Architected and built a GenAI-based automated asset-generation tool for social media campaigns using Nano Banana and Python. It takes a campaign brief, target audience, and two products as input, generates optimized prompts for image and text creation, and uses several functions for text positioning, visually appealing overlays, resizing, and structured uploads to AWS S3.
Engineered and built a multi-agent news intelligence platform with specialized roles including retriever agents (Tavily web scraping), synthesizer agents, and Claude as curator/orchestrator, demonstrating expertise in designing autonomous agent collaboration patterns for enterprise-grade information processing workflows using LangChain and RAG.
Building an autonomous customer service agent (n8n + LLMs) – End-to-end support automation with transparent reasoning, governance controls, and scalable workflow orchestration using Python and vector databases.
Building a financial validation engine – ML-powered anomaly detection for invoice plausibility, compliance automation, and risk mitigation using TensorFlow and SQL for data ingestion.
Building a cost optimization application end-to-end using OCR and AI for identifying cost optimization potential with Pandas and NumPy for data analysis.
Led enterprise-wide AI transformation by designing an operating model inspired by MSP Programme Management Framework, defining strategic workstreams that fundamentally restructured business operations across the organization leveraging data science principles.
Maximized executive productivity by 10x through facilitation of high-impact leadership workshops, leveraging strategic questioning and prioritization frameworks to accelerate operating model development while minimizing time investment in AI strategy definition.
Orchestrated cross-functional alignment by planning, steering, and deploying targeted workshops with team leads, ensuring productive outcomes and strategic focus on critical operating model components for AI adoption.
Delivered €180K in measurable value through development and deployment of an Agentic AI pilot, demonstrating tangible ROI and validating the AI-driven operating model approach using machine learning insights.
Directed €2M+ digital programs in UX, automation and data strategy, driving business impact through advanced customer analytics.
Led executive workshops to align stakeholders, define priorities and ensure strategic outcomes for data governance initiatives.
Built data strategies improving governance, quality and analytics to fuel innovation and growth using SQL and Python.
Collaborated with engineers and project managers to translate insights into scalable, data-driven solutions.
Drove workflow automation with AI, reducing manual work and boosting operational performance through machine learning models.
Established governance policies ensuring compliance, security and ethical data practices for data ingestion pipelines.
Delivered data-driven solutions to improve engagement, personalization and customer retention using statistical modeling.
Defined KPIs and tracking frameworks to measure ROI, enabling data-informed decisions through forecasting techniques.
Guided change with communication, training and adoption plans for lasting digital impact in data analytics.
Advised the board on strategy, restructuring, and digital transformation, ensuring competitiveness, sustainable growth, and alignment with shareholder objectives leveraging data science insights.
Oversaw governance practices to strengthen transparency, accountability, and compliance, safeguarding reputation and building long-term stakeholder trust through robust data management.
Supported hiring, mentoring, and development of senior leaders and marketing teams, equipping the business with talent to scale and sustain future growth in data analytics capabilities.
Championed OKRs and KPI-driven frameworks to align teams with strategic goals, foster accountability, and accelerate sustainable growth across functions.
Identified and assessed strategic, financial, and operational risks, recommending actions to mitigate threats and strengthen long-term organizational stability.
Acted as liaison between shareholders, executives, and partners, ensuring communication, alignment of interests, and trust in the company’s vision.
Reviewed budgets, financial plans, and investment strategies, ensuring responsible allocation of resources and maximizing overall business performance.
Encouraged innovation by supporting new business models, digital solutions, and expansion strategies, positioning the company for future market leadership.
Led 8-member global team delivering Google Cloud CDP, boosting personalization and engagement through customer analytics.
Collaborated with 100+ stakeholders across 5 agile trains, ensuring smooth program delivery for data science initiatives.
Oversaw analytics deployment (GA, Adobe), securing accurate insights for business decisions using SQL and data ingestion best practices.
Piloted AI video analytics adoption, improving personalization and campaign effectiveness through machine learning models.
Built MarTech and CDP strategies aligning technology with marketing to optimize customer journeys using data science.
Supported product teams to design scalable, data-driven solutions delivering measurable ROI through forecasting.
Advised on marketing data science, attribution and modeling, aligning with executive vision using statistical analysis.
Directed analytics in agile trains, ensuring prioritized use cases delivered maximum business value through data engineering.
Enabled business development by designing data-driven strategies that secured new clients, strengthened partnerships, and expanded revenue opportunities using fraud detection techniques.
Created KPI dashboards to monitor analytics performance, enabling continuous improvement, data-informed decisions, and measurable ROI across initiatives using Python and Pandas.
Managed €1.5M+ quarterly demand generation budgets, maximizing ROI and driving sustainable e-commerce growth across Germany and Switzerland through smart investments.
Optimized paid media campaigns in search, social, and affiliate channels, boosting conversions by 35% while reducing CPA by 20%.
Applied agile marketing practices to accelerate campaign execution, align global and regional teams, and ensure strategies adapted quickly to market dynamics.
Built KPI dashboards in Google Data Studio, enabling real-time performance tracking, data visualization, and data-driven decision-making across marketing programs.
Piloted live video consulting for e-commerce, enhancing customer engagement, trust, and purchase confidence, significantly lifting conversion rates online.
Scaled Amazon SEO and marketplace strategies by improving product rankings, visibility, and conversion rates while aligning with search trends and algorithms.
Enhanced customer journeys through data-driven personalization strategies, improving retention, increasing lifetime value, and ensuring measurable business growth.
Initiated attribution models to evaluate cross-channel campaign impact, ensuring accurate spend allocation toward the highest-performing strategies.
Founded and scaled an independent e-commerce brand, achieving €5K in first-month sales and building a foundation for long-term growth, loyalty, and positioning.
Oversaw end-to-end operations from sourcing to logistics and customer support, ensuring seamless execution, profitability, and multi-channel business success.
Designed and executed paid search, social, and email campaigns that drove acquisition, visibility, and repeat purchases while reducing acquisition costs.
Built partnerships and identified growth opportunities to expand reach, enter new markets, and ensure scalable, sustainable business development strategies.
Developed pivot strategies to adapt to changing consumer trends and competitive shifts, maintaining profitability and resilience in saturated e-commerce markets.
Implemented customer-first initiatives that enhanced user experience, boosted satisfaction, and improved retention, strengthening lifetime value and brand reputation.
Managed financial planning, budgeting, and forecasting, ensuring effective resource allocation, growth reinvestment, and strong cash flow management.
Integrated e-commerce platforms, analytics, and automation tools to streamline workflows, enhance efficiency, and support data-driven scaling decisions.
Built a strong brand identity with product positioning, content, and storytelling, differentiating in the market and strengthening equity and customer trust.
Monitored KPIs including sales, CAC, and conversion rates, leveraging insights to refine strategies, optimize campaigns, and sustain business performance.
Developed and executed a go-to-market strategy that accelerated growth, strengthened positioning, and supported a €20M+ valuation for a scale-up e-commerce brand.
Built and scaled performance marketing across YouTube, Google Ads, and Amazon SEO, optimizing spend, lifting conversions, and maximizing ROI in competitive markets.
Defined analytics frameworks to track KPIs, enabling data-driven insights, campaign optimization, and measurable improvements in overall e-commerce performance.
Enhanced user experience with testing, personalization, and design upgrades, significantly boosting engagement, retention, and conversion across digital platforms.
Directed initiatives to expand revenue streams, optimize pricing and promotions, and strengthen conversion funnels, driving rapid growth and profitability.
Piloted innovative digital solutions, including automation and personalization technologies, ensuring agility and competitiveness in evolving e-commerce trends.
Oversaw multi-channel campaign planning and execution, ensuring brand alignment, measurable engagement, and sustainable revenue growth across segments.
Expanded presence across top marketplaces using SEO, content optimization, and partnerships, improving product visibility, rankings, and overall market share.
Built and led high-performing teams across marketing, analytics, and product, mentoring talent to deliver results aligned with critical business growth initiatives.
I don't just design AI products—I build them. With 10+ years in enterprise tech consulting (Accenture, HP), I bring a rare combination: strategic product vision with the technical depth to architect and code solutions myself using Python and SQL. I've engineered multi-agent systems, built GenAI pipelines with LangChain and TensorFlow, and deployed production ML models using MLOps practices while maintaining the business acumen to identify which problems actually matter.
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