Gabriele Sosnizkij - Interim Media Manager

Frankfurt am Main, Germany

Experience

Jan 2025 - Present

1 year 1 month

Interim Media Manager

Rügenwalder Mühle

Managing the media agency
Media strategy for various campaigns
Campaign management
Developing social media concept
Reviewing reports and PCAs

Mar 2024 - Oct 2024

8 months

Account Manager Coty, LEGO

Starcom GmbH

Media strategy for various brands (FMCG)
Client consulting in media
Campaign planning including media and production plans for traditional and digital channels
Briefing campaign management and internal stakeholders
Reporting and PCA

Nov 2023 - Feb 2024

4 months

Team Lead Project Amazon XCM (Cross-Channels)

Initiative Media GmbH

Analyzing client briefings
Advertising campaign planning for traditional and digital channels
Reporting and PCA

Aug 2023 - Dec 2023

5 months

On-site

Retail Media Campaign Manager for Douglas DACH

Douglas Marketing Solutions

Developing campaign strategy for various brands
Planning and executing digital campaigns (social media, on-site campaigns)
Campaign optimization and KPI analysis
Collaboration with client service
Communication with clients

Jul 2023 - Oct 2023

4 months

Interim Product Owner Performance Marketing

Hagebau Connect

Point of contact for team members, team leads, and department heads
Acting as product owner in meetings (weeklies, monthlies, agile formats)
Planning and participating in sprints
Ticketing in Jira
Budget controlling including forecasting
Planning process for the year 2024
Setting up a health check

Feb 2022 - Jun 2023

1 year 5 months

Account Management Digital Media "Walt Disney"

Publicis Zenithmedia GmbH

Media strategy for consumer products and home entertainment
Focus on Amazon Advertising, media, digital publishers
Media planning and optimization of media channels
Analysis and reporting of media performance
Implementation of full funnel media strategy

Feb 2022 - Sep 2022

8 months

Online Marketing Management

BVG

Media strategy for consumer products and home entertainment
Media planning and channel optimization
Analysis and reporting of media performance

Sep 2021 - Mar 2022

7 months

Online marketing management and media consulting

Edeka Handelsgesellschaft Nord mbH

Media audit (online and offline channels)
Optimization of online marketing performance channels (social media, Google Ads, digital platforms, app)
Introduction of agile working method "Test & Learn"
Development of digital marketing strategy for 2022/2023

Aug 2020 - Jan 2021

6 months

Interim Brand Manager Roast & Ground

Lavazza

Responsibility for the coffee bean and ground espresso category
Product launches (project management, agency coordination, collaboration with sales)
Analysis of relevant market data with Nielsen
Packaging adaptation for the German market
Promotion planning with trade marketing
Marketing in the online shop, Amazon performance management
Influencer marketing and project execution

Oct 2019 - Apr 2020

7 months

Digital Marketing Manager

Gobi Cashmere

Set up the Shopify online store and support Gobi Cashmere's market entry in Europe (DE, AT, CH, UK, FR, IT)
Development of the full digital marketing strategy
Implementation of all relevant online marketing channels
Campaign management for website and social media
Newsletter management
Collection development for the European market

Jan 2019 - Dec 2023

5 years

Head of Digital, Interim Marketing Manager

Kentucky Fried Chicken

Overall responsibility for the digital area: developing social online campaigns and managing the performance budget, app development, Google AdWords
Developing the portfolio strategy and the 2020 marketing plan for the entire area
Responsible for market and consumer research
Launching the e-commerce platform for click & collect and delivery during the COVID-19 pandemic

Oct 2018 - Oct 2020

2 years 1 month

Lecturer Global Brand & Fashion Management

ISM - International School of Management

Delivered the lecture "Introduction to Retail" in the Bachelor of Arts program in Global Brand & Fashion Management (part-time)

Jul 2017 - Dec 2018

1 year 6 months

Head of E-commerce Shop Management

Schwab Versand / Sheego GmbH (Otto Group)

Full responsibility for the online shop: online marketing, promotions, newsletters, and online marketing campaigns
User Experience (UX): further development of the site's Joy of Use (increasing the conversion rate)
Analytical derivation of actions to increase revenue and sales

Nov 2015 - Jul 2017

1 year 9 months

Online Marketing Consultant

Vögele Shoes

Overall responsibility for the Facebook/Instagram account
Developing the social media strategy and managing campaigns, including creating an editorial calendar
Briefing and development of ad creatives
Tracking relevant KPIs and managing the budget accordingly

Apr 2014 - Dec 2017

3 years 9 months

Managing Partner, Marketing and Sales

ShoeVita GmbH

Building the startup in the customized shoes sector
Further development of the web shop including a 3D configurator
Strategic and operational management of ShoeVita GmbH
Leading and coaching 6 employees
Developing the digital marketing strategy
Content strategy including an action plan
Developing all social media channels (Facebook, Twitter, Pinterest, Instagram, Tumblr), blogger marketing
SEO: on-page search engine optimization
SEA: booking and analyzing Google AdWords
Affiliate marketing
Coordinating and shaping PR
Business development from single to multi-channel
Opening new sales channels in the DACH region
Establishing various sales partnerships with Kaufhof, Salamander (AT), and Vögele Shoes (CH)
Event organization with brand partners such as BMW, Seat, and Glamour

Jul 2012 - Mar 2014

1 year 9 months

Brand Manager Sauces

Nestlé AG / Maggi GmbH

Responsibility for the Maggi sauces category (€120 million)
Leading 2 employees (Junior Brand Manager and a trainee)
Developing the portfolio strategy and marketing plan for sauces
Watching trends and consumer behavior
Analyzing relevant market data (Nielsen, GfK)
Conducting various market research tests
Design and packaging development
Creating and implementing various communication strategies
Marketing representative on the digital leadership team
Close collaboration with R&D, market research, finance, sales and trade marketing
Budget responsibility

Aug 2011 - Jun 2012

11 months

Brand Manager Innovations

Nestlé AG / Maggi GmbH

Responsibility for the Maggi Fix innovations category
Watching trends and consumer behavior, and analyzing relevant market data (Nielsen, GfK)
Conducting various market research tests (insight generation, concept check, home use test, conjoint analyses)
Designing, developing and implementing growth concepts
Developing the portfolio strategy for Fix innovations
Design and packaging development
Creating and implementing various communication strategies
Media planning in cooperation with the agency
Close collaboration with R&D, market research, finance, sales and trade marketing

Oct 2009 - Jul 2011

1 year 10 months

Brand Manager Vegetables

iglo GmbH

Optimizing the marketing mix
Defining the segment's strategic direction and product development and creating the full market launch plan
Leading the local category team
Analyzing and reporting on volume, net sales and gross profit
Preparing market analyses (Nielsen)
Main responsibility for managing various product groups

Mar 2009 - Sep 2009

7 months

Junior Brand Manager Vegetables

iglo GmbH

Preparing market and competitor analyses
Managing innovations: developing concepts and overseeing market research
Writing various communication briefs

Sep 2008 - Feb 2009

6 months

Trainee Marketing/Sales

iglo GmbH

Preparing market and competitor analyses in the frozen ready meals and frozen poultry segment
Project management: design relaunch for all product areas
Conceptualizing and developing new product groups

Nov 2007 - Aug 2008

10 months

Retail Sales Advisor

P&G Prestige Products

Sales promotion and support for various promotions
Advising customers on cosmetics

Jan 2007 - Aug 2007

8 months

Marketing

Johnson & Johnson GmbH

Conducting market and competitor analyses
Project management: Launch of the new website and development of a 360° program for teenagers (including sponsoring VIVA DanceStar)
Creating various marketing presentations

Jul 2006 - Dec 2006

6 months

Marketing, PR, Customer Service, Purchasing (Category Management)

Parfümerie Douglas GmbH

Coordinating and designing marketing, advertising, and PR
Coordinating and managing supplier orders
Planning and implementing own projects, e.g. launching new brands at Douglas with market analyses

Oct 2005 - Dec 2005

3 months