Mélanie Krause
Creator
Experience
Creator
BusinessBretzel Podcast & Newsletter
- Designs and hosts the BusinessBretzel podcast and newsletter specifically created for growth in the DACH region
- Shares in-depth analyses of cultural differences between French and German business environments
- Provides valuable insights on intercultural marketing practices and helps professionals navigate effectively between these two worlds
Founder & Consultant
Intercultural Growth Marketing by Melanie Krause
- Provides strategic consulting in SEO, content, and UX for the DACH region
- Guides companies in developing culturally adapted digital strategies
- Offers a unique perspective thanks to her dual expertise in intercultural marketing and SEO
- Helps companies truly connect with German-speaking audiences and maximize their growth potential
Coach & Mentor
TransFly XL8
- Leads coaching and mentoring programs for translators' professional development
- Helps translators move beyond their traditional role to become consultants in intercultural communication
- Supports building direct client relationships and developing higher-value services
CEO & Founder
Smylingua
- Transformed a traditional translation agency into a consultancy specializing in intercultural communication and strategic localization
- Led exceptional growth of 800% over five years
- Built a prestigious client base and rolled out innovative methodologies combining language expertise with digital marketing
- Mastered all aspects of business management and refined a unique vision of cultural adaptation as a strategic driver for international growth
Marketing Project Manager
Impact.com, L’Occitane, Angell, Splio, Phenix, Noelse
- Managed complex marketing projects for companies across various industries
- Developed remarkable adaptability and a broad understanding of marketing challenges
- Expanded the methodological toolkit and quickly identified the most relevant growth levers for each type of organization
DACH Content Manager
Penta (now Qonto)
- Led content strategy for the German, Austrian, and Swiss markets
- Oversaw the creation of a content ecosystem tailored to the specifics of the B2B banking sector in the DACH region
- Played a key role in establishing the brand as a benchmark in these demanding markets
Brand Communications
Saint Laurent
- Implemented international communication initiatives to preserve the brand's essence and values
- Adapted messages and campaigns to the cultural sensitivities of German-speaking markets
- Developed an in-depth understanding of premium positioning and brand image in an international context
Industries Experience
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Experienced in Professional Services (9 years) and Media and Entertainment (1 year).
Business Areas Experience
The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.
Experienced in Marketing (9 years), Strategy (9 years), Human Resources (3 years), and Product Development (3 years).
Summary
German-speaking market specialist with over 15 years of experience in the French startup ecosystem, Mélanie Krause combines expertise in strategic SEO, cultural UX alignment, and localized content creation to help ambitious brands succeed in expanding into the DACH region. This document presents her professional profile, skills, experience, and unique value proposition.
Value Proposition
In a market as competitive as the DACH region, simple translation won't be enough to succeed. Mélanie Krause offers a comprehensive approach that fundamentally restructures your strategy and narrative to drive real conversions in the German-speaking world.
Strategic SEO & GEO, Cultural UX Alignment
Advanced optimization for German-speaking search engines, integrating the latest developments related to the ChatGPT era and the specifics of local algorithms. In-depth analysis of culturally relevant keywords and adaptation of your digital strategy to German, Austrian, and Swiss search habits.
Adaptation of user experience to the expectations and preferences of German-speaking consumers. Restructuring information architecture, purchase journeys, and touchpoints to meet the cultural nuances that influence decision-making in DACH markets.
High-Performing Localized Content, Backlink Campaigns & Authority Building
Creation and adaptation of content that authentically resonates with German-speaking audiences. Development of narratives that incorporate local values, cultural references, and sensitivities to establish a deep emotional connection with users in the DACH region.
Strategies for acquiring backlinks from high-authority German-speaking sites. Methodical building of your credibility in the DACH digital ecosystem through strategic partnerships, digital PR, and collaborations with local influencers.
This holistic approach not only boosts your online visibility but also builds an authentic presence that inspires trust and drives engagement among German-speaking users. By combining technical SEO expertise with a deep understanding of cultural nuances, Mélanie turns your digital presence into a real growth engine in the DACH market.
Skills
Seo & Content Tools
- Advanced Mastery Of Semrush For Competitive Analysis And Keyword Research Tailored To The Dach Markets
- Expert Use Of Ahrefs For Backlink Analysis And Spotting Strategic Opportunities
- Technical Audits With Screaming Frog To Optimize Site Structure And Performance
- In-depth Semantic Analysis Adapted To German Language Specifics
Ux & Localization
- Designing Interfaces Matched To German-speaking User Preferences With Figma
- Managing Complex Localization Projects Via Notion
- Developing And Customizing Multilingual Sites With Webflow
- Culturally Adapted User Testing To Validate Ux Hypotheses
Growth & Editorial
- Growth Strategies For Newsletters Targeting German-speaking Audiences
- Digital Press Relations With Influential Media In The Dach Region
- Intercultural Storytelling Aligned With German Values And References
- Creating Editorial Content In Line With Local Cultural Expectations
Automation
- Advanced Prompt Optimization For Language Models (Llms)
- Strategic Use Of Chatgpt For Culturally Adapted Content Generation
- Developing Custom Gpts For Specific Localization Tasks
- Integrating Ai Tools Into Translation And Adaptation Workflows
Languages
Profile
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