Interim E-Commerce Manager

Shopify · E-Commerce · SEM/Performance Marketing

• Supported the corporate spin-off in boosting revenue and KPIs like conversion rate using the latest e-commerce strategies.
• Increased conversion rate by 10% in the first weeks through redesigning the customer journey and introducing new visuals.
• Implemented quick improvements in the Shopify system to roll out new features promptly.
• Led regular workshops to train the internal team on optimal digital marketing strategies and identify optimization opportunities together.
• Increased sales through targeted SEM and performance marketing initiatives.

UX Consulting · E-Commerce Consulting · Web Strategy · Content Strategy

• Helped transform the Jungheinrich website into an e-commerce platform by advising the internal marketing team.
• Designed relevant work packages with clear, actionable steps to reach project goals.
• Conducted UX benchmarking to ensure a user-friendly and efficient interface.
• Created a conversion-optimized content strategy that improved page effectiveness.
• Acted as a sparring partner with e-commerce experience from over 40 operational projects to provide solid strategic advice.
• Developed detailed concepts for page types, user flows, and content strategies used to build the Digital Sales Center (DSC) as a key e-commerce part of the corporate site.

Shopify · E-Commerce Consulting · Web Design · IT System Architecture

• Led the digital initiative that introduced B2B and B2C e-commerce channels for the bedding manufacturer.
• Served as the strategic advisor on technical and communications levels.
• Guided the internal team’s implementation, ensuring a successful rollout.
• Built a network of ERP, sales, and communication systems connected to multiple Shopify shops.
• Ensured a scalable e-commerce system for a future-proof online launch.
• Optimized business processes to improve efficiency and customer service.

Digitalization · Web Design · Employer Branding · Automation

• Built a full digital ecosystem to launch a digital recruiting agency focused on IT.
• Developed a user-friendly website and candidate portal to maximize company appeal.
• Created recruiting ads targeting IT professionals.
• Implemented process automations, saving significant daily operational time.
• Positioned the company with strong employer branding for maximum attractiveness.
• Ensured a seamless digital experience benefiting both candidates and internal processes.

Marketing Consulting · UX Consulting · Digital Strategy

• Achieved UX improvements and increased revenue opportunities across three digital initiatives for EnBW.
• Implemented a revised tone and information strategy in the self-service center, reducing and optimally handling customer inquiries.
• Developed a strategy concept for a scalable solution to use specialized applications on the corporate site as additional revenue channels.
• Expanded the reach of the energy product portfolio by leveraging multiple touchpoints and creating new revenue opportunities.
• Created guidelines for effective landing page creation for new product campaigns, such as heat pumps.
• Trained the internal team on the new approach’s benefits to ensure effective implementation.
• Enhanced digital strategy through continuous adjustments based on user feedback and market analysis.

Proof of Concept · E-Commerce Consulting · Shopify

• Ran a proof of concept for Shopify implementation with the internal IT team to assess its scalability as an e-commerce solution.
• Coordinated cross-departmental workshops to map the e-commerce infrastructure.
• Created a detailed requirements catalog to cover all relevant aspects.
• Improved order processes and customer management by integrating key features.
• Designed user-centered frontends to enhance usability.
• Evaluated usability to ensure the platform is intuitive and efficient.
• Laid the groundwork for potential system changes that would drive transformative organizational shifts.

E-Commerce Consulting · MVP Building · Shopify · Coaching & Training

• Built a successful MVP in just 8 weeks using data-driven insights on the target audience and detailed wireframes.
• Achieved four-figure daily revenue post-launch with a user-centered ordering system.
• Shaped the brand image, including logo and branding.
• Developed a Shopify-based ordering app with both plug-ins and custom add-ons.
• Trained the team for efficient app use.
• Built an automated order and delivery system connecting drivers, partner pharmacies, and dispatchers.
• Implemented data-driven strategies to optimize audience targeting and speed up time to market.

E-Commerce Consulting · Shopify · Copywriting · UX Design

• Supported the successful launch of the “Hoto Tools” brand in the USA by building the Shopify online shop.
• Wrote clear, engaging copy for the homepage and product details to speak directly to users.
• Designed a compelling user journey centered on end users and sales-driven presentation of the “Hoto Tools” product range.
• Integrated advanced platform features like upselling tactics, affiliate systems, and a full CRM.
• Added strategic functions to boost sales and site efficiency.
• Optimized site performance for an engaging, user-friendly experience.
• Drove sales success by applying both basic and advanced e-commerce strategies.

• I combine e-commerce, digital marketing, and AI to kick off projects that establish new revenue channels, sales strategies, and leaner processes. I focus on injecting dynamic startup spirit into established industry players.

• Conducted in-depth research to identify potential e-commerce sellers on platforms like Amazon, using a custom evaluation catalog.
• Secured 68% of business volume at times by reaching out via phone and email, highlighting growth through financing.
• Applied my knowledge of international wholesale, online retail, and procurement to finance decisions.
• After thorough risk assessment, I prepared offers and negotiated financing terms for deals between €5,000 and €15,000.