Angelika Ballosch
Marketing and Organizational Development
Experience
Feb 2024 - Mar 2025
1 year 2 monthsHamburg, Germany
HybridConsulting
Roooms GmbH
- Strengthening the (digital) visibility of the flagship store in Hamburg through performance marketing activities (Meta Ads, Google Ads), SEO enhancement, and improving website usability.
- Developing a marketing concept for franchisees, creating the infrastructure for central and decentralized structures.
Jan 2023 - Jan 2024
1 year 1 monthHamburg, Germany
Mentor
Kreativgesellschaft Hamburg
- Supporting the launch of the card game app "Best Jack", creating a playbook for marketing measures.
- Building digital visibility for REFRAME Studio and others.
Jan 2023 - Jan 2024
1 year 1 monthRestructuring a Marketing Organization (SaaS Sector)
Unternehmen aus Recruitingbranche (SaaS)
- Goal: improving lead quality.
- Restructuring the marketing and sales organization: interdisciplinary, market-oriented.
- Forming interdisciplinary teams from all disciplines (brand, performance, sales, customer success).
- Setting up a sandbox to test innovative marketing formats and realign the touchpoint and funnel strategy on 30% of the data basis, supporting the communication.
- Rolling out the new structure, building a KPI and meeting system across all touchpoints.
Jul 2021 - Oct 2022
1 year 4 monthsProject Lead Organizational Development
New Work SE (onlyfy)
- Brand launch and merger "onlyfy".
- Implementing the new brand and brand strategy into the organization.
- Integrating the new CI of the "onlyfy" brand across brand touchpoints.
- Adapting the customer journey and touchpoint management.
- Building and reorganizing the customer journey considering the new brand core.
- Revising the marketing approaches for the digital products of XING E-Recruiting GmbH.
- Orchestrating all channels (dialog, performance, social media, podcast, webinars).
- Project lead for the "Zukunft Personal" expo presence 2021 (online only due to the pandemic), 2022 first staging of the new brand online and on-site.
- Marketing and sales interface: developing a shared lead concept ("sales readiness") and strategy for lead nurturing.
Jun 2020 - Dec 2021
1 year 7 monthsCoaching
- Supporting the "Strategy" department at TRACK with executive coaching.
- Developing a positioning strategy for the consulting firm "Silicon Pauli".
Dec 2019 - May 2020
6 monthsProject Lead
New Work SE
- Marketing approaches and content creation for the Talent Manager and the Employer Branding profiles along the B2B customer journey.
- Revising the onboarding path (emails and webinars) for new customers, designing trainings and webinars for the Google Future Workshop.
- Marketing the E-Recruiting podcast.
- Marketing and sales interface aiming to build a shared understanding of leads and KPIs.
Feb 2019 - Sep 2019
8 monthsSenior Consultant
Track GmbH
- Content strategy and UX-optimized website adjustments for Mini.com, communication and integration of BMW Financial Services products into the overall communication strategy.
- Developing dialog and targeting campaigns for BMW Financial Services, directing the creative process and client management.
Jul 2017 - Sep 2018
1 year 3 monthsSenior Marketing Manager
HalloFreelancer GmbH (New Work SE)
- Coordinating the launch and marketing of the recruiting platform and software "HalloFreelancer.com".
- Building a dialog marketing and performance-oriented funnel.
- Setting up trigger-based email automation for various campaigns (Tool: Braze).
- Migrating various marketplaces (coaches and trainers) into a holistic CRM approach.
- KPIs and reports.
- Leading and building the 10-person MarCom team in collaboration with department management.
Aug 2016 - Jul 2017
1 yearSenior Marketing Manager
Comdirect AG
- Designing and implementing dialog and digital campaigns to market investment products.
May 2016 - Aug 2016
4 monthsHamburg, Germany
Senior Consultant, Deutsche Telekom AG Team
DDB Hamburg GmbH
- Social media campaigns for Deutsche Telekom AG, including coordinating and overseeing shoots.
- Relaunch of the umbrella brand for the YOUNG target segment.
Jul 2013 - May 2016
2 years 11 monthsSenior Consultant
Volkswagen AG
- Digital launch campaign for Touran, Tiguan, Scirocco, and Beetle: integrated management of all digital activities across relevant departments and the dealer network.
- Launching and overseeing various digital campaigns derived from classic campaigns and adapted to the digital user journey.
- Volkswagen newsletter: coordinating content and distribution.
- Implementing a social CRM approach.
- Digital communication tactics for "special model" campaigns, launching campaign microsites, project lead for the e-mobility campaign with William Shatner.
Apr 2013 - Jul 2013
4 monthsSenior Project Manager
FGI – Fischer Group International
- Senior project management for change communication in a global change process (automotive industry).
Aug 2012 - Dec 2012
5 monthsInterim Senior Marketing Manager
Gasag AG
- Client support and project management (project planning, proposal creation, briefing and managing the agency/creative team, presentations, overseeing implementation, project controlling).
- Client consulting: developing and executing dialog marketing measures for win-back, customer retention, and churn prevention.
- Managing and commissioning all involved service providers (printing, mail order house, data processing).
Nov 2011 - Apr 2012
6 monthsSenior Consultant
Philipp & Keuntje
- Project management for brand management/rebranding for a telecommunications client, revising the CI.
- Client management and directing the creative process.
Jan 2011 - Dec 2011
1 yearSenior Consultant (30%)
Mainova AG
- Creating concepts for acquiring new B2B and B2C customers.
- Target group marketing along the sales funnel.
- Sales and media cooperation.
Aug 2010 - Oct 2011
1 year 3 monthsSenior Consultant (70%)
Volkswagen AG
- Launching the Facebook page Volkswagen Germany: kickoff campaign and content planning.
- Project lead for the market launch campaign "The 21st Century Beetle" (German market).
Jan 2009 - Jun 2009
6 monthsConsultant
K2 Werk, Kommunikationsagentur
- Developing and implementing a dialog marketing strategy for an FMCG client.
- Designing a loyalty program for Fressnapf Tiernahrungs GmbH.
Jan 2007 - Jan 2009
2 years 1 monthKey Account Manager
Global Consulting Data Solutions, Unternehmensberatung
- Developing, implementing, and analyzing direct marketing and CRM concepts for Porsche AG Germany and DocMorris.
- Managing analysis, address selection, database management, scorecard development, sales control, and customer relationship management for Deutsche Bank AG and norisbank GmbH.
Jul 2006 - Jan 2007
7 monthsSenior Consultant
Sinnerschraderstudio, Kreativagentur für digitale Markenführung
- Developing and implementing marketing concepts for Stato AG and Plan International.
- Coordinating and managing website launches for Europcar, Deutsche Bank, Plan International, and more.
Feb 2001 - Jul 2006
5 years 6 monthsSenior Consultant
Rapp Collins, Agentur für Direktmarketing
- Providing comprehensive, proactive consulting and managing the accounts for Adobe, Systems Europe, Sony, and Air France with a strong focus on strategy and concept development; building a partner agency and service provider network to establish Europe-wide integrated communication.
- Strategy development and e-communication, technical leadership of a four-person team.
Summary
Marketing expertise meets systemic organizational development – for more relevance in brand experience and the customer journey: I combine digital marketing and strategy expertise with processes inspired by systems theory and transformation work. My focus is on optimizing marketing and sales organizations – especially where silos must be broken down, roles redefined, and processes made more efficient. In addition to a trained eye for excellent content, I bring extensive experience in organization as well as structures and processes, technology, and optimizing the customer journey.
Through the synergy of deep expertise in organization design, process and team performance, and the targeted use of marketing content, we create a silo-free customer journey and ensure an uplift in the customer experience. We establish effective meeting rhythms, goal systems, and a clear KPI structure to guarantee an efficient journey and generate qualified leads.
I monitor online and print marketing campaigns along with their KPIs and am very skilled in setting up collaboration models to increase revenue and overall company productivity.
For lasting business success.
Languages
German
NativeEnglish
AdvancedFrench
Advanced Education
Leuphana University
Diplom in Business Administration, focusing on Tourism/Strategic Management · Business Administration · Germany
Certifications & licenses
Moderation
Kitzmann Institut
Future Leadership Coach
intrinsify
Certified Systemic Organizational Designer
intrinsify
Certified Creative Leadership Coach
IDEOU
Certified Business Coach
Coatrain
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