Julia Roach
Senior Visual Designer
Experience
May 2024 - Present
10 months Düsseldorf, Germany
Senior Visual Designer
GROHE
- App Component Library Development: Rebuilding the atomic component library in Figma, addressing existing issues, and improving usability for our design team
- App Icon Library Enhancement: Curating and organizing a cohesive icon library to facilitate easier development and maintain visual consistency
- User-Centric Design: Reworking existing App Screen designs to ensure they are intuitive and user-friendly, prioritizing a seamless and engaging user experience
- Project Coordination: Managing the transfer of design files from Adobe XD to Figma to enhance collaboration and efficiency
Jan 2021 - Present
3 years 2 months United States
Senior Visual Designer
Tech Foundry
- Collaborated on projects with clients requiring UI, website, and brand support, delivering exceptional visual experiences that helped them achieve their business goals. Worked with a range of clients across various industries, including startups and established companies
- Served as the primary designer and go-to resource for the company owner on numerous projects ranging from websites to rebranding and UI screens
- Collaborated effectively with developers, ensuring that designs were implemented accurately and efficiently, using Figma
Jan 2021 - Dec 2025
3 years Hamburg, Germany
Senior Visual Designer
Kumi Health
- Collaborated seamlessly with cross-functional teams, including sales, engineers, and marketing professionals
- Worked closely with the CEO and other leaders to develop and execute Figma based pitch decks that support the company's goals, whilst acting as a guardian of the visual language
- Translated marketing and HR objectives into compelling creative assets for driving brand and company awareness
- Expertly curated the Figma brand asset library with assets, components, libraries and FAQ guides, ensuring consistent and high-quality design across all projects and resulting in a reduction in design production time for team
- Provided extensive support for how the company can effectively collaborate with designers, improving communication and streamlining workflows by creating an effective onboarding process for them with Asana, Notion and Figma and training sessions
Jan 2021 - May 2022
5 months Oslo, Norway
Head of Design / Brand
Movi Tech As
- Provided leadership for all things design related, collaborated with cross-functional teams, and established a strong visual identity for the brand, which is a creative content sharing platform
- Developed and maintained the consistent and cohesive visual identity for the company that was used across all company communication
- Independently created a comprehensive brand design library in Figma with a focus on ensuring that the colors and graphics would seamlessly translate into the app's user interface. In addition, I designed a set of initial UI screens that serve as the building blocks for the current UI of the app
- Worked closely with copywriting and marketing teams to develop ideas and visuals for new social media posts communicating via Trello and Slack
Sep 2020 - Mar 2021
7 months Bonn, Germany
Senior Visual Designer
i22 GmbH
- Drove the optimisation of internal processes in order to elevate design standards whilst supporting our top client, Telekom. These improvements contributed to the success of the project and reinforced our standing as a premier design services provider
- Collaborated daily with project managers and developers to design and deliver website pages that flawlessly aligned with client brand guidelines and design library assets, utilizing advanced skills in Figma
- Expertly optimized and maintained Sketch-based UI atomic design systems, ensuring consistency and quality across all deliverables
- Mentored and coached junior designers, imparting industry best practices and nurturing their design skills to help them excel in their roles
May 2019 - Oct 2019
6 months Cologne, Germany
Visual Designer
Denkwerk GmbH
- Core focus on product design for Germany's major provider of landline and mobile services
- Supported the end-to-end design process for digital projects, from initial concept development to testing and app store release
- Utilized Sketch and InVision to update app designs in close consultation with clients and in coordination with our internal UX team
- Maintained and developed the atomic library design system, utilizing Sketch and Confluence (internal Wiki), and including detailed dev notes
- Conceptualized and developed product navigation with a keen eye for usability and accessibility testing
Dec 2016 - Dec 2017
1 year 1 month Düsseldorf, Germany
Brand and Social Media Manager
Monetizer GmbH
- Worked in direct collaboration with the CEO and CTO to successfully manage multiple simultaneous projects aimed at elevating the company's brand presence throughout Europe. As my responsibilities expanded, promoted to take on additional duties while retaining my original title including office re-design and team relocation
- Independently developed the company's visual identity and global marketing and social media presence and strategy using Adobe CC with responsibility for the implementation of the brand language in all digital channels
Summary
As a versatile designer with a global perspective, I have a diverse portfolio of accomplishments, ranging from branding and communication to digital and user interface design. I have worked with dynamic start-ups and global behemoths, based in various countries, including Germany, Norway, UK, USA, and Australia.
I have had experience in both freelance and permanent roles throughout my career since 2011.
Languages
English
Native
German
Intermediate
Education
Oct 2008 - Jun 2011
Loughborough University
BA Visual Communication · Graphic Design · Loughborough, United Kingdom
Oct 2007 - Jun 2008