Angelika B.
Marketing and Organizational Development
Experience
Feb 2024 - Mar 2025
1 year 2 monthsHamburg, Germany
HybridConsulting
Roooms GmbH
- Strengthening the (digital) visibility of the Hamburg flagship store through performance marketing activities (Meta Ads, Google Ads), SEO enhancements, and improving website usability.
- Developing a marketing concept for franchisees, creating the infrastructure for both central and decentralized structures.
Jan 2023 - Jan 2024
1 year 1 monthHamburg, Germany
Mentor
Kreativgesellschaft Hamburg
- Launch support for the Skat app “Best Jack”, including a playbook for marketing activities.
- Building digital visibility for REFRAME Studio and more.
Jan 2023 - Jan 2024
1 year 1 monthRestructuring a Marketing Organization (SaaS Division)
Company in the recruiting industry (SaaS)
- Goal: improving lead quality.
- Restructuring the marketing and sales organization: interdisciplinary, market-oriented.
- Interdisciplinary teams from all functions (brand, performance, sales, customer success).
- Setting up a safe space to test innovative marketing formats and realign the touchpoint and funnel strategy on 30% of the data basis, supporting communication.
- Rollout of the new structure, building a KPI and meeting system across all touchpoints.
Jul 2021 - Oct 2022
1 year 4 monthsProject Lead Organizational Development
New Work SE (onlyfy)
- Brand launch and merger “onlyfy”.
- Implementing the new brand and brand strategy into the organization.
- Integrating the new CI of the “onlyfy” brand across all brand touchpoints.
- Adapting the customer journey and touchpoint management.
- Building and reorganizing the customer journey considering the new brand core.
- Revising the marketing approaches for the digital products of XING E-Recruiting GmbH.
- Orchestrating all channels (dialog, performance, social media, podcast, webinars).
- Project lead for the trade show appearance “Zukunft Personal” 2021 (due to the pandemic purely online), 2022 first staging of the new brand online and on-site.
- Interface between marketing and sales: developing a shared understanding of leads (“sales readiness”) and a strategy for lead nurturing.
Jun 2020 - Dec 2021
1 year 7 monthsCoaching
- Supporting the “Strategy” department in TRACK leadership coaching.
- Developing a positioning strategy for the consultancy “Silicon Pauli”.
Dec 2019 - May 2020
6 monthsProject Lead
New Work SE
- Marketing approaches and content creation for the Talent Manager and employer branding profiles along the B2B customer journey.
- Revamp of the onboarding process (emails and webinars) for new customers, design of training sessions and webinars for the Google Digital Workshop.
- Marketing of the E-Recruiting podcast.
- Acting as the interface between marketing and sales to build a shared understanding of leads and KPIs.
Feb 2019 - Sep 2019
8 monthsSenior Consultant
Track GmbH
- Content strategy and UX-optimized website adjustments for Mini.com, and integration of BMW Financial Service products into the overall communication strategy.
- Development of dialogue and targeting campaigns for BMW Financial Service, managing the creative process and client management.
Jul 2017 - Sep 2018
1 year 3 monthsSenior Marketing Manager
HalloFreelancer GmbH (New Work SE)
- Launch coordination and marketing of the recruiting platform and software "HalloFreelancer.com".
- Building a dialogue marketing and performance-focused funnel.
- Setting up trigger-based email automation for various workflows (Tool: Braze).
- Migrating various marketplaces (coaches and trainers) into a holistic CRM approach.
- KPIs and reports.
- Leading and building the 10-person MarCom team in collaboration with the department management.
Aug 2016 - Jul 2017
1 yearSenior Marketing Manager
Comdirect AG
- Designing and implementing dialogue and digital campaigns to market investment products.
May 2016 - Aug 2016
4 monthsHamburg, Germany
Senior Consultant, Deutsche Telekom AG Team
DDB Hamburg GmbH
- Social media campaigns for Deutsche Telekom AG, including coordinating and overseeing the shoot.
- Relaunch of the umbrella brand for the YOUNG target segment.
Jul 2013 - May 2016
2 years 11 monthsSenior Consultant
Volkswagen AG
- Digital launch campaign for Touran, Tiguan, Scirocco and Beetle: integrated management of all digital activities across relevant departments and the dealer network.
- Launch and support of various digital campaigns, derived from the traditional campaigns and adapted to the digital user journey.
- Volkswagen newsletter: coordinating content and distribution.
- Implementation of a social CRM approach.
- Digital communication for tactical "special editions" campaigns, launch of campaign microsites, project management of the e-mobility campaign with William Shatner.
Apr 2013 - Jul 2013
4 monthsSenior Project Manager
FGI – Fischer Group International
- Senior project management for change communication in a global change process (automotive industry).
Aug 2012 - Dec 2012
5 monthsInterim Senior Marketing Manager
Gasag AG
- Client support and project management (project planning, proposal development, briefing and management of the agency/creative team, presentations, overseeing implementation, project controlling).
- Client consulting: development and implementation of dialog marketing measures for win-back, customer retention and churn prevention.
- Management and commissioning of all involved service providers (print shop, lettershop, data processing).
Nov 2011 - Apr 2012
6 monthsSenior Consultant
Philipp & Keuntje
- Project management for brand management/rebranding for a client in the telecommunications industry, updating the corporate identity.
- Managing client relationships and directing the creative team.
Jan 2011 - Dec 2011
1 yearSenior Consultant (30%)
Mainova AG
- Developing concepts for new customer acquisition B2B and B2C.
- Target group marketing along the sales funnel.
- Sales and media cooperation.
Aug 2010 - Oct 2011
1 year 3 monthsSenior Consultant (70%)
Volkswagen AG
- Launch of the Volkswagen Germany Facebook page: initial campaign and content planning.
- Project management for the launch campaign “The 21st Century Beetle” (German market).
Jan 2009 - Jun 2009
6 monthsConsultant
K2 Werk, communications agency
- Development and implementation of a dialogue marketing strategy for a client in the FMCG sector.
- Design of a customer loyalty program for Fressnapf Tiernahrungs GmbH.
Jan 2007 - Jan 2009
2 years 1 monthKey Account Manager
Global Consulting Data Solutions, Management Consulting
- Development, implementation, and analysis of direct marketing and CRM concepts for Porsche AG Germany and DocMorris.
- Management of analysis, address selection, database management, scorecard development, sales control / customer relationship management for Deutsche Bank AG and norisbank GmbH.
Jul 2006 - Jan 2007
7 monthsSenior Consultant
Sinnerschraderstudio, creative agency for digital brand management
- Development and implementation of marketing concepts for Stato AG and Plan International.
- Coordination and project management of website launches for Europcar, Deutsche Bank, Plan International, and more.
Feb 2001 - Jul 2006
5 years 6 monthsSenior Consultant
Rapp Collins, direct marketing agency
- Holistic, proactive consulting and management of the Adobe, Systems Europe, Sony, and Air France accounts, with a strong focus on strategy and concept development; building a partner agency and service provider network to establish Europe-wide integrated communication.
- Strategy development and e-communication; technical leadership of a four-person team.
Summary
Marketing expertise meets systemic organizational development – for more relevance in brand experience and the customer journey: I combine digital marketing and strategy expertise with system-theoretically inspired process facilitation and transformation work. My focus is on optimizing marketing and sales organizations – especially where silos need to be dissolved, roles redefined, and processes streamlined. In addition to a trained eye for outstanding content, I bring extensive experience in organizing structures and processes, technology, and optimizing the customer journey.
Through the synergy of deep expertise in organizational design, process and team performance, and the targeted use of marketing content, we create a silo-free customer journey and drive an uplift in the customer journey. We establish meaningful meeting rhythms, goal systems, and a clear KPI structure to ensure an efficient customer journey and attract qualified leads.
I monitor online and print marketing campaigns along with KPIs and am highly skilled in building collaboration models to increase revenue and overall company productivity.
For sustainable business success.
Languages
German
NativeEnglish
AdvancedFrench
AdvancedEducation
Leuphana University
Diploma in Business Administration with a focus on Tourism / Strategic Management · Business Administration · Germany
Certifications & licenses
Facilitation
Kitzmann Institute
Future Leadership Coach
intrinsify
Certified Systemic Organizational Designer
intrinsify
Certified Creative Leadership Coach
IDEOU
Certified Business Coach
Coatrain
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