Philipp F.
Retail Media Consultant
Experience
Jun 2024 - Present
1 year 7 monthsMunich, Germany
On-siteRetail Media Consultant
Bertelsmann GmbH & Co. KG (DeutschlandCard)
- Building and leading the Retail Media sales team
- Developing the Retail Media product portfolio for onsite and offsite
- Setting up contract documents, accounting processes, sales materials, and training
- Building strong client relationships to generate revenue (key accounts: industry and agencies)
- Finalizing the future product portfolio for marketing
- Building and defining a product business case for communication and sales management for 2025/2026
- Conducting a reorganization in the e-commerce and sales area
May 2022 - May 2024
2 years 1 monthMunich, Germany
Head of Vendor Strategy – Retail Media
MediaMarkt Saturn GmbH
- Leading and developing the Master Data team for the Food area (8 employees)
- Building and heading the international Retail Media sales team in 13 countries (Europe) with 30 FTEs
- Marketing the Retail Media product portfolio (SPA, SBA, data reports, rich content, etc.)
- Setting up international contract documents, accounting processes, sales materials, and training
- Building strong client relationships to generate incremental revenue (media agencies, industry partners, and sales partners)
- Managing and planning online sales channels like product search, comparison portals, and affiliates using reporting and tracking tools
- Generating €8M in Retail Media revenue in the first year
- Managing local sales processes and international product rollout with a value contribution of €18M
- Building, onboarding, and coaching the Vendor Strategy team with 8 new FTEs
Jan 2020 - May 2022
2 years 5 monthsMunich, Germany
Director Business Development
Joyn GmbH (ProSiebenSat.1)
- Leading and managing the Business Development & Partnerships team (5 FTEs)
- Marketing the digital ads portfolio (pre-rolls, mid-rolls, branded content, couponing, cashback, CTV)
- Building and expanding existing sales and marketing structures: managing the media partner SevenOne Media, integrating new partners, initiating new sales collaborations, and developing revenue-focused products
- Building and planning Joyn Selection (first B2B product in cooperation with Deutsche Bahn)
- Increasing marketing revenue by €4M p.a. with special advertising formats
- Creating three new digital sales channels: digital gift cards, partnerships, and branded content collaborations
Jan 2019 - Dec 2019
1 yearUnterföhring, Germany
Senior Digital Consultant
ProSiebenSat.1 Digital GmbH
- Supporting the build-up of the digital business development team
- Developing and monetizing new digital business areas
- Product responsibility for Quipp, mywheels.com, and FEM
- Managing budgets, order processing, and project controlling
- Coaching sales staff on digital products and their marketing opportunities
- Launching and kicking off the marketing of the Quipp gameshow app
- Implementing an internal sales roadshow on "digital products" at SevenOneMedia locations in Germany
- Generating €750,000 in revenue within the Quipp app
- Building partner relationships with advertisers and media agencies: Sky, Publicis, Samsung, P&G
Oct 2015 - Dec 2018
3 years 3 monthsUnterföhring, Germany
Head of Digital Business Development / Strategy
Sky Deutschland GmbH
- Building and leading the Business Development team (2 national Key Account Managers / 2 Inside Sales Managers)
- Expanding existing business areas and adding new business concepts and opportunities in an international and digital environment
- Partner management: presenting and negotiating potential business and cooperation models in a sales context
- Increasing new business revenue by 50%
- Setting up and executing the most successful B2C and B2B sales campaign of 2018
- Building four new strategic sales segments in saturated markets
Summary
With extensive experience in international sales and the development of retail media strategies, I bring a deep understanding of building and managing sales processes. My strengths include creating market-oriented products, managing sales and business development teams, and implementing holistic marketing approaches. I focus on boosting revenue growth and creating digital growth and marketing potential. Developing innovative sales concepts that significantly contribute to achieving ambitious revenue and EBIT targets is the foundation of my work.
Languages
German
AdvancedEnglish
AdvancedSpanish
ElementaryFrench
ElementaryEducation
Oct 2013 - Jun 2015
HWTK
Master of Arts, Business Administration & Management · Business and Organisation · Berlin, Germany
Oct 2008 - Jun 2012
Deutsche Sporthochschule
Bachelor of Arts, Sports Economics & Sports Management · Management and Sports Communication · Cologne, Germany
Need a freelancer? Find your match in seconds.
Try FRATCH GPT More actions
Similar Freelancers
Discover other experts with similar qualifications and experience
- English
- Deutsch
2025 © FRATCH.IO GmbH. All rights reserved.