Product Management | E-Commerce Consulting

Shopify · E-commerce · SEM/Performance Marketing

• I support the corporate spin-off by applying the latest e-commerce strategies to boost revenue and KPIs like the conversion rate.
• Increased the conversion rate by 10% within the first weeks by redesigning the customer journey and introducing new visual concepts.
• Implemented quick improvements in the Shopify system to deliver new features promptly.
• Conducted regular workshops to train the internal team on optimal digital marketing strategies and identify optimization opportunities together.
• Increased sales through targeted SEM and performance marketing initiatives.

UX consulting · e-commerce consulting · web strategy · content strategy

• I supported the transformation of the Jungheinrich website into an e-commerce platform by providing comprehensive consulting to the internal marketing team.
• Designed relevant work packages that included clear, actionable steps to achieve project goals.
• Conducted UX benchmarking to ensure a user-friendly and efficient interface.
• Created a conversion-optimized content strategy that improved page effectiveness.
• Acted as a sparring partner with e-commerce experience from over 40 operational projects to provide solid strategic recommendations.
• Developed detailed concepts for page types, user flows, and content strategies that were used to create the Digital Sales Center (DSC) as a strong e-commerce component of the corporate website.

Shopify · E-Commerce Consulting · Web Design · IT System Architecture

• The digitization initiative led the bedding manufacturer to launch B2B and B2C e-commerce channels.
• Took on the role of strategic advisor on technical and communication levels.
• Led the implementation by the internal team and ensured successful execution.
• Developed a network of inventory management, sales, and communication systems connected to multiple Shopify online stores.
• Ensured a scalable e-commerce system that enabled a future-proof start to online retail.
• Optimized business processes to improve efficiency and customer service.

Digitization · Web design · Employer Branding · Automation

• Built a comprehensive digital ecosystem to launch a digital recruiting agency focused on IT.
• Developed a user-friendly website and candidate portal to maximize the company's appeal.
• Created recruiting ads specifically targeting IT professionals.
• Implemented process automations that saved significant time in daily operations.
• Positioned the company with strong employer branding for maximum appeal.
• Ensured a seamless digital experience that benefited both candidates and internal processes.

Marketing Consulting · UX Consulting · Digital Strategy

• As part of three digital initiatives, improved the user experience and expanded revenue opportunities for EnBW.
• Implemented a revised language style and information strategy in the self-service center, reducing customer inquiries and addressing them optimally.
• Developed a strategy concept that included a scalable solution for using specialized applications on the company website as additional revenue channels.
• Increased the reach of the energy product portfolio by using multiple alternative touchpoints and created new revenue opportunities.
• Created a guide for crafting effective landing pages for new product campaigns, such as heat pumps.
• Trained the internal team on the benefits of the newly designed approach to ensure effective implementation.
• Improved the digital strategy through continuous adjustments based on user feedback and market analysis.

Proof of Concept · E-Commerce Consulting · Shopify

• In collaboration with the internal IT team, I conducted a proof of concept for implementing Shopify to assess its suitability as a scalable e-commerce solution.
• Coordinated cross-department workshops to map the e-commerce infrastructure.
• Created a detailed requirements catalog to cover all relevant aspects.
• Improved order processes and customer management by integrating key features.
• Designed user-centric frontends to enhance usability.
• Assessed user experience to ensure the platform is intuitive and efficient.
• Laid the foundation for a potential system migration that initiated transformative organizational changes.

E-Commerce Consulting · MVP Building · Shopify · Coaching & Training

• In just eight weeks, I developed a successful MVP based on data-driven insights into the target audience and detailed wireframes.
• Drove the project to achieve four-figure daily revenues after launch through a user-centered ordering system.
• Shaped the brand image, including logo and branding.
• Built a Shopify-based ordering app with both plugins and custom add-ons.
• Trained the team to use the app efficiently.
• Developed an automated order and delivery system that seamlessly connects drivers, partner pharmacies, and dispatchers.
• Implemented data-driven strategies to optimize targeting and speed up the product launch.

E-commerce Consulting · Shopify · Copywriting · UX Design

• I supported the successful launch of the "Hoto Tools" brand in the US by creating its online store on Shopify.
• I wrote appealing and clear copy for the homepage and product pages to best engage users.
• I designed an impactful user journey that put the end user at the center and presented the "Hoto Tools" product range in a sales-optimized way.
• I integrated advanced platform features like upselling tactics, affiliate systems, and a full CRM.
• I implemented strategic features to boost sales figures and increase website efficiency.
• I optimized website performance to ensure an attractive and user-friendly experience.
• I drove sales success by using both basic and advanced e-commerce strategies.

• I combine e-commerce, digital marketing, and AI to kick off projects where new revenue channels, sales strategies, and leaner processes are established. I focus on injecting a dynamic startup spirit into established industry players.

• I conducted thorough research to identify potential e-commerce sellers on platforms like Amazon, using a rating catalog I created.
• At times, I secured 68% of the business volume through my outreach via phone and email by emphasizing growth through financing.
• My knowledge of international wholesale, online retail, and procurement was incorporated into our financing decisions.
• After a thorough risk assessment, I prepared offers and negotiated financing terms for deals between €5,000 and €15,000.