Melanie K.
Growth & SEO DACH | German Conversion Specialist | Ex-Paris startup, native German
Experience
Jan 2025 - Present
8 monthsCreator
BusinessBretzel Podcast & Newsletter
- Through her BusinessBretzel podcast and newsletter, Mélanie shares in-depth analyses of the cultural differences between French and German business environments.
- This specialized media offers valuable insights on intercultural marketing practices and helps professionals navigate effectively between these two worlds.
Jan 2023 - Present
2 years 8 monthsFounder & Consultant
Intercultural Growth Marketing by Melanie Krause
- As the founder of her own consulting agency, Mélanie provides strategic consulting services in SEO, content, and UX specifically designed for growth in the DACH region.
- She guides companies in developing and implementing culturally adapted digital strategies that maximize their growth potential in German-speaking markets.
- Mélanie brings a unique perspective with her dual expertise in intercultural marketing and strategic SEO, enabling companies to truly connect with German-speaking audiences.
Jan 2023 - Present
2 years 8 monthsCoach & Mentor
TransFly XL8
- Committed to the professional development of translators, Mélanie runs coaching and mentoring programs that help them go beyond their traditional role to become true consultants in intercultural communication.
- She supports them in building direct relationships with clients and developing higher-value services.
Jan 2017 - Dec 2023
7 yearsCEO & Founder
Smylingua
- As CEO of Smylingua, Mélanie transformed a traditional translation agency into a consulting firm specializing in intercultural communication and strategic localization.
- Under her leadership, the company achieved an exceptional 800% growth in five years, building a prestigious client base and innovative methodologies combining linguistic expertise and digital marketing.
- This entrepreneurial experience allowed her to master all aspects of business management while refining her unique vision of cultural adaptation as a strategic lever for international growth.
Marketing Project Manager
Impact.com, L'Occitane, Angell, Splio, Phenix, Noelse
- Through these various collaborations, Mélanie led complex marketing projects for companies across different industries.
- This versatility enabled her to develop remarkable adaptability and a cross-industry understanding of marketing challenges.
- These diverse assignments greatly enriched her methodological toolkit and her ability to quickly identify the most relevant growth levers for each type of organization.
Head of DACH Content
Penta (now Qonto)
- In this fast-growing fintech, Mélanie led the content strategy for the German, Austrian and Swiss markets.
- She oversaw the creation of a content ecosystem tailored to the specifics of the B2B banking sector in the DACH region, significantly contributing to establishing the brand as a benchmark in these demanding markets.
Brand Communications
Saint Laurent
- At this iconic luxury house, Mélanie led international communication initiatives, ensuring the essence and values of the brand were preserved while adapting to the cultural sensitivities of German-speaking markets.
- This immersion in the luxury world allowed her to develop a solid understanding of premium positioning and brand image challenges in an international context.
Summary
German-speaking market specialist with over 15 years of experience in the French startup ecosystem, Mélanie Krause combines strategic SEO expertise, cultural UX alignment, and localized content creation to help ambitious brands succeed in expanding into the DACH region.
Languages
German
NativeFrench
NativeEnglish
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