Yvonne Scheja
Data-driven Employer Branding & Talent Acquisition Strategist
Experience
Jun 2024 - Jun 2024
1 month Germany
Guest Speaker
University of Europe for Applied Science
Presentation on "Employer Branding vs. Product and Company Branding" for UX/UI Design, Communication and Digital Product Management programs
May 2024 - Present
1 year 1 month Germany
Lead Employer Branding & Personnel Marketing (Interim)
AVM GmbH
- Professional management of a four-person team (topics including social media and university marketing)
- Strategic alignment of employer branding and personnel marketing
- Development of new concepts for internal and external enhancement of employer perception
- Design and implementation of measures for internal employer brand value anchoring
- Development of target group-oriented communication strategy focusing on external communication channels
- Planning and management of various employer branding measures
- Annual budget planning 2025 including analyses and success monitoring
May 2024 - May 2024
1 month Germany
Panel Speaker
Edl Consulting
Panel participant at HZ Buzzword Talk on "AI in Recruiting", discussing various aspects of artificial intelligence in recruiting
Jan 2024 - Present
1 year 5 months Germany
Strategic Employer Branding & Talent Acquisition Consultancy for an SAP Consulting Company
- Analysis (corporate culture, competition, future fit) for employer brand development
- Development of employer branding strategy with KPIs
- Strategic sparring partner for employer branding and talent acquisition
- Internal value anchoring across all employee touch points
- Implementation of applicant management system and internal documentation and communication
- Management of creative agency for employer brand implementation
Apr 2023 - Dec 2023
9 months Dessau-Roßlau, Germany
Strategic Employer Branding Consultant
Stadtwerke Dessau
- Sharpening of employer brand (values, employer value proposition, core messages) through clear positioning
- Communication and content strategy including metrics
- Definition of target groups and creation of candidate personas
- Project management interim optimization of existing career site until procurement
- Management of procurement and creative agency for implementation of employer brand creative concept
- Implementation of new communication channels (LinkedIn etc.)
- Campaign management (focus: personnel recruitment) for client's own channels (Instagram, Facebook etc.)
- Digitalization, automation and optimization of recruiting processes, including implementation of career dashboard
Jan 2022 - Present
2 years 5 months Germany
Employer Branding Trainer
People Skills Club
Training for Employer Branding as part of the Bootcamp: New Hiring. Course focuses on digital and targeted recruiting with practical implementation approach
Jan 2022 - Jan 2023
1 month Germany
Author
Stiftung Bürgermut
Contributed article "Space for Onboarding, Giving Feedback, Thanking, Sharing Knowledge and Saying Goodbye" in the e-book "Change and Organizational Development"
May 2022 - Aug 2022
4 months Germany
Workshop Facilitator
- Collaboration and joint conceptual work on standards for future consulting projects
- Sparring on content preparation of templates and tools for consulting projects
- Contribution to portfolio development
Feb 2022 - Aug 2022
7 months Berlin, Germany
Head of Talent
Clue Biowink GmbH
- Disciplinary and professional leadership of the Talent Acquisition Team
- Strategic goal setting including roadmap, KPIs and budget for employee recruitment
- Professional development of the team through agile working methods: OKRs, Lean Leadership, agile workshops
- Creation of data analyses and derivation of measures for recruiting and employer branding
- Responsibility for employer branding strategy
- Development and implementation of diversity strategy in hiring
- Promotion and development of recruiting culture in the company
Feb 2019 - Present
6 years 4 months Germany
Freelance Editor
- Journalistic contributions and editing for KubaParis - Magazine for Young Art, Pajo One and others
- Content creation for Facebook, Instagram and website
- Moderation of artist talks
Aug 2018 - Dec 2021
3 years 5 months Berlin, Germany
Talent Acquisition & Employer Branding Manager
Oetker Digital
- Strategic development and implementation of Oetker Digital employer brand as Product Owner including budget responsibility in close exchange with management
- Creation of employer brand guide based on internal and external target group research including EVP, candidate personas, channel strategy and KPIs
- Responsibility for entire employer presence (online & offline channels) involving cross-functional team
- Collaboration on Oetker Digital career website focusing on content creation
- Support and development of recruiting processes and strategy
- Coaching of colleagues and hiring managers in recruiting
Mar 2018 - May 2018
3 months Berlin, Germany
Sales Consultant
jovoto
- Strategic development of sales products and processes
- Development of strategic partnerships and new customer acquisition in open innovation
Feb 2017 - Feb 2018
1 year 1 month Berlin, Germany
Account Manager - IT and Digital
Hays
- Personnel recruitment and placement for new and existing customers
- Management of sales process control and applicants and employees
Jan 2015 - Jan 2017
1 year 1 month Karlsruhe, Germany
Director
Meyer Riegger
- Support of national and international artists, collectors and curators
- Project responsibility for gallery exhibitions and art fair participations like Art Basel or Art Karlsruhe
- Gallery representation at public events such as exhibition openings
Apr 2015 - Dec 2015
9 months Ludwigshafen, Germany
Scientific Project Coordinator and Curator
Wilhelm-Hack-Museum
- Curation of thematic islands focusing on contemporary art
- Editorial management and proofreading of exhibition catalog (German/English)
- Production coordination of new artworks and exhibition materials
Jun 2014 - Jun 2017
3 years 1 month Germany
Freelance Author, Art Mediator, Curator
- Contributions for Landesmuseum Hannover and online magazine KunstNürnberg among others
- Development and implementation of workshops and guided tours for children and adults
- Exhibition and event organization (performance evening, video screening, artist talks)
Jan 2011 - Mar 2014
2 years 3 months Braunschweig, Germany
Curatorial Assistant
Kunstverein Braunschweig e.V.
- Exhibition and event management including budget administration
- Editorial responsibility for publications and printed materials like flyers or member magazine
- Writing and proofreading of press, information and catalog texts
Oct 2010 - Aug 2011
11 months Gummersbach, Germany
Assistant
Friedrich-Naumann-Stiftung
Seminar organization, support and documentation (participants from developing and emerging countries)
Sep 2008 - Dec 2011
3 years 4 months Berlin, Germany
Art Mediator
Collection Boros
Guided tours in German, English and Italian
Feb 2008 - Mar 2008
2 months Berlin, Germany
Curatorial Assistant
Hamburger Bahnhof - Museum für Gegenwart
- Coordination of press, loan traffic and transports
- Support of exhibition setup
Jul 2005 - Jun 2010
5 years Forchheim, Germany
Working Student
Siemens Medical Solutions
- Data maintenance and archiving including SAP
- Support of internal projects
Summary
With over seven years of experience in digital and technological fields, I specialize in data-driven employer branding and talent acquisition strategies. My approach is centered on understanding and engaging target audiences, ensuring that every initiative aligns with the core values and goals of the organization. At Oetker Digital, I successfully managed all employer branding channels, developed the employer brand presence, and established key performance indicators.
Key skills include pragmatic problem-solving, effective communication, and a strong focus on innovation and creativity. I am adept at developing strategic communication plans and implementing them across various platforms to enhance employer perception and recruitment processes. My work involves strategic alignment of employer branding, creating candidate personas, and managing creative agencies for brand implementation.
I am passionate about digital transformation in recruitment, leveraging data analytics to optimize processes and improve outcomes. My expertise also extends to training and developing teams to embrace agile methodologies and diversity strategies in hiring.
Languages
German
Native
English
Advanced
Italian
Intermediate
Spanish
Elementary
Education
Feb 2009 - Jul 2009
Scuola Normale Superiore di Pisa
Italy
Oct 2007 - Sep 2011
Freie Universität Berlin and University of Potsdam
Magistra Artium · Art History, German Literature, History · Germany
Feb 2007 - Aug 2007
Università degli Studi di Roma "La Sapienza"
Italy
Certifications & licenses
E-Learning-Kurs Employer Branding und Personalmarketing
Similar Freelancers
Discover other experts with similar qualifications and experience