Jens Sander

Marketing Strategist – SEA & SEO Expert

Berlin, Germany

Experience

Sep 2024 - Nov 2024
3 months
Berlin, Germany
Remote

Marketing Consultant – [SEA]

M/D Steuerberatungsgesellschaft mbH

  • SEA goal setting and analysis (competitors, market, audience)
  • Topic analysis and keyword research
  • Setting up the ad account
  • Developing campaign structure, ad groups and ads
  • Defining bid strategy and budget allocation
  • Launching, optimizing and handing over campaigns
  • Recommendations for campaign operations
Sep 2020 - Apr 2022
1 year 8 months
Berlin, Germany
Hybrid

Marketing Consultant – [SEA, SEO, Strategy]

Starman Ventures GmbH

  • Analysis and mapping of the business model (Business Model Canvas)

  • Exploring brand identity and core, defining the brand vision

  • Online marketing: customer journey mapping, researching and recommending an online video platform, landing page concept and copywriting, preparing a new homepage concept

  • Sales: analyzing user and customer data, identifying all touchpoints, developing strategy and actions for customer acquisition, partner research, KPI definition, creating planning and control tools, setting up a visual conversion funnel (Google Data Studio)

  • SEA and social advertising: market, competitor and audience analysis, topic analysis, keyword research, campaign structures and groups, bidding strategies, tagging and conversion tracking, launch, monitoring and ongoing optimization

  • SEO: SEO audit, ranking and backlink analysis, setting goals, developing short-, mid- and long-term actions

Aug 2020 - May 2022
1 year 10 months
Berlin, Germany
Hybrid

Marketing Consultant – [SEO/SEA]

Medicinisto AG

  • SEO analysis (current state, competition, ranking analysis, website audit)
  • Performance review via Google Analytics and Google Search Console
  • Topic analysis and keyword research
  • Developing ad copy and ads
  • Recommendation of actions
Jun 2020 - Dec 2024
4 years 7 months
Chelles, France
Remote

Marketing Consultant – [Strategy, SEO, SEA, PR, etc.]

Devaux SA / Kemp SA

  • Business model analysis (company, situation, market, competitors, audience)

  • Developing a business plan and marketing concept with market entry strategy

  • Preparing and supporting market entry

  • Online marketing: website concept, translation and content creation, landing page creation, launch support and site optimization

  • Search engine advertising (SEA): goal setting, analysis (competitors, market, audience), keyword research, campaign structure, ad and group creation, bidding strategy, launch, monitoring and ongoing optimization

  • Search engine optimization (SEO): analysis and goal setting, keyword research, on-page and off-page optimization, content strategy and development, ongoing review, reporting and optimization

  • PR: media planning, writing and publishing press releases

  • Direct marketing and customer service: phone sales, dealer campaigns, pre- and postsales support

Apr 2020 - Jun 2020
3 months
Rüeggisberg, Switzerland
Remote

SEA Consultant

GARTENBIJOUX GmbH

  • SEA analysis (campaign, market, competitors, audience)
  • Designing and implementing a new campaign structure
  • Developing ad copy and ads
  • Adjusting and launching campaigns
  • Recommendations for future SEA campaigns
Mar 2020 - May 2020
3 months
Lennestadt, Germany
Remote

SEA Consultant

Reifen-Berg GmbH

  • SEA analysis (campaign, market, competitors, audience)
  • Performance review via Google Analytics, Search Console and Merchant Center
  • Error analysis (traffic, price and bid changes, XML feeds, landing pages)
  • Designing a new structure to boost conversions
  • Testing and fine-tuning the new campaign structure
  • A/B test with results analysis and reporting
  • Recommendations for future SEA campaigns
Mar 2020 - May 2020
3 months
Berlin, Germany
Remote

SEA Consultant

Steuerberater Stefan Dorn

  • SEA goal setting and analysis (competitors, market, audience)
  • Topic analysis and keyword research
  • Setting up the ad account
  • Developing campaign structure, ad groups and ads
  • Defining bid strategy and budget allocation
  • Campaign launch, optimization and handover
  • Recommendations for campaign operations
Apr 2019 - May 2021
2 years 2 months
Las Palmas de Gran Canaria, Spain
Remote

SEA, SEO, Performance Consultant

Performance Marketing Experts SLU

  • SEA/SEO analysis (competitors, market, audience)
  • Account and user analysis (Google Ads, Analytics, Hotjar)
  • Topic and keyword analysis and research
  • Landing page analysis and concept
  • Performance optimizations (A/B testing, UX improvements)
Oct 2016 - Mar 2022
5 years 6 months
Berlin, Germany
Hybrid

Marketing Consultant

Raum für Liebeskummer

  • Business model analysis (audience, market, competition) and mapping with a Business Model Canvas

  • Developing customer personas and product positioning

  • Brand concept: identifying and defining brand values, naming, advising on visual identity (logo, typography, color palette)

  • SEO: keyword research, on-page SEO planning (copy, headings, meta tags), backlink analysis, on- and off-page optimization (A/B testing, link building), ongoing review and reporting

  • Website concept: page structure, wireframes, UX planning, content strategy, imagery concept, copywriting

  • SEA: campaign structure, ad groups, ad copy, adjusting settings and bids, launch, monitoring, ongoing optimization and reporting

Dec 2006 - Present
18 years 8 months
Berlin, Germany

Marketing Strategist

Selbständig

  • Developing business models, marketing, brand and advertising concepts
  • Strategies and actions for execution
  • Project leadership and management
  • Website concept, SEA, SEO
  • PR, sales and customer service
  • See project list
Dec 2005 - Nov 2006
1 year

Senior Account Manager

Argonauten G2 GmbH

  • Proven SEA and SEO successes
  • Start-up experience (founding, building, establishing)
  • 4 press releases leading to 80 reports in top media
  • 7 project awards
  • Led the creation of a cross-media video community for the 2006 FIFA World Cup for Coca-Cola and RTL
  • Managed projects and led a team of up to 40 members
  • Awards: New Media Award 2007, Convergence Award 2006, Project of the Week (Horizont 24/06)
Dec 1999 - Nov 2005
6 years

Senior Project Manager, Marketing Strategist

ID Media AG

  • Developing and implementing strategies focused on measurable results
  • Leading and managing many on- and offline projects
  • Analyzing, defining and executing strategies, concepts and actions within marketing planning
  • Awards: Annual Multimedia Yearbook 2005, Yearbook of Advertising 2005, iBusiness Yearbook 2005, if communication design award 2004
Oct 1991 - Present
33 years 10 months
Berlin, Germany
Hybrid

Founder, Managing Director, Marketing Consultant – [Strategy, SEO, SEA, PR etc.]

Companize GmbH

  • Company concept, founding and management
  • Business planning, financing and team building
  • Developing the brand concept
  • Product and website development
  • Project leadership and strategic marketing
  • Search engine advertising (SEA) and search engine optimization (SEO)
  • PR and sales

Summary

Marketing Strategist: Analytical & Action-Oriented

  • Comprehensive strategy development + implementation.

  • Focus on measurable results.

  • 20+ years of proven experience.

Aim: Strategic planning and continuous optimization for measurable success.

Languages

German
Native
French
Intermediate
Spanish
Elementary

Education

Oct 1991 - Nov 1998

University of Göttingen

Diploma in Economics · Economics · Göttingen, Germany

Certifications & licenses

Google Ads Search Advertising

Google

Agile Project Management

LinkedIn

Successful Selling

LinkedIn

Successful in Sales: Appointment by Phone!

LinkedIn

Google AdWords: Optimization, Tools, Reports

LinkedIn

Google Analytics Basics 1: Planning, Implementing, Managing

LinkedIn

Google Analytics Basics 2: Reporting, Insight, Action

LinkedIn

Google Tag Manager Basics

LinkedIn

Marketing with Growth Hacking

LinkedIn

SEO: Link Building in Depth

LinkedIn

SEO: Link Building

LinkedIn

SEO: On-Page Optimization

LinkedIn

Scrum Basics: The Product Owner

LinkedIn

Scrum Basics: The Scrum Master

LinkedIn

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