Jens Sander
Marketing Strategist – SEA & SEO Expert
Experience
Marketing Consultant – [SEA]
M/D Steuerberatungsgesellschaft mbH
- SEA goal setting and analysis (competitors, market, audience)
- Topic analysis and keyword research
- Setting up the ad account
- Developing campaign structure, ad groups and ads
- Defining bid strategy and budget allocation
- Launching, optimizing and handing over campaigns
- Recommendations for campaign operations
Marketing Consultant – [SEA, SEO, Strategy]
Starman Ventures GmbH
Analysis and mapping of the business model (Business Model Canvas)
Exploring brand identity and core, defining the brand vision
Online marketing: customer journey mapping, researching and recommending an online video platform, landing page concept and copywriting, preparing a new homepage concept
Sales: analyzing user and customer data, identifying all touchpoints, developing strategy and actions for customer acquisition, partner research, KPI definition, creating planning and control tools, setting up a visual conversion funnel (Google Data Studio)
SEA and social advertising: market, competitor and audience analysis, topic analysis, keyword research, campaign structures and groups, bidding strategies, tagging and conversion tracking, launch, monitoring and ongoing optimization
SEO: SEO audit, ranking and backlink analysis, setting goals, developing short-, mid- and long-term actions
Marketing Consultant – [SEO/SEA]
Medicinisto AG
- SEO analysis (current state, competition, ranking analysis, website audit)
- Performance review via Google Analytics and Google Search Console
- Topic analysis and keyword research
- Developing ad copy and ads
- Recommendation of actions
Marketing Consultant – [Strategy, SEO, SEA, PR, etc.]
Devaux SA / Kemp SA
Business model analysis (company, situation, market, competitors, audience)
Developing a business plan and marketing concept with market entry strategy
Preparing and supporting market entry
Online marketing: website concept, translation and content creation, landing page creation, launch support and site optimization
Search engine advertising (SEA): goal setting, analysis (competitors, market, audience), keyword research, campaign structure, ad and group creation, bidding strategy, launch, monitoring and ongoing optimization
Search engine optimization (SEO): analysis and goal setting, keyword research, on-page and off-page optimization, content strategy and development, ongoing review, reporting and optimization
PR: media planning, writing and publishing press releases
Direct marketing and customer service: phone sales, dealer campaigns, pre- and postsales support
SEA Consultant
GARTENBIJOUX GmbH
- SEA analysis (campaign, market, competitors, audience)
- Designing and implementing a new campaign structure
- Developing ad copy and ads
- Adjusting and launching campaigns
- Recommendations for future SEA campaigns
SEA Consultant
Reifen-Berg GmbH
- SEA analysis (campaign, market, competitors, audience)
- Performance review via Google Analytics, Search Console and Merchant Center
- Error analysis (traffic, price and bid changes, XML feeds, landing pages)
- Designing a new structure to boost conversions
- Testing and fine-tuning the new campaign structure
- A/B test with results analysis and reporting
- Recommendations for future SEA campaigns
SEA Consultant
Steuerberater Stefan Dorn
- SEA goal setting and analysis (competitors, market, audience)
- Topic analysis and keyword research
- Setting up the ad account
- Developing campaign structure, ad groups and ads
- Defining bid strategy and budget allocation
- Campaign launch, optimization and handover
- Recommendations for campaign operations
SEA, SEO, Performance Consultant
Performance Marketing Experts SLU
- SEA/SEO analysis (competitors, market, audience)
- Account and user analysis (Google Ads, Analytics, Hotjar)
- Topic and keyword analysis and research
- Landing page analysis and concept
- Performance optimizations (A/B testing, UX improvements)
Marketing Consultant
Raum für Liebeskummer
Business model analysis (audience, market, competition) and mapping with a Business Model Canvas
Developing customer personas and product positioning
Brand concept: identifying and defining brand values, naming, advising on visual identity (logo, typography, color palette)
SEO: keyword research, on-page SEO planning (copy, headings, meta tags), backlink analysis, on- and off-page optimization (A/B testing, link building), ongoing review and reporting
Website concept: page structure, wireframes, UX planning, content strategy, imagery concept, copywriting
SEA: campaign structure, ad groups, ad copy, adjusting settings and bids, launch, monitoring, ongoing optimization and reporting
Marketing Strategist
Selbständig
- Developing business models, marketing, brand and advertising concepts
- Strategies and actions for execution
- Project leadership and management
- Website concept, SEA, SEO
- PR, sales and customer service
- See project list
Senior Account Manager
Argonauten G2 GmbH
- Proven SEA and SEO successes
- Start-up experience (founding, building, establishing)
- 4 press releases leading to 80 reports in top media
- 7 project awards
- Led the creation of a cross-media video community for the 2006 FIFA World Cup for Coca-Cola and RTL
- Managed projects and led a team of up to 40 members
- Awards: New Media Award 2007, Convergence Award 2006, Project of the Week (Horizont 24/06)
Senior Project Manager, Marketing Strategist
ID Media AG
- Developing and implementing strategies focused on measurable results
- Leading and managing many on- and offline projects
- Analyzing, defining and executing strategies, concepts and actions within marketing planning
- Awards: Annual Multimedia Yearbook 2005, Yearbook of Advertising 2005, iBusiness Yearbook 2005, if communication design award 2004
Founder, Managing Director, Marketing Consultant – [Strategy, SEO, SEA, PR etc.]
Companize GmbH
- Company concept, founding and management
- Business planning, financing and team building
- Developing the brand concept
- Product and website development
- Project leadership and strategic marketing
- Search engine advertising (SEA) and search engine optimization (SEO)
- PR and sales
Summary
Marketing Strategist: Analytical & Action-Oriented
Comprehensive strategy development + implementation.
Focus on measurable results.
20+ years of proven experience.
Aim: Strategic planning and continuous optimization for measurable success.
Languages
Education
University of Göttingen
Diploma in Economics · Economics · Göttingen, Germany
Certifications & licenses
Google Ads Search Advertising
Agile Project Management
Successful Selling
Successful in Sales: Appointment by Phone!
Google AdWords: Optimization, Tools, Reports
Google Analytics Basics 1: Planning, Implementing, Managing
Google Analytics Basics 2: Reporting, Insight, Action
Google Tag Manager Basics
Marketing with Growth Hacking
SEO: Link Building in Depth
SEO: Link Building
SEO: On-Page Optimization
Scrum Basics: The Product Owner
Scrum Basics: The Scrum Master
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