Greg Varner - Advisor

Q: Where is Greg based?

Greg is based in Unterschleißheim, Germany .

Q: What languages does Greg speak?

Greg speaks the following languages: German (Native), English (Native) .

Q: How many years of experience does Greg have?

Greg has at least 27 years of experience. During this time, Greg has worked in at least 12 different roles and for 8 different companies . The average length of individual experience is 2 years and 1 month . Note that Greg may not have shared all experience and actually has more experience.

Q: What is Greg's latest experience?

Greg's most recent position is Advisor at SpaceOf.foundation GmbH .

Q: What companies has Greg worked for in recent years?

In recent years, Greg has worked for SpaceOf.foundation GmbH , Sportradar , Together School Ltd. , Vector Velocity Consulting , and Play2Learn GmbH .

Q: Which industries is Greg most experienced in?

Greg is most experienced in industries like Retail , Education , and Information Technology (IT) . Greg also has some experience in Media, Entertainment and Publishing , Sport and Recreation , and Telecommunication .

Q: Which business areas is Greg most experienced in?

Greg is most experienced in business areas like Strategy and Planning , Marketing , and Operations . Greg also has some experience in Sales , Product Development , and Supply Chain Management .

Q: Which industries has Greg worked in recently?

Greg has recently worked in industries like Education , Information Technology (IT) , Media, and Entertainment and Publishing .

Q: Which business areas has Greg worked in recently?

Greg has recently worked in business areas like Strategy and Planning , Operations , and Marketing .

Recommended expert

Unterschleißheim, Germany

Experience

Jan 2024 - Present

2 years 3 months

Advisor

SpaceOf.foundation GmbH

Apr 2021 - Apr 2025

4 years 1 month

Munich, Germany

EVP, Head of Commercial Transformation and Excellence

Sportradar

Championed change management initiatives for a €1B global leader in AI-powered sports data, analytics and integrity solutions.
Managed a geographically dispersed staff of 200.
Proposed and implemented a new value-based pricing model that delivered 17% YoY business growth.
Optimised sales effectiveness and fuelled an 80% sell-in increase, fostering a “Client 1st” culture.
Elevated customer experience with an AI-driven service platform, reducing operating costs by 27%.
Mitigated operations and financial risk through improved forecasting, enterprise compliance and shared operating models, reducing risk incidents by 12%.

Jan 2017 - Present

9 years 3 months

Board Member and Former Chairman

Together School Ltd.

Jan 2013 - Present

13 years 3 months

Founder & Principal | Interim C-Suite Roles

Vector Velocity Consulting

Delivering growth acceleration, operating model transformation, and turnaround mandates for consumer, digital, and tech businesses up to €500M in revenue.
Hands-on executive roles with full P&L ownership, leadership accountability, and direct responsibility for execution and results.
Restructured a Series B–funded Italian shoe manufacturer, coached founders and secured €10M in funding, doubling revenue to €11M in 8 months (COO, Scarosso, Berlin).
Repositioned an online deal portal, reversed a sales decline and increased sales by 20% in 3 months, streamlined processes, established new revenue streams and opened distribution channels (CEO, Preis24, Dusseldorf).
Led digital growth of an early-stage SaaS API business, secured more than €1.2M in funding and achieved operational break-even within two years (CEO, Educe Mobile, Munich).
Propelled an e-commerce expansion for HTC in London, scaling an emerging product category and generating a 240% uptick within three months.
Launched an event-based subscription model for Sky in Munich, improving cross-functional execution and GTM efficiency, boosting sales by 10% in the first month.

Sep 2010 - Sep 2012

2 years 1 month

Munich, Germany

Head of Global Lifestyle Business Division

Sony Mobile

Led a €2B business unit representing 30% of Sony Mobile’s revenue.
Managed a global team of 200+ members.
Transformed operations, reengineered product development and established leadership in a new market.
Tripled sales within one year and set a sales record of 7.1M units sold for a newly released smartphone.
Reduced costs by 20% through efficient sourcing, manufacturing and distribution.
Added incremental profit of €200M.

Jan 2010 - Present

16 years 3 months

Board Member

Play2Learn GmbH

Jan 2010 - Present

16 years 3 months

Advisor

Wearable Technologies AG

Aug 2009 - Sep 2010

1 year 2 months

Munich, Germany

VP, Global Customer Unit

Sony Mobile

Managed Sony Mobile’s largest global account, Vodafone, overseeing €1B+ in revenue across 16 countries.
Rebuilt commercial relationships, restored profitability and improved GTM execution.
Secured a record 67% global product sell-in, restoring trust through operational reliability and execution excellence.
Increased gross margin YoY from -15% to 20%.

Sep 2005 - Aug 2009

4 years

Munich, Germany

VP, CEEMEA Sales and Marketing

Sony Mobile

Led marketing and commercial expansion across 104 countries with a €350M budget.
Steered strategy execution and delivered operational efficiencies to drive profitable growth and market share.
Scaled revenue by more than 70% to €3.4B and doubled market share to 14%.
Launched breakthrough campaigns and events; recognised by Guinness World Records for the live concert “Gig in the Sky”.

May 2004 - Sep 2005

1 year 5 months

Herzogenaurach, Germany

VP, General Manager, Finland

adidas

Owned the €36M P&L and realigned the Finnish business with global lifestyle and sports strategies.
Produced 8% revenue growth and increased profits by 10% within one year.
Integrated SAP, rationalised warehouses and cut overhead costs by 33%.
Reversed a five-year revenue decline while integrating a JV into the Nordic region.

May 2001 - May 2004

3 years 1 month

Herzogenaurach, Germany

VP, Nordic Marketing and Sales

adidas

Acted as Nordic Deputy Head, managing a €150M P&L and €13M marketing budget.
Restructured sales and marketing organisations to improve alignment.
Directed strategic repositioning, commercial execution and operations optimisation.
Reversed a four-year revenue decline, achieving 5% revenue growth and doubling profits.
Pioneered adidas’ first Concept Store, a retail model successful for over 20 years.

Mar 2000 - May 2001

1 year 3 months

Herzogenaurach, Germany

Director of Strategy, Market Research and Licensing

adidas

Refocused competitive intelligence and redefined target markets.
Amplified business development with licensed partners for fragrances, watches and eyewear.
Authored the company’s strategic plans for its three primary businesses.
Boosted licensed business by 13% and surpassed the annual goal of €250M.

May 1999 - Mar 2000

11 months

Herzogenaurach, Germany

European Business Development Manager, Apparel Division

adidas

Designed and implemented operational improvements for the clothing business line representing 38% of regional revenues.
Led European integration of the Salomon acquisition for procedures, products, pricing and merchandising.
Achieved revenue growth in line with the market and reduced models/SKUs by 18%, saving €6M through an operating model redesign.

Industries Experience

See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.

Experienced in Retail (17.5 years), Education (16 years), Information Technology (16 years), Media and Entertainment (13 years), Sport (9 years), and Telecommunication (5 years).

Retail

Education

Information Technology

Media and Entertainment

Sport

Telecommunication

Business Areas Experience

The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.

Experienced in Strategy (26.5 years), Marketing (21 years), Operations (17.5 years), Sales (12 years), Product Development (4 years), and Supply Chain Management (3.5 years).

Strategy

Marketing

Operations

Sales

Product Development

Supply Chain Management

Summary

Accomplished multi-disciplined executive with extensive experience in profitable growth strategies, operational excellence, e-commerce, marketing, sales and product development across high-growth ventures and global iconic brands in the CPG, Sports, Retail, Telecom and Media industries. Deep appreciation for data-driven, actionable insights that underpin differentiated customer experiences, notable market share gains and a step change in EBITDA in 20 countries across 4 continents.

Skills

Global 1000
Fortune 100
Pe
Smb
Startups
Saas Solutions
Business Strategy
Ai
Data Analytics
Abm
Strategic Alliances
Partner Engagement
Customer Acquisition
New Business Development
Crm
P&l
Scaling
Turnarounds
Change Management
Gtm Strategy
Stakeholder Engagement
Kpis
Leadership Development
Post-merger Integration
Product Licensing
Supply Chain
New Market Entry
Operational Excellence
Product Development
Compliance
Risk Management
Customer Retention

Languages

German

Native

English

Native

Education

University of Michigan

BS · Actuarial Science · Ann Arbor, United States

London Business School

MBA · Strategy and Marketing · London, United Kingdom

Profile

Created

January 2026

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Greg based?

Greg is based in Unterschleißheim, Germany.

What languages does Greg speak?

Greg speaks the following languages: German (Native), English (Native).

How many years of experience does Greg have?

Greg has at least 27 years of experience. During this time, Greg has worked in at least 12 different roles and for 8 different companies. The average length of individual experience is 2 years and 1 month. Note that Greg may not have shared all experience and actually has more experience.

What roles would Greg be best suited for?

Based on recent experience, Greg would be well-suited for roles such as: Advisor, EVP, Head of Commercial Transformation and Excellence, Board Member and Former Chairman.

What is Greg's latest experience?

Greg's most recent position is Advisor at SpaceOf.foundation GmbH.

What companies has Greg worked for in recent years?

In recent years, Greg has worked for SpaceOf.foundation GmbH, Sportradar, Together School Ltd., Vector Velocity Consulting, and Play2Learn GmbH.

Which industries is Greg most experienced in?

Greg is most experienced in industries like Retail, Education, and Information Technology (IT). Greg also has some experience in Media, Entertainment and Publishing, Sport and Recreation, and Telecommunication.

Which business areas is Greg most experienced in?

Greg is most experienced in business areas like Strategy and Planning, Marketing, and Operations. Greg also has some experience in Sales, Product Development, and Supply Chain Management.

Which industries has Greg worked in recently?

Greg has recently worked in industries like Education, Information Technology (IT), Media, and Entertainment and Publishing.

Which business areas has Greg worked in recently?

Greg has recently worked in business areas like Strategy and Planning, Operations, and Marketing.

What is Greg's education?

Greg holds a Master in Strategy and Marketing from London Business School and a Bachelor in Actuarial Science from University of Michigan.

What is the availability of Greg?

Greg is immediately available for suitable projects.

What is the rate of Greg?

Greg's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.