Mark Siebold
eCommerce Consultant & Interims-Manager
Experience
Oct 2023 - Present
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Stübinger Online
- Start Up Support; Post Merger integration
- Platform-Architecture / multi-platform strategy / Internationalization
- Data-Management
Jun 2023 - Dec 2023
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Hasenkopf Industrie Manufaktur
- Online-Marketing Strategy
- Social Media Strategy & Execution
- Content Marketing
Sep 2022 - Nov 2023
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Parfümerie Douglas
- Requirement-Process + Tender-Process new CRM CMP/Creative Automation
- Requirement-Process Implementation CMP/Creative Automation
Sep 2022 - Apr 2023
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Brandfield BV (Fashionette AG)
- Integration Manager Brandfield + fashionette; Focus Data-Migration
- Interims-Management CRM
Jan 2019 - Dec 2022
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Parfümerie Douglas
- Process & Project Management technical implementation Social Commerce App
- Process-Design Cross-Border-eCommerce Expansion China
Jan 2019 - Dec 2022
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Zwilling
- PMO Support
- Project Manager & Process-Design Dropshipment
Jan 2019 - Dec 2022
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beeline Group ecommerce
- Product Owner PIM; Data-Modelling; Data-Architecture
- Project Manager Content Automatization
- Interims Management Operations
Jan 2010 - Dec 2020
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Breuninger
- Strategy for an Online-Outlets to sell discounted goods to a new target group
- Strategy for Online-Expansion towards Switzerland and other European countries
- eCom Strategy-Workshop in cooperation with BCG
Jan 2010 - Dec 2020
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Glaskoch / Leonardo
- b2b Digital Transformation & CRM strategy
Jan 2010 - Dec 2020
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Hudson's Bay Netherlands
- Evaluation & Implementation of a new Shop-Platform in a volatile environment
Jan 2010 - Dec 2020
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Otto.de
- Program-Management CRM "User Centered Management"; using AI & machine learning
Jan 2010 - Dec 2020
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Parfümerie Douglas
- Post-Merger Integration Digital / Process for Spain & Italy (Bodybell, Limoni)
- Ecom CRM Project-Lead "Douglas Beauty Card" as the new digital loyalty card, introducing the Adobe Marketing Cloud
- Interims Manager "New Business / New Markets"
- Program Manager Omni-Channel Franchise in Norway
- Program Manager for new business models: organic cosmetics, premium/luxury cosmetics, discount cosmetics, b2b
Jan 2009 - Present
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SKY
- Developing & running b2b platform for Sky service partners inkl. developing a KPI Reporting-Tool
- Online-Marketing Strategy (incl. placing & controlling media budgets)
Jan 2009 - Dec 2011
3 years Munich, Germany
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Conrad Caine Media Application
- Digitalize SIEMENS annual report 2010 (Internet / ipad) & syngo.via (b2b)
Other clients: digital transformation projects
- BAUR Versand (focus furniture)
- Heine Versand (focus Relaunch)
- HUGO BOSS (first Online Shop)
- SATURN/Media-Markt (new banner formats)
Jan 2004 - Dec 2011
7 years Hamburg, Germany
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Otto Versand
Project Management, Business Development, Conceptual Work, Implementation
- Online-Marketing-Strategy, including the technical implications
- Personalization, otto.de sales area
- Planning & conducting market research
- Reviewing web2.0 activities (i.e. blogs, social bookmarking, 2nd life)
- Project Management of Sales-Enhancing-Concepts, including the technical implications
- introducing search & browse navigation, introducing customer reviews, favorite lists/wish lists, mix & match tool (similar to polyvore), visual search
- Conceptual works for introducing a pixel-based search engine, including the technical implications
Jan 2004 - Dec 2011
7 yearsSpeaker
next11
"Let your data work for inspiration"
Jan 2003 - Dec 2005
3 years Munich, Germany
Founder & MD
arsmovendi Incentive Reisen GmbH
Jan 2002 - Dec 2005
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eCommerce-Projects for different retail and tourism companies (TUI.de, reise,de, etc.)
Jan 2001 - Dec 2006
6 yearsLecturer
International FH Bad Honnef
Lectures: 'Tourism Applied Management' and 'Travel, Trade & Transport'
Jan 1999 - Dec 2003
3 years Munich, Germany
CEO
arsmovendi.com AG
- Marketing-Strategy & Business Development
- Strategic Partnerships (i.e. yahoo, amazon)
- Website Owner
Jan 1999 - Dec 2000
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arsmovendi.com AG
Founding of "arsmovendi.com AG" in cooperation with the investor telegate AG
Jan 1998 - Dec 1999
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arsmovendi.com
FAZ (Frankfurter Allgemeine Zeitung) and prof.net consultants reward "arsmovendi.com" the title 'best online travel agency'
- Auctions with several international tourism partners (ITS, LTU, Continental Airlines, etc.) in cooperation with amazon.de & offerto.de
Summary
Experienced professional in digital transformation, e-commerce, and project management. Expertise in CRM strategies, online marketing, platform architecture, and data management. Strong track record in leading post-merger integrations, implementing new business models, and driving digital innovation across various industries including retail, fashion, and travel.
Languages
German
Native
English
Advanced
Spanish
Elementary
Education
Oct 1988 - Jun 1993
Universität Bayreuth
Diplom · Business Administration (Marketing/Market Research
Oct 1985 - Jun 1986
West Brook Senior High
Diploma
Oct 1980 - Jun 1988