Philipp Frenz

Retail Media Consultant

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Munich, Germany

Experience

Jun 2024 - Present
1 year 8 months
Munich, Germany
On-site

Retail Media Consultant

Bertelsmann GmbH & Co. KG (DeutschlandCard)

  • Established and led the retail media sales team
  • Built the retail media product portfolio onsite/offsite
  • Set up contract documents, accounting processes, sales materials & training
  • Built strong customer relationships to generate revenue (key accounts in industry/agencies)
  • Finalized the future product portfolio for marketing
  • Developed a product business case for communication and sales management 2025/2026
  • Carried out a reorganization in e-commerce and sales
May 2022 - May 2024
2 years 1 month
Munich, Germany

Head of Vendor Strategy – Retail Media

MediaMarkt Saturn GmbH

  • Led and developed the master data team for the food sector (8 FTE)
  • Built and led the international retail media sales team across 13 countries (Europe) with 30 FTE
  • Marketed the retail media product portfolio (SPA, SBA, data reports, rich content, etc.)
  • Set up international contract documents, accounting processes, sales materials & training
  • Built strong customer relationships to generate incremental revenue (media agencies, industry partners & sales partners)
  • Managed and planned online sales channels like product searches, comparison portals, and affiliates using reporting and tracking tools
  • Generated €8M in retail media revenue in the first year
  • Managed local sales processes and international product rollout with a value contribution of €18M
  • Built, onboarded, and coached the vendor strategy team (8 new FTE)
Jan 2020 - May 2022
2 years 5 months
Munich, Germany

Director Business Development

Joyn GmbH (ProSiebenSat.1)

  • Led and managed the business development & partnerships team (5 FTE)
  • Marketed the digital ads portfolio (prerolls, midrolls, branded content, couponing, cashback, CTV)
  • Built and expanded existing sales and marketing structures: managed publisher SevenOne Media, integrated new partners, initiated new sales partnerships & developed revenue-focused products
  • Planned and launched Joyn Selection (first B2B product in partnership with Deutsche Bahn)
  • Increased marketing revenues by €4M per year through special ad formats
  • Created three new digital sales channels: digital gift cards, partnerships, and branded content collaborations
Jan 2019 - Dec 2019
1 year
Unterföhring, Germany

Senior Digital Consultant

ProSiebenSat.1 Digital GmbH

  • Supported building the digital business development team
  • Developed and monetized new digital business areas
  • Responsible for products Quipp, mywheels.com & FEM
  • Managed budget, order processing, and project controlling
  • Coached sales staff on digital products and their marketing opportunities
  • Executed the product launch and marketing kickoff for the Quipp gameshow app
  • Implemented the internal sales roadshow on "digital products" at SevenOneMedia locations in Germany
  • Generated €750,000 in revenue within the Quipp app
  • Built partner relationships with advertisers and media agencies: Sky, Publicis, Samsung, P&G
Oct 2015 - Dec 2018
3 years 3 months
Unterföhring, Germany

Head of Digital Business Development / Strategy

Sky Deutschland GmbH

  • Built and led the business development team (2 national key account managers / 2 inside sales managers)
  • Expanded existing business areas and introduced new business concepts/opportunities in the international and digital space
  • Managed budget, order processing, and project controlling
  • Partner management: presented and negotiated potential business and cooperation models in a sales context
  • Increased new business revenue by 50%
  • Set up & executed the most successful B2C & B2B sales campaign in 2018
  • Established four new strategic sales segments in saturated markets

Summary

With extensive experience in international sales & developing retail media strategies, I bring a deep understanding of building & managing sales processes. My strengths include developing market-ready products, managing sales & business development teams, and implementing holistic marketing approaches. I focus on driving revenue growth & creating digital growth & marketing opportunities. Developing innovative sales concepts that significantly contribute to achieving ambitious revenue & EBIT targets forms the foundation of my work.

Skills

  • Hands-on Mentality

  • Persuasiveness

  • Negotiation Skills

  • Growth Mindset

  • Sales

  • E-commerce

  • Retail Media

  • Performance Marketing

  • Agile Project Management

  • Team Leadership

  • Employee Development

  • Microsoft Office

  • Google Toolbox

  • Adobe Photoshop

  • Salesforce / Hubspot

  • Slack

  • Mixpanel

  • Kanban

  • Miro

  • Asana

  • Project Management

  • Six Sigma

  • Nlp

  • Design Thinking

  • Tennis / Padel

  • Passion For Mountains / Lakes

  • Community Building & Networking

Languages

German
Advanced
English
Advanced
Spanish
Elementary
French
Elementary

Education

Oct 2013 - Jun 2015

HWTK

Master of Arts, Business and Organisation · Business and Organisation · Berlin, Germany

Oct 2008 - Jun 2012

German Sport University

Bachelor of Arts, Management & Sport Communication · Management & Sport Communication · Cologne, Germany

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