Mirjam W.
Founder, Coach, Business Development
Experience
Jan 2022 - Dec 2025
4 yearsFounder, Coach, Business Development
Vegan Business School
- Founded and scaled a coaching business for early-stage vegan entrepreneurs, building all programs, systems, and operations from the ground up.
- Built and scaled the online education business using ThriveCart, Stripe, Squarespace, and Meta Ads Manager.
- Designed and automated core processes including student onboarding, email workflows, and online teaching delivery to improve efficiency and user experience.
- Developed and maintained digital sales funnels, integrating payment systems, CRM workflows, and analytics.
- Produced course materials, guides, and marketing assets, leveraging AI tools for content creation and optimization.
- Managed digital campaigns, testing and iterating ad creatives and funnels to optimize reach and conversions.
- Scaled back operations after assessing that the vegan business niche was too small to sustain healthy long-term growth.
Jan 2018 - Dec 2023
6 yearsProject Management
Nau - Swiss News Platform
- Implemented and optimized workflows in a new CMS, enabling scalable, high-volume content production during multiple magazine launches.
- Co-led the rollout of 10 digital publications, coordinating remote contributors across time zones through structured processes and digital platforms.
- Designed standard operating procedures (SOPs) and troubleshooting workflows to reduce errors and accelerate publishing timelines.
- Delivered tool training and process documentation, onboarding teams quickly to ensure consistent use of publishing and collaboration systems.
Jan 2018 - Dec 2020
3 yearsCo-founder
Faloa
- Co-founded an online marketplace for vegan and sustainable high-fashion and design, building all operations, systems, and processes from the ground up in a fast-paced startup environment.
- Led finance, PR, communications, and community building, ensuring a smooth, streamlined shopping experience for customers.
- Created and executed brand and customer engagement strategies that built trust, loyalty, and repeat business.
- Managed digital campaign performance using Meta Ads and analytics.
- Implemented online payment and sales systems (ThriveCart, Stripe).
- Managed the website and CMS (Squarespace, custom CMS).
- Closed the store during the COVID-19 pandemic.
Jan 2017 - Dec 2021
5 yearsCo-founder, Events Organizer, Community Builder
V-entrepreneurs Network
- Founded and scaled an international community for impact entrepreneurs in the plant-based space, growing from small meetups in Switzerland to chapters in six countries.
- Defined and built the community vision, aligning a diverse, grassroots team across time zones under shared goals for systems change.
- Designed and hosted 50+ events, from intimate peer circles to 100-person gatherings, fostering trust, empowerment, and collaboration.
- Personally connected entrepreneurs with funders, partners, and opportunities to accelerate their impact.
- Built the community from 0 to 1,000+ members, transitioning it online during the pandemic; the network now continues with 3,500+ members on LinkedIn.
Jan 2016 - Dec 2018
3 yearsCo-founder, Project Management and Community Builder
Singa Switzerland
- Co-founded and co-led a 6-month business incubation program for skilled professionals from refugee backgrounds, building all structures and processes from scratch in a fast-paced startup environment.
- Created a system to track participant progress and program impact, providing clear data for both internal improvement and funder reporting.
- Designed and delivered content with participants and mentors, fostering a highly engaged, collaborative community.
- Managed and aligned a diverse team of 15 volunteers and mentors across cultures and professional backgrounds, ensuring smooth coordination and shared goals.
- Acted as the operational link between participants, mentors, and funders, keeping communication streamlined and expectations aligned.
Jan 2015 - Dec 2016
2 yearsProject Support Knowledge - Learning - Culture
Swiss Agency for Development and Cooperation
- Supported the internal service unit on knowledge and information management, co-facilitating workshops on digital storytelling, visual reporting, and multimedia use in development aid.
- Provided research support for project proposals, including work on Project Cycle Management.
Summary
Experienced founder and coach with a knack for keeping operations running smoothly in fast-changing environments. Experienced in managing projects, streamlining data and workflows, and leveraging digital tools to improve efficiency. I thrive on bringing order and clarity to teams and projects. Having recently closed my coaching business, I am now seeking new opportunities to apply my skills.
Languages
German
NativeEnglish
AdvancedFrench
AdvancedItalian
IntermediateSpanish
ElementaryEducation
Oct 2011 - Jun 2014
University of Zurich
Master of Arts, art as catalyst for change; art as activism · Art History and Political Science · Zürich, Switzerland
Oct 2007 - Jun 2011
University of Zurich
Bachelor of Arts · Art History, Business Administration and Political Science · Zürich, Switzerland
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