Experience
May 2024 - Present
1 year 5 months
- Project Lead Omnichannel Transformation: Logistics / SCM
Oct 2023 - Apr 2024
7 months
- Start-up Support; Post-Merger Integration
- Platform Architecture / Multi-Platform Strategy / Internationalization
Jan 2023 - Dec 2023
1 year
- Online Marketing Strategy
- Social Media Strategy & Execution, Content Marketing
Jan 2023 - Dec 2023
1 year
- Requirements Process + Tender Process for new CRM CMP/Creative Automation
- Requirements Process Implementation CMP/Creative Automation
Jan 2019 - Dec 2022
4 years
- Product Owner PIM; Data Modeling; Data Architecture
- Project Manager Content Automation
- Interim Management Operations
Jan 2019 - Dec 2022
4 years
- Integration Manager Brandfield + fashionette
- Interim Management Marketing & CRM
Jan 2019 - Dec 2022
4 years
- Process & Project Management technical implementation Social Commerce App
- Process Design Cross-Border eCommerce Expansion China
Jan 2019 - Dec 2022
4 years
- PMO Transformation Projects
- Project Manager & Process Design Dropshipment
Jan 2011 - Dec 2019
9 years
- Strategy for an Online Outlet to sell discounted goods to a new target group
- Strategy for Online Expansion to Switzerland and other European countries
- eCom Strategy Workshop in cooperation with BCG
Jan 2011 - Dec 2019
9 years
- B2B Digital Transformation & CRM Strategy
Jan 2011 - Dec 2019
9 years
- Evaluation & Implementation of a new shop platform in a volatile environment
Jan 2011 - Dec 2019
9 years
- PMO for CRM “User Centered Management”; using AI & machine learning
Jan 2011 - Dec 2019
9 years
- Post-Merger Integration Digital / Process for Spain & Italy (Bodybell, Limoni)
- Ecom CRM Project Lead “Douglas Beauty Card” as the new digital loyalty card, introducing the Adobe Marketing Cloud
- Interim Manager “New Business / New Markets”
- Program Manager Omni-Channel Franchise in Norway
- Program Manager for new business models: organic cosmetics, premium/luxury cosmetics, discount cosmetics, B2B
Jan 2009 - Present
16 years 9 months
- Developing & running B2B platform for Sky service partners including developing a KPI reporting tool
- Online Marketing Strategy (including placing & controlling media budgets)
Jan 2009 - Dec 2011
3 years
- Digitalize Siemens annual report 2010 (Internet / iPad) & syngo.via (B2B)
- Digital transformation project for BAUR Versand (focus furniture)
- Digital transformation project for Heine Versand (focus relaunch)
- Digital transformation project for HUGO BOSS (first online shop)
- Digital transformation project for Saturn/MediaMarkt (new banner formats)
Jan 2005 - Dec 2011
7 years
- Online Marketing Strategy, including the technical implications
- Personalization, otto.de sales area
- Planning & conducting market research
- Reviewing web2.0 activities (i.e., blogs, social bookmarking, Second Life)
- Project Management of sales-enhancing concepts, including the technical implications
- Introducing search & browse navigation, customer reviews, favorite lists/wish lists, mix & match tool (similar to Polyvore), visual search
- Conceptual work for introducing a pixel-based search engine, including the technical implications
Jan 2003 - Dec 2005
3 yearsJan 2002 - Dec 2005
4 years
- eCommerce projects for various retail and tourism companies (TUI.de, reise.de, etc.)
Jan 2001 - Dec 2006
6 years
- Lectures: 'Tourism Applied Management' and 'Travel, Trade & Transport'
Jan 2000 - Dec 2002
3 years
- Co-founded arsmovendi.com AG in cooperation with the investor telegate AG (Internet start-up with 30 employees)
- Marketing Strategy & Business Development
- Strategic Partnerships (i.e., Yahoo, Amazon)
- Website Owner
Jan 1999 - Dec 1999
1 year
- FAZ (Frankfurter Allgemeine Zeitung) and prof.net consultants awarded “arsmovendi.com” the title ‘Best Online Travel Agency’
- Auctions with several international tourism partners (ITS, LTU, Continental Airlines, etc.) in cooperation with amazon.de & offerto.de
- “Let your data work for inspiration”