Jens Sander - SEO/SEA Consultant

Recommended expert

Berlin, Germany

Experience

Sep 2024 - Nov 2024

3 months

Berlin, Germany

SEO/SEA Consultant

M/D Steuerberatungsgesellschaft mbH

SEA goal setting and analysis (competitors, market, target group)
Topic analysis and keyword research
Setting up the ad account
Developing the campaign structure, ads, and ad groups
Defining the bidding strategy and budget allocation
Campaign launch, optimization, and handover
Recommendations for campaign operations

Sep 2020 - Mar 2022

1 year 7 months

Berlin, Germany

Marketing Consultant

Starman Ventures GmbH

Analysis and outlining of the business model (Business Model Canvas)
Brand identity, core brand attributes, and brand vision
Customer journey analysis, online video platform recommendation
Landing page concept and copy development
Preparation of new homepage concept
Sales strategy, customer touchpoint analysis, and KPI definition
Development of control instruments and conversion funnels
SEO and SEA analysis, campaign structure, targeting, tracking, and optimization

Aug 2020 - May 2022

1 year 10 months

Berlin, Germany

SEO/SEA Consultant

Medicinisto AG

SEO analysis (current status, competition, ranking)
Website audit and performance review via Google Analytics, Search Console, Looker Studio
Topic analysis and keyword research
Development of ad texts and ads
Recommendations for actions

Jun 2020 - Dec 2024

4 years 7 months

Chelles, France

Marketing Consultant

Devaux SA / Kemp SA

Analysis and exploration of the business model (company, situation, market, competitors, target group)
Development of a business plan and marketing concept with market entry strategy
Preparation and support for market entry
Content translation, landing page creation, and website optimization
SEA: goal setting, analysis, keyword research, campaign structure, bidding strategy, launch, and optimization
SEO: analysis, keyword research, on-page and off-page optimization, content strategy and development
Media planning, press releases, phone sales, mailings, pre- and post-sales support

Apr 2020 - Jun 2020

3 months

Rüeggisberg, Switzerland

SEA Consultant

GARTENBIJOUX GmbH

SEA analysis (campaign, market, competitors, target group)
Concept and implementation of a new campaign structure
Creation of ad texts and ads
Campaign adjustment, publication, and recommendations

Mar 2020 - May 2020

3 months

Lennestadt, Germany

SEA Consultant

Reifen-Berg GmbH

SEA analysis (campaign, market, competitors, target audience)
Performance review using Google Analytics, Search Console, Merchant Center
Error analysis (traffic, price and bid changes, XML feeds, landing pages)
Designing a new structure to boost conversions and set up test groups
Campaign adjustment and adaptation testing with reporting
Recommendations for future SEA campaigns

Mar 2020 - May 2020

3 months

Berlin, Germany

SEA Consultant

Tax Consultant Stefan Dorn

SEA goal setting and analysis (competitors, market, target audience)
Topic analysis and keyword research
Setting up the ad account
Campaign structure, ad groups, and ad creation
Defining the bidding strategy and budget allocation
Campaign launch, optimization, and handover
Recommendations for campaign operations

Apr 2019 - May 2021

2 years 2 months

Las Palmas de Gran Canaria, Spain

SEA, SEO, Performance Consultant

Performance Marketing Experts SLU

SEA and SEO analyses (competitors, market, target audience)
Account and user analysis (Google Ads, Analytics, Hotjar)
Topic and keyword analysis and research
Landing page analysis and design
Performance optimizations (A/B testing, UX optimization)

Oct 2016 - Mar 2022

5 years 6 months

Berlin, Germany

Marketing Consultant

Raum für Liebeskummer

Analysis of the business model, target audience, market, and competitors
Customer research and persona development
Product positioning and business model canvas
Defining brand values, naming, and visual identity
Keyword research, on-page SEO planning, backlink analysis, A/B testing
Developing page structure, wireframes, UX planning, content strategy, and content writing
SEA campaign structure, ad copy, launch, monitoring, and optimization

Dec 2006 - Present

19 years 2 months

Berlin, Germany

Marketing Strategist

Self-employed

Developing business models, marketing, branding, and advertising concepts
Strategies and implementation steps
Project leadership and management
Website concept, SEA, SEO
Public relations, sales, customer service
See project list

Dec 2005 - Nov 2006

1 year

Germany

Senior Account Manager Glanzpunkte

Argonauten G2 GmbH

Recorded SEA and SEO successes
Built a cross-media online video community for the 2006 FIFA World Cup for Coca-Cola and RTL
Led projects and managed a team of up to 40 members
Start-up experience: founding, building, establishing
4 PR releases resulted in over 80 reports in renowned media outlets in 2006
7 project awards, including New Media Award 2007, Convergence Award 2006, Project of the Week (Horizont 24/06)

Dec 1999 - Nov 2005

6 years

Germany

Senior Project Manager & Marketing Strategist

ID Media AG

Strategy development and implementation with a focus on measurable results
Project leadership and management of numerous online and offline projects
Analysis, definition and implementation of strategies, concepts and measures as part of marketing planning
Awards: Annual Multimedia Yearbook 2005, Yearbook of Advertising 2005, iBusiness Yearbook 2005, if communication design award 2004

Oct 1991 - Nov 1998

7 years 2 months

Berlin, Germany

Founder & Managing Director

Companize GmbH

Identifying problems, analyzing market gaps and developing product and business ideas
Surveys, market research and analysis of markets, competitors and target groups
Defining vision, mission and goals
SWOT analysis, business model canvas and development of the business model
Financial and personnel planning, preparing detailed business plans
Choosing the legal form, handling legal formalities, protecting intellectual property
Investor acquisition, negotiating and finalizing financing agreements
Implementing and improving business processes and systems
Ensuring day-to-day operations and compliance with legal obligations
Risk management, monitoring financial performance, identifying new growth opportunities
Recruiting key staff and leading teams
Defining brand values, brand promise and slogan
Developing information architecture, wireframes, prototypes and conducting usability tests
Project management, overseeing graphic and technical implementation, monitoring and quality assurance
Setting up and optimizing SEA and SEO campaigns
Customer acquisition, partner management, PR work with over 80 media reports

Skills

Focus Areas

Strategic Marketing
Sea / Sem
Seo

Highlights

Proven Sea & Seo Results
Start-up Experience (Founding, Building, Establishing)
4 Pr Releases Led To 80 Reports In Renowned Media
7 Project Awards

Business Concept – Methods

Analysis: Environmental And Competitor Analysis (Pestel, Porter’s Five Forces), Strengths-weaknesses/opportunities-threats (Swot Analysis)
Modeling: Business Model Canvas, Value Proposition Canvas
Business Planning: Creating Business Plans (Executive Summary, Market Overview, Financial Planning, Etc.)
Business Strategy: Lean Startup Principles, Design Thinking Approaches For Iterative Development
Process Planning: To-do Lists And Milestone Plans

Business Concept – Tools

Collaboration & Visualization: Miro, Confluence
Planning: Ms Project, Projectlibre, Excel, Jira, Monday.com
Office Suites: Google Workspace (Docs, Sheets, Slides)

Strategy Development – Methods

Analysis: Environmental And Competitor Analysis (Pestel, Porter’s Five Forces), Strengths-weaknesses/opportunities-threats (Swot Analysis)
Goal Setting: Creating And Formulating Strategic Goals (Smart, Okrs)
Frameworks: Positioning Frameworks, Growth Strategies (Ansoff Matrix)
Planning: Developing Strategic Roadmaps And Implementation Plans

Strategy Development – Tools

Collaboration & Visualization: Miro, Confluence
Presentation: Powerpoint, Google Slides
Data Analysis: Excel, Google Sheets
Conception: Xmind, Mindmanager, Omnigraffle
Planning: Ms Project, Projectlibre, Excel, Jira

Marketing Concept – Methods

Marketing Strategy: Target Group Analysis, Defining Marketing Objectives, Channel Strategy, Budget Allocation
Need Identification: Analyzing Customer Feedback, Interviews, Surveys, Creating Personas
Ideation: Brainstorming, Mind Mapping, Question Cascades, Cause-and-effect Diagrams
Concept & Planning: Developing Holistic Marketing Concepts, Market Segmentation, Customer Journey Mapping, Campaign Planning
Consulting & Optimization: Analyzing Existing Marketing Activities, Identifying Potentials, Recommending Actions
Performance Measurement: Defining And Analyzing Kpis, Return On Investment (Roi) Analysis

Marketing Concept – Tools

Crm Systems: Zoho, Hubspot
Marketing Automation: Mailchimp, Brevo (Sendinblue), Activecampaign
Planning: Excel, Google Sheets, Project Management Tools

Brand Concept & Naming – Methods

Brand Strategy: Defining Target Group, Positioning, Brand Values And Key Messages
Creative Methods: Brainstorming, Mind Mapping, Name-generation Workshops
Legal Check: Basic Availability Checks (Domains, Trademark Registers)

Brand Concept & Naming – Tools

Concept Software: Xmind, Omnigraffle
Design Software: Adobe Photoshop & Illustrator, Canva, Gimp
Collaboration: Miro
Databases: Online Trademark Registers (Dpma, Euipo), Domain Check Tools

Search Engine Optimization (Seo) – Methods

Seo Analysis: Keyword Research, Competitor Analysis, Technical Seo Audits, Content Audits
Technical & Content Optimization: On-page Seo, Off-page Seo (Link Building), Technical Seo (Crawling, Indexing, Loading Speed, Core Web Vitals)
Performance Measurement: Rank Tracking, Organic Traffic Analysis, Backlink Monitoring, Google Search Console Monitoring

Search Engine Optimization (Seo) – Tools

Seo Suites: Seo Power Suite (Rank Tracker, Website Auditor, Seo Spyglass, Linkassistant), Semrush, Ahrefs, Moz, Seobility, Screaming Frog Seo Spider
Google Tools: Google Search Console, Google Analytics, Google Pagespeed Insights, Google Keyword Planner, Google My Business

Search Engine Advertising (Sea) – Methods

Campaign Management: Strategy Development, Budgeting, Ad Creation, Targeting, Bidding Strategies
Performance Analysis: Monitoring, A/b Testing, Optimizing Campaigns Based On Kpis (Cpc, Cpa, Roas)
Audience Targeting: Defining And Segmenting Audiences, Retargeting
Creative Optimization: Testing Ad Copy, Images, Videos, And Landing Pages

Search Engine Advertising (Sea) – Tools

Ad Platforms: Google Ads, Meta Ads Manager (Facebook/instagram), Bing Ads (Microsoft Ads)
Tracking: Google Analytics, Google Tag Manager
Audiences, Keywords, Rank: Google Keyword Planner, Seo Power Suite (Rank Tracker, Website Auditor, Seo Spyglass, Linkassistant), Screaming Frog, Ahrefs, Semrush, Moz, Seobility

Project Management – Methods

Pm Methods: Waterfall, Hybrid Approaches, Occasionally Agile (Scrum, Kanban)
Planning: Scheduling (Gantt Charts), Resource Planning, Budget Planning, Risk Management, Stakeholder Analysis
Control: Task Distribution, Progress Tracking, Reporting, Meeting Facilitation, Change Management

Project Management – Tools

Pm Software: Ms Project, Projectlibre, Jira
Collaboration & Communication: Slack, Zoom, Google Meet, Email, Skype, Signal
Documentation: Google Drive, Confluence

Use Of Artificial Intelligence (Ai) – Methods

Analysis & Research: Using Ai To Speed Up Analysis Of Large Data Sets, Identify Trends, Summarize Complex Documents, Provide Informed Answers To Specific Questions
Content Creation & Optimization: Supporting Text Writing (Drafts, Phrasing Suggestions, Grammar And Style Checking), Idea Generation For Visual Content, Optimizing Existing Content For Specific Channels
Concept & Strategy: Using Ai For Structured Ideation, Scenario Simulation, Generating And Evaluating Initial Ideas

Use Of Artificial Intelligence (Ai) – Tools

Generative Ai: Models Like Gemini, Chatgpt, Copilot, Deepseek
Research & Analysis Ai: Perplexity Ai, Notebooklm
Specialized Tools: Ai Writing Assistants (E.g., Grammarly, Deepl Write), Features Within Seo Or Marketing Platforms
Automation: Initial Automations With N8n, Relay.app