Jens S.
Marketing Strategist – SEA & SEO Expert
Experience
Marketing Consultant – [SEA]
M/D Steuerberatungsgesellschaft mbH
- SEA objective setting and analysis (competitors, market, target audience)
- topic analysis and keyword research
- ad account setup
- development of campaign structure, ad groups and ads
- defining bid strategy and budget allocation
- campaign launch, optimization and handover
- recommendations for campaign operations
Marketing Consultant – [SEA, SEO, Strategy]
Starman Ventures GmbH
Analysis and outlining of the business model (Business Model Canvas)
Exploration of brand identity and core brand values, defining the brand vision
Online marketing: customer journey mapping, research and recommendation of an online video platform, landing page concept with copywriting, preparation for new homepage concept
Sales: analysis of user and customer data, identification of all customer touchpoints, development of strategies and measures for customer acquisition, research for cooperation partners, KPI definition, development of a control and planning tool, setting up a visual conversion funnel (Google Data Studio)
SEA and social advertising: market, competitor and target audience analysis, topic analysis, keyword research, campaign structures and groups, bidding strategies, tagging and conversion tracking, launch, monitoring and ongoing optimization
SEO: SEO audit, ranking and backlink analyses, goal setting, development of short-, medium- and long-term measures
Marketing Consultant – [SEO/SEA]
Medicinisto AG
- SEO analyses (current status, competition, ranking analysis, website audit)
- performance checks via Google Analytics and Google Search Console
- topic analysis and keyword research
- development of ad copy and ads
- recommended measures
Marketing Consultant – [Strategy, SEO, SEA, PR, etc.]
Devaux SA / Kemp SA
business model analysis (company, situation, market, competitors, target audience)
development of a business plan and marketing concept with market entry strategy
preparing and supporting the market entry
online marketing: website concept, content translation and creation, landing page development, launch support and website optimization
search engine advertising (SEA): objective setting, analysis (competitors, market, target audience), keyword research, campaign structure, ad and group development, bid strategy, launch, ongoing monitoring and optimization
search engine optimization (SEO): analysis and goal setting, keyword research, on-page and off-page optimization, content strategy and development, ongoing monitoring, reporting and optimization
press relations: media planning, drafting and issuing press releases
direct marketing and customer service: telesales, dealer campaigns, pre- and post-sales support
SEA Consultant
GARTENBIJOUX GmbH
- SEA analysis (campaign, market, competitors, target audience)
- design and implementation of a new campaign structure
- development of ad copy and ads
- campaign adjustment and publication
- recommendations for future SEA campaigns
SEA Consultant
Reifen-Berg GmbH
- SEA analysis (campaign, market, competitors, target audience)
- Performance review via Google Analytics, Search Console and Merchant Center
- Error analysis (traffic, price and bid changes, XML feeds, landing pages)
- Conceptualizing a new structure to increase conversions
- Testing and adjusting the new campaign structure
- Adaptation testing with result analysis and reporting
- Recommendations for future SEA campaigns
SEA Consultant
Steuerberater Stefan Dorn
- SEA goal setting and analysis (competitors, market, target audience)
- Topic analysis and keyword research
- Setting up the advertising account
- Developing the campaign structure, ad groups and ads
- Defining bid strategy and budget allocation
- Campaign launch, optimization and handover
- Recommendations for campaign management
SEA, SEO, Performance Consultant
Performance Marketing Experts SLU
- SEA/SEO analyses (competitors, market, target audience)
- Account and user analyses (Google Ads, Analytics, Hotjar)
- Topic and keyword analyses and keyword research
- Landing page analysis and design
- Performance optimizations (A/B testing, UX optimization)
Marketing Consultant
Raum für Liebeskummer
Analyzing the business model (target audience, market, competition) and outlining it as a Business Model Canvas
Developing typical customer profiles (personas) and product positioning
Brand concept: Identifying and defining brand values, naming, consulting on visual identity (logo, typography, color palette)
Search engine optimization (SEO): keyword research, on-page SEO planning (copy, headings, meta tags), backlink analysis, on-page/off-page optimization (A/B testing, link building), ongoing monitoring and reporting
Website planning: site structure, wireframes, UX planning, content strategy, image concept, copy development
Search engine advertising (SEA): campaign structure, ad groups, ad copy, adjustment of settings and bids, launch, monitoring, ongoing optimization and reporting
Marketing Strategist
Self-employed
- Developing business models, marketing, brand and advertising concepts
- Strategies and measures for implementation
- Project leadership and management
- Website planning, SEA, SEO
- Press relations, sales and customer service
- See project list
Senior Account Manager
Argonauten G2 GmbH
- Proven SEA and SEO successes
- Start-up experience (founding, building, and establishing)
- From 4 press releases to 80 reports in leading media
- 7 project awards
- Responsible for building a cross-media video community for the 2006 FIFA World Cup for Coca-Cola and RTL
- Project management and leadership of a team of up to 40 members
- Awards: New Media Award 2007, Convergence Award 2006, Project of the Week (Horizont 24/06)
Senior Project Manager and Marketing Strategist
ID Media AG
- Strategy development and implementation with a focus on measurable results
- Project leadership and management of many online and offline projects
- Analysis, definition, and execution of strategies, concepts, and initiatives as part of marketing planning
- Awards: Annual Multimedia Yearbook 2005, Yearbook of Advertising 2005, iBusiness Yearbook 2005, if communication design award 2004
Founder, Managing Director, Marketing Consultant – [Strategy, SEO, SEA, PR, etc.]
Companize GmbH
- Company concept, founding, and management
- Business planning, financing, and team building
- Development of the brand concept
- Product development and website development
- Project management and strategic marketing
- Search engine advertising (SEA) and search engine optimization (SEO)
- Press relations and sales
Summary
Marketing Strategist: Analytical & action-oriented
End-to-end strategy development + implementation.
Focus on measurable results.
20+ years proven experience.
Objective: strategic planning and continuous optimization for measurable success.
Languages
Education
University of Göttingen
Diploma in Economics · Economics · Göttingen, Germany
Certifications & licenses
Google Ads Search Advertising
Agile Project Management
Successful Selling
Successful in Sales: Appointment by Phone!
Google AdWords: Optimization, Tools, Reporting
Google Analytics Basics 1: Planning, Implementing, Managing
Google Analytics Basics 2: Reporting, Insight, Action
Google Tag Manager Basics
Marketing with Growth Hacking
SEO: Link Building in Depth
SEO: Link Building
SEO: Onpage Optimization
Scrum Basics: The Product Owner
Scrum Basics: The Scrum Master
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