Corinna S. - Strategic Brand and Change Consultant

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Düsseldorf, Germany

Experience

Dec 2024 - Mar 2025

4 months

Düsseldorf, Germany

Strategic Brand and Change Consultant

Targobank

The bank was in a phase of brand and change optimization and needed outside support to improve its internal processes and structures. I was brought in to provide strategic advice on brand management, handle crisis intervention, and develop change initiatives.
Strategic advice to the Brand leadership on brand strategy and change processes
Analysis of existing processes, resources, and interfaces within the team as well as with internal and external stakeholders
Development and implementation of recommendations to optimize processes and increase efficiency
Project management and change management to successfully implement measures
Coordination and selection of external service providers to ensure smooth execution
Optimization of internal processes and interfaces through thorough analysis and targeted recommendations, which were successfully implemented.
Effective strategic advice for brand management, speeding up and improving decision-making and control processes.
Successful management of external service providers and agencies, leading to more efficient workflows and higher execution quality.

May 2024 - Present

1 year 8 months

Berlin, Germany

Communications and Marketing Expert, Change Consultant

Deutsche Rentenversicherung

The Deutsche Rentenversicherung is currently carrying out one of Germany's largest IT transformations. To ensure its success, I was hired to strategically guide and operationally co-create the change communication. (mandate via SopraSteria SE, IT consulting)
Strategic advice to the Communication and Marketing department
Developing communication measures and content for internal and external communication
Deriving specific communication campaigns and initiatives
Implementing, evaluating, and refining campaigns and communications
Communication support for major events by various internal stakeholders
Campaign management for the rollout of the new IT system, including campaign control, rollout, and evaluation
Successful support of the first two releases through targeted change communication
Development and implementation of a company-wide communication strategy that positively influenced internal and external perceptions of one of Germany's largest IT transformations (800 million EUR, 600 employees and consultants on the project).
Optimization of internal communication and perception of the transformation process by introducing new content formats (e.g., newsletter, social intranet, live communication).
Creation of extensive C-level presentations (board communication) on the transformation process that significantly contributed to strategic decision-making.

Apr 2023 - Dec 2023

9 months

Frankfurt, Germany

Strategic Corporate and Change Communications Consultant

DB Systel GmbH

DB Systel was in the middle of optimizing its internal corporate communication. I was asked to analyze communication strategies, develop new formats, and manage internal campaigns as a project manager to increase efficiency.
Analysis and optimization of internal communication channels in terms of reach, quality, acceptance, and innovation
Conducting requirement workshops with stakeholders to define strategic communication needs
Development of a company-wide communication strategy, including creative formats (text, video, audio) for social media (LinkedIn, C-level)
Creation of a communication concept and roadmap for implementing strategic corporate messages
Project management and change communication for internal campaigns to optimize time tracking rates
Campaign planning, creative concept, and rollout, including evaluation and tracking of measures
Presentation and alignment of the communication strategy with stakeholders and C-level
Optimization of internal communication channels through data-driven analysis and strategic recommendations
Successful implementation of new communication formats (text, video, audio) to better convey strategic content
Increase in internal acceptance for new communication measures, especially through social media formats on LinkedIn
Effective internal campaign to improve time tracking rates, with measurable increases in participation
Successful presentation of the communication strategy at the C-level, which strengthened strategic communication.

May 2022 - Dec 2022

8 months

Frankfurt, Germany

Interim Senior HR Marketing and Project Manager, Trusted Advisor Employer Branding

BNP Paribas Group

BNP Paribas Group was in a phase of optimizing its employer branding and HR marketing. I was hired to strategically advise the Executive Board, develop employer branding campaigns, and manage the Top Employer Award 2023 as a whole project.
Strategic advice to the Executive Board and HR leadership in employer branding, HR marketing, and recruiting
Development and implementation of employer branding and HR marketing campaigns, including online and video formats
Analysis and optimization of the employer brand across all online and offline touchpoints, including recommendations for 12 subsidiaries
Reach optimization and strategic advice for digital employer branding channels (social media, career website, VR formats)
Project management and overall management of the Top Employer Award 2023, including coordination of national and international stakeholders
Creative and strategic advice for the relaunch of the Germany Career website to better position the employer brand
Successful win of the Top Employer Award 2023, including strategic direction of the entire project
Optimization of the employer brand and employer branding strategy for 12 subsidiaries through targeted recommendations
Increase in reach and digital visibility of the employer brand, especially through online campaigns and website relaunch
Effective positioning of the employer brand through the introduction of new video formats (image videos, testimonials, VR films)
Successful strategic advice to the Executive Board, optimizing long-term measures for recruiting and internal mobility.

Sep 2021 - Feb 2022

6 months

Berlin, Germany

Interim Senior Change Communication Expert, Deputy Head of Communication and Change

Deutsche Rentenversicherung

The Deutsche Rentenversicherung faced major challenges in digital IT transformation as part of the preliminary EULE project. I was brought in to lead the change communication strategy, develop a communication strategy, and manage large change projects. (mandate via SopraSteria SE, IT consulting)
Strategic advice to the program management on change communication for the digital IT transformation
Deputy head of the Change Communication department with full responsibility for the communication strategy
Development and implementation of the change communication strategy for various internal and external audiences
Creation of a product narrative (vision, mission, strategy) for consistent positioning of the digitization program
Project management and oversight of large change communication projects
Development of a brand strategy and creation of a brand book for consistent branding of the digitization program
Design and implementation of communication campaigns and initiatives, including content creation and stakeholder communication
Responsibility for event management and coordination of external service providers (agencies, print shops)
Successful development and implementation of a change communication strategy that effectively supported the IT transformation process
Creation of a clear product narrative (vision, mission, strategy) that made the digital transformation understandable and tangible
Effective positioning of the digitization program through a holistic brand strategy and a unified brand book
Increased acceptance and engagement of internal stakeholders through targeted change campaigns and communication measures
Optimized stakeholder communication through successful execution of interviews, content strategies, and creative campaigns

Jul 2020 - Dec 2023

3 years 6 months

Mettmann, Germany

Interim Senior Marketing and Communications Expert, Trusted Advisor in Restructuring and Change Process

Fondium Group

Fondium Group was undergoing a large restructuring and change process that involved competitiveness, sustainability and digitization among other areas. I was hired to provide strategic advice to the management and HR team, develop communication strategies and manage major projects in internal/external communications and brand development.
Strategic advice to management and HR on internal and external communications during the restructuring and change process
Developed a brand-focused communication architecture to strengthen competitiveness and trust among internal and external audiences
Vision and mission development to sharpen the product narrative and strategic brand management
Led change and communication projects in areas such as digitization, competitiveness and sustainability
Project lead for the company website redesign, including development of a new content strategy
Conducted workshops and training for leaders and top management to improve internal communications
Managed external service providers (agencies, videographers, copywriters, editors) to implement high-quality communications
Successfully developed and implemented a new corporate communications strategy that improved internal buy-in and external perception
Supported the restructuring and change process with targeted communications that enhanced competitiveness
Optimized internal communications for leaders through tailored workshops and training that boosted change management skills
Effectively repositioned the corporate brand through a website redesign and improved content strategy
Successful stakeholder management that optimized collaboration between internal teams and external partners.

Jun 2018 - Jan 2020

1 year 8 months

Markdorf, Germany

Interim Senior Marketing and Brand Manager EMEA/Asia, Trusted Advisor for Brand Management

J. Wagner GmbH

J. Wagner GmbH was in a phase of international market expansion and needed external support for marketing and brand management in EMEA and Asia. I was tasked to optimize the marketing strategy, lead global sales campaigns and strengthen brand presence through targeted measures.
Strategic advice to marketing and sales leadership in EMEA/Asia on optimizing brand management and international market positioning
Developed and implemented marketing strategies, including market analysis, customer journey analysis and communication planning
Brand management for the Decorative Finishing product range, including strategic positioning and sales support
Designed and implemented marketing communications, including social media, PR reports and trade press relations
Project lead and global roll-out of the "The Unstoppables" sales campaign, including campaign management and content creation
Planned and supported photo shoots and video productions for product and image communication
Event management and project lead for brand and sales events to strengthen the corporate brand
Managed external service providers (agencies, printers, videographers, copywriters, editors, photographers) for consistent brand communications
Achieved international brand alignment and expansion through targeted strategic measures in marketing and sales
Optimized brand strategy and communications, leading to a stronger market position in EMEA
Successful global roll-out of the "The Unstoppables" campaign with high reach and positive feedback from B2B audiences
Increased brand presence and customer engagement through effective social media and content strategies
Successfully executed major events and sales activities that sustainably boosted brand awareness and customer loyalty.

Oct 2016 - Jan 2018

1 year 4 months

Hanover, Germany

Interim Senior Marketing and Brand Manager, Trusted Advisor on Brand Strategy

Wienerberger GmbH

Wienerberger GmbH was in a phase of brand and market positioning for multiple product lines and needed external expertise to optimize brand strategies and develop a unified communications strategy. I was brought in to conduct comprehensive market analyses, manage brand and sales campaigns, and strengthen B2B social media presence.
Strategic advice to the Head of Strategic Marketing, Product Management and Communications on brand positioning
Market and portfolio analysis, including evaluation of customer journey studies to optimize market approach
Developed and implemented market approach strategies and communication concepts for umbrella and sub-brands
Planned, rolled out and managed an image campaign for the umbrella brand, including project leadership and execution
Developed brand strategies and sales campaigns for Kamtec, Poroton, Koramic and Argeton
Brand management for the umbrella and sub-brands, including campaign management and execution
Developed a B2B social media strategy, including content management and creation
Project management and supervision of photo shoots and video productions for communication and sales campaigns
Trade fair and event management, as well as analysis and optimization of point of sale (POS) for retail
Managed external service providers (agencies, printers, videographers, copywriters, photographers) for consistent brand communication
Successfully realigned the brand strategy for the umbrella brand and four sub-brands, strengthening market position
Optimized the customer journey and market approach based on solid market analyses and strategic recommendations
Successfully launched and executed an image campaign that significantly improved brand awareness and corporate image
Increased brand presence and customer interaction through a targeted B2B social media strategy
Successfully ran and managed major events and trade shows that contributed to stronger customer loyalty and brand presence.

Aug 2016 - Present

9 years 5 months

Düsseldorf, Germany

Executive Interim Manager, Strategic Advisor, Owner

Schmidt-Interim, Interim Marketing & Change Management

Strategic consulting, project management and interim leadership for assignments in marketing, communications and change. (Detailed project list follows)

Sep 2015 - Mar 2016

7 months

Sabbatical

Building my own freelance business

Feb 2014 - Aug 2015

1 year 7 months

Beringen, Switzerland

Head of Business Unit Industry

BBC Bircher SmartAccess AG

Oct 2010 - Dec 2013

3 years 3 months

Pfullendorf, Germany

Head of Marketing Communications

Geberit Deutschland

Apr 2010 - Sep 2010

6 months

Zürich, Switzerland

Key Account Manager (for investors, general contractors and architects)

Inhaus AG

Nov 2008 - Feb 2010

1 year 4 months

Nürtingen, Germany

Agency Director, Creative Director

Agentur ID im Dialog GmbH

Feb 2008 - Feb 2010

2 years 1 month

Nürtingen, Germany

Head of Marketing and Communications

Birk GmbH

Mar 2007 - Feb 2008

1 year

Singen, Germany

Agency Director, Creative Director

Formart

Jul 2004 - Feb 2007

2 years 8 months

Singen, Germany

Head of Marketing and Communications

SeminarPool GmbH (now: platzhirsche.net)

Nov 2002 - Jun 2004

1 year 8 months

Marburg, Germany

Junior Art Director

Prinz & Partner

Jul 2001 - Oct 2002

1 year 4 months

Marburg, Germany

Full-time Intern (40 hrs/week)

Prinz & Partner

Summary

With over 20 years of experience in marketing, communications, and change management, I take on senior project and leadership roles. I develop strategic communications and branding measures, manage transformation processes, and guide cross-functional teams through change phases. As an interim manager and project lead, I drive companies through growth and restructuring phases—with clear strategies, effective communication, and consistent execution—always hands-on, never top-down!

Roles:

Strategic Advisor for Change Communication
Interim Manager Marketing & Brand Management
Head of Marketing and Communications (interim/project-based)

Areas of expertise:

Change Communication & Transformation Support (Digitization, Restructuring, Employer Branding)
Brand Strategy & Brand Management (Marketing, Employer Brand, Rebranding, Product Narratives)
Communication and Campaign Management (Internal & External Communication, Social Media, PR)
Project Management & Leadership Coaching (Complex Projects, C-Level Consulting, Executive Coaching)

Industries:

IT & Digitization (IT Consulting, Digital Transformation)
Finance & Public Sector (Banks, Pension Insurance)
Industrial & Automotive Suppliers (Mechanical Engineering, Construction, Surface Technology)

Languages

German

Native

English

Advanced

Education

Oct 2001 - Jun 2003

Akademie für Absatzwirtschaft

Communication Management · Kassel, Germany

Konferenz der Akademien für Kommunikation, Marketing, Medien e.V.

Bachelor Professional in Marketing Communications · Marketing Communications · Bad Vilbel, Germany

Stiftsschule St. Johann, Humanistisches Gymnasium

General University Entrance Qualification · General University Entrance Qualification · Amöneburg, Germany

Certifications & licenses

Bachelor Professional in Marketing Communications

Konferenz der Akademien für Kommunikation, Marketing, Medien e.V.

State-Certified Communications Specialist

Staatliches Schulamt, Kassel

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Experience

Strategic Brand and Change Consultant

Targobank

Communications and Marketing Expert, Change Consultant

Deutsche Rentenversicherung

Strategic Corporate and Change Communications Consultant

DB Systel GmbH

Interim Senior HR Marketing and Project Manager, Trusted Advisor Employer Branding

BNP Paribas Group

Interim Senior Change Communication Expert, Deputy Head of Communication and Change

Deutsche Rentenversicherung

Interim Senior Marketing and Communications Expert, Trusted Advisor in Restructuring and Change Process

Fondium Group

Interim Senior Marketing and Brand Manager EMEA/Asia, Trusted Advisor for Brand Management

J. Wagner GmbH

Interim Senior Marketing and Brand Manager, Trusted Advisor on Brand Strategy

Wienerberger GmbH

Executive Interim Manager, Strategic Advisor, Owner

Schmidt-Interim, Interim Marketing & Change Management

Sabbatical

Head of Business Unit Industry

BBC Bircher SmartAccess AG

Head of Marketing Communications

Geberit Deutschland

Key Account Manager (for investors, general contractors and architects)

Inhaus AG

Agency Director, Creative Director

Agentur ID im Dialog GmbH

Head of Marketing and Communications

Birk GmbH

Agency Director, Creative Director

Formart

Head of Marketing and Communications

SeminarPool GmbH (now: platzhirsche.net)

Junior Art Director

Prinz & Partner

Full-time Intern (40 hrs/week)

Prinz & Partner

Summary

Languages

Education

Akademie für Absatzwirtschaft

Communication Management · Kassel, Germany

Konferenz der Akademien für Kommunikation, Marketing, Medien e.V.

Bachelor Professional in Marketing Communications · Marketing Communications · Bad Vilbel, Germany

Stiftsschule St. Johann, Humanistisches Gymnasium

General University Entrance Qualification · General University Entrance Qualification · Amöneburg, Germany

Certifications & licenses

Bachelor Professional in Marketing Communications

Konferenz der Akademien für Kommunikation, Marketing, Medien e.V.

State-Certified Communications Specialist

Staatliches Schulamt, Kassel

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