Maike Petersen - Interim Head of Marketing

Q: Where is Maike based?

Maike is based in Bekmünde, Germany .

Q: What languages does Maike speak?

Maike speaks the following languages: German (Native), English (Advanced), Japanese (Intermediate) .

Q: How many years of experience does Maike have?

Maike has at least 12 years of experience. During this time, Maike has worked in at least 9 different roles and for 9 different companies . The average length of individual experience is 1 year and 4 months . Note that Maike may not have shared all experience and actually has more experience.

Q: What is Maike's latest experience?

Maike's most recent position is Interim Head of Marketing at SIGEL GmbH .

Q: What companies has Maike worked for in recent years?

In recent years, Maike has worked for Dr. Ausbüttel .

Q: Which industries is Maike most experienced in?

Maike is most experienced in industries like Chemical , Retail , and Government and Public Administration . Maike also has some experience in Advertising , Manufacturing , Media, and Entertainment and Publishing .

Q: Which business areas is Maike most experienced in?

Maike is most experienced in business areas like Marketing , Information Technology (IT) , and Project Management . Maike also has some experience in Strategy and Planning .

Q: Which industries has Maike worked in recently?

Maike has recently worked in industries like Chemical .

Q: Which business areas has Maike worked in recently?

Maike has recently worked in business areas like Information Technology (IT) , Marketing , and Project Management .

Recommended expert

Bekmünde, Germany

Experience

Jun 2019 - Jun 2020

1 year 1 month

Interim Head of Marketing

SIGEL GmbH

Open exchange with leadership on pain points and clear recommendations for the “Digitale Vermarktungsstrategie 2020”
Directive approach at top-management level
Sparring partner for management in decision making and Salesforce introduction
Defined vision, strategy and roadmap for marketing & sales interface
Drove data-driven marketing achieving over 80% digital-initiated revenue
Coached executive board on digital mindset and New Work
Aligned marketing and sales for close collaboration
Introduced cross-functional Product-Marketing-Sales (PMV) processes
Implemented new brand manual, agile ways of working (2 OKRs, 15 sprints), backlog management (303 items, 75% completed)
Enabled team for growth marketing as product owner and Scrum enabler

Sep 2018 - Present

7 years 6 months

Product Owner, Marketing Manager & Consultant Digital Transformation

Dr. Ausbüttel

Appointed by advisory board to enable company-wide digital transformation
Served as sparring partner for executive board and department heads
Defined digital strategy, content strategy, keyword and linkbuilding strategies
Prepared launch of webshop, community portal, webinars and learning management system
Implemented SEO-driven information architecture and new digital channels
Built KPI matrix and reporting framework, managed agency relationships
Led data architecture, project planning for website, CRM and ERP integration
Onboarded team to agile ways of working, Scrum and product-owner practices
Hands-on support in analytics (Google Search Console, AdWords), CMS (Typo3, WordPress), digital advertising

Jul 2018 - Dec 2018

6 months

Consultant Content Marketing Strategy & SEO Audit

Molkerei Rücker

Conducted deep-dive analysis of target group, current state and potentials
Led two-day scoping workshop with stakeholders to define goals and roadmap
Developed online marketing strategy with KPI definitions, customer journey mapping and marketing mix
Created channel-specific roadmaps, budget recommendations and resource plans
Provided detailed implementation recommendations for website, newsletter, performance marketing, SEO, SEA, social media and digital advertising
Introduced reporting structures and editorial calendar
Performed comprehensive SEO audit: crawling, analysis, page-speed, URL architecture, keyword semantics
Trained marketing team and managed agency oversight
Acted as sparring partner for executive board on key milestones

Mar 2018 - Feb 2019

1 year

Growth Project Lead: New Approach & Content Marketing Strategy

Lampenwelt GmbH

Appointed by CEO for the company’s top strategic initiative
Introduced monthly PMV meetings and aligned product, marketing and sales teams
Enabled C-level and operational teams for content marketing change
Designed and implemented new processes with cross-functional involvement
Reported directly to executive board and advisory council
Achieved up to +85% uplift in campaign planning and execution
Transitioned content marketing from transactional to user-experience focus
Created PMV big picture and empowered teams for ideation and execution
Implemented 16 new PMV processes, broke down silos, standardized campaign planning across markets
Established benchmarks for “wow” content and improved multi-channel marketing efficiency

Aug 2016 - Feb 2017

7 months

Chief Marketing Officer

bobbles TV, bubbles media GmbH

Developed 80% online and 20% offline marketing strategy for European pay-TV platform
Introduced internal processes for planning, creation and monitoring of digital advertising
Set up complex reporting structures and trained team on regular reporting
Reorganized social media team and developed skill sets
Managed budget planning and refined target group definitions (NCA concept)
Presented strategies to international shareholders
Oversaw KPI-based analysis and reporting
Executed online campaigns: display, retargeting, Google AdWords, Facebook Advertising
Managed SEO strategy (on-page/off-page, URL structure, Google Search Console)
Handled newsletters via MailChimp/Experian CRM
Managed CMS platforms and external agencies

May 2015 - Sep 2016

1 year 5 months

Head of Team Online

Curtius Lütten Werbeagentur

Coordinated all online marketing activities for ECE shopping centers
Conceptualized and realized digital couponing project
Executed display, retargeting and Facebook campaigns
Managed SEO strategy, social media, Google Analytics and reporting
Led team of 6 and oversaw budget responsibility
Acted as liaison between internal IT, customer service and external agencies
Drove digital transformation and newsletter multi-channel coordination
Implemented UX and customer-journey optimizations
Introduced tracking, CMS (Typo3, WordPress) and Jira ticket handling
Established agency as online-competent partner for ECE centers

Mar 2014 - May 2015

1 year 3 months

Online Marketing Lead – Site Merchandiser DACH-Shop

Creatrade Holding (Faibels Shop)

Led marketing for three DACH e-commerce shops targeting sales growth
Managed graphic and content teams for optimal product presentation
Coordinated cross-departmental teams (ecommerce, IT, sales, product management, customer service)
Developed marketing calendar, campaign planning and KPI-oriented reporting
Utilized FACT-Finder, etracker, DWH, 360, STEP, empaction for analytics
Oversaw newsletter planning and multi-channel rollout
Optimized website UX, customer journey, CMS (Hybris3, Hybris5) and tracking
Managed social media channels and data warehouse integration
Led two 10-person testing teams for navigation, recommendation engines and checkout UX

Oct 2010 - Mar 2012

1 year 6 months

Yokohama, Japan

Marketing Director

SJSK K.K.

Oct 2010 - Mar 2012

1 year 6 months

Yokohama, Japan

Board Member

Stiftung DSTY

Industries Experience

See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.

Experienced in Chemical (7.5 years), Retail (2 years), Advertising (1.5 years), Government and Administration (1.5 years), Manufacturing (1 year), and Food and Beverage (0.5 years).

Chemical

Retail

Advertising

Government and Administration

Manufacturing

Food and Beverage

Business Areas Experience

The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.

Experienced in Marketing (12.5 years), Information Technology (8.5 years), Project Management (8 years), and Strategy (1.5 years).

Marketing

Information Technology

Project Management

Strategy

Summary

Expert in Change & Digital Transformation

When someone lets me loose with my energy and brutally open style, they turn their entire company inside out for digital success – completely and quickly.

Always focused on business uplift, I'm fully driven for success and push necessary digital changes throughout the whole company (think: breaking down silos).

From day one, it's clear that my deep digital understanding, my expertise and positive attitude are the most important step your company can take toward its future!

Growth Hacker, T-Shaped Marketer … with a holistic digital mindset and a very broad know-how portfolio in great depth

Never-give-up mindset
Out-of-the-box thinker
Positive thinking
Inspiring others and building know-how in the team

PMV Expert

Breaking down silos
Introducing new tools for collaborative work
Agile working (Scrum)

Skills

I Offer

End-to-end Strategy
Lead Generation
Performance Marketing
Content Marketing
Expert-level Seo
Brand Marketing
Team Leadership
Sparring Partner To The Management Team

Technical Qualifications And Skills

Google Analytics
Google Adwords
Google Search Console
Google Tag Manager
Google Data Studio
All Facebook Tools
Linkedin
Ms Office
Wordpress
Typo3
Sap Hana - Hybris Hmc / Wcms
Custom-made Cms
Mydeck
Salesforce (Sales Cloud, Pardot, Marketing Cloud, Service Cloud)
Cleverreach
Mailchimp
Empaction
Social Studio Sf
Hootsuite
Utm Tracking Codes
Etracker
Content Bird
Code / Xml
Javascript
Sharepoint
Jira-confluence
Kanbo
Trello
Redmine
Asana
Monday
Sistrix
Semrush
Ahrefs
Hotjar
Fact-finder
Pim, Step Product Information Management
360 Data Warehouse Tool (Dwh)
Adobe Photoshop
Adobe Indesign
Adobe Illustrator

Languages

German

Native

English

Advanced

Japanese

Intermediate

Education

Jun 2011 - Jul 2015

HAF - Hamburger Akademie für Fernstudien

Project Management 1.0 · Project Management · Hamburg, Germany

Mar 1992 - Feb 1997

Muthesius Hochschule Kiel

Diploma in Communication Design (FH) · Communication Design · Kiel, Germany

AVS - Auguste Viktoria Schule Itzehoe

High school diploma · Itzehoe, Germany

Profile

Created

February 2022

Last Update

July 2024

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Maike based?

Maike is based in Bekmünde, Germany.

What languages does Maike speak?

Maike speaks the following languages: German (Native), English (Advanced), Japanese (Intermediate).

How many years of experience does Maike have?

Maike has at least 12 years of experience. During this time, Maike has worked in at least 9 different roles and for 9 different companies. The average length of individual experience is 1 year and 4 months. Note that Maike may not have shared all experience and actually has more experience.

What roles would Maike be best suited for?

Based on recent experience, Maike would be well-suited for roles such as: Interim Head of Marketing, Product Owner, Marketing Manager & Consultant Digital Transformation, Consultant Content Marketing Strategy & SEO Audit.

What is Maike's latest experience?

Maike's most recent position is Interim Head of Marketing at SIGEL GmbH.

What companies has Maike worked for in recent years?

In recent years, Maike has worked for Dr. Ausbüttel.

Which industries is Maike most experienced in?

Maike is most experienced in industries like Chemical, Retail, and Government and Public Administration. Maike also has some experience in Advertising, Manufacturing, Media, and Entertainment and Publishing.

Which business areas is Maike most experienced in?

Maike is most experienced in business areas like Marketing, Information Technology (IT), and Project Management. Maike also has some experience in Strategy and Planning.

Which industries has Maike worked in recently?

Maike has recently worked in industries like Chemical.

Which business areas has Maike worked in recently?

Maike has recently worked in business areas like Information Technology (IT), Marketing, and Project Management.

What is Maike's education?

Maike holds a Bachelor in Communication Design from Muthesius Hochschule Kiel.

What is the availability of Maike?

Maike is immediately available for suitable projects.

What is the rate of Maike?

Maike's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.