Massimo Kuchernig
Growth & Transformation Executive
Experience
Interim Strategic Pricing Program PMO Lead
CSS AG
Architected the strategic transition of the legacy customer base from license/maintenance contracts to a subscription model.
- Migration Strategy: Designed the commercial architecture and pricing frameworks; aligned Product, Marketing, and Sales teams to pivot the legacy install base toward ARR-based models.
- Pilot Program: Executed a "forced upsell" pilot resulting in a 2x uplift and generating €250k+ in incremental ARR within the initial cohort of 12 enterprise clients.
Interim Growth & Transformation PMO Lead
Craftview GmbH
Directed the group's integration, value creation, and transformation programs across Germany and France.
- Post-Acquisition Integration: Orchestrated two major integrations in Germany and France, focusing on product- and marketing-driven synergy realization, functional alignment, and operational excellence.
- Market Entry & Scaling: Spearheaded the localization and launch of a French white-label SaaS product for the German market; established the end-to-end organization and infrastructure for Product, Sales, Marketing, and Finance.
- GTM Transformation: Restructured and managed the Go-to-Market operations by implementing digital strategies and online growth initiatives for two key portfolio entities, resulting in (I) a 4x pipeline growth and 3x new customer acquisition and (II) the turnaround of a -17% pipeline decline into +26% growth in a contracting market within 90 days.
Interim General Manager (Gombio Germany)
MobielWerkt B.V.
Directed the international expansion and organizational build-out for the German market.
- Operating Model Design: Transformed the company’s operating model to support rapid cross-border scaling and cross-functional performance.
- Growth Execution: Achieved 6x revenue growth in the core target category through rigorous pricing optimization and localized online marketing and conversion rate optimization strategies to maximize product-market-fit. Infrastructure Build: Established the German core operational teams, systems, processes, and partnerships to sustain growth ambitions.
- New Business: Launched a B2B software suite and secured the first enterprise POC client by supporting the GTM design, commercial positioning, and dedicated SaaS operations.
Managing Director Brandfield B.V.
fashionette AG
Held full P&L responsibility (c. €50M, c. 150 FTE, 8 D2C Brands) and led the post-acquisition transformation.
- Transformation Leadership: Integrated Brandfield into the fashionette group, implementing a data-centric operating model and digital revenue generation initiatives, delivering profitable 12% YoY top-line growth during the transition.
- Top-Level Management: Managed reporting lines from core functions – marketing, technology, finance, HR, and customer support – implementing operational excellence programs to enhance efficiency and scalability.
Director Business Development
fashionette AG
Developed and executed a comprehensive growth strategy, leading to fashionette’s first acquisition (Brandfield B.V.).
- Designed and led the pre-closing integration program, including synergy planning and operational alignment across marketing, operations, buying, BI, and tech.
Chief Product & Online Marketing Officer
RightNow GmbH
Built the digital revenue engine and product and marketing organization for a high-growth LegalTech disruptor.
- Operations Build: Built and led the marketing and product organization with full ownership of digital revenue generation and the overall product portfolio.
- Growth Acceleration: Delivered 4x YoY revenue growth by designing a performance-led growth framework linking acquisition, conversion, and retention strategies.
- Org Scaling: Facilitated the overall headcount expansion from 9 to 30+ employees while maintaining lean data-driven operations.
Manager Strategy & M&A
Verivox GmbH
Led Verivox’ M&A activities end-to-end from strategy to due diligence to functional integration and value creation.
- Deal Execution: Completed five acquisitions and subsequent integrations, emphasizing data-driven revenue optimization, operational streamlining, and integrated organizational and functional models.
- Strategy Development: Developed business strategies and realized cross- and upselling synergies by aligning marketing, sales, and product growth strategies.
- Turnaround: Contributed to the restructuring of a loss-making subsidiary, returning it to profitability through new marketing, sales, and monetization strategies.
Specialist M&A
GFT Technologies SE
Co-led multiple international M&A projects through the full deal cycle in a team-of-two department.
- Deal Execution: Completed three acquisitions, one divestment, and one startup investment and supported post-deal execution, including integration planning, carve-outs, and realization of organizational and operational synergies.
- International Growth: Facilitated an M&A-driven revenue growth from €264M to €422M and doubling of headcount.
Industries Experience
See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.
Experienced in Information Technology (10.5 years), Professional Services (2 years), Fashion (1.5 years), Retail (1.5 years), and Insurance (1 year).
Business Areas Experience
The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.
Experienced in Strategy (9 years), Marketing (6.5 years), Finance (5.5 years), Operations (4.5 years), Product Development (2.5 years), and Project Management (2.5 years).
Summary
Entrepreneurial Growth and Transformation Executive with over 12 years of experience scaling digital business models across Consumer Internet, SaaS, and E-Commerce / D2C. A specialist in Buy-and-Build strategies, Post-Merger Integration and high-impact Go-to-Market turnarounds. Proven track record of delivering rapid value creation for investors-backed companies by aligning Marketing, Product, and Operations with aggressive growth and EBITDA targets. Expert at bridging the gap between high-level strategy and hands-on execution to drive operational excellence.
Skills
Strategic Transformation: Value Creation Programs, Change Management, Org Design.
M&a & Integration: Post-merger Integration (Pmi), Synergy Design, Due Diligence.
Digital Growth: Marketing Growth, Product Growth, Pricing And Monetization Strategies.
Operational Excellence: Data-driven Operating Models, Process Automation, Management Frameworks.
Languages
Education
University of Hohenheim
Master of Science · Information Systems · Stuttgart, Germany · 1.7 (First prize / top of class)
Business Informatics
Heilbronn University
Bachelor of Science · Electronic Business · Heilbronn, Germany · 1.6
Business Informatics (Information Systems)
Profile
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