Product Management | E-Commerce Consulting

Shopify · E-commerce · SEM/Performance Marketing

• I helped the corporate spin-off increase sales and KPIs like conversion rate by applying the latest e-commerce strategies.
• Boosted the conversion rate by 10% in the first weeks through redesigning the customer journey and introducing new visual concepts.
• Implemented quick improvements in the Shopify system to roll out new features promptly.
• Conducted regular workshops to train the internal team on optimal digital marketing strategies and identify optimization opportunities together.
• Increased sales through targeted SEM and performance marketing initiatives.

UX consulting · E-commerce consulting · Web strategy · Content strategy

• I supported the transformation of the Jungheinrich website into an e-commerce platform by advising the internal marketing team.
• Designed relevant work packages with clear, actionable steps to reach project goals.
• Conducted UX benchmarking to ensure a user-friendly and efficient interface.
• Created a conversion-optimized content strategy that boosted page effectiveness.
• Acted as a sparring partner with e-commerce experience from over 40 operational projects to provide sound strategic advice.
• Developed detailed concepts for page types, user flows, and content strategies used to build the Digital Sales Center (DSC) as a key e-commerce component of the corporate website.

Shopify · E-Commerce consulting · Web design · IT system architecture

• The digitization initiative helped the bedding manufacturer launch B2B and B2C e-commerce channels.
• Served as the strategic advisor on both technical and communication levels.
• Led the implementation by the internal team and ensured successful execution.
• Developed a network of inventory management, sales and communication systems connected to multiple Shopify online stores.
• Ensured a scalable e-commerce system that enabled a future-proof start to online retail.
• Optimized business processes to improve efficiency and customer service.

Digitalization · Web design · Employer branding · Automation

• Built a comprehensive digital ecosystem to launch an IT-focused digital recruiting agency.
• Developed a user-friendly website and candidate portal to maximize the company's appeal.
• Created recruiting ads targeting IT professionals.
• Implemented process automations that saved significant time in daily operations.
• Positioned the company with strong employer branding for maximum appeal.
• Ensured a seamless digital experience that benefits both candidates and internal processes.

Marketing consulting · UX consulting · Digital strategy

• Achieved user experience improvements and expanded revenue opportunities for EnBW through three digital initiatives.
• Implemented a revised tone of voice and information strategy in the self-service center, reducing and effectively handling customer inquiries.
• Developed a strategic concept that included a scalable solution to use specialized applications on the company website as additional revenue channels.
• Increased the reach of the energy product portfolio by using multiple alternative touchpoints, creating new revenue opportunities.
• Created a guide for targeted landing page creation for new product campaigns, such as heat pumps.
• Trained the internal team on the benefits of the newly designed approach to ensure effective implementation.
• Improved the digital strategy through continuous adjustments based on user feedback and market analysis.

Proof of Concept · E-Commerce Consulting · Shopify

• Working with the internal IT team, I ran a proof of concept for implementing Shopify to assess its suitability as a scalable e-commerce solution.
• Coordinating cross-department workshops to map the e-commerce infrastructure.
• Creating a detailed requirements catalog to cover all relevant aspects.
• Improving order processes and customer management by integrating key features.
• Designing user-centered frontends to enhance usability.
• Evaluating usability to ensure the platform is intuitive and efficient.
• Laying the groundwork for potential system changes that drove transformative organizational shifts.

E-Commerce Consulting · MVP Building · Shopify · Coaching & Training

• In just 8 weeks, I developed a successful MVP based on data-driven insights into the target audience and detailed wireframes.
• Led the project to four-figure daily revenues after launch with a user-centered ordering system.
• Shaped the brand image, including the logo and overall branding.
• Built a Shopify-based ordering app featuring both plugins and custom add-ons.
• Trained the team to use the app efficiently.
• Developed an automated ordering and delivery system that seamlessly connected drivers, partner pharmacies, and dispatchers.
• Implemented data-driven strategies to optimize audience targeting and accelerate time to market.

E-Commerce consulting · Shopify · Copywriting · UX design

• I supported the successful launch of the "Hoto Tools" brand in the US by setting up the Shopify online store.
• Created engaging and clear copy for the homepage and product details to optimally address users.
• Designed an impressive user journey that put the end user at the center and presented the "Hoto Tools" product line in a sales-optimized way.
• Integrated advanced platform features like upselling tactics, affiliate systems, and a comprehensive CRM.
• Implemented strategic functions to increase sales and website efficiency.
• Optimized website performance to ensure an engaging and user-friendly experience.
• Boosted sales success by using both basic and advanced e-commerce strategies.

• I combine e-commerce, digital marketing, and AI to kick off projects that establish new revenue channels, sales strategies, and leaner processes. I focus on injecting a dynamic startup spirit into established industry players.

• I conducted thorough research to identify potential e-commerce sellers on platforms like Amazon using an evaluation catalog I created.
• At times, I secured 68% of the business volume through my phone and email outreach by highlighting growth through financing.
• My knowledge of international wholesale, online retail, and procurement informed our financing decisions.
• After a detailed risk assessment, I prepared offers and negotiated financing terms for deals between €5,000 and €15,000.