Jens S.
Marketing Strategist – SEA & SEO Expert
Experience
Marketing Consultant – [SEA]
M/D Steuerberatungsgesellschaft mbH
- SEA goal setting and analysis (competitors, market, target audience)
- Topic analysis and keyword research
- Ad account setup
- Development of campaign structure, ad groups, and ads
- Bidding strategy definition and budget allocation
- Campaign launch, optimization, and handover
- Recommendations for campaign operations
Marketing Consultant – [SEA, SEO, Strategy]
Starman Ventures GmbH
Analysis and sketching of the business model (Business Model Canvas)
Exploration of brand identity and essence, definition of brand vision
Online marketing: Customer journey mapping, research and recommendation of an online video platform, landing page concept with copywriting, preparation of a new homepage concept
Sales: Analysis of user and customer data, identification of all customer touchpoints, development of strategy and measures for customer acquisition, partner research, KPI definition, development of a control and planning tool, setup of a visual conversion funnel (Google Data Studio)
SEA and social advertising: market, competitor, and audience analysis, topic analysis, keyword research, campaign structures and groups, bidding strategies, tagging and conversion tracking, launch, monitoring, and ongoing optimization
SEO: SEO audit, ranking and backlink analyses, goal setting, development of short-, medium-, and long-term measures
Marketing Consultant – [SEO/SEA]
Medicinisto AG
- SEO analyses (current state, competition, ranking analysis, website audit)
- Performance review via Google Analytics and Google Search Console
- Topic analysis and keyword research
- Creation of ad copy and ads
- Action recommendations
Marketing Consultant – [Strategy, SEO, SEA, PR, etc.]
Devaux SA / Kemp SA
Business model analysis (company, situation, market, competitors, target audience)
Development of a business plan and marketing concept with market entry strategy
Preparation for and support of market entry
Online marketing: website concept, content translation and creation, landing page creation, launch support and website optimization
Search engine advertising (SEA): goal setting, analysis (competitors, market, target audience), keyword research, campaign structure, ad and ad group development, bidding strategy, launch, ongoing monitoring and optimization
Search engine optimization (SEO): analysis and goal definition, keyword research, on-page and off-page optimization, content strategy and development, ongoing monitoring, reporting and optimization
PR: media planning, development and release of press releases
Direct marketing and customer service: phone sales, dealer campaigns, pre- and post-sales support
SEA Consultant
GARTENBIJOUX GmbH
- SEA analysis (campaign, market, competitors, target audience)
- Concept and implementation of a new campaign structure
- Creation of ad copy and ads
- Campaign adjustments and launch
- Recommendations for future SEA campaigns
SEA Consultant
Reifen-Berg GmbH
- SEA analysis (campaign, market, competitors, target audience)
- Performance check using Google Analytics, Search Console, and Merchant Center
- Error analysis (traffic, price and bid changes, XML feeds, landing pages)
- Design of a new structure to boost conversions
- Testing and fine-tuning the new campaign structure
- Adaptation test with result analysis and reporting
- Recommendations for future SEA campaigns
SEA Consultant
Tax Advisor Stefan Dorn
- SEA goal setting and analysis (competitors, market, target audience)
- Topic analysis and keyword research
- Setting up the ad account
- Development of campaign structure, ad groups, and ads
- Defining bid strategy and budget allocation
- Campaign launch, optimization, and handover
- Recommendations for campaign management
SEA, SEO, Performance Consultant
Performance Marketing Experts SLU
- SEA/SEO analyses (competitors, market, target audience)
- Account and user analysis (Google Ads, Analytics, Hotjar)
- Topic and keyword analyses as well as keyword research
- Landing page analysis and design
- Performance optimizations (A/B testing, UX optimization)
Marketing Consultant
Raum für Liebeskummer
Analysis of the business model (target audience, market, competitors) and sketching it as a Business Model Canvas
Developing typical customer profiles (personas) and product positioning
Brand concept: identifying and defining brand values, naming, advising on visual identity (logo, typography, color palette)
Search engine optimization (SEO): keyword research, on-page SEO planning (text, headings, meta tags), backlink analysis, on-page/off-page optimization (A/B testing, link building), ongoing monitoring and reporting
Website design: page structure, wireframes, UX planning, content strategy, image concept, text development
Search engine advertising (SEA): campaign structure, ad groups, ad texts, adjusting settings and bids, launch, monitoring, ongoing optimization, and reporting
Marketing Strategist
Self-employed
- Development of business models, marketing, brand, and advertising concepts
- Strategies and measures for implementation
- Project leadership and management
- Website design, SEA, SEO
- Press work, sales, and customer service
- See project list
Senior Account Manager
Argonauten G2 GmbH
- Proven SEA and SEO results
- Start-up experience (founding, building, establishing)
- 4 PR releases resulting in 80 reports in top media outlets
- 7 project awards
- Responsible for building a cross-media video community for the 2006 FIFA World Cup for Coca-Cola and RTL
- Project lead and management of a team of up to 40 members
- Awards: New Media Award 2007, Convergence Award 2006, Project of the Week (Horizont 24/06)
Senior Project Manager Marketing Strategist
ID Media AG
- Strategy development and implementation with a focus on measurable results
- Project leadership and management of many online and offline projects
- Analysis, definition and implementation of strategies, concepts and measures in marketing planning
- Awards: Annual Multimedia Yearbook 2005, Advertising Yearbook 2005, iBusiness Yearbook 2005, if communication design award 2004
Founder, Managing Director, Marketing Consultant – [Strategy, SEO, SEA, PR etc.]
Companize GmbH
- Business concept, founding and management
- Business planning, financing and team building
- Brand concept development
- Product development and website development
- Project management and strategic marketing
- Search engine advertising (SEA) and search engine optimization (SEO)
- Press relations and sales
Summary
Marketing Strategist: Analytical & Execution-Driven
Holistic strategy development + implementation.
Focus on measurable results.
20+ years of proven experience.
Objective: Strategic direction and continuous optimization for measurable success.
Languages
Education
University of Göttingen
Diploma in Economics · Economics · Göttingen, Germany
Certifications & licenses
Google Ads Search Advertising
Agile Project Management
Successful Selling
Successful in Sales: Appointment on First Call!
Google AdWords: Optimization, Tools, Reports
Google Analytics Fundamentals 1: Planning, Implementation, Management
Google Analytics Fundamentals 2: Reporting, Insights, Action
Google Tag Manager Fundamentals
Marketing with Growth Hacking
SEO: Link Building in Depth
SEO: Link Building
SEO: On-Page Optimization
Scrum Basics: The Product Owner
Scrum Basics: The Scrum Master
Similar Freelancers
Discover other experts with similar qualifications and experience
- English
- Deutsch
2025 © FRATCH.IO GmbH. All rights reserved.