Sozialbank, Bank für Sozialwirtschaft, Grey Solutions GmbH
Project: change management and sales development for selected financial services
Involved staff: >20 (Managing Directors, Head of Innovation, Head of Business Development, Bank Advisors, Corporate Client Advisors, Wealth Advisors, Product Specialists)
Development and operational implementation of effective pre-sales activities for new customer acquisition
Operational development and implementation of best-practice conversation strategies
Process development and process optimization
KPI measurement and regular communication
Coaching of involved sales staff and managers
On-the-job phone training with “leading by example” in customer conversations
On-the-job sales coaching for sales staff with “leading by example” in customer conversations
Change management of pre-sales activities
Jan 2016 - Present
10 years
Germany
Interim Manager, Consultant, Coach, Trainer
VW Autohaus von Keitz GmbH & Co. KG
Project: increase sales and after-sales revenue (3 locations)
Involved staff: 25 (Managing Directors, Service Managers, Sales Managers, Customer Service Advisors, Service Assistants, B2B Field Sales Representatives, Parts Department Staff, Dialog Marketing, BDC)
3-year interim setup, development, and leadership of Customer Service and BDC with professional and disciplinary management, relevant KPIs, and motivation and control to reach targets and improve results for Sales & After Sales
Consulting and restructuring of service processes for various service offerings
Restructuring of the leadership and management of B2B field sales
Restructuring of sales metrics and regular communication for management and sales leadership, also to control field sales
Establishment, development, and coaching of dialog marketing
Acquisition training for B2B field sales advisors
Sales manager training for motivating field sales reps with sales metrics
Phone training for Sales, After Sales, Parts Department, Dialog Marketing
On-the-job sales coaching for Sales, After Sales, and Parts Department with “leading by example”
Potential coaching with clear addressing of status, deltas, and development steps for sales staff and managers
Sales training with emotional value argumentation
Project management for group-wide implementation discipline
Results: ~ €50 revenue increase per vehicle invoice with full service package; >900% sales increase in air conditioner maintenance, from 50 to 500 p.a.; >200 units sales per year of newly introduced air conditioner cleanings, from 0 to 200
Jan 2014 - Dec 2021
8 years
Germany
Interim Manager, Consultant, Coach, Trainer
Mehrmarken Autohausgruppe DRESEN
Project: increase Sales and After Sales revenue, establish in-house dialog marketing (20 locations)
Involved staff: >100 (Owners, Managing Directors, Executive Assistants, Location Managers, Service Managers, Sales Managers, Parts Department Managers, Customer Service Advisors, Service Assistants, Sales Advisors, B2B Field Sales Representatives, Parts Department Staff, Dialog Marketing, BDC)
5-year interim setup, development, and leadership of Customer Service and BDC with technical and disciplinary management, relevant KPIs, plus motivation and control to meet goals and improve results for Sales & After Sales and B2B sales
Restructuring of leadership and management of B2B field sales
Restructuring of sales metrics and regular communication for management and sales leadership, also to control the field sales
Acquisition training for B2B field sales advisors
Sales manager training for motivating field sales reps with sales metrics
Consulting, identification, and restructuring of sales processes in Sales & After Sales, with emphasis on customer orientation
Introduction of air conditioner cleanings
Acquisition and sales training in the B2B segment
Customer orientation training 'The customer for life'
Phone training for Sales, After Sales, Parts Department, Dialog Marketing
On-the-job sales coaching for Sales, After Sales, Parts Department
On-the-job sales coaching with “leading by example” in customer conversations
Consulting, identifying sales potential with existing customers in Sales & After Sales and realizing that potential
Potential coaching with clear addressing of status, deltas, and development steps for sales staff and managers
Interim B2B sales leadership with professional and disciplinary management and involvement in the recruitment process for new employees
Restructuring warranties, insurance, and customer loyalty tools for profit growth and increased customer retention
Consulting on and support for operational GDPR implementation
Employee training on GDPR compliance
Compensate revenue declines from e-mobility with underutilized service offerings
Project management for group-wide implementation discipline, steering and monitoring of necessary information from relevant departments and external service providers
Results: >€8,740,000 revenue increase in After Sales from 2014 to 2020; >6,700 service appointments per year through follow-up calls to non-responders after service reminders with over 26% appointment rate and over €2,100,000 revenue; >400% sales increase in air conditioner maintenance, from 1,000 to 5,000 p.a.; 5,000 units sales per year of newly introduced air conditioner cleanings
Jan 2010 - Present
16 years
Germany
Interim Manager, Consultant, Coach, Trainer
Mehrmarken Autohausgruppe Schönauen
Project: increase Sales and After Sales revenue, establish in-house dialog marketing (7 locations)
Involved staff: >50 (Owners, Managing Directors, Executive Assistants, Service Managers, Sales Managers, Parts Department Managers, Customer Service Advisors, Service Assistants, Sales Advisors, B2B Field Sales Representatives, Parts Department Staff, Dialog Marketing, BDC)
4-year interim setup, development, and leadership of Customer Service and BDC with professional and disciplinary management, relevant KPIs, and motivation and control to reach targets and improve results for Sales & After Sales
Restructuring of leadership and management of B2B field sales
Restructuring of sales metrics and regular communication for management and sales leadership, also to control field sales
Acquisition training for B2B field sales advisors
Sales manager training for motivating field sales reps with sales metrics
Mapping of the customer journey in the existing CRM
Consulting, identification, and restructuring of sales processes in Sales & After Sales, especially regarding customer orientation
Acquisition and sales training in the B2B segment
Customer orientation training 'The customer for life'
Phone training for Sales, After Sales, Parts Department, Dialog Marketing
On-the-job sales coaching with “leading by example” in Sales, After Sales, and Parts Department
Consulting, identifying sales potential with existing customers in Sales & After Sales and realizing that potential
Potential coaching with clear addressing of status, deltas, and development steps for sales staff and managers
Interim B2C sales leadership with professional and disciplinary management and involvement in the recruitment process for new employees
Restructuring of customer data management and customer satisfaction
Employee training on handling and implementing the GDPR
Compensate revenue declines from e-mobility with underutilized service offerings
Project management for group-wide implementation discipline, steering and monitoring of necessary information from relevant departments and external service providers
Results: >€175,000 revenue increase p.a. in After Sales; >400% sales increase in air conditioner maintenance, from 200 to 1,000 p.a.; >500% sales increase in air conditioner cleanings, from 100 to 600 p.a.
Jan 2005 - Dec 2008
4 years
Germany
Consultant, Coach, Trainer
Adam Opel AG, MC Trademarketing GmbH
Project: Opel SME offensive for dealers
Involved staff: >300 at >40 dealers (Managing Directors, Sales Managers, Sales Advisors, Marketing Managers, Planning Managers, BDC, Dialog Marketing, After Sales Managers, Service Managers, Parts Department Managers)
Consulting and coaching to align dealers holistically towards commercial customer sales in the small fleet segment
Adjusting all relevant processes to the manufacturer's requirements: customer acquisition, customer data management, product portfolio, pricing, financing types, vehicle ordering, reporting codes, vehicle delivery, workshop service, marketing activities
Consulting, design, and implementation of sales processes, sales control, metric measurement, regular communication, and contests
Acquisition training for corporate customer sales advisors B2B
On-the-job phone training with “leading by example” in customer conversations
On-the-job sales coaching for sales staff with “leading by example” in customer conversations
Consulting, identifying sales potentials with existing customers in Sales & After Sales, and realizing that potential
Further development of the deployed CRM for flawless customer service handling
Results: >10.4% market share, a 7.6% share increase for the supported dealers
Jan 2004 - Present
22 years
Germany
Interim Manager, Consultant, Coach, Trainer
Soloplan GmbH
Project: Increase sales performance in sales and telesales
Involved employees: >20 (CEO, Sales Director, national and international field-based Key Account Managers, service staff, telesales staff, BDC)
Interim setup, development, leadership of telesales with technical and disciplinary management, relevant KPIs, motivation and control to achieve targets and improve results
Design and on-demand updates of call guides with emotional value propositions for sales and telesales
Restructuring of leadership and management of field sales nationally and internationally
Restructuring of sales metrics and regular communication for management and sales leadership, also to monitor field sales
Consulting on further development of the existing CRM for optimized mapping of the customer journey
Acquisition training for KAMs and field sales consultants B2B
Sales manager training for motivating field sales reps using sales metrics
Potential coaching with clear addressing of status, gaps and development steps for sales staff and managers
Further development of sales strategy from product sales to consultative meetings with process analysis and value selling focusing on benefits and values
Phone training for sales, service and telesales in the B2B segment
Sales coaching on the job for sales and telesales in the B2B segment
Sales coaching on the job with "demonstration" in client meetings in the B2B segment
Further development of the existing CRM for efficient and error-free customer handling in customer service
Results: > 40% increase in performance of qualified leads in telesales; > 25% increase in qualified customer appointments in sales
Germany
Interim Manager, Consultant, Coach
Autohandel Gebr. van Eupen GmbH
Project: Sales change management: set up B2B sales department
Involved employees: >10 (CEO, B2B field sales reps, dialog marketing)
Setup, development and coaching of car and commercial vehicle sales to corporate clients
Interim sales leadership of the department
Development and implementation of relevant sales processes
Mapping the customer journey in the existing CRM
Operational management, control and monitoring of B2B field sales reps
Sales metrics and regular communication for management
Acquisition training for B2B field sales consultants
Consulting, design and implementation of sales processes, sales management, KPI measurement, regular communication and competitive analyses
On-the-job phone training with "demonstration" in client meetings
On-the-job sales coaching for sales with "demonstration" in client meetings
Potential coaching with clear identification of status, gaps and development steps for sales staff and managers
Consulting, identification of sales potential in existing customers in Sales & After Sales and realization of potential
Handover of sales leadership to the successor
Results in 9 months: 25% increase in sales compared to previous year; 142 vehicles sold in the period; 500 offers in the period from 1,400 personal, 1,200 telephone contacts; 1,200 qualified leads from 4,300 lead contacts
Germany
Bank Clerk
Commerzbank AG
Stuttgart, Germany
Consultant, Coach
Daimler AG, Mercedes Benz Niederlassung Stuttgart
Project: Stabilize after-sales revenue due to expected decline from e-mobility
Involved employees: >10 (Service Manager, Assistant Service Manager, Reception Manager, Service Advisors, Service Assistants)
Consulting and restructuring of service processes for air conditioning disinfection, AC maintenance and safety inspections (UVV)
Definition of tools and meetings for sustainable employee management and motivation
Sales coaching for service advisors with "demonstration" in client meetings
Results: >75% increase in sales of relevant service offerings
Germany
Consultant, Trainer
Elspass Autoland GmbH & Co. KG
Project: Implement CRM and systematic customer management
Introduction of a CRM including error analysis for flawless customer handling
Definition of relevant data maintenance in the CRM
Continuous coordination with IT and the CRM provider
User training on CRM operation
Mapping the customer journey in the existing CRM
Sales training on systematic customer approach including data and contact maintenance in the CRM
Germany
Consultant, Coach, Project Manager
Mercedes Benz Autohausgruppe
Project: stabilize after-sales revenue during the pandemic (7 locations)
Involved employees: >50 (after-sales managers, assistant after-sales managers, service managers, parts managers, service advisors, service assistants, telephone marketing, BDC)
Consulting and design of processes to introduce air conditioning disinfection
Defining tools and meetings for sustainable employee leadership and motivation
Implementation across the dealership group
Online sales training with all involved managers and staff in service and dialog marketing, BDC
Follow-up phone coaching with all involved employees and managers to ensure ongoing implementation
Project management for group-wide execution discipline
Results: > € 49,000 revenue increase in 2 months
Germany
Consultant, Coach, Trainer
UGW AG
Project: improve sales performance in dialog marketing
Consulting and restructuring of dialog marketing for the execution of B2B customer orders
Designing call scripts with emotional benefit arguments
Phone training for B2B dialog marketing
Sales coaching on the job with "modeling" in the B2B segment
Train-the-trainer with call center coaches for feedback and target discussions with agents, and "modeling" effective calls
Advising on the development of the existing CRM to better represent the customer journey
Training project managers on measurement and management with KPIs, recruiting suitable staff, regular communication
Results: > 20% increase in quantitative lead generation; > 40% increase in qualified leads with need and purchase timing
Germany
Consultant, Coach
Volvo Autohaus AutoNova
Project: increase after-sales revenue and profitability (1 location)
Involved employees: >10 (managing director, service advisors, service assistants, parts department staff, workshop manager)
Consulting and restructuring service processes for air conditioning disinfection, air conditioning maintenance, and safety inspections
Identifying and tapping unused potential in full-service packages
Sales coaching on the job with "modeling" in customer conversations
Sales training with emotional benefit arguments
Results: ~ € 200 revenue increase per leased vehicle with Volvo full-service package; > € 51,000 annual revenue increase
Summary
Ignite and spark: enthusiasm that multiplies sparks
Live and lead by example: inspiring role model with driving motivation
Adapt and identify: affinity through sensitive empathy
Delegate and lead: team player with transparent goal tracking
Do and act: burning passion with disciplined activity
Develop and plan: inspiration with a heart's mind-movie
Achieve and realize: productivity with system efficiency
Think and aim: creative strategy with limitless vision
Sales coaching through “leading by example” for lasting behavior change: selectively adopting real customer and sales conversations for motivating learning transfer without inhibitions and with “genuine” sales performance
SALES BANG ® method for ongoing growth: achieve performance coherence from both technical and consistent energetic-emotional development
E-mobility in after sales: proven solutions to stabilize revenue amid declines caused by e-mobility