Non-Executive Board Member (part-time)

Branch: Energy / Software / Hardware

• Interim Digital Business Lead / DVS Owner – Large Scale Segment (12/2024 - 07/2025)**

• Spearheaded the establishment of SMA’s digital business unit in Large Scale, targeting €100M+ incremental revenue potential.

• End-to-end ownership of six mission-critical digital products across plant connectivity (incl. cybersecurity stack), asset monitoring, and advanced analytics for PV, BESS, and H2 infrastructures.

• Architected and operationalized the global digital strategy to enhance SMA’s €1B hardware core with scalable software monetization models.

• Negotiated and launched a global strategic technology partnership, including co-development roadmap and recurring revenue share framework.

• Built and led a cross-functional team across product, engineering, and commercial disciplines; aligned executive stakeholders globally (EMEA, LATAM, US, APAC).

• Chief Commercial Officer – CAMOPO (within SMA Solar Technology AG) (01/2023 - 11/2024)**

• Held overall responsibility for planning, structuring, and Go-to-Market strategies for the first software business unit in Large Scale within a 3,500-employee hardware company, spanning across LATAM, US, EMEA, APAC, and AUS regions.

• Led the commercial launch of SMA’s hybrid plant optimization software – scaling up to 3 GW sales pipeline across PV, BESS, Wind, and H2 assets.

• Developed and executed a market-backed business plan with KPI-driven milestones, investment planning, and GTM alignment.

• Full commercial accountability: revenue model, pricing architecture, sales enablement, and positioning strategy.

• Acquired international pilot customers & LOIs with project volumes up to €800k per site, establishing early revenue proof and market traction.

Branch: FinTech / Blockchain / Fast Growth Scale Up

• Structured, set up, and scaled up the entire Commercial Team including Marketing, Sales, Customer Success, and Tech/Platform/UX, expanding the team from 2 to approx. 20 ppl.
• Achieved remarkable growth within a short timeframe:
• Within 12 weeks, increased turnover from €20,000 to over €500,000-€750,000 per week, demonstrating effective leadership and strategic execution.
• Operated as a 100% subsidiary of Arvantis Group, led by Alex Samwer, former Managing Director at Rocket Internet, showcasing association with prominent industry figures and networks.

Branch: SaaS-Software

• Developed & implemented a positive going concern forecast, leading to sustained company growth.
• Restructured and further developed the company to enhance competitiveness and efficiency.
• Created a comprehensive product development roadmap and successfully refreshed iOS and Android platforms, resulting in improved user experience and increased revenue.
• Assumed overall sales responsibility and achieved significant milestones:
• Generated 250 qualified SQL inbound leads at C-level within four months, resulting in the closure of 4 key accounts.
• Expanded sales internationally into Europe, North & South America, and APAC.
• Responsible for disciplinary and functional organization, deployment, and management of staff.
• Received an offer from the parent company (150 employees, $20 million revenue) to serve as a Board Member for Marketing & Sales, underscoring recognition of my expertise and leadership skills.

Branch: IT, automotive, technology (AI, Big Data, AI), 200 employees

• Orchestrated the company set-up, including the selection of board members, strategic positioning, market segmentation, and successful Series A funding.
• Executed Go-To-Market strategies in Germany and China, including the establishment of a joint venture for market entry with TÜV Nord in China, facilitating seamless entry into new markets.
• Spearheaded the development and initial setup of a global brand and communication framework, encompassing content creation, PR strategy formulation, and the establishment of robust sales processes.
• Drove internationalization efforts and designed sales processes, providing strategic guidance and coaching to optimize sales performance across diverse markets.
• Secured the acquisition of 1st customers (2.5 mio ARR) within the trade & OEM sectors, incl. notable clients such as Mercedes, VW, TÜV, showcasing the company's ability to attract & retain high-profiles.

Industry: Gastronomy/Tourism, 100 employees

• Played a pivotal role in the development and implementation of a gastronomy and hotel group with a substantial investment volume of €20 million, serving as a key member of the management board.
• Held overall responsibility for the strategic management of market-oriented divisions within the group, ensuring alignment with organizational objectives and market demands.
• Spearheaded the establishment of all sales and marketing processes, alongside the development and positioning of six distinctive brands within the group, including a 5-star hotel and three Michelin-starred restaurants, among others.

Industry: Media, 40 employees, sales: 3.5 million

• Spearheaded the restructuring efforts of the media company in collaboration with the shareholder, driving strategic initiatives to streamline operations and enhance profitability.
• Successfully fortified the brand's position among authors, retailers, and end customers, fostering stronger relationships and brand loyalty.
• Pioneered and led the development and implementation of a comprehensive renewal and change process, revitalizing the company's operations and positioning for future growth.
• Orchestrated the refinement of the publishing brand, optimization of sales and marketing processes, and expansion into various sales areas, resulting in significant market share gains and sustainable sales growth.
• Instrumental in steering the company back to positive EBITDA, demonstrating effective leadership and operational management amidst challenging market conditions.

Industry: IT/Software/Public Sector, 200 employees, sales: 22.6 mn.

• Achieved market leadership status while concurrently reducing marketing expenditure by 35%, showcasing efficiency and effectiveness in resource allocation.
• Undertook a comprehensive reorganization and optimization of sales activities, coupled with the expansion of channels, resulting in a tangible sales growth trajectory (from €11 million in 2013 to €22.6 million in 2016).
• Led the conception, implementation, and continuous support of all marketing, digitalization, and communication endeavors within the B2P market, driving brand awareness, customer engagement, and revenue growth.
• Successfully executed the launch of new generations of SaaS software in the market, demonstrating a knack for innovation, market understanding, and strategic execution.

Consulting & C-Level Interim mandates in the areas of Commercial, Sales, Marketing & Strategy for international corporations (e.g. SMA, BP, EVONIK), national corporations (e.g. Deutsche Bahn), medium-sized businesses and globally scaling start-ups. Author of several books on the above topics. As well as speaker on events up to 1.000 listeners.

Selected reference projects:

• Built and scaled a global digital business unit for a €1B hardware manufacturer incl. 6 SaaS products, revenue share partnership, and GTM strategy across 5 regions
• Launched optimization software for hybrid power plants (PV, BESS, Wind, H2) and secured global pilot customers with project volumes up to €800k within 12 months
• Go-To-Market & Growth-Strategy - Development and implementation of a sales and marketing strategy for an automotive SaaS business in Germany, America and China
• Build B2B & B2C Commercial for a investment platform within 4 months & 600 % increase in incoming AuM
• Entire EU Go-To-Market in B2B & D2C (eCommerce) for a Swiss Health-Tech-StartUp, prior securing of financing
• Overall responsibility for planning & Go2Market of a software unit for a 3.000 employees hardware company
• Turnaround and restructuring within six months of a B2B SaaS company of an IT group
• Overall responsibility for building up a business unit for a media group, within 9 months fully staffed & break-even
• Turnaround of a global tool manufacturer with 500 employees
• Development of a software manufacturer to a perceived market leader with simultaneous reduction of the marketing budget by 35% and doubling of sales within 36 months
• Scaling a software industry leader to double the number of licenses within 13 months