Analysis and mapping of the business model (Business Model Canvas)
Exploring brand identity and core, defining the brand vision
Online marketing: customer journey mapping, researching and recommending an online video platform, landing page concept and copywriting, preparing a new homepage concept
Sales: analyzing user and customer data, identifying all touchpoints, developing strategy and actions for customer acquisition, partner research, KPI definition, creating planning and control tools, setting up a visual conversion funnel (Google Data Studio)
SEA and social advertising: market, competitor and audience analysis, topic analysis, keyword research, campaign structures and groups, bidding strategies, tagging and conversion tracking, launch, monitoring and ongoing optimization
SEO: SEO audit, ranking and backlink analysis, setting goals, developing short-, mid- and long-term actions
Business model analysis (company, situation, market, competitors, audience)
Developing a business plan and marketing concept with market entry strategy
Preparing and supporting market entry
Online marketing: website concept, translation and content creation, landing page creation, launch support and site optimization
Search engine advertising (SEA): goal setting, analysis (competitors, market, audience), keyword research, campaign structure, ad and group creation, bidding strategy, launch, monitoring and ongoing optimization
Search engine optimization (SEO): analysis and goal setting, keyword research, on-page and off-page optimization, content strategy and development, ongoing review, reporting and optimization
PR: media planning, writing and publishing press releases
Direct marketing and customer service: phone sales, dealer campaigns, pre- and postsales support
Business model analysis (audience, market, competition) and mapping with a Business Model Canvas
Developing customer personas and product positioning
Brand concept: identifying and defining brand values, naming, advising on visual identity (logo, typography, color palette)
SEO: keyword research, on-page SEO planning (copy, headings, meta tags), backlink analysis, on- and off-page optimization (A/B testing, link building), ongoing review and reporting
Website concept: page structure, wireframes, UX planning, content strategy, imagery concept, copywriting
SEA: campaign structure, ad groups, ad copy, adjusting settings and bids, launch, monitoring, ongoing optimization and reporting
Marketing Strategist: Analytical & Action-Oriented
Comprehensive strategy development + implementation.
Focus on measurable results.
20+ years of proven experience.
Aim: Strategic planning and continuous optimization for measurable success.
Discover other experts with similar qualifications and experience
2025 © FRATCH.IO GmbH. All rights reserved.