Corinna S.
Strategic Brand and Change Consultant
Experience
Dec 2024 - Mar 2025
4 monthsDüsseldorf, Germany
Strategic Brand and Change Consultant
Targobank
- The bank was in a phase of brand and change optimization and needed outside support to improve its internal processes and structures. I was brought in to provide strategic advice on brand management, handle crisis intervention, and develop change initiatives.
- Strategic advice to the Brand leadership on brand strategy and change processes
- Analysis of existing processes, resources, and interfaces within the team as well as with internal and external stakeholders
- Development and implementation of recommendations to optimize processes and increase efficiency
- Project management and change management to successfully implement measures
- Coordination and selection of external service providers to ensure smooth execution
- Optimization of internal processes and interfaces through thorough analysis and targeted recommendations, which were successfully implemented.
- Effective strategic advice for brand management, speeding up and improving decision-making and control processes.
- Successful management of external service providers and agencies, leading to more efficient workflows and higher execution quality.
May 2024 - Present
1 year 7 monthsBerlin, Germany
Communications and Marketing Expert, Change Consultant
Deutsche Rentenversicherung
- The Deutsche Rentenversicherung is currently carrying out one of Germany's largest IT transformations. To ensure its success, I was hired to strategically guide and operationally co-create the change communication. (mandate via SopraSteria SE, IT consulting)
- Strategic advice to the Communication and Marketing department
- Developing communication measures and content for internal and external communication
- Deriving specific communication campaigns and initiatives
- Implementing, evaluating, and refining campaigns and communications
- Communication support for major events by various internal stakeholders
- Campaign management for the rollout of the new IT system, including campaign control, rollout, and evaluation
- Successful support of the first two releases through targeted change communication
- Development and implementation of a company-wide communication strategy that positively influenced internal and external perceptions of one of Germany's largest IT transformations (800 million EUR, 600 employees and consultants on the project).
- Optimization of internal communication and perception of the transformation process by introducing new content formats (e.g., newsletter, social intranet, live communication).
- Creation of extensive C-level presentations (board communication) on the transformation process that significantly contributed to strategic decision-making.
Apr 2023 - Dec 2023
9 monthsFrankfurt, Germany
Strategic Corporate and Change Communications Consultant
DB Systel GmbH
- DB Systel was in the middle of optimizing its internal corporate communication. I was asked to analyze communication strategies, develop new formats, and manage internal campaigns as a project manager to increase efficiency.
- Analysis and optimization of internal communication channels in terms of reach, quality, acceptance, and innovation
- Conducting requirement workshops with stakeholders to define strategic communication needs
- Development of a company-wide communication strategy, including creative formats (text, video, audio) for social media (LinkedIn, C-level)
- Creation of a communication concept and roadmap for implementing strategic corporate messages
- Project management and change communication for internal campaigns to optimize time tracking rates
- Campaign planning, creative concept, and rollout, including evaluation and tracking of measures
- Presentation and alignment of the communication strategy with stakeholders and C-level
- Optimization of internal communication channels through data-driven analysis and strategic recommendations
- Successful implementation of new communication formats (text, video, audio) to better convey strategic content
- Increase in internal acceptance for new communication measures, especially through social media formats on LinkedIn
- Effective internal campaign to improve time tracking rates, with measurable increases in participation
- Successful presentation of the communication strategy at the C-level, which strengthened strategic communication.
May 2022 - Dec 2022
8 monthsFrankfurt, Germany
Interim Senior HR Marketing and Project Manager, Trusted Advisor Employer Branding
BNP Paribas Group
- BNP Paribas Group was in a phase of optimizing its employer branding and HR marketing. I was hired to strategically advise the Executive Board, develop employer branding campaigns, and manage the Top Employer Award 2023 as a whole project.
- Strategic advice to the Executive Board and HR leadership in employer branding, HR marketing, and recruiting
- Development and implementation of employer branding and HR marketing campaigns, including online and video formats
- Analysis and optimization of the employer brand across all online and offline touchpoints, including recommendations for 12 subsidiaries
- Reach optimization and strategic advice for digital employer branding channels (social media, career website, VR formats)
- Project management and overall management of the Top Employer Award 2023, including coordination of national and international stakeholders
- Creative and strategic advice for the relaunch of the Germany Career website to better position the employer brand
- Successful win of the Top Employer Award 2023, including strategic direction of the entire project
- Optimization of the employer brand and employer branding strategy for 12 subsidiaries through targeted recommendations
- Increase in reach and digital visibility of the employer brand, especially through online campaigns and website relaunch
- Effective positioning of the employer brand through the introduction of new video formats (image videos, testimonials, VR films)
- Successful strategic advice to the Executive Board, optimizing long-term measures for recruiting and internal mobility.
Sep 2021 - Feb 2022
6 monthsBerlin, Germany
Interim Senior Change Communication Expert, Deputy Head of Communication and Change
Deutsche Rentenversicherung
- The Deutsche Rentenversicherung faced major challenges in digital IT transformation as part of the preliminary EULE project. I was brought in to lead the change communication strategy, develop a communication strategy, and manage large change projects. (mandate via SopraSteria SE, IT consulting)
- Strategic advice to the program management on change communication for the digital IT transformation
- Deputy head of the Change Communication department with full responsibility for the communication strategy
- Development and implementation of the change communication strategy for various internal and external audiences
- Creation of a product narrative (vision, mission, strategy) for consistent positioning of the digitization program
- Project management and oversight of large change communication projects
- Development of a brand strategy and creation of a brand book for consistent branding of the digitization program
- Design and implementation of communication campaigns and initiatives, including content creation and stakeholder communication
- Responsibility for event management and coordination of external service providers (agencies, print shops)
- Successful development and implementation of a change communication strategy that effectively supported the IT transformation process
- Creation of a clear product narrative (vision, mission, strategy) that made the digital transformation understandable and tangible
- Effective positioning of the digitization program through a holistic brand strategy and a unified brand book
- Increased acceptance and engagement of internal stakeholders through targeted change campaigns and communication measures
- Optimized stakeholder communication through successful execution of interviews, content strategies, and creative campaigns
Jul 2020 - Dec 2023
3 years 6 monthsMettmann, Germany
Interim Senior Marketing and Communications Expert, Trusted Advisor in Restructuring and Change Process
Fondium Group
- Fondium Group was undergoing a large restructuring and change process that involved competitiveness, sustainability and digitization among other areas. I was hired to provide strategic advice to the management and HR team, develop communication strategies and manage major projects in internal/external communications and brand development.
- Strategic advice to management and HR on internal and external communications during the restructuring and change process
- Developed a brand-focused communication architecture to strengthen competitiveness and trust among internal and external audiences
- Vision and mission development to sharpen the product narrative and strategic brand management
- Led change and communication projects in areas such as digitization, competitiveness and sustainability
- Project lead for the company website redesign, including development of a new content strategy
- Conducted workshops and training for leaders and top management to improve internal communications
- Managed external service providers (agencies, videographers, copywriters, editors) to implement high-quality communications
- Successfully developed and implemented a new corporate communications strategy that improved internal buy-in and external perception
- Supported the restructuring and change process with targeted communications that enhanced competitiveness
- Optimized internal communications for leaders through tailored workshops and training that boosted change management skills
- Effectively repositioned the corporate brand through a website redesign and improved content strategy
- Successful stakeholder management that optimized collaboration between internal teams and external partners.
Jun 2018 - Jan 2020
1 year 8 monthsMarkdorf, Germany
Interim Senior Marketing and Brand Manager EMEA/Asia, Trusted Advisor for Brand Management
J. Wagner GmbH
- J. Wagner GmbH was in a phase of international market expansion and needed external support for marketing and brand management in EMEA and Asia. I was tasked to optimize the marketing strategy, lead global sales campaigns and strengthen brand presence through targeted measures.
- Strategic advice to marketing and sales leadership in EMEA/Asia on optimizing brand management and international market positioning
- Developed and implemented marketing strategies, including market analysis, customer journey analysis and communication planning
- Brand management for the Decorative Finishing product range, including strategic positioning and sales support
- Designed and implemented marketing communications, including social media, PR reports and trade press relations
- Project lead and global roll-out of the "The Unstoppables" sales campaign, including campaign management and content creation
- Planned and supported photo shoots and video productions for product and image communication
- Event management and project lead for brand and sales events to strengthen the corporate brand
- Managed external service providers (agencies, printers, videographers, copywriters, editors, photographers) for consistent brand communications
- Achieved international brand alignment and expansion through targeted strategic measures in marketing and sales
- Optimized brand strategy and communications, leading to a stronger market position in EMEA
- Successful global roll-out of the "The Unstoppables" campaign with high reach and positive feedback from B2B audiences
- Increased brand presence and customer engagement through effective social media and content strategies
- Successfully executed major events and sales activities that sustainably boosted brand awareness and customer loyalty.
Oct 2016 - Jan 2018
1 year 4 monthsHanover, Germany
Interim Senior Marketing and Brand Manager, Trusted Advisor on Brand Strategy
Wienerberger GmbH
- Wienerberger GmbH was in a phase of brand and market positioning for multiple product lines and needed external expertise to optimize brand strategies and develop a unified communications strategy. I was brought in to conduct comprehensive market analyses, manage brand and sales campaigns, and strengthen B2B social media presence.
- Strategic advice to the Head of Strategic Marketing, Product Management and Communications on brand positioning
- Market and portfolio analysis, including evaluation of customer journey studies to optimize market approach
- Developed and implemented market approach strategies and communication concepts for umbrella and sub-brands
- Planned, rolled out and managed an image campaign for the umbrella brand, including project leadership and execution
- Developed brand strategies and sales campaigns for Kamtec, Poroton, Koramic and Argeton
- Brand management for the umbrella and sub-brands, including campaign management and execution
- Developed a B2B social media strategy, including content management and creation
- Project management and supervision of photo shoots and video productions for communication and sales campaigns
- Trade fair and event management, as well as analysis and optimization of point of sale (POS) for retail
- Managed external service providers (agencies, printers, videographers, copywriters, photographers) for consistent brand communication
- Successfully realigned the brand strategy for the umbrella brand and four sub-brands, strengthening market position
- Optimized the customer journey and market approach based on solid market analyses and strategic recommendations
- Successfully launched and executed an image campaign that significantly improved brand awareness and corporate image
- Increased brand presence and customer interaction through a targeted B2B social media strategy
- Successfully ran and managed major events and trade shows that contributed to stronger customer loyalty and brand presence.
Aug 2016 - Present
9 years 4 monthsDüsseldorf, Germany
Executive Interim Manager, Strategic Advisor, Owner
Schmidt-Interim, Interim Marketing & Change Management
- Strategic consulting, project management and interim leadership for assignments in marketing, communications and change. (Detailed project list follows)
Sep 2015 - Mar 2016
7 monthsSabbatical
- Building my own freelance business
Feb 2014 - Aug 2015
1 year 7 monthsBeringen, Switzerland
Head of Business Unit Industry
BBC Bircher SmartAccess AG
Oct 2010 - Dec 2013
3 years 3 monthsPfullendorf, Germany
Head of Marketing Communications
Geberit Deutschland
Apr 2010 - Sep 2010
6 monthsZürich, Switzerland
Key Account Manager (for investors, general contractors and architects)
Inhaus AG
Nov 2008 - Feb 2010
1 year 4 monthsNürtingen, Germany
Agency Director, Creative Director
Agentur ID im Dialog GmbH
Feb 2008 - Feb 2010
2 years 1 monthNürtingen, Germany
Head of Marketing and Communications
Birk GmbH
Mar 2007 - Feb 2008
1 yearSingen, Germany
Agency Director, Creative Director
Formart
Jul 2004 - Feb 2007
2 years 8 monthsSingen, Germany
Head of Marketing and Communications
SeminarPool GmbH (now: platzhirsche.net)
Nov 2002 - Jun 2004
1 year 8 monthsMarburg, Germany
Junior Art Director
Prinz & Partner
Jul 2001 - Oct 2002
1 year 4 monthsMarburg, Germany
Full-time Intern (40 hrs/week)
Prinz & Partner
Summary
With over 20 years of experience in marketing, communications, and change management, I take on senior project and leadership roles. I develop strategic communications and branding measures, manage transformation processes, and guide cross-functional teams through change phases. As an interim manager and project lead, I drive companies through growth and restructuring phases—with clear strategies, effective communication, and consistent execution—always hands-on, never top-down!
Roles:
- Strategic Advisor for Change Communication
- Interim Manager Marketing & Brand Management
- Head of Marketing and Communications (interim/project-based)
Areas of expertise:
- Change Communication & Transformation Support (Digitization, Restructuring, Employer Branding)
- Brand Strategy & Brand Management (Marketing, Employer Brand, Rebranding, Product Narratives)
- Communication and Campaign Management (Internal & External Communication, Social Media, PR)
- Project Management & Leadership Coaching (Complex Projects, C-Level Consulting, Executive Coaching)
Industries:
- IT & Digitization (IT Consulting, Digital Transformation)
- Finance & Public Sector (Banks, Pension Insurance)
- Industrial & Automotive Suppliers (Mechanical Engineering, Construction, Surface Technology)
Languages
German
NativeEnglish
AdvancedEducation
Oct 2001 - Jun 2003
Akademie für Absatzwirtschaft
Communication Management · Kassel, Germany
Konferenz der Akademien für Kommunikation, Marketing, Medien e.V.
Bachelor Professional in Marketing Communications · Marketing Communications · Bad Vilbel, Germany
Stiftsschule St. Johann, Humanistisches Gymnasium
General University Entrance Qualification · General University Entrance Qualification · Amöneburg, Germany
Certifications & licenses
Bachelor Professional in Marketing Communications
Konferenz der Akademien für Kommunikation, Marketing, Medien e.V.
State-Certified Communications Specialist
Staatliches Schulamt, Kassel
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