Philipp Frenz
Consultant Retail Media
Experience
Jun 2024 - Present
1 year 2 monthsMunich, Germany
On-siteConsultant Retail Media
Bertelsmann GmbH & Co. KG (DeutschlandCard)
- Built and led the retail media sales team
- Developed the onsite and offsite retail media product portfolio
- Created contract documents, accounting processes, sales materials, and training
- Established strong client relationships to generate sales revenue (key accounts in industry and agencies)
- Finalized the future product portfolio for marketing
- Designed and justified a product business case for communication and sales management in 2025/2026
- Carried out a reorganization in e-commerce and sales
May 2022 - May 2024
2 years 1 monthMunich, Germany
Head of Vendor Strategy – Retail Media
MediaMarkt Saturn GmbH
- Led and developed the master data team for the Food division (8 full-time positions)
- Built and managed the international retail media sales team across 13 European countries (30 FTE)
- Marketed the retail media product portfolio (SPA, SBA, data reports, rich content, etc.)
- Created international contract documents, accounting processes, sales materials, and training
- Built strong client relationships to drive incremental sales (media agencies, industry partners, sales partners)
- Managed and planned online sales channels such as product searches, comparison portals, and affiliates using reporting and tracking tools
- Generated €8 million in retail media revenue in the first year
- Managed local sales processes and an international product rollout delivering €18 million in value
- Recruited, onboarded, and coached the vendor strategy team (8 new FTE)
Jan 2020 - May 2022
2 years 5 monthsMunich, Germany
Director Business Development
Joyn GmbH (ProSiebenSat.1)
- Led and managed the business development and partnerships team (5 FTE)
- Marketed the digital ads portfolio (prerolls, midrolls, branded content, couponing, cashback, CTV)
- Built and expanded sales and marketing structures: managed the SevenOne Media sales representative, integrated new partners, launched new sales collaborations, and developed revenue-focused products
- Developed and launched Joyn Selection (first B2B product in partnership with Deutsche Bahn)
- Increased marketing revenue by €4 million annually with special ad formats
- Created three new digital sales channels: digital gift cards, partnerships, and branded content collaborations
Jan 2019 - Dec 2019
1 yearUnterföhring, Germany
Senior Digital Consultant
ProSiebenSat.1 Digital GmbH
- Supported building the digital business development team
- Developed and monetized new digital business areas
- Owned products: Quipp, mywheels.com, and FEM
- Managed budgets, order processing, and project controlling
- Coached sales staff on digital products and marketing opportunities
- Launched and kicked off marketing for the Quipp gameshow app
- Implemented an internal sales roadshow on digital products across SevenOne Media sites in Germany
- Generated €750,000 in app revenue for Quipp
- Built partner relationships with advertisers and media agencies: Sky, Publicis, Samsung, and P&G
Oct 2015 - Dec 2018
3 years 3 monthsUnterföhring, Germany
Head of Digital Business Development / Strategy
Sky Deutschland GmbH
- Built and led the business development team (2 national key account managers and 2 inside sales managers)
- Expanded existing business areas and added new concepts/opportunities in the international and digital space
- Managed budgets, order processing, and project controlling
- Handled partner management: presented and negotiated potential business and cooperation models in a sales context
- Increased new business revenue by 50%
- Designed and executed the most successful B2C and B2B sales campaign of 2018
- Established four new strategic sales segments in saturated markets
Summary
With extensive experience in international sales and developing retail media strategies, I bring deep expertise in building and managing sales processes. My strengths include creating market-ready products, leading sales and business development teams, and executing holistic marketing approaches. I focus on driving revenue growth and unlocking digital growth and marketing opportunities. Developing innovative sales concepts that significantly contribute to ambitious revenue and EBIT targets is the foundation of my work.
Languages
German
AdvancedEnglish
AdvancedSpanish
ElementaryFrench
Elementary Education
Oct 2013 - Jun 2015
HWTK
Master of Arts, Business Administration & Management · Business and Organization · Berlin, Germany
Oct 2008 - Jun 2012
Deutsche Sporthochschule
Bachelor of Arts, Sports Economics & Sports Management · Management & Sport Communication · Cologne, Germany
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