Corinna Schmidt

Strategic Brand and Change Consultant

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Düsseldorf, Germany

Experience

Dec 2024 - Mar 2025
4 months

Strategic Brand and Change Consultant

Targobank

  • Strategic consulting for Brand leadership in brand strategy and change processes
  • Analysis of existing processes, resources, and interfaces within the team as well as with internal and external stakeholders
  • Development and implementation of action recommendations for process optimization and increased efficiency
  • Project management and change management for successful implementation of initiatives
  • Coordination and selection of external service providers to ensure smooth execution
  • Optimization of internal processes and interfaces through in-depth analysis and recommendations
  • Effective acceleration of decision-making and control processes in brand management
  • Successful management of external service providers and agencies for more efficient workflows and higher quality
May 2024 - Present
1 year 9 months

Communications and Marketing Expert, Change Consultant

Deutsche Rentenversicherung

  • Strategic consulting for the Communication and Marketing department
  • Developing communication measures and content for internal and external communication
  • Deriving concrete communication campaigns and initiatives
  • Implementing, evaluating, and further developing campaigns and communication measures
  • Communication support for large events of various internal stakeholders
  • Campaign management for the rollout of the new IT system, including rollout and evaluation
  • Successful support of the first two releases through targeted change communication
  • Development and implementation of a company-wide communication strategy to positively influence the perception of one of Germany's largest IT transformations
  • Optimization of internal communication through the introduction of new content formats such as newsletters, social intranet, and live communication
  • Creation of extensive C-level presentations to support strategic decisions
Apr 2023 - Dec 2023
9 months

Strategic Corporate and Change Communications Consultant

DB Systel GmbH

  • Analysis and optimization of internal communication channels in terms of reach, quality, acceptance, and innovation
  • Conducting requirement workshops with stakeholders to define strategic communication needs
  • Development of a company-wide communication strategy, including creative formats (text, video, audio) for social media and C-level communication
  • Creation of a communication concept and roadmap for implementing strategic company content
  • Project management and change communication for internal campaigns to improve time-tracking rates
  • Campaign planning, creative concept, rollout, as well as evaluation and tracking of measures
  • Presentation and alignment of the communication strategy with stakeholders and C-level executives
  • Optimization of internal communication channels through data-driven analyses
  • Successful implementation of new communication formats to better convey strategic content
  • Increase of internal acceptance through social media formats on LinkedIn
  • Effective campaign to improve time-tracking rates with measurable increase in participation
May 2022 - Dec 2022
8 months

Interim Senior HR Marketing and Project Manager

BNP Paribas Group

  • Strategic consulting for the Executive Board and HR leadership in employer branding, personnel marketing, and recruiting
  • Development and implementation of employer branding and personnel marketing campaigns, including online and video formats
  • Analysis and optimization of the employer brand across online and offline touchpoints for 12 subsidiaries
  • Reach optimization and strategic consulting for digital employer branding channels such as social media, career website, and VR formats
  • Project management and overall management of the Top Employer Award 2023, including coordination of national and international stakeholders
  • Creative and strategic consulting for the relaunch of the Germany career website
  • Winning the Top Employer Award 2023 through strategic management of the entire project
  • Optimization of the employer brand and employer branding strategy for 12 subsidiaries
  • Increased digital visibility of the employer brand through online campaigns and website relaunch
  • Introduction of new video formats such as image videos, testimonials, and VR films
  • Strategic consulting for the Executive Board to optimize long-term recruiting and internal mobility measures
Sep 2021 - Feb 2022
6 months

Interim Senior Change Communication Expert, Deputy Head of Communication and Change

Deutsche Rentenversicherung

  • Strategic consulting for program leadership on change communication in the context of the digital IT transformation
  • Deputy leadership of the Change Communication department with overall responsibility for the communication strategy
  • Development and implementation of the change communication strategy for internal and external audiences
  • Creation of a product narrative (vision, mission, strategy) to position the digitalization program
  • Project management and coordination of major projects in the change communication area
  • Development of a brand strategy and creation of a brand book for the digitalization program
  • Design and implementation of communication campaigns and initiatives, including content creation and stakeholder communication
  • Responsibility for event management and coordination of external service providers
  • Successful implementation of a change communication strategy for the IT transformation process
  • Creation of a clear product narrative to illustrate the digital transformation
  • Holistic positioning of the digitalization program through brand strategy and brand book
  • Increased acceptance of internal stakeholders through targeted change campaigns
  • Optimized stakeholder communication through interviews, content strategies, and creative campaigns
Jul 2020 - Dec 2023
3 years 6 months

Interim Senior Marketing and Communication Expert

Fondium Group

  • Strategic advice to executive and HR leadership on internal and external communication during the restructuring and change process
  • Development of a brand-strategic communication architecture to strengthen competitiveness and trust
  • Vision and mission development to sharpen the product narrative and strategic brand leadership
  • Leading change and communication projects in digitization, competitiveness and sustainability
  • Project management for the corporate website redesign including content strategy
  • Conducting workshops and training sessions for managers and top management to improve internal communication
  • Managing external vendors for high-quality communication initiatives
  • Development and implementation of a new corporate communication strategy to improve internal buy-in and external perception
  • Successful support of the restructuring and change process through targeted communication measures
  • Optimized internal communication through workshops and training for managers
  • Effective repositioning of the corporate brand through website redesign and improved content strategy
  • Successful stakeholder management to optimize collaboration between internal teams and external vendors
Jun 2018 - Jan 2020
1 year 8 months

Interim Senior Marketing and Brand Manager EMEA/Asia

J. Wagner GmbH

  • Strategic consulting for marketing and sales leadership in EMEA/Asia to optimize brand management and international market positioning
  • Development and implementation of marketing strategies including market analysis and customer journey analysis
  • Brand management for the Decorative Finishing product line including strategic positioning and sales support
  • Concept and execution of marketing communication measures such as social media, PR reporting and trade press work
  • Project management and global roll-out of the sales campaign "The Unstoppables" including campaign management and content creation
  • Planning and supervision of photoshoots and video shoots for product and image communication
  • Event management and project leadership for brand and sales events to strengthen the corporate brand
  • Managing external vendors for consistent brand communication
  • Successful international brand alignment and expansion
  • Optimization of brand strategy and brand communication with strengthened market position in EMEA
  • High reach and positive feedback for the "The Unstoppables" campaign in the B2B sector
  • Increase in brand presence through effective social media and content strategies
  • Successful execution of major events and sales activities for customer retention
Oct 2016 - Jan 2018
1 year 4 months

Interim Senior Marketing and Brand Manager

Wienerberger GmbH

  • Strategic consulting for the head of Strategic Marketing, Product Management and Communication on brand positioning
  • Market and portfolio analysis including evaluating customer journey studies to optimize market approach
  • Development and implementation of market approach strategies and communication concepts for the corporate brand and sub-brands
  • Planning, roll-out and management of an image campaign for the corporate brand
  • Development of brand strategies and sales campaigns for Kamtec, Poroton, Koramic and Argeton
  • Brand management for the corporate brand and sub-brands including campaign management
  • Development of a B2B social media strategy including content management and creation
  • Managing photoshoots and video shoots for communication and sales campaigns
  • Trade show and event management as well as point-of-sale optimization for retailers
  • Managing external vendors for consistent brand communication
  • Realignment of the brand strategy for the corporate brand and four sub-brands with a strengthened market position
  • Optimization of the customer journey through thorough market analyses and strategies
  • Significant improvement in brand awareness and company image through the image campaign
  • Increased customer engagement through a targeted social media strategy
  • Successful execution of major events and trade shows to strengthen customer loyalty
Aug 2016 - Present
9 years 6 months

Executive Interim Manager, Strategic Advisor, Owner

Schmidt-Interim

  • Strategic consulting, project management and interim management for assignments in marketing, communication and change

Summary

With over 20 years of experience in marketing, communication, and change management, I take on senior project and leadership roles. I develop strategic communication and brand initiatives, steer transformation processes, and lead interdisciplinary teams through change phases. As an interim manager and project manager, I drive companies forward in growth and restructuring phases – with clear strategies, effective communication, and consistent execution – always hands-on, never top-down!

Skills

  • Ms Office: Word (Very Good), Excel (Good), Powerpoint (Good–very Good), Outlook (Good–very Good), Ms Access And Ms Project (Basic Knowledge), Teams (Very Good), Sharepoint (Very Good)
  • Adobe Creative Suite: Indesign (Very Good), Photoshop (Good–very Good), Illustrator (Good)
  • Cms: Typo3, Wordpress (Both Editorial In The Backend, No Programming, Good–very Good)
  • Project/team Management: Microsoft 365 (Very Good), Google Workplace (Good–very Good)
  • Agile Workflows: Miro And Mural (Good), Training In Agile Project Management (Haufe)
  • Ai: Genai, Chatgpt (Good–very Good), Training In Ai For Marketing And Communication (Handelsblatt)
  • Newsroom Structures And Tools: Dirico/scompler (Good), Ms Planner (Good–very Good)

Languages

German
Native
English
Advanced

Education

Oct 2001 - Jun 2003

Academy of Sales Management

Communication Management · Kassel, Germany

Conference of Academies for Communication, Marketing, and Media (e.V.)

Bachelor Professional in Marketing Communications · Marketing Communications · Bad Vilbel, Germany

State School Authority

State-Certified Communication Manager · Kassel, Germany

...and 1 more
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