Julia Roach - Senior Visual Designer (Freelance, Remote)

Q: Where is Julia based?

Julia is based in Düsseldorf, Germany and prefers 100% remote projects.

Q: What languages does Julia speak?

Julia speaks the following languages: English (Native), German (Intermediate) .

Q: How many years of experience does Julia have?

Julia has at least 5 years of experience. During this time, Julia has worked in at least 5 different roles and for 7 different companies . The average length of individual experience is 1 year and 8 months . Note that Julia may not have shared all experience and actually has more experience.

Q: What is Julia's latest experience?

Julia's most recent position is Senior Visual Designer (Freelance, Remote) at GROHE .

Q: What companies has Julia worked for in recent years?

In recent years, Julia has worked for GROHE , Kumi Health , Tech Foundry , Movi Tech As. , and i22 GmbH .

Q: Which industries is Julia most experienced in?

Julia is most experienced in industries like Healthcare , Professional Services , and Advertising . Julia also has some experience in Telecommunication , Manufacturing , and Information Technology (IT) .

Q: Which business areas is Julia most experienced in?

Julia is most experienced in business areas like Marketing , Product Development , and Information Technology (IT) . Julia also has some experience in Human Resources (HR) and Project Management .

Q: What is Julia's education?

Julia holds a Bachelor in Visual Communication from Loughborough University .

Recommended expert

Düsseldorf, Germany

Experience

May 2024 - Dec 2024

8 months

Remote

Senior Visual Designer (Freelance, Remote)

GROHE

Rebuilt the atomic component library in Figma, addressing existing issues and improving usability for the design team
Curated and organized a cohesive app icon library to facilitate easier development and maintain visual consistency
Reworked existing app screen designs to ensure they are intuitive and user-friendly, prioritizing a seamless and engaging user experience
Managed the transfer of design files from Adobe XD to Figma to enhance collaboration and efficiency

Jan 2022 - Dec 2024

3 years

Remote

Senior Visual Designer (Freelance, Remote)

Kumi Health

Collaborated with cross-functional teams, including sales, engineers, and marketing professionals
Developed and executed Figma-based pitch decks in partnership with the CEO and other leaders, acting as a guardian of the visual language
Translated marketing and HR objectives into compelling creative assets for web and print to drive brand and company awareness
Curated the Figma brand asset library with assets, components, libraries and FAQ guides, resulting in a reduction in design production time
Created an effective onboarding process and delivered training sessions in Asana, Notion and Figma to improve collaboration and streamline workflows

Jan 2022 - Dec 2024

3 years

Remote

Senior Visual Designer (Freelance, Remote)

Tech Foundry

Collaborated on UI, website, and brand support projects, delivering exceptional visual experiences aligned with business goals
Served as the primary designer and go-to resource for the company owner on projects ranging from websites to rebranding and UI screens
Worked with a range of clients across various industries, including startups and established companies
Ensured accurate and efficient implementation of designs by collaborating closely with developers using Figma

Jan 2022 - May 2022

5 months

Remote

Head of Design / Brand (Freelance, Remote)

Movi Tech As.

Provided leadership for all design-related activities and collaborated with cross-functional teams
Established a strong visual identity for a creative content sharing platform
Developed and maintained a consistent and cohesive visual identity used across all company communications

Sep 2020 - Mar 2021

7 months

Senior Visual Designer (Contract)

i22 GmbH

Drove the optimization of internal processes to elevate design standards while supporting the top client, Telekom
Collaborated daily with project managers and developers to design and deliver website pages aligned with client brand guidelines and design library assets using Figma
Optimized and maintained Sketch-based UI atomic design systems to ensure consistency and quality across deliverables
Mentored and coached junior designers, imparting industry best practices

May 2019 - Oct 2019

6 months

Visual Designer

Denkwerk GmbH

Focused on product design for Germany’s major provider of landline and mobile services
Supported the end-to-end design process for digital projects from initial concept to testing and app store release
Utilized Sketch and InVision to update app designs in close consultation with clients and the internal UX team
Maintained and developed the atomic library design system in Sketch and Confluence, including detailed developer notes
Conceptualized and developed product navigation with a focus on usability and accessibility testing

Dec 2016 - Dec 2017

1 year 1 month

Brand and Social Media Manager (Contract)

Monetizer GmbH

Collaborated directly with the CEO and CTO to manage multiple simultaneous projects aimed at elevating the company’s brand presence throughout Europe
Promoted to take on additional duties, including office redesign and team relocation, while retaining original responsibilities
Developed the company’s visual identity and global marketing and social media presence and strategy using Adobe Creative Suite
Implemented the brand language across all digital channels

Industries Experience

See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.

Experienced in Healthcare (3 years), Professional Services (3 years), Telecommunication (1 year), Advertising (1 year), Manufacturing (0.5 years), and Information Technology (0.5 years).

Healthcare

Professional Services

Telecommunication

Advertising

Manufacturing

Information Technology

Business Areas Experience

The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.

Experienced in Product Development (4 years), Marketing (4 years), Information Technology (3 years), Human Resources (3 years), and Project Management (1 year).

Product Development

Marketing

Information Technology

Human Resources

Project Management

Summary

As a versatile designer with a global perspective, I have a diverse portfolio of accomplishments, ranging from branding and communication to digital and user interface design.

I have worked with dynamic start-ups and global behemoths.

I have had experience in both freelance and permanent roles throughout my career since 2011.

Skills

Logo Design
Ui Design
Ux Strategy
Wireframing
Email Design
Product Design
Brand Guidelines
Rapid Prototyping
Atomic Design System
Design For Web And Print
Website Design And Build
Commercial Image Editing
Social Media Strategy, Content
Figma
Sketch
Invision
Xd
Adobe Creative Suite
Facebook Business Manager
Wordpress
Elementor Pro
Slack
Asana
Trello
Microsoft Office
Pitch
Paste
Hootsuite
Markup
Notion
Mural

Languages

English

Native

German

Intermediate

Education

Oct 2008 - Jun 2011

Loughborough University

BA Visual Communication, Graphic Design · Visual Communication · Loughborough, United Kingdom

Oct 2007 - Jun 2008

Loughborough University

National BTEC Diploma, Art Foundation · Art Foundation · Loughborough, United Kingdom

Profile

Created

January 2025

Last Update

January 2026

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Julia based?

Julia is based in Düsseldorf, Germany and prefers 100% remote projects.

What languages does Julia speak?

Julia speaks the following languages: English (Native), German (Intermediate).

How many years of experience does Julia have?

Julia has at least 5 years of experience. During this time, Julia has worked in at least 5 different roles and for 7 different companies. The average length of individual experience is 1 year and 8 months. Note that Julia may not have shared all experience and actually has more experience.

What roles would Julia be best suited for?

Based on recent experience, Julia would be well-suited for roles such as: Senior Visual Designer (Freelance, Remote), Head of Design / Brand (Freelance, Remote), Senior Visual Designer (Contract).

What is Julia's latest experience?

Julia's most recent position is Senior Visual Designer (Freelance, Remote) at GROHE.

What companies has Julia worked for in recent years?

In recent years, Julia has worked for GROHE, Kumi Health, Tech Foundry, Movi Tech As., and i22 GmbH.

Which industries is Julia most experienced in?

Julia is most experienced in industries like Healthcare, Professional Services, and Advertising. Julia also has some experience in Telecommunication, Manufacturing, and Information Technology (IT).

Which business areas is Julia most experienced in?

Julia is most experienced in business areas like Marketing, Product Development, and Information Technology (IT). Julia also has some experience in Human Resources (HR) and Project Management.

What is Julia's education?

Julia holds a Bachelor in Visual Communication from Loughborough University.

What is the availability of Julia?

Julia is immediately available part-time for suitable projects.

What is the rate of Julia?

Julia's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.