Philipp Frenz - Retail Media Consultant

Q: Where is Philipp based?

Philipp is based in Munich, Germany .

Q: What languages does Philipp speak?

Philipp speaks the following languages: German (Advanced), English (Advanced), Spanish (Elementary), French (Elementary) .

Q: How many years of experience does Philipp have?

Philipp has at least 10 years of experience. During this time, Philipp has worked in at least 5 different roles and for 5 different companies . The average length of individual experience is 2 years and 1 month . Note that Philipp may not have shared all experience and actually has more experience.

Q: What is Philipp's latest experience?

Philipp's most recent position is Retail Media Consultant at Bertelsmann GmbH & Co. KG (DeutschlandCard) .

Q: What companies has Philipp worked for in recent years?

In recent years, Philipp has worked for Bertelsmann GmbH & Co. KG (DeutschlandCard) , MediaMarkt Saturn GmbH , and Joyn GmbH (ProSiebenSat.1) .

Q: Which industries is Philipp most experienced in?

Philipp is most experienced in industries like Media, Entertainment and Publishing , Retail , and Advertising .

Q: Which business areas is Philipp most experienced in?

Philipp is most experienced in business areas like Marketing , Sales , and Accounting . Philipp also has some experience in Strategy and Planning and Product Development .

Q: Which industries has Philipp worked in recently?

Philipp has recently worked in industries like Media, Entertainment and Publishing , Retail , and Advertising .

Q: Which business areas has Philipp worked in recently?

Philipp has recently worked in business areas like Marketing , Sales , and Accounting .

Recommended expert

Munich, Germany

Experience

Jun 2024 - Present

1 year 9 months

Munich, Germany

On-site

Retail Media Consultant

Bertelsmann GmbH & Co. KG (DeutschlandCard)

Established and led the retail media sales team
Built the retail media product portfolio onsite/offsite
Set up contract documents, accounting processes, sales materials & training
Built strong customer relationships to generate revenue (key accounts in industry/agencies)
Finalized the future product portfolio for marketing
Developed a product business case for communication and sales management 2025/2026
Carried out a reorganization in e-commerce and sales

May 2022 - May 2024

2 years 1 month

Munich, Germany

Head of Vendor Strategy – Retail Media

MediaMarkt Saturn GmbH

Led and developed the master data team for the food sector (8 FTE)
Built and led the international retail media sales team across 13 countries (Europe) with 30 FTE
Marketed the retail media product portfolio (SPA, SBA, data reports, rich content, etc.)
Set up international contract documents, accounting processes, sales materials & training
Built strong customer relationships to generate incremental revenue (media agencies, industry partners & sales partners)
Managed and planned online sales channels like product searches, comparison portals, and affiliates using reporting and tracking tools
Generated €8M in retail media revenue in the first year
Managed local sales processes and international product rollout with a value contribution of €18M
Built, onboarded, and coached the vendor strategy team (8 new FTE)

Jan 2020 - May 2022

2 years 5 months

Munich, Germany

Director Business Development

Joyn GmbH (ProSiebenSat.1)

Led and managed the business development & partnerships team (5 FTE)
Marketed the digital ads portfolio (prerolls, midrolls, branded content, couponing, cashback, CTV)
Built and expanded existing sales and marketing structures: managed publisher SevenOne Media, integrated new partners, initiated new sales partnerships & developed revenue-focused products
Planned and launched Joyn Selection (first B2B product in partnership with Deutsche Bahn)
Increased marketing revenues by €4M per year through special ad formats
Created three new digital sales channels: digital gift cards, partnerships, and branded content collaborations

Jan 2019 - Dec 2019

1 year

Unterföhring, Germany

Senior Digital Consultant

ProSiebenSat.1 Digital GmbH

Supported building the digital business development team
Developed and monetized new digital business areas
Responsible for products Quipp, mywheels.com & FEM
Managed budget, order processing, and project controlling
Coached sales staff on digital products and their marketing opportunities
Executed the product launch and marketing kickoff for the Quipp gameshow app
Implemented the internal sales roadshow on "digital products" at SevenOneMedia locations in Germany
Generated €750,000 in revenue within the Quipp app
Built partner relationships with advertisers and media agencies: Sky, Publicis, Samsung, P&G

Oct 2015 - Dec 2018

3 years 3 months

Unterföhring, Germany

Head of Digital Business Development / Strategy

Sky Deutschland GmbH

Built and led the business development team (2 national key account managers / 2 inside sales managers)
Expanded existing business areas and introduced new business concepts/opportunities in the international and digital space
Managed budget, order processing, and project controlling
Partner management: presented and negotiated potential business and cooperation models in a sales context
Increased new business revenue by 50%
Set up & executed the most successful B2C & B2B sales campaign in 2018
Established four new strategic sales segments in saturated markets

Industries Experience

See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.

Experienced in Media and Entertainment (8.5 years), Retail (2 years), and Advertising (1.5 years).

Media and Entertainment

Retail

Advertising

Business Areas Experience

The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.

Experienced in Marketing (10.5 years), Sales (10.5 years), Accounting (4 years), Strategy (3 years), and Product Development (1 year).

Marketing

Sales

Accounting

Strategy

Product Development

Summary

With extensive experience in international sales & developing retail media strategies, I bring a deep understanding of building & managing sales processes. My strengths include developing market-ready products, managing sales & business development teams, and implementing holistic marketing approaches. I focus on driving revenue growth & creating digital growth & marketing opportunities. Developing innovative sales concepts that significantly contribute to achieving ambitious revenue & EBIT targets forms the foundation of my work.

Skills

Hands-on Mentality
Persuasiveness
Negotiation Skills
Growth Mindset
Sales
E-commerce
Retail Media
Performance Marketing
Agile Project Management
Team Leadership
Employee Development
Microsoft Office
Google Toolbox
Adobe Photoshop
Salesforce / Hubspot
Slack
Mixpanel
Kanban
Miro
Asana
Project Management
Six Sigma
Nlp
Design Thinking
Tennis / Padel
Passion For Mountains / Lakes
Community Building & Networking

Languages

German

Advanced

English

Advanced

Spanish

Elementary

French

Elementary

Education

Oct 2013 - Jun 2015

HWTK

Master of Arts, Business and Organisation · Business and Organisation · Berlin, Germany

Oct 2008 - Jun 2012

German Sport University

Bachelor of Arts, Management & Sport Communication · Management & Sport Communication · Cologne, Germany

Profile

Created

July 2024

Last Update

November 2025

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Philipp based?

Philipp is based in Munich, Germany.

What languages does Philipp speak?

Philipp speaks the following languages: German (Advanced), English (Advanced), Spanish (Elementary), French (Elementary).

How many years of experience does Philipp have?

Philipp has at least 10 years of experience. During this time, Philipp has worked in at least 5 different roles and for 5 different companies. The average length of individual experience is 2 years and 1 month. Note that Philipp may not have shared all experience and actually has more experience.

What roles would Philipp be best suited for?

Based on recent experience, Philipp would be well-suited for roles such as: Retail Media Consultant, Head of Vendor Strategy – Retail Media, Director Business Development.

What is Philipp's latest experience?

Philipp's most recent position is Retail Media Consultant at Bertelsmann GmbH & Co. KG (DeutschlandCard).

What companies has Philipp worked for in recent years?

In recent years, Philipp has worked for Bertelsmann GmbH & Co. KG (DeutschlandCard), MediaMarkt Saturn GmbH, and Joyn GmbH (ProSiebenSat.1).

Which industries is Philipp most experienced in?

Philipp is most experienced in industries like Media, Entertainment and Publishing, Retail, and Advertising.

Which business areas is Philipp most experienced in?

Philipp is most experienced in business areas like Marketing, Sales, and Accounting. Philipp also has some experience in Strategy and Planning and Product Development.

Which industries has Philipp worked in recently?

Philipp has recently worked in industries like Media, Entertainment and Publishing, Retail, and Advertising.

Which business areas has Philipp worked in recently?

Philipp has recently worked in business areas like Marketing, Sales, and Accounting.

What is Philipp's education?

Philipp holds a Master in Business and Organisation from HWTK and a Bachelor in Management & Sport Communication from German Sport University.

What is the availability of Philipp?

Philipp is immediately available full-time for suitable projects.

What is the rate of Philipp?

Philipp's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.