Gabriele S. - Interim Media Manager

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Frankfurt am Main, Germany

Experience

Jan 2025 - Present

10 months

Hamburg, Germany

Interim Media Manager

Rügenwalder Mühle

Managed the media agency
Developed media strategy for various campaigns
Campaign management
Created social media concept
Reviewed reports and PCAs

Mar 2024 - Oct 2024

8 months

Frankfurt, Germany

Account Manager Coty, LEGO

Starcom GmbH

Media strategy for various brands (FMCG)
Client consulting in media
Campaign planning including media and production schedules
Traditional and digital channels
Briefing campaign management and internal stakeholders
Reporting and PCA

Nov 2023 - Feb 2024

4 months

Hamburg, Germany

Team Lead Project Amazon XCM (Cross-Channels)

Initiative Media GmbH

Analyzed client briefs
Planned advertising campaigns
Traditional and digital channels
Reporting and PCA

Aug 2023 - Dec 2023

5 months

Düsseldorf, Germany

On-site

Campaign Manager Retail Media for Douglas DACH

Douglas Marketing Solutions

Developed campaign strategy for various brands
Planned and executed digital campaigns
Social media
On-site campaigns
Campaign optimization and KPI analysis
Collaboration with client service
Client communication

Jul 2023 - Oct 2023

4 months

Hamburg, Germany

Interim PO Performance Marketing

Hagebau Connect

Point of contact for team members, team leads, and division heads
Attended Product Owner meetings – weeklies, monthlies, agile formats, etc.
Sprint planning and participation
Ticketing in Jira
Budget control including forecasting
Planning process for 2024
Developed a health check

Feb 2022 - Jun 2023

1 year 5 months

Düsseldorf, Germany

Account Management Digital Media "Walt Disney"

Publicis Zenithmedia GmbH

Media strategy for consumer products and home entertainment
Focus on Amazon Advertising, media, digital publishers
Media planning and optimization of media channels
Media performance analysis and reporting
Implementation of full funnel media strategy

Feb 2022 - Sep 2022

8 months

Berlin, Germany

Online Marketing Management

BVG

Media strategy for consumer products and home entertainment
Media planning and optimization of media channels
Media performance analysis and reporting

Sep 2021 - Mar 2022

7 months

Neumünster, Germany

Online Marketing Management and Media Consulting

Edeka Handelsgesellschaft Nord mbH

Media audit (online and offline channels)
Optimization of online marketing performance channels (social media, Google Ads, digital platforms, app)
Introduction of agile working method "Test & Learn"
Development of digital marketing strategy for 2022/2023

Aug 2020 - Jan 2021

6 months

Frankfurt, Germany

Interim Brand Manager Roast & Ground

Lavazza

Responsibility for the roasted and ground coffee category
Product launches (project management, agency coordination, collaboration with sales)
Analysis of relevant market data with Nielsen
Packaging adaptation for the German market
Promotion planning with trade marketing
Marketing in the online shop, Amazon performance management
Influencer marketing and project implementation

Oct 2019 - Apr 2020

7 months

Berlin, Germany

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Gobi Cashmere

Setup of the Shopify online shop and support for Gobi Cashmere's market entry in Europe (DE, AT, CH, UK, FR, IT)
Development of the overall digital marketing strategy
Implementation of all relevant online marketing channels
Campaign management for the website and social media
Newsletter management
Collection development for the European market

Jan 2019 - Dec 2023

5 years

Düsseldorf, Germany

Head of Digital, Interim Marketing Manager

Kentucky Fried Chicken

Overall responsibility for the 'Digital' division: development of social media campaigns, management of the performance budget, app development, Google AdWords
Development of the portfolio strategy and the 2020 marketing plan for the entire division
Responsibility for market and consumer research
Introduction of the e-commerce platform for Click & Collect and delivery during the COVID-19 pandemic

Oct 2018 - Oct 2020

2 years 1 month

Frankfurt, Germany

Lecturer Winter Semester 2018/2019 (part-time)

ISM- International School of Management

Bachelor of Arts Global Brand & Fashion Management 'Introduction to Retail'

Jul 2017 - Dec 2018

1 year 6 months

Hanau, Germany

Head of E-Commerce Shop Management sheego.de

Schwab Versand/ Sheego GmbH (Otto Group)

Overall responsibility for the online shop: digital marketing, promotions, newsletters and online marketing campaigns
User experience (UX): improving the 'joy of use' of the website (increasing the conversion rate)
Analysis-based identification of measures to increase sales

Nov 2015 - Jul 2017

1 year 9 months

Switzerland

Online Marketing Consultant for voegele-shoes.com

Vögele Shoes

Overall responsibility for the Facebook/Instagram account
Development of the social media strategy and campaign management, including creation of an editorial calendar
Briefing and development of advertising materials for the ads
Tracking relevant KPIs and managing the budget accordingly

Apr 2014 - Dec 2017

3 years 9 months

Frankfurt, Germany

Managing Partner Marketing and Sales

ShoeVita GmbH

Building a startup in the field of customized shoes
Further development of the webshop, including the 3D configurator
Strategic and operational management of ShoeVita GmbH
Leading and coaching a team of 6 employees
Development of the digital marketing strategy:
Content strategy including an action plan
Development of all social media channels (Facebook, Twitter, Pinterest, Instagram, Tumblr), blogger marketing
SEO: on-page search engine optimization
SEA: booking and analysis of Google AdWords
Affiliate marketing
Coordination and execution of PR
Business development – from single to multi-channel
Development of new sales channels in the DACH region
Establishment of various sales partnerships with Kaufhof, Salamander (AT), and Vögele Shoes (CH)
Event organization with brand partners such as BMW, Seat and Glamour

Jul 2012 - Mar 2014

1 year 9 months

Frankfurt, Germany

Brand Manager Sauces

Nestlé AG / Maggi GmbH

Responsibility for the Maggi sauces category (120 million €)
Leading 2 employees (Junior Brand Manager and trainee)
Development of the portfolio strategy and marketing plan for the sauces category
Monitoring trends and consumer behavior
Analyzing relevant market data (Nielsen, GfK)
Conducting various market research tests
Design and packaging development
Developing and implementing various communication strategies
Marketing representative in the Digital Leadership Team
Close collaboration with all relevant departments (R&D, market research, finance, sales, trade marketing, etc.)
Budget responsibility

Aug 2011 - Jun 2012

11 months

Frankfurt, Germany

Brand Manager Innovations

Nestlé AG / Maggi GmbH

Responsibility for the Maggi Fix innovations category
Monitoring trends and consumer behavior, analyzing relevant market data (Nielsen, GfK)
Conducting various market research tests (insight generation, concept checks, home-use tests, conjoint analyses)
Conceptualizing, developing, and implementing growth concepts
Developing the portfolio strategy for the Fix innovations category
Design and packaging development
Developing and implementing various communication strategies
Media planning in collaboration with the agency
Close collaboration with all relevant departments (R&D, market research, finance, sales, trade marketing, etc.)

Oct 2009 - Jul 2011

1 year 10 months

Hamburg, Germany

Brand Manager Vegetables

iglo GmbH

Optimizing the marketing mix
Defining the segment’s strategic direction, developing products, and creating the complete launch plan
Leading the local category team
Analyzing and reporting volume, net sales, and gross profit
Creating market analyses (Nielsen)
Primary responsibility for managing various product groups

Mar 2009 - Sep 2009

7 months

Hamburg, Germany

Junior Brand Manager Vegetables

iglo GmbH

Creating market and competitor analyses
Innovation management: concept development and overseeing market research
Creating various communication briefings

Sep 2008 - Feb 2009

6 months

Hamburg, Germany

Marketing/Sales Trainee

iglo GmbH

Creating market and competitor analyses in the frozen ready meals and frozen poultry segments
Project management: design relaunch for all product lines
Conceptualizing and developing new product groups

Nov 2007 - Aug 2008

10 months

Berlin, Germany

Retail Customer Advisor

P&G Prestige Products

Sales promotion and support for various promotions
Customer consulting in cosmetics

Jan 2007 - Aug 2007

8 months

Düsseldorf, Germany

Marketing o.b.®

Johnson & Johnson GmbH

Preparation of market and competitor analyses
Project management: launching the new website and developing a 360° program for teenagers (including sponsoring VIVA DanceStar)
Preparation of various marketing presentations

Jul 2006 - Dec 2006

6 months

Hagen, Germany

Marketing, PR, Customer Service, Purchasing (Category Management)

Parfümerie Douglas GmbH

Coordination and design of marketing, advertising, and PR
Coordination and order management for suppliers
Development and execution of own projects – e.g., launching new brands at Douglas with accompanying market analyses

Oct 2005 - Dec 2005

3 months

Cambridge, United Kingdom

Retail Customer Advisor

Molton Brown London

Planning and implementing sales promotion measures and merchandising; customer consulting in cosmetics and beauty products

Jan 2004 - Dec 2006

3 years

Berlin, Germany

Interviewer

Items Marktforschung

Freelance interviewer for product launches for various customer groups

Jan 2001 - Dec 2006

6 years

Berlin, Germany

Retail Customer Advisor

Douglas Holding AG

Saleswoman in the 'Premium' store on Kurfürstendamm

Jan 1999 - Dec 1999

1 year

Berlin, Germany

Internship

htp-Concept Marktforschung

Three-week internship at a market research institute

Summary

Strong analytical and conceptual skills
Strong communication and interpersonal skills, confident in presentations
Sales-oriented with customer-focused communication
Extensive knowledge in FMCG, QSR, fashion, food & cosmetics
Expertise in B2C management
Digital media planning
Performance marketing: SEA (Google/Bing), Amazon performance management know-how in e-commerce
Facebook & Instagram for business, SEO
Brand communication & media planning
Influencer marketing/blogger relations
Digital transformation
Google Analytics
Nielsen (Nitro), GfK (IRI) database
Google Dashboard