Gabriele S.
Interim Media Manager
Experience
Jan 2025 - Present
8 monthsHamburg, Germany
Interim Media Manager
Rügenwalder Mühle
- Managed the media agency
- Media strategy for various campaigns
- Campaign management
- Developed social media concept
- Reviewed reports and PCAs
Mar 2024 - Oct 2024
8 monthsFrankfurt, Germany
Account Manager Coty, LEGO
Starcom GmbH
- Media strategy for various brands (FMCG)
- Client consulting in media
- Campaign planning incl. media and production plans
- Traditional and digital channels
- Briefing campaign management and internal stakeholders
- Reporting and PCA
Nov 2023 - Feb 2024
4 monthsHamburg, Germany
Teamlead Projekt Amazon XCM (Cross-Channels)
Initiative Media GmbH
- Analyzed client briefings
- Planned advertising campaigns
- Traditional and digital channels
- Reporting and PCA
Aug 2023 - Dec 2023
5 monthsDüsseldorf, Germany
On-siteCampaign Manager Retail Media for Douglas DACH
Douglas Marketing Solutions
- Developed campaign strategy for various brands
- Planned and executed digital campaigns
- Social media
- On-site campaigns
- Campaign optimization and KPI analysis
- Collaboration with client service
- Communication with clients
Jul 2023 - Oct 2023
4 monthsHamburg, Germany
Interim PO Performance Marketing
Hagebau Connect
- Point of contact for team members, team leads and department heads
- Product owner scheduling – weeklys, monthlys, agile formats, etc.
- Planning and participation in sprints
- Ticketing in Jira
- Budget controlling incl. forecasting
- Planning process for 2024
- Setting up a health check
Feb 2022 - Jun 2023
1 year 5 monthsDüsseldorf, Germany
Account Management Digital Media 'Walt Disney'
Publicis Zenithmedia GmbH
- Media strategy for consumer products and home entertainment
- Focus on Amazon Advertising, media, digital publishers
- Media planning and optimization of media channels
- Analysis and reporting of media performance
- Implementation of full-funnel media strategy
Feb 2022 - Sep 2022
8 monthsBerlin, Germany
Online Marketing Management
BVG
- Media strategy for consumer products and home entertainment
- Media planning and optimization of media channels
- Analysis and reporting of media performance
Sep 2021 - Mar 2022
7 monthsNeumünster, Germany
Online Marketing Management and Media Consulting
Edeka Handelsgesellschaft Nord mbH
- Media audit (online and offline channels)
- Optimizing online marketing performance channels (social media, Google Ads, digital platforms, app)
- Introducing the agile working method 'Test & Learn'
- Developing digital marketing strategy for 2022/2023
Aug 2020 - Jan 2021
6 monthsFrankfurt, Germany
Interim Brand Manager Roast & Ground
Lavazza
- Responsibility for the coffee beans and ground espresso category
- Product launches (project management, agency management, collaboration with sales)
- Analyzing relevant market data with Nielsen
- Packaging adaptation for the German market
- Promotion planning with trade marketing
- Marketing in the online shop, Amazon performance management
- Influencer marketing and project execution
Oct 2019 - Apr 2020
7 monthsBerlin, Germany
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Gobi Cashmere
- Building the Shopify online shop and supporting Gobi Cashmere's market entry into Europe (DE, AT, CH, UK, FR, IT)
- Developing the overall digital marketing strategy
- Implementing all relevant online marketing channels
- Campaign management for the website and social media
- Newsletter management
- Collection development for the European market
Jan 2019 - Dec 2023
5 yearsDüsseldorf, Germany
Head of Digital, Interim Marketing Manager
Kentucky Fried Chicken
- Overall responsibility for the 'Digital' area: developing social online campaigns and managing the performance budget, app development, Google Adwords
- Developing the portfolio strategy and the 2020 marketing plan for the entire area
- Responsible for market and consumer research
- Launching the e-commerce platform for click & collect + delivery during the COVID-19 pandemic
Oct 2018 - Oct 2020
2 years 1 monthFrankfurt, Germany
Lecturer Winter Semester 2018/2019 (part-time)
ISM- International School of Management
- Bachelor of Arts Global Brand & Fashion Management 'Introduction to Trade'
Jul 2017 - Dec 2018
1 year 6 monthsHanau, Germany
Head of E-Commerce Shop Management sheego.de
Schwab Versand/ Sheego GmbH (Otto Group)
- Overall responsibility for the online shop: online marketing, promotions, newsletters and online marketing campaigns
- User Experience (UX): enhancing the website's 'joy of use' (boosting the conversion rate)
- Analytically defining measures to increase revenue/sales
Nov 2015 - Jul 2017
1 year 9 monthsSwitzerland
Online Marketing Consultant for voegele-shoes.com
Vögele Shoes
- Overall responsibility for the Facebook/Instagram account
- Developing the social media strategy and campaign management, including creating an editorial calendar
- Briefing and developing ad creatives
- Tracking relevant KPIs and managing the budget accordingly
Apr 2014 - Dec 2017
3 years 9 monthsFrankfurt, Germany
Managing Partner Marketing and Sales
ShoeVita GmbH
- Building the startup in the 'Customized Shoes' sector
- Advancing the webshop, including a 3D configurator
- Strategic and operational management of ShoeVita GmbH
- Leading and coaching a team of 6 employees
- Developing the digital marketing strategy:
- Content strategy, including an action plan
- Developing all social media channels (Facebook, Twitter, Pinterest, Instagram, Tumblr), blogger marketing
- SEO: on-page search engine optimization
- SEA: booking and analyzing Google Adwords
- Affiliate marketing
- Coordinating and designing PR
- Business development - from single to multi-channel
- Opening new sales channels in the DACH region
- Establishing various sales partnerships with Kaufhof, Salamander (AT), and Vögele Shoes (CH)
- Organizing events with brand partners such as BMW, Seat, and Glamour
Jul 2012 - Mar 2014
1 year 9 monthsFrankfurt, Germany
Brand Manager Sauces
Nestlé AG / Maggi GmbH
- Responsible for the Maggi sauces category (€120M)
- Led 2 team members (Junior Brand Manager and Trainee)
- Developed the portfolio strategy and marketing plan for sauces
- Monitored trends and consumer behavior
- Analyzed relevant market data (Nielsen, GfK)
- Conducted various market research tests
- Handled design and packaging development
- Developed and implemented various communication strategies
- Marketing representative in the Digital Leadership Team
- Worked closely with all relevant departments (R&D, market research, finance, sales, trade marketing etc.)
- Managed the budget
Aug 2011 - Jun 2012
11 monthsFrankfurt, Germany
Brand Manager Innovations
Nestlé AG / Maggi GmbH
- Responsible for the Maggi Fix innovations category
- Monitored trends and consumer behavior; analyzed relevant market data (Nielsen, GfK)
- Conducted various market research tests (insight generation, concept checks, home-use tests, conjoint analyses)
- Conceptualized, developed and implemented growth concepts
- Developed the portfolio strategy for Fix innovations
- Handled design and packaging development
- Developed and implemented various communication strategies
- Media planning in collaboration with the agency
- Worked closely with all relevant departments (R&D, market research, finance, sales, trade marketing etc.)
Oct 2009 - Jul 2011
1 year 10 monthsHamburg, Germany
Brand Manager Vegetables
iglo GmbH
- Optimized the marketing mix
- Defined the segment’s strategic direction, oversaw product development and created the full market launch plan
- Led the local category team
- Analyzed and reported volume, net sales and gross profit
- Prepared market analyses (Nielsen)
- Main point of contact for various product groups
Mar 2009 - Sep 2009
7 monthsHamburg, Germany
Junior Brand Manager Vegetables
iglo GmbH
- Prepared market and competitive analyses
- Managed innovation processes: concept development and market research supervision
- Created various communication briefs
Sep 2008 - Feb 2009
6 monthsHamburg, Germany
Trainee Marketing/Sales
iglo GmbH
- Prepared market and competitive analyses for frozen ready meals and frozen poultry
- Project management: design relaunch for all product areas
- Conceptualized and launched new product groups
Nov 2007 - Aug 2008
10 monthsBerlin, Germany
Retail Sales Advisor
P&G Prestige Products
- Sales support and assistance for various promotions
- Advising customers on cosmetics
Jan 2007 - Aug 2007
8 monthsDüsseldorf, Germany
Marketing o.b.®
Johnson & Johnson GmbH
- Conducting market and competitor analyses
- Project management: Launch of the new website and development of a 360° program for teenagers (including sponsorship of VIVA DanceStar)
- Creating various marketing presentations
Jul 2006 - Dec 2006
6 monthsHagen, Germany
Marketing, PR, Customer Service, Purchasing (Category Management)
Parfümerie Douglas GmbH
- Coordinating and designing marketing, advertising, and PR
- Coordinating and managing supplier orders
- Conceptualizing and implementing own projects – e.g. introducing new brands at Douglas with related market analyses
Oct 2005 - Dec 2005
3 monthsCambridge, United Kingdom
Retail Sales Advisor
Molton Brown London
- Planning and implementing sales promotion activities and merchandising; advising customers on cosmetics and beauty products
Jan 2004 - Dec 2006
3 yearsBerlin, Germany
Interviewer
Items Marktforschung
- Working as a freelance interviewer for product launches targeting different customer groups
Jan 2001 - Dec 2006
6 yearsBerlin, Germany
Retail Customer Advisor
Douglas Holding AG
- Sales assistant at the 'Premium' store on Kurfürstendamm
Jan 1999 - Dec 1999
1 yearBerlin, Germany
Internship
htp-Concept Marktforschung
- Three-week internship at a market research institute
Summary
Strong analytical and conceptual skills
Excellent communication and interpersonal skills, confident in presentations
Sales-driven with customer-focused communication
Extensive knowledge in FMCG, QSR, fashion, food & cosmetics
Expertise in B2C management
Digital media planning
Performance marketing: SEA (Google/Bing), Amazon performance management know-how in e-commerce
Business Facebook & Instagram, SEO
Brand communication & media planning
Influencer marketing / blogger relations
Digital transformation
Google Analytics
Nielsen (Nitro), GfK (IRI) database
Google Dashboard
Languages
German
NativeEnglish
AdvancedRussian
AdvancedEducation
Oct 2004 - Jun 2008
Ashcroft International Business School
BA (Hons) · International Business, International Marketing · Cambridge, United Kingdom · 1,1
Oct 2004 - Jun 2008
University of Applied Sciences for Business
Diploma in Business Administration (FH) · International Business, International Marketing · Berlin, Germany · 1,4
Oct 2001 - Jun 2004
Anna-Freud Oberschule
High school diploma · Berlin, Germany · 1,8
...and 1 more
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