Operator

Travelfire.io

Founder and operator of the video platform travelfire.io.

Jan 2015 - Oct 2015

10 months

Cologne, Germany

Co-Founder

MITADU UG

First founder experience with scholarship from the renowned accelerator 'Startplatz'
Developed the MITADU platform, UX design & mapping of the customer journey
Took over marketing and acquired first customers for seed funding

Sep 2011 - Oct 2014

3 years 2 months

Frankfurt am Main, Germany

Dual Student

AXA Konzern AG

First dual student at AXA, assigned to corporate strategy
Two years of advising B2C and B2B agency clients on financial matters
Worked in market intelligence, contributed to the launch of the AXA Innovation Campus

Aug 2010 - Jul 2011

1 year

Frankfurt, Germany

Marketing Intern

H&P Public Relations GmbH

Responsible for building the 'New Media' area - Facebook & Instagram
Drafted first social media concepts for agency clients
Built and expanded Facebook pages for multiple agency clients

Summary

Experienced marketer with over 10 years of hands-on practice in developing online marketing strategies
Well-rounded profile with proven skills in lead generation, growth marketing & e-commerce
Management and project experience with many successful engagements
Deep specialization in SEA, SEO, tracking, web analytics and conversion optimization
Passionate about growth strategies, startups, tech, investments, travel and diving