Christoph Kleine

Business Case: Customer Operations Upsell Expansion

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Düsseldorf, Germany

Experience

Business Case: Customer Operations Upsell Expansion

* confidential

  • Establishment of as-is baseline performance and KPI framework
  • Extrapolation of baseline-potential in relation to product, demand and organizational structure for t + 3 years into the future
  • Development of measure-based improvements forecast
  • Finalization of financial business modelling by including unit structure changes, commission scheme development and overhead costs
  • Stack: Microsoft Excel

Complexity Reduction Product Data Management

* confidential

  • Inventory of the organization, processes and tools in product data management during the analysis (interviews and data collection)
  • Exposure of complexity sources and symptoms
  • Elaboration of solution concepts with more than 40 partial measures to reduce the complexity and vulnerability of product data management
  • Implementation planning and roadmap

Expansion Strategy E-Commerce

* confidential

  • Identify attractive e-commerce market segments within retail to setup one to three new online shops
  • Market analysis for 13 retail segments
  • Establish strategic fit based on current organization and processes
  • Business case for timeline market entry +3 years
  • Basic concept and requirements for marketing and IT ecosystem

Hardware Sales Controlling and Forecasting

* confidential

  • Data source merge routines (sales, costs, channels)
  • Hardware sales controlling cockpit
  • Procurement forecast input-output Excel-application (for hardware-sales owner)
  • Report automation routines (e-mail, .xlsx)
  • Stack: Microsoft Excel, VBA

Hospitality Analytics

* confidential

  • Metric concept definition (average voucher value, table utilization revenue, opening hours distributions)
  • Gastro-dashboard Excel applications
  • Restaurant owner brief on metrics insights and further utilization
  • Stack: Microsoft Excel, Power BI

Online Marketing Setup: Multichannel Car Insurance

* confidential

  • Forecast sales performance for car insurance busy season
  • Tendering procedure & selection of online creative agency
  • Tendering procedure & selection of SEA and Display Marketing agency
  • Manage ad-creation and marketing activities
  • Manage IT development process "quick car calculator"
  • Setup web controlling processes
  • Coordinate offline creatives and cooperations
  • Stack: Microsoft Excel, oneweb CMS, Mindlab, refined Ads

Sales Controlling & Reporting: Customer Operations

* confidential

  • Unified and documented data source
  • Status quo report structures including actuals, trends, visualizations
  • Automation routines for e-mail-, .pptx- and .xls-based report subscriptions
  • Self Service BI PoC (Power BI)
  • Stack: Microsoft Excel, VBA, Power BI

Lecturer: E-Commerce Executive Education

Günther Rid Foundation

  • Study tracks / modules:
  • Search Engine Advertising (SEO & SEA)
  • ROM – Regional Online Marketing
  • Social Media and Content Marketing
  • Web-Tracking Basics
  • Rid coaching (1 to 1 business consulting track)
  • E-Commerce Manager (Modules: SEA, ROM, Social Media)
Remote

Developer

beta-net.de

  • Built a remote office / collaboration platform using only self-hosted open source / free software components on a webhosting LAMP stack
  • Assembled web-based platform: Nextcloud (file storage, webmail, calendar, contacts), Kanboard, Bookstack App, website/webshop, Matomo
  • Developed SaaS-like web frontend inviting people to try and replicate the idea (beta-net.de)
  • Installed and maintained all components on webhosting server
  • Branded theme development and customizations (HTML & CSS)
  • Defined proof of concept pricing structure (3.99€/5.99€ per month)
  • Stack: Nextcloud, Kanboard, Bookstack App, Matomo Tagmanager, Matomo, WordPress, Apache, Nginx

Web Developer & SEO Consultant

haus-zier.de

  • Setup and maintenance of domain and CMS for website haus-zier.de
  • Content development and recycling for main website sections: location, contact, menu, opening hours
  • Implementation of basic web-tracking
  • Implementation of basic mail- and lead-infrastructure
  • Content development for news section and Covid-19 related notifications
  • Expansion into new customer segments via SEO measures targeting cyclists on the Ruhrtalradweg track
  • Stack: WordPress, Matomo Tagmanager, Matomo, Plesk

Blogger

internetzkidz.de

  • 400+ articles and 290+ pages over 8 years
  • 80+ daily sessions purely based on organic search-engine traffic and referrals
  • Multiple #1 rankings for niche how-to content pieces
  • Major WordPress-based optimization achievements including pagespeed, site migration, tracking optimization, consent management
  • Stack: WordPress, Google Tagmanager, Google Analytics, Google Optimize, Matomo, Mailchimp

Head of Online-Marketing

nexible GmbH

  • Channel development and management: SEA, SEO, Display, Affiliate, E-Mail-Marketing, Paid Social, Native Advertising
  • Commission scheme development and optimization for third party broker and price-comparison platforms
  • Tracking stack implementation and development (GTM, Web-Tracking, Ad Networks, etc.) including consent management implementation
  • Development of sales measurement framework including forecasting and ad-hoc performance analytics
  • Support of hypothesis-driven frontend development: Webanalytics implementation & coaching, implementation of experimentation suite, etc.
  • Ownership of sales-focused core processes
  • Budget control and allocation
  • Content Management System implementation and optimization (non-dev)
  • Stack: Google Tagmanager, Google Analytics, WordPress, onetrust, AB Tasty, Tableau, sistrix, jira, confluence, asana, Javascript (Basics), HTML (Basics)

Skills

Overview

  • Online Marketing
  • Data & Analytics
  • Web-technology
  • Ux & Usability

Online Marketing

  • Seo
  • Sea
  • Performance Display
  • Paid Social
  • E-mail
  • Affiliate
  • Native Advertising
  • Marketing-controlling
  • Sales Forecasting
  • Cost Attribution & Budgeting
  • Content Development
  • Ad Creation

Data & Analytics

  • Data Visualization
  • Business Analytics
  • Business Planning & Cases
  • Webanalytics
  • Report Automation
  • Data Storytelling
  • Metric Frameworks
  • Kpi Landscapes
  • Scenario Modelling
  • Dashboards / Management Cockpits

Web-technology

  • Webtracking Implementation
  • Tag Management
  • Website Development
  • Webshop Development
  • Tendering & Rfq Support
  • Agile User Story Development
  • Experimentation Software
  • Consent Management
  • Seo For Js Frameworks

Ux & Usability

  • Prototyping
  • Quantitative User Research
  • A/b Testing
  • Journey Mapping

Stack

  • Wordpress
  • Google Tagmanager
  • Google Analytics
  • Matomo Tagmanager
  • Matomo Analytics
  • Onetrust
  • Borlabs
  • Local By Flywheel
  • Plesk
  • Javascript (Basics)
  • Html & Css (Basics)
  • Tableau
  • Power Bi
  • Vba
  • Supermetrics
  • Ab Tasty
  • Optmizely
  • Google Optimize
  • Google Search Console
  • Bing Search Console
  • Sistrix
  • Mailchimp
  • Empaction
  • Surveymonkey
  • Limesurvey
  • Axure
  • Figma
  • Jira
  • Confluence
  • Asana
  • Nextcloud
  • Kanboard
  • Bookstack App
  • Mattermost
  • Refined Ads
  • Mindlab
  • Adform
  • Bannersnack

Ad Interfaces

  • Google Ads
  • Bing Ads
  • Facebook Business
  • Taboola
  • Outbrain
  • Linkedin Ads
  • Pinterest Ads

Industries

  • Insurance
  • Telco
  • Retail
  • Fmcg
  • Automotive

Languages

German
Native
English
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