Markus Kümpel
Online Marketing Expert
Experience
Oct 2024 - Present
10 monthsOnline Marketing Expert
S2 Software GmbH & Co. KG
- Lead generation for S2 Software in 10 European countries
- Google Ads (& Bing) and funnel optimization (A/B testing, copywriting, etc.)
- Increased leads by 250% between October and April (company has been on the market for over 10 years)
- Responsible for the performance of 8 lead gen websites and 2 online shops
Jun 2024 - Dec 2024
7 monthsInterim CMO
SpaceGenie (Canyon Operations GmbH)
- Built marketing for SpaceGenie (mainly digital marketing: SEA, SEO, etc.)
- Built the lead funnel, doubled customers within the first 8 weeks after project start
- Led the development of the digital product (UX and conversion optimization)
- Set up performance dashboards in Google Looker Studio
Mar 2024 - Jul 2024
5 monthsFreelance Lead Google Marketing
Evulpo AG
- Analyzed the market environment and identified opportunities for Evulpo, managed freelance team
- Managed over €50,000 Google Ads budget per month, across 7 EU markets
- Optimized campaigns, tracking, conversions and landing pages
- Led freelance team for continuous campaign ROAS optimizations
Feb 2024 - Jul 2024
6 monthsInterim Manager Growth
Happy Ocean Foods GmbH
- Took over the SEA channel and improved the online shop
- Multiplied online revenue in the first month of collaboration
- Set up Shopping, Performance Max, brand and competitor campaigns on Google
- Implemented various tools in Shopify (review management, email automation)
Aug 2023 - Nov 2023
4 monthsInterim Head of Growth
Zizzooboats GmbH
- Took over growth activities as a link between marketing, product and data
- Improved conversion rate through typical measures like A/B testing (Oct + Nov: +25% YoY)
- Expanded performance channels (especially SEA)
- Redesigned lead types, greatly improving lead quality & sales rate
- Created performance dashboards in Google Looker Studio and Tableau
Apr 2023 - Dec 2023
9 monthsProject Manager Data Analytics
Bayerische Beamten Lebensversicherung a.G.
- Led project to implement a new tool for visualizing campaign and closing figures
- Monitored and documented progress in close coordination with developers
- Created requirements in coordination with internal and external stakeholders
Apr 2023 - Aug 2023
5 monthsSenior Product Marketing Manager Go-To-Market
We Love Holidays Limited
- Supported the market entry (multi-million € project) in Germany with the general manager
- 5x conversion rate in first 4 months after launch, acquired first 10,000 customers
- Onboarded new colleagues to the project
- Supported teams in London as market and data expert
Feb 2022 - Dec 2022
11 monthsSenior Online Marketing Manager
R+V Versicherung AG
- Advised the marketing team on various topics (SEA, SEO, analytics, email, CRO)
- Built and expanded affiliate and email channels (sent emails to over 5 million recipients)
- Designed and developed funnel dashboards to visualize all application processes
- Implemented Trustpilot & eKomi in funnels, resulting in measurable CVR improvements
May 2020 - Dec 2021
1 year 8 monthsMunich, Germany
Digital Account Manager Germany & Switzerland
iptiQ by SwissRe
- Main marketing lead for partners IKEA (Switzerland, Singapore, Mexico), Verti, Degenia
- Advisor for IKEA and Verti marketing teams on selling the white-label iptiQ products
- Advised on creating and signing off partner marketing plans for 2021 and 2022
- CRO in funnels through A/B testing, heat mapping, user recordings, continuous CVR improvements
- Marketing disciplines: SEA, SEO, content, display, native, email, affiliate, influencer, analytics, CRO
Apr 2020 - Aug 2020
5 monthsGo-to-Market / Online Marketing Consultant
Vaillant Group
- Main responsible for marketing in the go-to-market project
- Advised on building the funnel and UX concept
- Set up and implemented Google Analytics including conversion and event tracking
- Designed and executed paid search and paid social channels
Nov 2019 - Present
5 years 9 monthsMarketing Advisor
Gründerberatung und Mentoring
- Kuchentratsch GmbH (featured on 'Dragon's Den'): sparring partner for marketing leadership
- Happy Ocean Foods GmbH (featured on 'Dragon's Den'): founder consulting on marketing topics
- Marketing mentor at Plug and Play Tech Center & TechQuartier Frankfurt
- &Spirit – Spiritual Wellness Space: marketing consulting for the founder on website and social media
- NelaElla: marketing consulting for the founder and setup of paid search and paid social campaigns
- Oelefanten: marketing consulting for the founder and setup of paid search and paid social campaigns
Nov 2019 - Apr 2020
6 monthsInterim Head of Performance Marketing
Bankenscore GmbH
- Took over all marketing activities and expanded performance marketing
- Scaled paid search channel and introduced remarketing
- Set up conversion tracking and improved funnel/user flow
Jan 2018 - Dec 2018
1 yearAccelerator Program Lead (UI/UX)
PwC
- Led a 6-week accelerator program (UI/UX) with PwC.
Nov 2017 - Oct 2019
2 yearsFrankfurt, Germany
Head of Marketing
Mobilehead Holding GmbH
- Took over all marketing activities as the first marketing hire
- Built the team up to five people & onboarded external service providers
- Developed and executed marketing strategy for five platforms
- Improved the funnel and user journey, set up event and conversion tracking
- Main channels: SEA, SEO, paid social, email, Xing, LinkedIn, affiliate, referrals, PR
Feb 2017 - Oct 2017
9 monthsFrankfurt, Germany
CMO
myPension Altersvorsorge GmbH
- Developed and implemented go-to-market strategy
- Took over and grew the marketing team to up to four people
- Rebranding (logo, slogan, website, UX) and built and scaled marketing channels
- Main channels: SEA, SEO, paid social, PR, display, affiliate
May 2016 - Jan 2017
9 monthsFrankfurt, Germany
Online Marketing Manager
Klickkonzept GmbH
- Won an agency competition with Google including invitation to Google HQ Europe in Dublin
- Took over all marketing for the Pavo Real online shop (SEA, social, remarketing, UX)
- Took over various marketing activities for Channel21 (affiliate, YouTube, cashback)
- Led an SEO and SEA project for the APCOA group
Oct 2015 - Apr 2016
7 monthsCologne, Germany
Marketing Manager
Unitymedia GmbH
- Managed an internal project to reorganize marketing materials
- Worked on various marketing and digital projects
Jan 2015 - Dec 2019
5 yearsFounder and Operator
Travelfire.io
- Founder and operator of the video platform travelfire.io.
Jan 2015 - Oct 2015
10 monthsCologne, Germany
Co-Founder
MITADU UG
- First founder experience with scholarship from the renowned accelerator 'Startplatz'
- Developed the MITADU platform, UX design & mapping of the customer journey
- Took over marketing and acquired first customers for seed funding
Sep 2011 - Oct 2014
3 years 2 monthsFrankfurt am Main, Germany
Dual Student
AXA Konzern AG
- First dual student at AXA, assigned to corporate strategy
- Two years of advising B2C and B2B agency clients on financial matters
- Worked in market intelligence, contributed to the launch of the AXA Innovation Campus
Aug 2010 - Jul 2011
1 yearFrankfurt, Germany
Marketing Intern
H&P Public Relations GmbH
- Responsible for building the 'New Media' area - Facebook & Instagram
- Drafted first social media concepts for agency clients
- Built and expanded Facebook pages for multiple agency clients
Summary
- Experienced marketer with over 10 years of hands-on practice in developing online marketing strategies
- Well-rounded profile with proven skills in lead generation, growth marketing & e-commerce
- Management and project experience with many successful engagements
- Deep specialization in SEA, SEO, tracking, web analytics and conversion optimization
- Passionate about growth strategies, startups, tech, investments, travel and diving
Languages
German
NativeEnglish
AdvancedSpanish
Intermediate Education
Nov 2011 - Oct 2014
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Bachelor of Arts · Business Administration - Finance and Insurance · Mannheim, Germany · 2.4
Certifications & licenses
Google Squared Program for Digital Leadership
Trainer Certificate (AdA)
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