Product Management | E-Commerce Consulting

Shopify · E-commerce · SEM/Performance Marketing

• I supported the corporate spin-off in boosting sales and KPIs like conversion rate by applying the latest e-commerce strategies.
• Increased the conversion rate by 10% in the first weeks by redesigning the customer journey and introducing new visual concepts.
• Implemented quick improvements in the Shopify system to deliver new features promptly.
• Conducted regular workshops to train the internal team on the best digital marketing strategies and identify optimization opportunities together.
• Raised sales figures through targeted SEM and performance marketing initiatives.

UX Consulting · E-commerce Consulting · Web Strategy · Content Strategy

• I supported the transformation of the Jungheinrich website into an e-commerce platform through comprehensive consulting with the internal marketing team.
• Designed relevant work packages that included clear and actionable steps to achieve the project goals.
• Conducted UX benchmarking to ensure a user-friendly and efficient interface.
• Created a conversion-optimized content strategy that increased page effectiveness.
• Acted as a sparring partner with e-commerce experience from over 40 operational projects to provide solid strategic recommendations.
• Developed detailed concepts for page types, user flows, and content strategies that were used to create the Digital Sales Center (DSC) as a key e-commerce component of the corporate website.

Shopify · E-Commerce Consulting · Web Design · IT System Architecture

• The digitalization initiative led the bedding manufacturer to launch B2B and B2C sales channels in e-commerce.
• Took on the role of strategic advisor at technical and communication levels.
• Led the implementation by the internal team and ensured successful delivery.
• Developed a network of inventory, sales, and communication systems connected to multiple Shopify online stores.
• Ensured a scalable e-commerce system that enabled a future-proof launch of online sales.
• Optimized business processes to improve efficiency and customer service.

Digitalization · Web Design · Employer Branding · Automation

• With the goal of building a digital recruiting agency focused on IT, I created a comprehensive digital ecosystem.
• Developed a user-friendly website and candidate portal to maximize the company's appeal.
• Created recruiting ads specifically targeting IT professionals.
• Implemented process automations that delivered significant time savings in daily operations.
• Positioned the company through strong employer branding for maximum attractiveness.
• Ensured a seamless digital experience that benefited both candidates and internal processes.

Marketing Consulting · UX Consulting · Digital Strategy

• Through three digital initiatives, I improved user experience and expanded revenue opportunities for EnBW.
• Implemented a revamped tone of voice and information strategy in the self-service center, reducing customer inquiries and covering them effectively.
• Developed a strategy concept that provided a scalable solution for using specialized applications on the company website as additional revenue channels.
• Increased the energy product portfolio's reach by using multiple alternative touchpoints and created new revenue opportunities.
• Created a guide for effectively building landing pages for new product campaigns, such as heat pumps.
• Trained the internal team on the benefits of the new approach to ensure effective implementation.
• Improved the digital strategy through continuous adjustments based on user feedback and market analysis.

Proof of Concept · E-Commerce Consulting · Shopify

• Collaborated with the internal IT team to run a proof of concept for Shopify implementation and assess its suitability as a scalable e-commerce solution.
• Coordinated cross-departmental workshops to map out the e-commerce infrastructure.
• Created a detailed requirements catalog to cover all relevant aspects.
• Improved order processes and customer management by integrating key features.
• Designed user-centered frontends to enhance usability.
• Evaluated user experience to ensure the platform is intuitive and efficient.
• Laid the groundwork for potential system migrations that led to transformative organizational changes.

E-Commerce Consulting · MVP Building · Shopify · Coaching & Training

• In just eight weeks, I built a successful MVP based on data-driven audience insights and detailed wireframes.
• Achieved four-figure daily revenues after launch with a user-centered ordering system.
• Shaped the brand image, including logo and branding.
• Developed a Shopify-based ordering app with plugins and custom add-ons.
• Trained the team to use the app efficiently.
• Created an automated ordering and delivery system that seamlessly connects drivers, partner pharmacies, and dispatchers.
• Implemented data-driven strategies to optimize audience targeting and speed up time-to-market.

E-commerce consulting · Shopify · Copywriting · UX Design

• I supported the successful launch of the "Hoto Tools" brand in the US by setting up the Shopify online store.
• Created appealing and clear copy for the homepage and product pages to effectively engage users.
• Designed an impressive user journey that placed the end consumer at the center and presented the "Hoto Tools" product range for optimized sales.
• Integrated advanced platform features such as upselling tactics, affiliate systems, and a comprehensive CRM.
• Implemented strategic features to boost sales and website efficiency.
• Optimized the website performance to ensure an appealing and user-friendly experience.
• Drove sales success by employing both basic and advanced e-commerce strategies.

• I combine e-commerce, digital marketing, and AI to initiate projects that establish new revenue channels, sales strategies, and leaner processes. I focus on injecting a dynamic startup spirit into established industry players.

• I conducted thorough research to identify potential e-commerce merchants on platforms like Amazon, using an evaluation catalog I developed.
• At times, I secured 68% of the business volume through outreach by phone and email by emphasizing growth through financing.
• My knowledge of international wholesale, online retail, and procurement contributed to our financing decisions.
• After a thorough risk assessment, I prepared proposals and negotiated financing terms for deals between 5,000 and 15,000 EUR.