Alexander Karl

PMO Marketing & E-Commerce

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Berlin, Germany

Experience

Jun 2024 - Present
1 year 7 months

PMO Marketing & E-Commerce

DICTUM GmbH

  • Led the marketing project management office focusing on e-commerce projects and coordinated all marketing activities for the Shopware store
  • Managed SEM agencies for optimized campaign execution and efficient budget allocation
  • Implemented traditional project management with clear work packages and milestone planning
  • Carried out SEO optimization measures that led to significant improvements in organic traffic
  • Created targeted copywriting for landing pages with high conversion rates
  • Established structured processes for landing page creation and content distribution
  • Linked marketing activities to e-commerce goals to boost overall performance
Mar 2024 - Jun 2024
4 months

E-Commerce & Digital Marketing Consultant

RasenExpert GmbH

  • Achieved #1 ranking on Google for the main keyword "lawn mower blades" through targeted SEO measures
  • Increased conversion rate by 10% in the first weeks by redesigning the customer journey
  • Implemented quick improvements in the Shopify system to deliver new features on time
  • Conducted regular workshops to train the internal team on optimal digital marketing strategies
  • Boosted sales with targeted SEM and performance marketing initiatives
  • Improved brand visibility through integrated online marketing strategies
Jan 2024 - Present
2 years

Interim Product & Marketing Manager

Rapid Data GmbH

  • Led the development of a B2B marketing strategy for a newly launched digital product, focusing on international expansion and sales support
  • Managed in-house creation of B2B marketing materials for the newly launched digital products
  • Developed product demo series for international trade shows that generated over 80 leads
  • Designed a comprehensive product marketing strategy for DACH, Sweden, and Norway
  • Oversaw the creation of technical documentation and sales support materials
  • Orchestrated a successful product launch with a tailored go-to-market strategy considering regional market differences
Sep 2023 - Apr 2024
8 months

B2B Marketing Consultant

Jungheinrich AG

  • Supported the transformation of Jungheinrich's website into an e-commerce platform by advising the internal marketing team and developing audience-focused content strategies
  • Developed personalized messaging frameworks for targeted decision-makers
  • Assisted in creating industry-specific content packages, including whitepapers and case studies
  • Created and implemented a video production playbook, optimized the content production workflow, and reduced planning time while maintaining brand consistency
  • Developed a conversion-optimized content strategy that improved page effectiveness
Aug 2023 - Oct 2023
3 months

LinkedIn B2B Marketing Coach

Made My Day GmbH

  • Trained the marketing team on LinkedIn best practices and content strategy
  • Developed a comprehensive social selling playbook for B2B outreach
  • Created templates for various content formats (posts, articles, videos)
  • Boosted LinkedIn presence through targeted marketing activities
  • Implemented social selling tactics that improved networking and lead generation
Jun 2023 - Sep 2023
4 months

Direct Response Marketing Consultant

sonova

  • Optimized native advertising campaigns with a 15% increase in form submissions
  • Developed an A/B testing framework for ad copy and landing pages
  • Created a conversion-focused content strategy across multiple channels
  • Managed relationships with creative agencies for asset production
  • Implemented tracking and analytics for campaign optimization
May 2023 - Oct 2023
6 months

Digital Recruiting Consultant

CORN CONSULTING GmbH

  • Managed a €10,000 Meta ad budget for the initial recruiting campaign
  • Developed a dual-use website for B2B clients and candidates
  • Created targeted ad campaigns with 40% lower cost per lead than the industry average
  • Produced visual content for both recruitment and corporate branding
  • Implemented marketing automation for candidate nurturing
Nov 2022 - May 2023
7 months

Digital Experience Consultant

EnBW

  • Led the digital transformation of the customer communication strategy
  • Created content guidelines for technical product marketing
  • Developed a marketing strategy for new product lines, including heat pumps
  • Trained internal team on digital marketing best practices
  • Increased the reach of the energy product portfolio by using multiple alternative touchpoints
Oct 2022 - Present
3 years 3 months

Freelance Lecturer in E-Commerce & Digital Business

BHT Berliner Hochschule für Technik

  • Taught business fundamentals, strategic planning, and marketing measures for running an e-commerce business
Nov 2021 - Apr 2022
6 months

Social Media & SEO Manager

Le Wagon GmbH

  • Managed content strategy across LinkedIn, Instagram, and the blog
  • Created educational content series with over 50,000 monthly views
  • Developed SEO-optimized blog content with a 75% increase in organic traffic
  • Produced video content for social media channels
  • Managed relationships with alumni for content creation
Sep 2021 - Present
4 years 4 months

Co-Founder

spectup.com

  • Steering strategic sales and marketing
  • Advising on business tactics and financing
  • Leading strategy discussions with startups
  • Gathering market insights and deriving growth-focused business strategies
Nov 2020 - Sep 2022
1 year 11 months

B2B Marketing Consultant

WEFORM Consulting GmbH

  • Increased LinkedIn presence by 630% through strategic content marketing
  • Developed a thought leadership program with a 45% increase in inbound leads
  • Created a video series to showcase industry expertise and customer success stories
  • Managed the content calendar for multiple stakeholders
  • Implemented LinkedIn Sales Navigator for targeted outreach
Apr 2020 - Present
5 years 9 months

Freelance Digital Marketing Consultant

  • Combining e-commerce, digital marketing, and AI to establish new revenue channels, sales strategies, and leaner processes
  • Injecting dynamic startup spirit into established industry players
May 2019 - Apr 2020
1 year

Sales Representative

Sona.

  • Presenting the Catapult app online and in person to companies of various sizes
  • Securing contracts with clients like MUDDASTADT, FABRIK 23, MotelOne, and AccorInvest
Aug 2018 - May 2019
10 months

Financing Sales Associate

MYOS

  • Identifying potential e-commerce sellers on platforms like Amazon through thorough research
  • Reaching out via phone and email for financing, securing 68% of business volume

Summary

Strategic digital marketing expert with over 3 years of experience leading international marketing initiatives and content production. Proven success in developing and implementing comprehensive marketing strategies that connect technical products with B2B decision-makers. Specialized in creating compelling multimedia content packages, including product explainer videos and digital assets for complex industry solutions.

Skills

  • Digital Marketing & Growth Hacking
  • B2b Marketing & Social Selling (Linkedin)
  • Content Marketing, Copywriting & Seo
  • Strategic Marketing & Lead Generation
  • Project Management, Kanban & Jira
  • E-commerce Marketing & Conversion Optimization
  • Ai & Prompt Engineering
  • Process Automation

Languages

German
Native
Russian
Native
English
Advanced
Dutch
Elementary

Education

Oct 2017 - Sep 2021

Berlin University of Applied Sciences for Technology and Economics

B.A. Business Administration, Majors: Entrepreneurship and Digital Business · Business Administration · Berlin, Germany · 2.0

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