Recommended expert

Greg Varner

Advisor

Greg Varner
Unterschleißheim, Germany

Experience

Jan 2024 - Present
2 years 1 month

Advisor

SpaceOf.foundation GmbH

Apr 2021 - Apr 2025
4 years 1 month
Munich, Germany

EVP, Head of Commercial Transformation and Excellence

Sportradar

  • Championed change management initiatives for a €1B global leader in AI-powered sports data, analytics and integrity solutions.
  • Managed a geographically dispersed staff of 200.
  • Proposed and implemented a new value-based pricing model that delivered 17% YoY business growth.
  • Optimised sales effectiveness and fuelled an 80% sell-in increase, fostering a “Client 1st” culture.
  • Elevated customer experience with an AI-driven service platform, reducing operating costs by 27%.
  • Mitigated operations and financial risk through improved forecasting, enterprise compliance and shared operating models, reducing risk incidents by 12%.
Jan 2017 - Present
9 years 1 month

Board Member and Former Chairman

Together School Ltd.

Jan 2013 - Present
13 years 1 month

Founder & Principal | Interim C-Suite Roles

Vector Velocity Consulting

  • Delivering growth acceleration, operating model transformation, and turnaround mandates for consumer, digital, and tech businesses up to €500M in revenue.
  • Hands-on executive roles with full P&L ownership, leadership accountability, and direct responsibility for execution and results.
  • Restructured a Series B–funded Italian shoe manufacturer, coached founders and secured €10M in funding, doubling revenue to €11M in 8 months (COO, Scarosso, Berlin).
  • Repositioned an online deal portal, reversed a sales decline and increased sales by 20% in 3 months, streamlined processes, established new revenue streams and opened distribution channels (CEO, Preis24, Dusseldorf).
  • Led digital growth of an early-stage SaaS API business, secured more than €1.2M in funding and achieved operational break-even within two years (CEO, Educe Mobile, Munich).
  • Propelled an e-commerce expansion for HTC in London, scaling an emerging product category and generating a 240% uptick within three months.
  • Launched an event-based subscription model for Sky in Munich, improving cross-functional execution and GTM efficiency, boosting sales by 10% in the first month.
Sep 2010 - Sep 2012
2 years 1 month
Munich, Germany

Head of Global Lifestyle Business Division

Sony Mobile

  • Led a €2B business unit representing 30% of Sony Mobile’s revenue.
  • Managed a global team of 200+ members.
  • Transformed operations, reengineered product development and established leadership in a new market.
  • Tripled sales within one year and set a sales record of 7.1M units sold for a newly released smartphone.
  • Reduced costs by 20% through efficient sourcing, manufacturing and distribution.
  • Added incremental profit of €200M.
Jan 2010 - Present
16 years 1 month

Board Member

Play2Learn GmbH

Jan 2010 - Present
16 years 1 month

Advisor

Wearable Technologies AG

Aug 2009 - Sep 2010
1 year 2 months
Munich, Germany

VP, Global Customer Unit

Sony Mobile

  • Managed Sony Mobile’s largest global account, Vodafone, overseeing €1B+ in revenue across 16 countries.
  • Rebuilt commercial relationships, restored profitability and improved GTM execution.
  • Secured a record 67% global product sell-in, restoring trust through operational reliability and execution excellence.
  • Increased gross margin YoY from -15% to 20%.
Sep 2005 - Aug 2009
4 years
Munich, Germany

VP, CEEMEA Sales and Marketing

Sony Mobile

  • Led marketing and commercial expansion across 104 countries with a €350M budget.
  • Steered strategy execution and delivered operational efficiencies to drive profitable growth and market share.
  • Scaled revenue by more than 70% to €3.4B and doubled market share to 14%.
  • Launched breakthrough campaigns and events; recognised by Guinness World Records for the live concert “Gig in the Sky”.
May 2004 - Sep 2005
1 year 5 months
Herzogenaurach, Germany

VP, General Manager, Finland

adidas

  • Owned the €36M P&L and realigned the Finnish business with global lifestyle and sports strategies.
  • Produced 8% revenue growth and increased profits by 10% within one year.
  • Integrated SAP, rationalised warehouses and cut overhead costs by 33%.
  • Reversed a five-year revenue decline while integrating a JV into the Nordic region.
May 2001 - May 2004
3 years 1 month
Herzogenaurach, Germany

VP, Nordic Marketing and Sales

adidas

  • Acted as Nordic Deputy Head, managing a €150M P&L and €13M marketing budget.
  • Restructured sales and marketing organisations to improve alignment.
  • Directed strategic repositioning, commercial execution and operations optimisation.
  • Reversed a four-year revenue decline, achieving 5% revenue growth and doubling profits.
  • Pioneered adidas’ first Concept Store, a retail model successful for over 20 years.
Mar 2000 - May 2001
1 year 3 months
Herzogenaurach, Germany

Director of Strategy, Market Research and Licensing

adidas

  • Refocused competitive intelligence and redefined target markets.
  • Amplified business development with licensed partners for fragrances, watches and eyewear.
  • Authored the company’s strategic plans for its three primary businesses.
  • Boosted licensed business by 13% and surpassed the annual goal of €250M.
May 1999 - Mar 2000
11 months
Herzogenaurach, Germany

European Business Development Manager, Apparel Division

adidas

  • Designed and implemented operational improvements for the clothing business line representing 38% of regional revenues.
  • Led European integration of the Salomon acquisition for procedures, products, pricing and merchandising.
  • Achieved revenue growth in line with the market and reduced models/SKUs by 18%, saving €6M through an operating model redesign.

Summary

Accomplished multi-disciplined executive with extensive experience in profitable growth strategies, operational excellence, e-commerce, marketing, sales and product development across high-growth ventures and global iconic brands in the CPG, Sports, Retail, Telecom and Media industries. Deep appreciation for data-driven, actionable insights that underpin differentiated customer experiences, notable market share gains and a step change in EBITDA in 20 countries across 4 continents.

Skills

  • Global 1000
  • Fortune 100
  • Pe
  • Smb
  • Startups
  • Saas Solutions
  • Business Strategy
  • Ai
  • Data Analytics
  • Abm
  • Strategic Alliances
  • Partner Engagement
  • Customer Acquisition
  • New Business Development
  • Crm
  • P&l
  • Scaling
  • Turnarounds
  • Change Management
  • Gtm Strategy
  • Stakeholder Engagement
  • Kpis
  • Leadership Development
  • Post-merger Integration
  • Product Licensing
  • Supply Chain
  • New Market Entry
  • Operational Excellence
  • Product Development
  • Compliance
  • Risk Management
  • Customer Retention

Languages

German
Native
English
Native

Education

University of Michigan

BS · Actuarial Science · Ann Arbor, United States

London Business School

MBA · Strategy and Marketing · London, United Kingdom

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