Gabriele S. - Interim Media Manager

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Frankfurt am Main, Germany

Experience

Jan 2025 - Present

11 months

Hamburg, Germany

Interim Media Manager

Rügenwalder Mühle

Managing the media agency
Developing media strategy for various campaigns
Campaign management
Developing a social media concept
Reviewing reports and PCAs

Mar 2024 - Oct 2024

8 months

Frankfurt, Germany

Account Manager Coty, LEGO

Starcom GmbH

Media strategy for various brands (FMCG)
Client consulting in media
Campaign planning including media and production plans
Traditional and digital channels
Briefing campaign management and internal stakeholders
Reporting and PCAs

Nov 2023 - Feb 2024

4 months

Hamburg, Germany

Team Lead Project Amazon XCM (Cross-Channels)

Initiative Media GmbH

Analyzing client briefs
Advertising campaign planning
Traditional and digital channels
Reporting and PCAs

Aug 2023 - Dec 2023

5 months

Düsseldorf, Germany

On-site

Campaign Manager Retail Media for Douglas DACH

Douglas Marketing Solutions

Creating campaign strategy for various brands
Planning and executing digital campaigns
Social media
On-site campaigns
Campaign optimization and KPI analysis
Collaboration with client service
Client communication

Jul 2023 - Oct 2023

4 months

Hamburg, Germany

Interim PO Performance Marketing

Hagebau Connect

Point of contact for team members, team leads and department heads
Product Owner attendance – weeklies, monthlies, agile formats, etc.
Planning and participating in sprints
Ticketing in Jira
Budget controlling including forecasting
Planning process for 2024
Establishing a health check

Feb 2022 - Jun 2023

1 year 5 months

Düsseldorf, Germany

Account Management Digital Media "Walt Disney"

Publicis Zenithmedia GmbH

Media strategy for consumer products and home entertainment
Focus on Amazon Advertising, media, digital marketers
Media planning and optimization of media channels
Analysis and reporting of media performance
Implementation of full-funnel media strategy

Feb 2022 - Sep 2022

8 months

Berlin, Germany

Online Marketing Management

BVG

Media strategy for consumer products and home entertainment
Media planning and optimization of media channels
Analysis and reporting of media performance

Sep 2021 - Mar 2022

7 months

Neumünster, Germany

Online marketing management and media consulting

Edeka Handelsgesellschaft Nord mbH

Media audit (online and offline channels)
Optimization of online marketing performance channels (social media, Google Ads, digital platforms, app)
Introduction of agile working method "Test & Learn"
Development of digital marketing strategy for 2022/2023

Aug 2020 - Jan 2021

6 months

Frankfurt, Germany

Interim Brand Manager Roast & Ground

Lavazza

Responsible for the coffee beans and ground espresso category
Product launches (project management, agency coordination, collaboration with sales)
Analysis of relevant market data with Nielsen
Packaging adaptation for the German market
Promotion planning with trade marketing
Marketing in the online shop, Amazon performance management
Influencer marketing and project execution

Oct 2019 - Apr 2020

7 months

Berlin, Germany

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Gobi Cashmere

Setup of the Shopify online shop and support for Gobi Cashmere's market entry in Europe (DE, AT, CH, UK, FR, IT)
Development of the overall digital marketing strategy
Implementation of all relevant online marketing channels
Campaign management for the website and social media
Newsletter management
Collection development for the European market

Jan 2019 - Dec 2023

5 years

Düsseldorf, Germany

Head of Digital, Interim Marketing Manager

Kentucky Fried Chicken

Overall responsibility for the "Digital" division: development of social online campaigns and management of the performance budget, app development, Google AdWords
Development of the portfolio strategy and marketing plan 2020 for the entire division
Responsibility for market and consumer research
Launch of the e-commerce platform for Click & Collect and delivery during the COVID-19 pandemic

Oct 2018 - Oct 2020

2 years 1 month

Frankfurt, Germany

Lecturer 2018/2019 winter semester (part-time)

ISM- International School of Management

Bachelor of Arts Global Brand & Fashion Management "Introduction to Retail"

Jul 2017 - Dec 2018

1 year 6 months

Hanau, Germany

Head of E-commerce Shop Management sheego.de

Schwab Versand/ Sheego GmbH (Otto Group)

Overall responsibility for the online shop: online marketing, promotions, newsletters and online marketing campaigns
User experience (UX): further development of the website's 'joy of use' (increasing the conversion rate)
Analytical derivation of measures to increase revenue/sales

Nov 2015 - Jul 2017

1 year 9 months

Switzerland

Online marketing consultant for voegele-shoes.com

Vögele Shoes

Overall responsibility for the Facebook/Instagram account
Development of the social media strategy and campaign management, including creating an editorial calendar
Briefing and development of ad creatives
Tracking relevant KPIs and corresponding budget management

Apr 2014 - Dec 2017

3 years 9 months

Frankfurt, Germany

Managing partner responsible for marketing and sales

ShoeVita GmbH

Building the start-up in the "Customized Shoes" segment
Further development of the web shop, including a 3D configurator
Strategic and operational management of ShoeVita GmbH
Management and coaching of 6 employees
Development of the digital marketing strategy:
Content strategy including an action plan
Development of all social media channels (Facebook, Twitter, Pinterest, Instagram, Tumblr), blogger marketing
SEO: on-page search engine optimization
SEA: booking and analysis of Google AdWords
Affiliate marketing
Coordination and creation of PR
Business development – from single to multi-channel
Opening new sales channels in the DACH region
Establishment of various sales partnerships with Kaufhof, Salamander (AT) and Vögele Shoes (CH)
Event organization with brand partners such as BMW, Seat and Glamour

Jul 2012 - Mar 2014

1 year 9 months

Frankfurt, Germany

Brand Manager, Sauces

Nestlé AG / Maggi GmbH

Responsibility for the Maggi Sauces category (€120M)
Management of 2 employees (Junior BM and Trainee)
Development of the portfolio strategy and marketing plan for the Sauces segment
Trend and consumer monitoring
Analysis of relevant market data (Nielsen, GfK)
Conducting various market research tests
Design and packaging development
Development and implementation of various communication strategies
Marketing representative in the Digital Leadership Team
Close collaboration with all relevant departments (R&D, market research, finance, sales, trade marketing, etc.)
Budget responsibility

Aug 2011 - Jun 2012

11 months

Frankfurt, Germany

Brand Manager, Innovations

Nestlé AG / Maggi GmbH

Responsibility for the Maggi Fix Innovations category
Trend and consumer monitoring, analysis of relevant market data (Nielsen, GfK)
Conducting various market research tests (insight generation, concept testing, home-use tests, conjoint analyses)
Conceptualizing, developing, and implementing growth concepts
Development of the portfolio strategy for the Fix Innovations segment
Design and packaging development
Development and implementation of various communication strategies
Media planning in collaboration with the agency
Close collaboration with all relevant departments (R&D, market research, finance, sales, trade marketing, etc.)

Oct 2009 - Jul 2011

1 year 10 months

Hamburg, Germany

Brand Manager Vegetables

iglo GmbH

Optimization of the marketing mix
Developing the segment strategy and product development, and creating the full market launch plan
Leading the local category team
Analysis and reporting of volume, net sales, and gross profit
Preparing market analyses (Nielsen)
Main responsibility for managing various product groups

Mar 2009 - Sep 2009

7 months

Hamburg, Germany

Junior Brand Manager Vegetables

iglo GmbH

Creating market and competitor analyses
Innovation management: concept development and overseeing market research
Preparing various communication briefings

Sep 2008 - Feb 2009

6 months

Hamburg, Germany

Trainee Marketing/Sales

iglo GmbH

Creating market and competitor analyses for frozen ready meals and frozen poultry
Project management: design relaunch for all product areas
Conceptualizing and exploring new product groups

Nov 2007 - Aug 2008

10 months

Berlin, Germany

Retail Sales Consultant

P&G Prestige Products

Sales promotions and support for various campaigns
Advising customers on cosmetics

Jan 2007 - Aug 2007

8 months

Düsseldorf, Germany

Marketing o.b.®

Johnson & Johnson GmbH

Conducting market and competitor analyses
Project management: launching the new website and developing a 360° program for teenagers (including sponsoring VIVA DanceStar)
Creating various marketing presentations

Jul 2006 - Dec 2006

6 months

Hagen, Germany

Marketing, PR, Customer Service, Purchasing (Category Management)

Parfümerie Douglas GmbH

Coordinating and designing marketing, advertising, and PR
Coordinating and managing supplier orders
Planning and implementing own projects – e.g., launching new brands at Douglas with related market analyses

Oct 2005 - Dec 2005

3 months

Cambridge, United Kingdom

Retail Sales Consultant

Molton Brown London

Planning and implementing sales promotions and merchandising; advising customers on cosmetics and beauty products

Jan 2004 - Dec 2006

3 years

Berlin, Germany

Interviewer

Items Marktforschung

Working freelance as an interviewer for product launches with various customer groups

Jan 2001 - Dec 2006

6 years

Berlin, Germany

Retail Customer Advisor

Douglas Holding AG

Sales associate in the "premium store" on Kurfürstendamm

Jan 1999 - Dec 1999

1 year

Berlin, Germany

Internship

htp-Concept Marktforschung

Three-week internship at a market research institute

Summary

Strong analytical and conceptual skills
Excellent communication and interpersonal skills, confident presenter
Strong in sales with customer-oriented communication
Extensive knowledge in FMCG, QSR, fashion, food & cosmetics
Expertise in B2C management
Digital media planning
Performance marketing: SEA (Google/Bing), Amazon performance management know-how in e-commerce
Business Facebook & Instagram, SEO
Brand communication & media planning
Influencer marketing/blogger relations
Digital transformation
Google Analytics
Nielsen (Nitro), GfK (IRI) database
Google Dashboard