Dominic Multerer
Interim Digital Business Lead / DVS Owner – Large Scale Segment
Experience
Interim Digital Business Lead / DVS Owner – Large Scale Segment
SMA Solar Technology AG
- Established SMA’s digital business unit in Large Scale targeting €100M+ incremental revenue
- Owned six mission-critical digital products across plant connectivity, asset monitoring and advanced analytics for PV, BESS and H2 infrastructures
- Architected and operationalized the global digital strategy to enhance €1B hardware core with scalable software monetization models
- Negotiated and launched a global strategic technology partnership with co-development roadmap and recurring revenue share framework
- Built and led a cross-functional team across product, engineering and commercial disciplines; aligned global executive stakeholders
Non-Executive Board Member (part-time)
actaport / dokSAFE GmbH
- Led a top German cloud software provider for law firms
- Scaled the ARR to €3.2 million in B2B SaaS with four direct reports
- Oversaw the entire customer journey including marketing, sales, consulting and onboarding
Chief Commercial Officer – CAMOPO
SMA Solar Technology AG
- Planned, structured and executed go-to-market strategies for the first software business unit in Large Scale across LATAM, US, EMEA, APAC and AUS
- Led the commercial launch of hybrid plant optimization software, scaling up to a 3 GW sales pipeline across PV, BESS, Wind and H2 assets
- Developed a market-backed business plan with KPI-driven milestones, investment planning and go-to-market alignment
- Full commercial accountability for the revenue model, pricing, sales enablement and positioning
- Acquired international pilot customers and LOIs with project volumes up to €800k per site
Advisor to the Management
Deutsche Telekom AG
- Conceptualized and developed a video self-service strategy including format development, editorial planning and agency selection
Interim Chief Commercial Officer / Advisor to the Management
Arvantis Group GmbH
- Structured, set up and scaled the commercial team (marketing, sales, customer success, tech/platform/UX) from 2 to 20 people
- Increased weekly turnover from €20,000 to €500,000–€750,000 within 12 weeks
- Operated as a 100% subsidiary of Arvantis Group led by Alex Samwer
Interim Board Member Market / CSO + CMO + Head of Customer Care
DOKOKI AG
Directed sales, marketing and customer care driving expansion and go-to-market success
Developed all sales channels from scratch including online direct sale, online retail, stationary retail and marketplaces in D/A/CH
Secured listings at MANOR, Alltron, Migros, Rossmann, DM, Baby Walz, MyToys and eBay
Executed growth strategy for D2C and eCommerce channels
Managed a team of 14 FTEs fostering collaboration and excellence
Interim Managing Director
SaleSphere GmbH - mVISE AG
Developed and implemented a positive going concern forecast
Restructured and enhanced company competitiveness and efficiency
Created product development roadmap and refreshed iOS and Android platforms
Generated 250 qualified SQL inbound leads at C-level within four months closing four key accounts
Expanded sales internationally into Europe, Americas and APAC
Managed staff organization, deployment and performance
Interim Chief Sales Officer
Delta Capital a.s.
Structured and developed sales, marketing and strategy for a software start-up
Acquired first pilot partners including Bayern Munich Basketball, 1. FC Cologne and DEL
Interim SVP Market & Strategy, Member of the Executive Board
TWINNER
Orchestrated company setup, board member selection, strategic positioning, market segmentation and Series A funding
Executed go-to-market strategies in Germany and China including JV with TÜV Nord
Developed global brand and communication framework, PR strategy and sales processes
Drove internationalization and designed sales processes with coaching
Secured first customers with 2.5 Mio ARR in trade and OEM sectors including Mercedes, VW and TÜV
Interim Director eSports TV & Digital / Member of the Directors Board
Sport1 GmbH / Constantin Medien AG
Developed and grew a new business unit to €2.5 M revenue and break-even in eight months
Led strategy, product innovation and format development for digital and TV platforms
Recruited top talent, secured refinancing, acquired rights (FIFA, DFL) and expanded coverage
Implemented the first group-wide agile team fostering innovation and collaboration
Interim CMO & CSO / Member of the Board
RD-Gruppe
Developed and implemented a gastronomy and hotel group with €20 M investment
Managed strategic market-oriented divisions as board member
Established sales and marketing processes and positioned six brands including a 5-star hotel and three Michelin-starred restaurants
Interim Turnaround Advisor to the CEO & Corporate Strategy
STAHLWILLE-Gruppe
Advised logistics, production, sales, organization and marketing for corporate strategy 2020
Steered global innovation leadership in torque tools, wrenches and sockets
Established first online configurator for individual workshop trolleys
Oversaw transformation to €80 M sales and positive EBITA by 2017
Interim CMO / Member of the Board
GABAL Verlag
Restructured media company with shareholder collaboration to enhance profitability
Strengthened brand position among authors, retailers and end customers
Led renewal and change process revitalizing operations
Refined publishing brand, optimized sales and marketing processes and expanded sales areas
Returned company to positive EBITDA
Interim Head of Marketing & Sales Advisor
mps public solutions GmbH
Achieved market leadership while reducing marketing expenditure by 35%
Reorganized and optimized sales activities expanding channels, doubling sales from €11 M to €22.6 M
Led marketing, digitalization and communication in B2P market
Launched new generations of SaaS software
Managing Director: Advisor, Interim-Manager, Keynote-Speaker
Dominic Multerer GmbH
Consulting and C-Level interim mandates in commercial, sales, marketing and strategy for international corporations, national corporations, medium-sized businesses and scaling start-ups
Author of several books on leadership, go-to-market, transformation and interim management
Speaker at events up to 1,000 listeners
Built and scaled a global digital business unit for a €1B hardware manufacturer including six SaaS products, revenue share partnership and GTM strategy across five regions
Launched optimization software for hybrid power plants (PV, BESS, Wind, H2) and secured global pilot customers with project volumes up to €800k within 12 months
Developed and implemented sales and marketing strategy for an automotive SaaS business in Germany, America and China
Built B2B and B2C commercial operations for an investment platform within four months achieving 600% increase in incoming AuM
Led entire EU go-to-market in B2B and D2C (eCommerce) for a Swiss health-tech start-up
Turnaround and restructuring of a B2B SaaS company within six months
Built a business unit for a media group to full staffing and break-even in nine months
Turnaround of a global tool manufacturer with 500 employees
Doubled sales and reduced marketing budget by 35% for a software manufacturer over 36 months
Scaled a software industry leader to double the number of licenses within 13 months
Head of Marketing International & Sales D/A/CH
fucapo ApS
Developed and introduced the brand internationally
Positioned the brand in LEH for listings such as 7-11 Denmark
Established sales structure via distributors for D/A/CH market
Skills
- Market Share Growth, Go-to-market & Brand
- Sales Expertise / Sales Channels B2b, D2c, B2c
- Leadership (Motivation, Employee Development)
- Development Of Business Units (Start-up Or Group)
- Transformation / Turnaround Management
- Market Oversight (Kpis, Strategy, Roadmaps, Etc.)
- Expansion Of Market Share
- Go-to-market & Growth Execution
- Marketing Of Essential Products
- Sales Strategy And Implementation
- Setting Up New Business Areas
- Change Management And Restructuring
- Flexible Across Industries
- Operating In Over 10 Industries
- Advantage: Expertise In Transformation
Languages
Education
Art Kommunikation GmbH
Marketing Communication · Germany
Seus & Mosen GmbH
Tax Assistant · Germany
Certifications & licenses
ThePowerMBA & Specialization In Digital Marketing
Trainer Aptitude Test IHK
Dr. h.c. (IIC)
IIC University of Technology
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