Recommended expert
Angelika Ballosch
Consultant
Experience
Jan 2025 - Apr 2025
4 monthsConsultant
Messegesellschaft
- Strengthening digital communication (B2B and B2C)
- Change management support for digitalization
- Adapting organizational design to digital communication structures
Feb 2024 - Mar 2025
1 year 2 monthsConsultant
ROOOMS GmbH
- Strengthening the flagship store's digital visibility in Hamburg through performance marketing activities (Meta Ads, Google Ads)
- Enhancing SEO and improving website usability
- Developing a marketing concept for franchisees and creating infrastructure and processes for central and decentralized structures
Jan 2023 - Jan 2024
1 year 1 monthMentor
Kreativgesellschaft Hamburg
- Launch support for the Skat app 'Best Jack' and development of a playbook for promotional measures
- Building the digital visibility of REFRAME Studio and other projects
Jan 2023 - Jan 2024
1 year 1 monthConsultant
SaaS Marketingorganisation
- Goal: improving lead quality
- Forming interdisciplinary teams across brand, performance, sales, and customer success
- Establishing a safe space to test the redesigned touchpoint and funnel strategy on 30% of the data
- Rolling out the new structure, setting up a KPI system and a meeting structure across all touchpoints
Jul 2021 - Oct 2022
1 year 4 monthsProject Lead
New Work SE (onlyfy)
- Integration of the new corporate identity of the 'onlyfy' brand across all brand touchpoints
- Revising the marketing approaches for the digital products of XING E-Recruiting GmbH
- Building and reorganizing the customer journey with regard to the new brand core
- Orchestrating all channels (dialog, performance, social media, podcast, webinars)
- Leading the 'Zukunft Personal' trade fair appearance in 2021 (online only due to the pandemic) and 2022 (online and on-site)
- Serving as the interface between marketing and sales: developing a shared understanding of leads ('sales readiness') and a strategy for lead nurturing
Dec 2019 - May 2020
6 monthsProject Lead
New Work SE
- Development of marketing approaches and content creation for the Talent Manager and employer branding profiles along the B2B customer journey
- Overhaul of the onboarding path (emails and webinars) for new customers; design of trainings and webinars for Google Zukunftswerkstatt
- Marketing of the e-recruiting podcast
- Interface between marketing and sales to build a shared understanding of leads and KPIs
Feb 2019 - Sep 2019
8 monthsSenior Consultant
Track GmbH
- Content strategy and UX-optimized website adjustments for Mini.com
- Communication and integration of BMW Financial Services products into the overall strategy
- Development of dialogue and targeting campaigns for BMW Financial Services; management of creative production and client engagement
Jul 2017 - Sep 2018
1 year 3 monthsSenior Marketing Manager
HalloFreelancer GmbH
- Launch coordination and marketing of the recruiting platform and software "HalloFreelancer.com"
- Creation of a dialogue-driven, performance-oriented funnel
- Implementation of trigger-based email automation (tool: Braze)
- Integration of various marketplaces (coaches and trainers) into a unified CRM approach
- Creation of KPIs and reports
- Team leadership and building of a 10-person MarCom team
Aug 2016 - Jul 2017
1 yearSenior Marketing Manager
comdirect AG
- Concept and execution of dialogue and digital campaigns to market investment products
May 2016 - Aug 2016
4 monthsSenior Consultant
DDB Hamburg GmbH
- Development and management of social media campaigns for Deutsche Telekom AG; coordination and supervision of shoots
- Repositioning and redesign of the umbrella brand for the Young target segment; rollout coordination
Jul 2013 - May 2016
2 years 11 monthsSenior Consultant
Volkswagen AG
- Digital launch campaigns for the Touran, Tiguan, Scirocco and Beetle: integrated management of all digital activities across departments and the dealer network
- Management and implementation of print and digital media campaigns as well as SEO measures
- Execution of various digital campaigns based on classic campaign communication and adapting them to the digital user journey
- Coordination of the Volkswagen newsletter: content and distribution
- Implementation of a social CRM approach
- Digital communication campaigns for special editions; launch of campaign microsites
- Project lead for the e-mobility campaign with William Shatner
Apr 2013 - Jul 2013
4 monthsSenior Project Manager
FGI – Fischer Group International
- Project management for change communication in a global transformation process in the automotive sector
Aug 2012 - Dec 2012
5 monthsInterim Senior Marketing Manager
Gasag AG
- Client support and project management: planning, creating proposals, briefing and managing agencies and creative teams, presentations, overseeing implementation, project controlling
- Advising on the development and implementation of dialogue marketing initiatives for win-back, customer retention and churn prevention
- Managing and commissioning service providers (printing, mailing house, data processing)
Nov 2011 - Apr 2012
6 monthsSenior Consultant
Philipp & Keuntje
- Project management for brand management and rebranding for a telecommunications client; updating the corporate identity
- Client management and directing the creative team
Jan 2011 - Dec 2011
1 yearSenior Consultant
Mainova AG
- Developing concepts for new customer acquisition in B2B and B2C
- Target group marketing along the sales funnel
- Development of sales and media partnerships
Aug 2010 - Oct 2011
1 year 3 monthsSenior Consultant
Volkswagen AG
- Launch of the Volkswagen Germany Facebook page: kick-off campaign and content planning
- Project lead for the launch campaign “The 21st Century Beetle” (German market)
- 360-degree communication
- Management and implementation of media planning for print and digital publications
Summary
I support executive teams and CMOs in structuring marketing and sales organizations so that decisions are clear, resources are bundled, and market impact is measurable.
At the core of my work are accountability architectures that enable speed because decisions are clearly placed: With a clear structure, binding decision logic, and shared communication, we create orientation in everyday business.
For people and brands in the digital age.
Skills
Marketing Strategy
Digital Marketing
Customer Journey
Communication, Campaign
Organizational Development
Cultural Pattern Analysis
Change Management
Strong Analytical Skills, Value-creation Focus
Silo-free Funnel, Touchpoint, And Content Optimization, Campaign
Strong Conceptual Skills, Solution-oriented, Hands-on
Languages
German
NativeEnglish
AdvancedFrench
AdvancedEducation
Oct 1994 - Jun 2000
University of Osnabrück and Leuphana University Lüneburg
Diploma, focus on tourism/strategic management · Business Administration · Lüneburg, Germany
Certifications & licenses
Certified systemic organizational designer and communication and future leadership coach
intrinsify
Certified Creative Leadership Coach
IDEOU
Certified business coach
Coatrain
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