Massimo Kuchernig
Growth & Transformation Executive
Experience
Interim Strategic Pricing Program PMO Lead
CSS AG
Architected the strategic transition of the legacy customer base from license/maintenance contracts to a subscription model.
- Migration Strategy: Designed the commercial architecture and pricing frameworks; aligned Product, Marketing, and Sales teams to pivot the legacy install base toward ARR-based models.
- Pilot Program: Executed a "forced upsell" pilot resulting in a 2x uplift and generating €250k+ in incremental ARR within the initial cohort of 12 enterprise clients.
Interim Growth & Transformation PMO Lead
Craftview GmbH
Directed the group's integration, value creation, and transformation programs across Germany and France.
- Post-Acquisition Integration: Orchestrated two major integrations in Germany and France, focusing on product- and marketing-driven synergy realization, functional alignment, and operational excellence.
- Market Entry & Scaling: Spearheaded the localization and launch of a French white-label SaaS product for the German market; established the end-to-end organization and infrastructure for Product, Sales, Marketing, and Finance.
- GTM Transformation: Restructured and managed the Go-to-Market operations by implementing digital strategies and online growth initiatives for two key portfolio entities, resulting in (I) a 4x pipeline growth and 3x new customer acquisition and (II) the turnaround of a -17% pipeline decline into +26% growth in a contracting market within 90 days.
Interim General Manager (Gombio Germany)
MobielWerkt B.V.
Directed the international expansion and organizational build-out for the German market.
- Operating Model Design: Transformed the company’s operating model to support rapid cross-border scaling and cross-functional performance.
- Growth Execution: Achieved 6x revenue growth in the core target category through rigorous pricing optimization and localized online marketing and conversion rate optimization strategies to maximize product-market-fit. Infrastructure Build: Established the German core operational teams, systems, processes, and partnerships to sustain growth ambitions.
- New Business: Launched a B2B software suite and secured the first enterprise POC client by supporting the GTM design, commercial positioning, and dedicated SaaS operations.
Managing Director Brandfield B.V.
fashionette AG
Held full P&L responsibility (c. €50M, c. 150 FTE, 8 D2C Brands) and led the post-acquisition transformation.
- Transformation Leadership: Integrated Brandfield into the fashionette group, implementing a data-centric operating model and digital revenue generation initiatives, delivering profitable 12% YoY top-line growth during the transition.
- Top-Level Management: Managed reporting lines from core functions – marketing, technology, finance, HR, and customer support – implementing operational excellence programs to enhance efficiency and scalability.
Director Business Development
fashionette AG
Developed and executed a comprehensive growth strategy, leading to fashionette’s first acquisition (Brandfield B.V.).
- Designed and led the pre-closing integration program, including synergy planning and operational alignment across marketing, operations, buying, BI, and tech.
Chief Product & Online Marketing Officer
RightNow GmbH
Built the digital revenue engine and product and marketing organization for a high-growth LegalTech disruptor.
- Operations Build: Built and led the marketing and product organization with full ownership of digital revenue generation and the overall product portfolio.
- Growth Acceleration: Delivered 4x YoY revenue growth by designing a performance-led growth framework linking acquisition, conversion, and retention strategies.
- Org Scaling: Facilitated the overall headcount expansion from 9 to 30+ employees while maintaining lean data-driven operations.
Manager Strategy & M&A
Verivox GmbH
Led Verivox’ M&A activities end-to-end from strategy to due diligence to functional integration and value creation.
- Deal Execution: Completed five acquisitions and subsequent integrations, emphasizing data-driven revenue optimization, operational streamlining, and integrated organizational and functional models.
- Strategy Development: Developed business strategies and realized cross- and upselling synergies by aligning marketing, sales, and product growth strategies.
- Turnaround: Contributed to the restructuring of a loss-making subsidiary, returning it to profitability through new marketing, sales, and monetization strategies.
Specialist M&A
GFT Technologies SE
Co-led multiple international M&A projects through the full deal cycle in a team-of-two department.
- Deal Execution: Completed three acquisitions, one divestment, and one startup investment and supported post-deal execution, including integration planning, carve-outs, and realization of organizational and operational synergies.
- International Growth: Facilitated an M&A-driven revenue growth from €264M to €422M and doubling of headcount.
Summary
Entrepreneurial Growth and Transformation Executive with over 12 years of experience scaling digital business models across Consumer Internet, SaaS, and E-Commerce / D2C. A specialist in Buy-and-Build strategies, Post-Merger Integration and high-impact Go-to-Market turnarounds. Proven track record of delivering rapid value creation for investors-backed companies by aligning Marketing, Product, and Operations with aggressive growth and EBITDA targets. Expert at bridging the gap between high-level strategy and hands-on execution to drive operational excellence.
Skills
Strategic Transformation: Value Creation Programs, Change Management, Org Design.
M&a & Integration: Post-merger Integration (Pmi), Synergy Design, Due Diligence.
Digital Growth: Marketing Growth, Product Growth, Pricing And Monetization Strategies.
Operational Excellence: Data-driven Operating Models, Process Automation, Management Frameworks.
Languages
Education
University of Hohenheim
Master of Science · Information Systems · Stuttgart, Germany · 1.7 (First prize / top of class)
Business Informatics
Heilbronn University
Bachelor of Science · Electronic Business · Heilbronn, Germany · 1.6
Business Informatics (Information Systems)
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