Sebastian Romanus
Managing Director
Experience
Managing Director Germany
Podimo GmbH
Podimo is a premium audio entertainment subscription service that offers original and exclusive ad-free podcasts and an extensive collection of audiobooks. The app is currently available in Denmark, Norway, Germany, Spain, The Netherlands, Finland, and across Latin America. Podimo was founded out of Copenhagen in 2019.
- Operating as Managing Director with full P&L responsibility including oversight of all content and marketing/growth spend
- Budget ownership of 10m+ € for content & marketing investments
- Grew subscriber base by factor 2,5x since January 2022 and simultaneously reduced content spend significantly
- Implemented off-platform distribution of podcasts and initial ad-monetization setup
- Increased CLV (customer lifetime value) while decreasing CAC (customer acquisition cost)
- Ongoing adaption of content and marketing strategy to react to market dynamics since Jan. '22
Chief Executive Officer (CEO)
Studio71 GmbH
Studio71, a ProSiebenSat.1 Media SE company, is the leading global digital media and entertainment company with creators at its heart based in Berlin with currently 75 employees. Studio71 focuses on branded content, original productions (audio & video), content distribution, influencer products and artist management.
- Operating as CEO Germany with full P&L responsibility for the company
- Achieved a revenue growth of more than 20% YOY to more than 50m€ in 2020
- Reached first time profitability in Germany in 2018 and remained profitable since then by working on all revenue and cost levers, e.g. implementing new revenue streams, increasing internal margins and maintaining a high cost discipline
- Constantly expanding the business across multiple social media platforms, e.g. YouTube, Instagram, TikTok etc. generating incremental revenue
- Increased media sales by implementing new ad product (trueview) to be sold through Studio71 sales team as well as SevenOne Media sales house starting in 2017 growing to 4,5m€ revenue in 2020
- Ongoing adjustment of company's strategic positioning to reflect permanent market changes
Managing Director GSA
Maker Studios Germany GmbH
Maker Studios, a division of Disney Consumer Products and Interactive Media's Disney Digital Network, is a global digital media brand and the original creator network. Founded in 2009 Maker Studios is rooted in creator relationships and offers original programming, distribution, enterprise, and brand partnership opportunities to its global network.
- Acting as Managing Director for the GSA region with P&L responsibility
- Built up of GSA operations located in Munich & Cologne while also promoting synergies with teams across all territories globally
- Annual revenue growth of more than 60%
- Operational responsibility for sales of branded entertainment and media (across all ad products), talent acquisition and production of original programming
- Driving local integration into The Walt Disney Company Germany
- Reporting to the global management
Parental leave
Managing Director
Adscale GmbH
Adscale (now Ströer SSP) is the leading and transparent marketplace for digital advertising in Germany. Through cooperation with renowned AGOF marketers, collaboration with all major media agencies as well as direct customers and third-party providers, adscale combines high reach with quality.
- Acting as Managing Director Germany with P&L responsibility
- Managed teams in Germany & New Zealand (~80 employees)
- Full P&L responsibility of ~30 Mio. €
- Responsibility for sales (agency, direct advertiser and RTB partners) and publisher services (AGOF publishers, adnetworks, adexchanges & long-tail publishers) across display & video
- Analysis and evaluation of market opportunities within growing RTA market