Julia Roach

Senior Visual Designer (Freelance, Remote)

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Düsseldorf, Germany

Experience

May 2024 - Dec 2024
8 months
Remote

Senior Visual Designer (Freelance, Remote)

GROHE

  • Rebuilt the atomic component library in Figma, addressing existing issues and improving usability for the design team
  • Curated and organized a cohesive app icon library to facilitate easier development and maintain visual consistency
  • Reworked existing app screen designs to ensure they are intuitive and user-friendly, prioritizing a seamless and engaging user experience
  • Managed the transfer of design files from Adobe XD to Figma to enhance collaboration and efficiency
Jan 2022 - Dec 2024
3 years
Remote

Senior Visual Designer (Freelance, Remote)

Kumi Health

  • Collaborated with cross-functional teams, including sales, engineers, and marketing professionals
  • Developed and executed Figma-based pitch decks in partnership with the CEO and other leaders, acting as a guardian of the visual language
  • Translated marketing and HR objectives into compelling creative assets for web and print to drive brand and company awareness
  • Curated the Figma brand asset library with assets, components, libraries and FAQ guides, resulting in a reduction in design production time
  • Created an effective onboarding process and delivered training sessions in Asana, Notion and Figma to improve collaboration and streamline workflows
Jan 2022 - Dec 2024
3 years
Remote

Senior Visual Designer (Freelance, Remote)

Tech Foundry

  • Collaborated on UI, website, and brand support projects, delivering exceptional visual experiences aligned with business goals
  • Served as the primary designer and go-to resource for the company owner on projects ranging from websites to rebranding and UI screens
  • Worked with a range of clients across various industries, including startups and established companies
  • Ensured accurate and efficient implementation of designs by collaborating closely with developers using Figma
Jan 2022 - May 2022
5 months
Remote

Head of Design / Brand (Freelance, Remote)

Movi Tech As.

  • Provided leadership for all design-related activities and collaborated with cross-functional teams
  • Established a strong visual identity for a creative content sharing platform
  • Developed and maintained a consistent and cohesive visual identity used across all company communications
Sep 2020 - Mar 2021
7 months

Senior Visual Designer (Contract)

i22 GmbH

  • Drove the optimization of internal processes to elevate design standards while supporting the top client, Telekom
  • Collaborated daily with project managers and developers to design and deliver website pages aligned with client brand guidelines and design library assets using Figma
  • Optimized and maintained Sketch-based UI atomic design systems to ensure consistency and quality across deliverables
  • Mentored and coached junior designers, imparting industry best practices
May 2019 - Oct 2019
6 months

Visual Designer

Denkwerk GmbH

  • Focused on product design for Germany’s major provider of landline and mobile services
  • Supported the end-to-end design process for digital projects from initial concept to testing and app store release
  • Utilized Sketch and InVision to update app designs in close consultation with clients and the internal UX team
  • Maintained and developed the atomic library design system in Sketch and Confluence, including detailed developer notes
  • Conceptualized and developed product navigation with a focus on usability and accessibility testing
Dec 2016 - Dec 2017
1 year 1 month

Brand and Social Media Manager (Contract)

Monetizer GmbH

  • Collaborated directly with the CEO and CTO to manage multiple simultaneous projects aimed at elevating the company’s brand presence throughout Europe
  • Promoted to take on additional duties, including office redesign and team relocation, while retaining original responsibilities
  • Developed the company’s visual identity and global marketing and social media presence and strategy using Adobe Creative Suite
  • Implemented the brand language across all digital channels

Summary

As a versatile designer with a global perspective, I have a diverse portfolio of accomplishments, ranging from branding and communication to digital and user interface design.

I have worked with dynamic start-ups and global behemoths.

I have had experience in both freelance and permanent roles throughout my career since 2011.

Skills

  • Logo Design
  • Ui Design
  • Ux Strategy
  • Wireframing
  • Email Design
  • Product Design
  • Brand Guidelines
  • Rapid Prototyping
  • Atomic Design System
  • Design For Web And Print
  • Website Design And Build
  • Commercial Image Editing
  • Social Media Strategy, Content
  • Figma
  • Sketch
  • Invision
  • Xd
  • Adobe Creative Suite
  • Facebook Business Manager
  • Wordpress
  • Elementor Pro
  • Slack
  • Asana
  • Trello
  • Microsoft Office
  • Pitch
  • Paste
  • Hootsuite
  • Markup
  • Notion
  • Mural

Languages

English
Native
German
Intermediate

Education

Oct 2008 - Jun 2011

Loughborough University

BA Visual Communication, Graphic Design · Visual Communication · Loughborough, United Kingdom

Oct 2007 - Jun 2008

Loughborough University

National BTEC Diploma, Art Foundation · Art Foundation · Loughborough, United Kingdom

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