Corinna Schmidt - Strategic Brand and Change Consultant

Q: Where is Corinna based?

Corinna is based in Düsseldorf, Germany and can operate in on-site , hybrid , and remote work models.

Q: What languages does Corinna speak?

Corinna speaks the following languages: German (Native), English (Advanced) .

Q: How many years of experience does Corinna have?

Corinna has at least 10 years of experience. During this time, Corinna has worked in at least 9 different roles and for 8 different companies . The average length of individual experience is 1 year and 1 month . Note that Corinna may not have shared all experience and actually has more experience.

Q: What is Corinna's latest experience?

Corinna's most recent position is Strategic Brand and Change Consultant at Targobank .

Q: What companies has Corinna worked for in recent years?

In recent years, Corinna has worked for Targobank , Deutsche Rentenversicherung , DB Systel GmbH , BNP Paribas Group , and Fondium Group .

Q: Which industries is Corinna most experienced in?

Corinna is most experienced in industries like Professional Services , Chemical , and Manufacturing . Corinna also has some experience in Government and Public Administration , Insurance , and Construction .

Q: Which business areas is Corinna most experienced in?

Corinna is most experienced in business areas like Marketing , Project Management , and Strategy and Planning . Corinna also has some experience in Product Development , Research and Development (R&D) , and Human Resources (HR) .

Q: Which industries has Corinna worked in recently?

Corinna has recently worked in industries like Professional Services , Chemical , and Government and Public Administration .

Q: Which business areas has Corinna worked in recently?

Corinna has recently worked in business areas like Marketing , Project Management , and Strategy and Planning .

Recommended expert

Düsseldorf, Germany

Experience

Dec 2024 - Mar 2025

4 months

Strategic Brand and Change Consultant

Targobank

Strategic consulting for Brand leadership in brand strategy and change processes
Analysis of existing processes, resources, and interfaces within the team as well as with internal and external stakeholders
Development and implementation of action recommendations for process optimization and increased efficiency
Project management and change management for successful implementation of initiatives
Coordination and selection of external service providers to ensure smooth execution
Optimization of internal processes and interfaces through in-depth analysis and recommendations
Effective acceleration of decision-making and control processes in brand management
Successful management of external service providers and agencies for more efficient workflows and higher quality

May 2024 - Present

1 year 10 months

Communications and Marketing Expert, Change Consultant

Deutsche Rentenversicherung

Strategic consulting for the Communication and Marketing department
Developing communication measures and content for internal and external communication
Deriving concrete communication campaigns and initiatives
Implementing, evaluating, and further developing campaigns and communication measures
Communication support for large events of various internal stakeholders
Campaign management for the rollout of the new IT system, including rollout and evaluation
Successful support of the first two releases through targeted change communication
Development and implementation of a company-wide communication strategy to positively influence the perception of one of Germany's largest IT transformations
Optimization of internal communication through the introduction of new content formats such as newsletters, social intranet, and live communication
Creation of extensive C-level presentations to support strategic decisions

Apr 2023 - Dec 2023

9 months

Strategic Corporate and Change Communications Consultant

DB Systel GmbH

Analysis and optimization of internal communication channels in terms of reach, quality, acceptance, and innovation
Conducting requirement workshops with stakeholders to define strategic communication needs
Development of a company-wide communication strategy, including creative formats (text, video, audio) for social media and C-level communication
Creation of a communication concept and roadmap for implementing strategic company content
Project management and change communication for internal campaigns to improve time-tracking rates
Campaign planning, creative concept, rollout, as well as evaluation and tracking of measures
Presentation and alignment of the communication strategy with stakeholders and C-level executives
Optimization of internal communication channels through data-driven analyses
Successful implementation of new communication formats to better convey strategic content
Increase of internal acceptance through social media formats on LinkedIn
Effective campaign to improve time-tracking rates with measurable increase in participation

May 2022 - Dec 2022

8 months

Interim Senior HR Marketing and Project Manager

BNP Paribas Group

Strategic consulting for the Executive Board and HR leadership in employer branding, personnel marketing, and recruiting
Development and implementation of employer branding and personnel marketing campaigns, including online and video formats
Analysis and optimization of the employer brand across online and offline touchpoints for 12 subsidiaries
Reach optimization and strategic consulting for digital employer branding channels such as social media, career website, and VR formats
Project management and overall management of the Top Employer Award 2023, including coordination of national and international stakeholders
Creative and strategic consulting for the relaunch of the Germany career website
Winning the Top Employer Award 2023 through strategic management of the entire project
Optimization of the employer brand and employer branding strategy for 12 subsidiaries
Increased digital visibility of the employer brand through online campaigns and website relaunch
Introduction of new video formats such as image videos, testimonials, and VR films
Strategic consulting for the Executive Board to optimize long-term recruiting and internal mobility measures

Sep 2021 - Feb 2022

6 months

Interim Senior Change Communication Expert, Deputy Head of Communication and Change

Deutsche Rentenversicherung

Strategic consulting for program leadership on change communication in the context of the digital IT transformation
Deputy leadership of the Change Communication department with overall responsibility for the communication strategy
Development and implementation of the change communication strategy for internal and external audiences
Creation of a product narrative (vision, mission, strategy) to position the digitalization program
Project management and coordination of major projects in the change communication area
Development of a brand strategy and creation of a brand book for the digitalization program
Design and implementation of communication campaigns and initiatives, including content creation and stakeholder communication
Responsibility for event management and coordination of external service providers
Successful implementation of a change communication strategy for the IT transformation process
Creation of a clear product narrative to illustrate the digital transformation
Holistic positioning of the digitalization program through brand strategy and brand book
Increased acceptance of internal stakeholders through targeted change campaigns
Optimized stakeholder communication through interviews, content strategies, and creative campaigns

Jul 2020 - Dec 2023

3 years 6 months

Interim Senior Marketing and Communication Expert

Fondium Group

Strategic advice to executive and HR leadership on internal and external communication during the restructuring and change process
Development of a brand-strategic communication architecture to strengthen competitiveness and trust
Vision and mission development to sharpen the product narrative and strategic brand leadership
Leading change and communication projects in digitization, competitiveness and sustainability
Project management for the corporate website redesign including content strategy
Conducting workshops and training sessions for managers and top management to improve internal communication
Managing external vendors for high-quality communication initiatives
Development and implementation of a new corporate communication strategy to improve internal buy-in and external perception
Successful support of the restructuring and change process through targeted communication measures
Optimized internal communication through workshops and training for managers
Effective repositioning of the corporate brand through website redesign and improved content strategy
Successful stakeholder management to optimize collaboration between internal teams and external vendors

Jun 2018 - Jan 2020

1 year 8 months

Interim Senior Marketing and Brand Manager EMEA/Asia

J. Wagner GmbH

Strategic consulting for marketing and sales leadership in EMEA/Asia to optimize brand management and international market positioning
Development and implementation of marketing strategies including market analysis and customer journey analysis
Brand management for the Decorative Finishing product line including strategic positioning and sales support
Concept and execution of marketing communication measures such as social media, PR reporting and trade press work
Project management and global roll-out of the sales campaign "The Unstoppables" including campaign management and content creation
Planning and supervision of photoshoots and video shoots for product and image communication
Event management and project leadership for brand and sales events to strengthen the corporate brand
Managing external vendors for consistent brand communication
Successful international brand alignment and expansion
Optimization of brand strategy and brand communication with strengthened market position in EMEA
High reach and positive feedback for the "The Unstoppables" campaign in the B2B sector
Increase in brand presence through effective social media and content strategies
Successful execution of major events and sales activities for customer retention

Oct 2016 - Jan 2018

1 year 4 months

Interim Senior Marketing and Brand Manager

Wienerberger GmbH

Strategic consulting for the head of Strategic Marketing, Product Management and Communication on brand positioning
Market and portfolio analysis including evaluating customer journey studies to optimize market approach
Development and implementation of market approach strategies and communication concepts for the corporate brand and sub-brands
Planning, roll-out and management of an image campaign for the corporate brand
Development of brand strategies and sales campaigns for Kamtec, Poroton, Koramic and Argeton
Brand management for the corporate brand and sub-brands including campaign management
Development of a B2B social media strategy including content management and creation
Managing photoshoots and video shoots for communication and sales campaigns
Trade show and event management as well as point-of-sale optimization for retailers
Managing external vendors for consistent brand communication
Realignment of the brand strategy for the corporate brand and four sub-brands with a strengthened market position
Optimization of the customer journey through thorough market analyses and strategies
Significant improvement in brand awareness and company image through the image campaign
Increased customer engagement through a targeted social media strategy
Successful execution of major events and trade shows to strengthen customer loyalty

Aug 2016 - Present

9 years 7 months

Executive Interim Manager, Strategic Advisor, Owner

Schmidt-Interim

Strategic consulting, project management and interim management for assignments in marketing, communication and change

Industries Experience

See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.

Experienced in Professional Services (9.5 years), Chemical (3.5 years), Manufacturing (3 years), Insurance (2 years), Government and Administration (2 years), and Construction (1.5 years).

Professional Services

Chemical

Manufacturing

Insurance

Government and Administration

Construction

Business Areas Experience

The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.

Experienced in Marketing (9.5 years), Project Management (9.5 years), Strategy (9.5 years), Product Development (1.5 years), Research and Development (1.5 years), and Human Resources (0.5 years).

Marketing

Project Management

Strategy

Product Development

Research and Development

Human Resources

Summary

With over 20 years of experience in marketing, communication, and change management, I take on senior project and leadership roles. I develop strategic communication and brand initiatives, steer transformation processes, and lead interdisciplinary teams through change phases. As an interim manager and project manager, I drive companies forward in growth and restructuring phases – with clear strategies, effective communication, and consistent execution – always hands-on, never top-down!

Skills

Ms Office: Word (Very Good), Excel (Good), Powerpoint (Good–very Good), Outlook (Good–very Good), Ms Access And Ms Project (Basic Knowledge), Teams (Very Good), Sharepoint (Very Good)
Adobe Creative Suite: Indesign (Very Good), Photoshop (Good–very Good), Illustrator (Good)
Cms: Typo3, Wordpress (Both Editorial In The Backend, No Programming, Good–very Good)
Project/team Management: Microsoft 365 (Very Good), Google Workplace (Good–very Good)
Agile Workflows: Miro And Mural (Good), Training In Agile Project Management (Haufe)
Ai: Genai, Chatgpt (Good–very Good), Training In Ai For Marketing And Communication (Handelsblatt)
Newsroom Structures And Tools: Dirico/scompler (Good), Ms Planner (Good–very Good)

Languages

German

Native

English

Advanced

Education

Oct 2001 - Jun 2003

Academy of Sales Management

Communication Management · Kassel, Germany

Conference of Academies for Communication, Marketing, and Media (e.V.)

Bachelor Professional in Marketing Communications · Marketing Communications · Bad Vilbel, Germany

State School Authority

State-Certified Communication Manager · Kassel, Germany

...and 1 more

Profile

Created

May 2024

Last Update

September 2025

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Corinna based?

Corinna is based in Düsseldorf, Germany and can operate in on-site, hybrid, and remote work models.

What languages does Corinna speak?

Corinna speaks the following languages: German (Native), English (Advanced).

How many years of experience does Corinna have?

Corinna has at least 10 years of experience. During this time, Corinna has worked in at least 9 different roles and for 8 different companies. The average length of individual experience is 1 year and 1 month. Note that Corinna may not have shared all experience and actually has more experience.

What roles would Corinna be best suited for?

Based on recent experience, Corinna would be well-suited for roles such as: Strategic Brand and Change Consultant, Communications and Marketing Expert, Change Consultant, Strategic Corporate and Change Communications Consultant.

What is Corinna's latest experience?

Corinna's most recent position is Strategic Brand and Change Consultant at Targobank.

What companies has Corinna worked for in recent years?

In recent years, Corinna has worked for Targobank, Deutsche Rentenversicherung, DB Systel GmbH, BNP Paribas Group, and Fondium Group.

Which industries is Corinna most experienced in?

Corinna is most experienced in industries like Professional Services, Chemical, and Manufacturing. Corinna also has some experience in Government and Public Administration, Insurance, and Construction.

Which business areas is Corinna most experienced in?

Corinna is most experienced in business areas like Marketing, Project Management, and Strategy and Planning. Corinna also has some experience in Product Development, Research and Development (R&D), and Human Resources (HR).

Which industries has Corinna worked in recently?

Corinna has recently worked in industries like Professional Services, Chemical, and Government and Public Administration.

Which business areas has Corinna worked in recently?

Corinna has recently worked in business areas like Marketing, Project Management, and Strategy and Planning.

What is Corinna's education?

Corinna holds a Bachelor in Marketing Communications from Conference of Academies for Communication, Marketing, and Media (e.V.).

What is the availability of Corinna?

Corinna will be available full-time from December 2026.

What is the rate of Corinna?

Corinna's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.