Alexander Karl - PMO Marketing & E-Commerce

Q: Where is Alexander based?

Alexander is based in Berlin, Germany and prefers 100% remote projects.

Q: What languages does Alexander speak?

Alexander speaks the following languages: German (Native), Russian (Native), English (Advanced), Dutch (Elementary) .

Q: How many years of experience does Alexander have?

Alexander has at least 8 years of experience. During this time, Alexander has worked in at least 14 different roles and for 14 different companies . The average length of individual experience is 1 year and 6 months . Note that Alexander may not have shared all experience and actually has more experience.

Q: What is Alexander's latest experience?

Alexander's most recent position is PMO Marketing & E-Commerce at DICTUM GmbH .

Q: What companies has Alexander worked for in recent years?

In recent years, Alexander has worked for DICTUM GmbH , RasenExpert GmbH , Rapid Data GmbH , Jungheinrich AG , and Made My Day GmbH .

Q: Which industries is Alexander most experienced in?

Alexander is most experienced in industries like Retail , Professional Services , and Education . Alexander also has some experience in Information Technology (IT) , Banking and Finance , and Transportation and Logistics .

Q: Which business areas is Alexander most experienced in?

Alexander is most experienced in business areas like Sales , Marketing , and Strategy and Planning . Alexander also has some experience in Finance , Product Development , and Project Management .

Q: Which industries has Alexander worked in recently?

Alexander has recently worked in industries like Retail , Professional Services , and Education .

Q: Which business areas has Alexander worked in recently?

Alexander has recently worked in business areas like Marketing , Strategy and Planning , and Sales .

Recommended expert

Berlin, Germany

Experience

Jun 2024 - Present

1 year 9 months

PMO Marketing & E-Commerce

DICTUM GmbH

Led the marketing project management office focusing on e-commerce projects and coordinated all marketing activities for the Shopware store
Managed SEM agencies for optimized campaign execution and efficient budget allocation
Implemented traditional project management with clear work packages and milestone planning
Carried out SEO optimization measures that led to significant improvements in organic traffic
Created targeted copywriting for landing pages with high conversion rates
Established structured processes for landing page creation and content distribution
Linked marketing activities to e-commerce goals to boost overall performance

Mar 2024 - Jun 2024

4 months

E-Commerce & Digital Marketing Consultant

RasenExpert GmbH

Achieved #1 ranking on Google for the main keyword "lawn mower blades" through targeted SEO measures
Increased conversion rate by 10% in the first weeks by redesigning the customer journey
Implemented quick improvements in the Shopify system to deliver new features on time
Conducted regular workshops to train the internal team on optimal digital marketing strategies
Boosted sales with targeted SEM and performance marketing initiatives
Improved brand visibility through integrated online marketing strategies

Jan 2024 - Present

2 years 2 months

Interim Product & Marketing Manager

Rapid Data GmbH

Led the development of a B2B marketing strategy for a newly launched digital product, focusing on international expansion and sales support
Managed in-house creation of B2B marketing materials for the newly launched digital products
Developed product demo series for international trade shows that generated over 80 leads
Designed a comprehensive product marketing strategy for DACH, Sweden, and Norway
Oversaw the creation of technical documentation and sales support materials
Orchestrated a successful product launch with a tailored go-to-market strategy considering regional market differences

Sep 2023 - Apr 2024

8 months

B2B Marketing Consultant

Jungheinrich AG

Supported the transformation of Jungheinrich's website into an e-commerce platform by advising the internal marketing team and developing audience-focused content strategies
Developed personalized messaging frameworks for targeted decision-makers
Assisted in creating industry-specific content packages, including whitepapers and case studies
Created and implemented a video production playbook, optimized the content production workflow, and reduced planning time while maintaining brand consistency
Developed a conversion-optimized content strategy that improved page effectiveness

Aug 2023 - Oct 2023

3 months

LinkedIn B2B Marketing Coach

Made My Day GmbH

Trained the marketing team on LinkedIn best practices and content strategy
Developed a comprehensive social selling playbook for B2B outreach
Created templates for various content formats (posts, articles, videos)
Boosted LinkedIn presence through targeted marketing activities
Implemented social selling tactics that improved networking and lead generation

Jun 2023 - Sep 2023

4 months

Direct Response Marketing Consultant

sonova

Optimized native advertising campaigns with a 15% increase in form submissions
Developed an A/B testing framework for ad copy and landing pages
Created a conversion-focused content strategy across multiple channels
Managed relationships with creative agencies for asset production
Implemented tracking and analytics for campaign optimization

May 2023 - Oct 2023

6 months

Digital Recruiting Consultant

CORN CONSULTING GmbH

Managed a €10,000 Meta ad budget for the initial recruiting campaign
Developed a dual-use website for B2B clients and candidates
Created targeted ad campaigns with 40% lower cost per lead than the industry average
Produced visual content for both recruitment and corporate branding
Implemented marketing automation for candidate nurturing

Nov 2022 - May 2023

7 months

Digital Experience Consultant

EnBW

Led the digital transformation of the customer communication strategy
Created content guidelines for technical product marketing
Developed a marketing strategy for new product lines, including heat pumps
Trained internal team on digital marketing best practices
Increased the reach of the energy product portfolio by using multiple alternative touchpoints

Oct 2022 - Present

3 years 5 months

Freelance Lecturer in E-Commerce & Digital Business

BHT Berliner Hochschule für Technik

Taught business fundamentals, strategic planning, and marketing measures for running an e-commerce business

Nov 2021 - Apr 2022

6 months

Social Media & SEO Manager

Le Wagon GmbH

Managed content strategy across LinkedIn, Instagram, and the blog
Created educational content series with over 50,000 monthly views
Developed SEO-optimized blog content with a 75% increase in organic traffic
Produced video content for social media channels
Managed relationships with alumni for content creation

Sep 2021 - Present

4 years 6 months

Co-Founder

spectup.com

Steering strategic sales and marketing
Advising on business tactics and financing
Leading strategy discussions with startups
Gathering market insights and deriving growth-focused business strategies

Nov 2020 - Sep 2022

1 year 11 months

B2B Marketing Consultant

WEFORM Consulting GmbH

Increased LinkedIn presence by 630% through strategic content marketing
Developed a thought leadership program with a 45% increase in inbound leads
Created a video series to showcase industry expertise and customer success stories
Managed the content calendar for multiple stakeholders
Implemented LinkedIn Sales Navigator for targeted outreach

Apr 2020 - Present

5 years 11 months

Freelance Digital Marketing Consultant

Combining e-commerce, digital marketing, and AI to establish new revenue channels, sales strategies, and leaner processes
Injecting dynamic startup spirit into established industry players

May 2019 - Apr 2020

1 year

Sales Representative

Sona.

Presenting the Catapult app online and in person to companies of various sizes
Securing contracts with clients like MUDDASTADT, FABRIK 23, MotelOne, and AccorInvest

Aug 2018 - May 2019

10 months

Financing Sales Associate

MYOS

Identifying potential e-commerce sellers on platforms like Amazon through thorough research
Reaching out via phone and email for financing, securing 68% of business volume

Industries Experience

See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.

Experienced in Retail (6 years), Professional Services (6 years), Education (4 years), Information Technology (3 years), Banking and Finance (1 year), and Transportation (0.5 years).

Retail

Professional Services

Education

Information Technology

Banking and Finance

Transportation

Business Areas Experience

The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.

Experienced in Sales (7.5 years), Marketing (6 years), Strategy (6 years), Finance (5 years), Product Development (2.5 years), and Project Management (1.5 years).

Sales

Marketing

Strategy

Finance

Product Development

Project Management

Summary

Strategic digital marketing expert with over 3 years of experience leading international marketing initiatives and content production. Proven success in developing and implementing comprehensive marketing strategies that connect technical products with B2B decision-makers. Specialized in creating compelling multimedia content packages, including product explainer videos and digital assets for complex industry solutions.

Skills

Digital Marketing & Growth Hacking
B2b Marketing & Social Selling (Linkedin)
Content Marketing, Copywriting & Seo
Strategic Marketing & Lead Generation
Project Management, Kanban & Jira
E-commerce Marketing & Conversion Optimization
Ai & Prompt Engineering
Process Automation

Languages

German

Native

Russian

Native

English

Advanced

Dutch

Elementary

Education

Oct 2017 - Sep 2021

Berlin University of Applied Sciences for Technology and Economics

B.A. Business Administration, Majors: Entrepreneurship and Digital Business · Business Administration · Berlin, Germany · 2.0

Profile

Created

September 2024

Last Update

September 2025

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Alexander based?

Alexander is based in Berlin, Germany and prefers 100% remote projects.

What languages does Alexander speak?

Alexander speaks the following languages: German (Native), Russian (Native), English (Advanced), Dutch (Elementary).

How many years of experience does Alexander have?

Alexander has at least 8 years of experience. During this time, Alexander has worked in at least 14 different roles and for 14 different companies. The average length of individual experience is 1 year and 6 months. Note that Alexander may not have shared all experience and actually has more experience.

What roles would Alexander be best suited for?

Based on recent experience, Alexander would be well-suited for roles such as: PMO Marketing & E-Commerce, E-Commerce & Digital Marketing Consultant, Interim Product & Marketing Manager.

What is Alexander's latest experience?

Alexander's most recent position is PMO Marketing & E-Commerce at DICTUM GmbH.

What companies has Alexander worked for in recent years?

In recent years, Alexander has worked for DICTUM GmbH, RasenExpert GmbH, Rapid Data GmbH, Jungheinrich AG, and Made My Day GmbH.

Which industries is Alexander most experienced in?

Alexander is most experienced in industries like Retail, Professional Services, and Education. Alexander also has some experience in Information Technology (IT), Banking and Finance, and Transportation and Logistics.

Which business areas is Alexander most experienced in?

Alexander is most experienced in business areas like Sales, Marketing, and Strategy and Planning. Alexander also has some experience in Finance, Product Development, and Project Management.

Which industries has Alexander worked in recently?

Alexander has recently worked in industries like Retail, Professional Services, and Education.

Which business areas has Alexander worked in recently?

Alexander has recently worked in business areas like Marketing, Strategy and Planning, and Sales.

What is Alexander's education?

Alexander holds a Bachelor in Business Administration from Berlin University of Applied Sciences for Technology and Economics.

What is the availability of Alexander?

Alexander is immediately available full-time for suitable projects.

What is the rate of Alexander?

Alexander's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.