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Sebastian Romanus

Managing Director Germany

Sebastian Romanus
Gräfelfing, Germany

Experience

Jan 2022 - Present
4 years 1 month
Berlin, Germany

Managing Director Germany

Podimo GmbH

  • Operating as Managing Director with full P&L responsibility including oversight of all content and marketing/growth spend
  • Budget ownership of 10m+ € for content & marketing investments
  • Grew subscriber base by factor 2,5x since January 2022 and simultaneously reduced content spend significantly
  • Implemented off-platform distribution of podcasts and initial ad-monetization setup
  • Increased CLV (customer lifetime value) while decreasing CAC (customer acquisition cost)
  • Ongoing adaption of content and marketing strategy to react to market dynamics
Jun 2017 - Dec 2021
4 years 7 months
Berlin, Germany

Chief Executive Officer (CEO)

Studio71 GmbH

  • Operating as CEO Germany with full P&L responsibility for the company
  • Achieved a revenue growth of more than 20% YOY to more than 50m€ in 2020
  • Reached first time profitability in Germany in 2018 and remained profitable since then by working on all revenue and cost levers, e.g. implementing new revenue streams, increasing internal margins and maintaining a high cost discipline
  • Constantly expanding the business across multiple social media platforms, e.g. YouTube, Instagram, TikTok etc. generating incremental revenue
  • Increased media sales by implementing new ad product (trueview) to be sold through Studio71 sales team as well as SevenOne Media sales house starting in 2017 growing to 4,5m€ revenue in 2020
  • Ongoing adjustment of company’s strategic positioning to reflect permanent market changes
Dec 2014 - May 2017
2 years 6 months
Munich, Germany

Managing Director GSA

Maker Studios Germany GmbH

  • Acting as Managing Director for the GSA region with P&L responsibility
  • Built up of GSA operations located in Munich & Cologne while also promoting synergies with teams across all territories globally
  • Annual revenue growth of more than 60%
  • Operational responsibility for sales of branded entertainment and media (across all ad products), talent acquisition and production of original programming
  • Driving local integration into The Walt Disney Company Germany
  • Reporting to the global management
Jan 2014 - Sep 2014
9 months
Munich, Germany

Managing Director

Adscale GmbH

  • Acting as Managing Director Germany with P&L responsibility
  • Managed teams in Germany & New Zealand (~80 employees)
  • Full P&L responsibility of ~30 Mio. €
  • Responsibility for sales (agency, direct advertiser and RTB partners) and publisher services (AGOF publishers, adnetworks, adexchanges & long-tail publishers) across display & video
  • Analysis and evaluation of market opportunities within growing RTA market
Oct 2010 - Dec 2013
3 years 3 months

Managing Director DACH

Be On GmbH

Jan 2008 - May 2010
2 years 5 months

Senior Sales Manager

Sport1 GmbH

May 2005 - Dec 2007
2 years 8 months

Account Director

SevenOne Media GmbH

Summary

More than 10 years Managing Director experience across a mix of corporate, start-up and scale-up environments with a proven track record in building and scaling new businesses at the intersection of digital media and content, both video and audio. Executive leadership expertise in an international and constantly changing environment, respecting the benefits of multi-cultural, high trust and modern work practices.

Profound expertise within commercial digital & tv media, social media platforms, e-commerce, influencer branded entertainment, sales, cross-platform content distribution and monetization.

Strong strategy development capabilities with focus on organizational alignment, execution and bottom-line effect. Hands-on, process-oriented and efficiency-driven. Proven negotiation skills, and capable to manage expectations of all stakeholders in any high-pressure environment.

Significant experience in external engagements with press, pr and media.

Languages

German
Native
English
Advanced
Spanish
Elementary

Education

Feb 2002 - Jun 2002

College for International Studies

Semester abroad · Madrid, Spain

Sep 2000 - Jun 2003

Cologne Business School

Bachelor of Arts · Media Business Administration · Cologne, Germany · 1,7

Aug 1990 - May 1999

Georg-Buechner-Gymnasium

Cologne, Germany

Profile

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Sebastian based?

Sebastian is based in Gräfelfing, Germany.

What languages does Sebastian speak?

Sebastian speaks the following languages: German (Native), English (Advanced), Spanish (Elementary).

How many years of experience does Sebastian have?

Sebastian has at least 19 years of experience. During this time, Sebastian has worked in at least 7 different roles and for 7 different companies. The average length of individual experience is 2 years and 9 months. Note that Sebastian may not have shared all experience and actually has more experience.

What roles would Sebastian be best suited for?

Based on recent experience, Sebastian would be well-suited for roles such as: Managing Director Germany, Chief Executive Officer (CEO), Managing Director GSA.

What is Sebastian's latest experience?

Sebastian's most recent position is Managing Director Germany at Podimo GmbH.

What companies has Sebastian worked for in recent years?

In recent years, Sebastian has worked for Podimo GmbH and Studio71 GmbH.

Which industries is Sebastian most experienced in?

Sebastian is most experienced in industries like Media, Entertainment and Publishing, Advertising, and Sport and Recreation.

Which business areas is Sebastian most experienced in?

Sebastian is most experienced in business areas like Sales, Marketing, and Strategy and Planning. Sebastian also has some experience in Operations, Production/Manufacturing, and Business Intelligence.

Which industries has Sebastian worked in recently?

Sebastian has recently worked in industries like Media, Entertainment and Publishing.

Which business areas has Sebastian worked in recently?

Sebastian has recently worked in business areas like Marketing, Strategy and Planning, and Sales.

What is Sebastian's education?

Sebastian holds a Bachelor in Media Business Administration from Cologne Business School.

What is the availability of Sebastian?

Sebastian is immediately available for suitable projects.

What is the rate of Sebastian?

Sebastian's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.

How to hire Sebastian?

To hire Sebastian, click the Meet button on the profile to request a meeting and discuss your project needs.

Average rates for similar positions

Rates are based on recent contracts and do not include FRATCH margin.

1200
900
600
300
Market avg: 880-1040 €
The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.
Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.