Yvonne Scheja

Berlin, Germany

Experience

Feb 2025 - Feb 2025

1 month

Berlin, Germany

Talk: Employer Branding: success factor for start-ups

ExciteLab HighTech Accelerator

Talk as part of the accelerator program

Jun 2024 - Jun 2024

1 month

Berlin, Germany

Guest lecture: Employer Branding vs. Product and Company Branding

University of Europe for Applied Science

Lecture in the UX/UI Design, Communication and Digital Product Management program

May 2024 - May 2025

1 year 1 month

Berlin, Germany

Head of Employer Branding & Recruitment Marketing

AVM GmbH (FRITZ!BOX)

Led a four-person team (social media and campus marketing)
Set the strategy for employer branding and recruitment marketing
Developed new concepts to boost employer perception internally and externally
Conceived and implemented initiatives to anchor employer brand values internally
Developed an external communication strategy tailored to target groups
Planned and managed various employer branding activities
Planned the annual 2025 budget, including analyses and success tracking

May 2024 - May 2024

1 month

Berlin, Germany

Panelist at the HZ Buzzword Talk: AI in Recruiting

Edl Consulting

Interactive HR buzzword talk on artificial intelligence in recruiting

May 2024 - May 2024

1 month

Digital Employer Branding Check

IT industry (client project)

Analyzed the digital external employer presence
Defined the desired state
Conducted a competitive analysis with two competitors

Jan 2024 - May 2025

1 year 5 months

Employer Branding & Recruiting Optimization

SAP Consulting (Client Project)

Analysis of corporate culture, competition and Future Fit for brand development
Development of the employer brand: EVP, strategy with KPIs, key messages, values, personas
Sparring partner for strategic topics in employer branding and talent acquisition
Embedding internal values across all employee touchpoints
Implementation of an applicant management system with documentation and communication
Managing the creative agency to translate the employer brand into a creative core idea

Oct 2023 - Oct 2023

1 month

Berlin, Germany

Presentation: Digital Recruiting – Data-driven Talent Acquisition

Südkreuz Network

Presentation on improving the candidate experience using data and metrics

Apr 2023 - Dec 2023

9 months

Strategic Employer Positioning and Recruiting Optimization

Municipal Utilities (Public Sector)

Onboarding of a new recruiter into operational recruiting topics
Digitization, automation, and optimization of recruiting processes including a career dashboard
Operational support of recruiting processes
Sharpening the employer brand (EVP, key messages, values)
Communication and content strategy with metrics
Definition of target groups and creation of candidate personas
Interim project management to optimize the careers page
Implementation of new communication channels (LinkedIn etc.)
Campaign management for Instagram and other channels

Jan 2023 - Dec 2025

3 years

Berlin, Germany

Trainer for Employer Branding at the New Hiring Bootcamp

People Skills Club

Course on digital and targeted recruiting implementation with minimal theory and maximum practice
Introduction to the development of an employer brand and its methodological implementation

Jan 2023 - Jan 2023

1 month

Berlin, Germany

Workshop on Recruiting PR in the Social Sector

Parity Welfare Association

Measures for targeted outreach to skilled professionals
Communication channels and standing out from the crowd of employers

Jan 2023 - Jan 2023

1 month

Contribution to the e-book Change and Organizational Development

Stiftung Bürgermut

Contribution: space for onboarding, giving feedback, saying thank you, sharing knowledge and saying goodbye

Sep 2022 - Dec 2022

4 months

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Private Auszeit

May 2022 - Dec 2025

3 years 8 months

Berlin, Germany

Employer Branding & Talent Acquisition Consultant

Data- & AI-driven employer branding and talent acquisition consulting
Freelance projects, workshops, trainings, lectures, panels and publications

May 2022 - Aug 2022

4 months

Development of standards and tools for employer branding consulting

Employer Branding Consulting (Workshops)

Collaborative conceptual work on standards for consulting projects
Sparring for content preparation

Feb 2022 - Aug 2022

7 months

Berlin, Germany

Head of Talent

Clue Biowink GmbH

Disciplinary and professional leadership of the Talent Acquisition team
Strategic goal setting with roadmap, KPIs and budget
Professional development of the team through OKRs, Lean Leadership and agile workshops
Conducting data analyses and deriving measures for recruiting and employer branding
Responsibility for the employer branding strategy
Development and implementation of a diversity strategy in hiring
Promoting the recruiting culture within the company

Feb 2019 - Dec 2025

6 years 11 months

Editor

Freelance

Journalistic articles and editing for KubaParis, Pajo One and others
Content creation for Facebook, Instagram and websites
Moderation of artist talks

Aug 2018 - Dec 2021

3 years 5 months

Berlin, Germany

Talent Acquisition & Employer Branding Manager

Oetker Digital

Strategic development and implementation of the employer brand as Product Owner
Budget responsibility and coordination with management
Creation of an employer brand guide, including EVP, candidate personas, channel strategy, and KPIs
Responsible for the employer brand presence online and offline with a cross-functional team
Content creation for the careers website
Management and further development of recruiting processes and strategy
Coaching colleagues and hiring managers

Mar 2018 - May 2018

3 months

Berlin, Germany

Sales Consultant

jovoto

Strategic development of sales products and processes
Expansion of strategic partnerships and new customer acquisition in open innovation

Feb 2017 - Feb 2018

1 year 1 month

Berlin, Germany

Account Manager – IT and Digital

Hays

Recruitment and placement for new and existing clients
Management of sales processes as well as candidates and employees

Jun 2014 - Dec 2025

11 years 7 months

Writer, art educator and curator

Freelance

Contributions for Landesmuseum Hannover and online magazine KunstNürnberg
Development and delivery of workshops and tours for children and adults
Exhibition and event organization (performance evening, video screening, artist talk)

Summary

With over nine years of experience in strategic employee recruitment, I support companies in a data-driven, innovative, and people-centered way in developing modern employer brands and future-proof recruiting processes. I am currently training to become an AI manager to specifically integrate the potential of intelligent technologies into innovation processes and strategic topics.

Skills

Pragmatism
Motivation
Communication
Solution Orientation
Curiosity
Creativity
Innovation And Data-driven
Employee And Candidate-centered
Google Analytics
Matomo
Looker
Davinci
Recruitee
Greenhouse
Perpit
Jira
Confluence
Miro
Mural
Trello
Youtrack
Canva
Wordpress
Ms Office
G Suite
Design Thinking
Okrs
Workshop Moderation
Sap

Languages

German

Native

English

Advanced

Italian

Advanced

Spanish

Elementary

Education

Oct 2006 - Sep 2011

Free University of Berlin

Magistra Artium, Art History, German Studies & History · Art History, German Studies & History · Berlin, Germany

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Experience

Talk: Employer Branding: success factor for start-ups

ExciteLab HighTech Accelerator

Guest lecture: Employer Branding vs. Product and Company Branding

University of Europe for Applied Science

Head of Employer Branding & Recruitment Marketing

AVM GmbH (FRITZ!BOX)

Panelist at the HZ Buzzword Talk: AI in Recruiting

Edl Consulting

Digital Employer Branding Check

IT industry (client project)

Employer Branding & Recruiting Optimization

SAP Consulting (Client Project)

Presentation: Digital Recruiting – Data-driven Talent Acquisition

Südkreuz Network

Strategic Employer Positioning and Recruiting Optimization

Municipal Utilities (Public Sector)

Trainer for Employer Branding at the New Hiring Bootcamp

People Skills Club

Workshop on Recruiting PR in the Social Sector

Parity Welfare Association

Contribution to the e-book Change and Organizational Development

Stiftung Bürgermut

Private Auszeit

Employer Branding & Talent Acquisition Consultant

Yvonne Scheja

Development of standards and tools for employer branding consulting

Employer Branding Consulting (Workshops)

Head of Talent

Clue Biowink GmbH

Editor

Freelance

Talent Acquisition & Employer Branding Manager

Oetker Digital

Sales Consultant

jovoto

Account Manager – IT and Digital

Hays

Writer, art educator and curator

Freelance

Summary

Skills

Languages

Education

Free University of Berlin

Magistra Artium, Art History, German Studies & History · Art History, German Studies & History · Berlin, Germany

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