Albrecht Krey
Interim Manager
Experience
Interim Manager
Freelance
- Interim Manager
- Start-up mentor / coach (voluntary)
Board Director Quick Lane Europe Ltd
Ford Werke GmbH
- Responsible for developing and launching a franchise concept in the automotive quick service industry in Europe as the UK subsidiary of Ford Motor Company (USA)
- Developed and implemented the Quick Lane (QL) franchise strategy in Europe (UK, DE, FR, ES)
- Established the company in the UK and a branch in Germany, and set up the central and local QL teams
- Responsible for onboarding the CEO hired at the end of 2019 and continued serving as the owner's representative with a focus on strategy
- Terminated and settled all existing franchise agreements in Q3/Q4 2021, after which QL operations were shut down and the company was dissolved in 2022
Head of Quality & Retail Excellence
Ford Werke GmbH
- Measured customer satisfaction (sales & service) in 20 European markets and developed and implemented improvement measures
- Managed quality management, ISO certification, and Six Sigma activities for the European sales and service organization
- Planned the dealer network for European markets, including contractual and legal matters such as dealer agreements and competition law
Marketing Strategy & Retail Experience Manager
Ford Werke GmbH
- Developed a new European service strategy and was responsible for implementing it through cross-functional project management
- Managed the program to improve customer experience (Retail Experience RE) in the European service organization and supported the RE program in vehicle sales
- Coordinated the globalization of worldwide service marketing
Project Manager
Ford Werke GmbH
- Represented operational aspects in negotiations with national banks
- Responsible for switching dealer inventory financing from self-financing to bank financing
- Adapted all IT systems, accounting, and logistics processes
Project Manager
Ford Werke GmbH
- Responsible project management for the transition from an importer-based market to a Ford-owned sales organization
- Negotiated the handover with the importer, planned and built the entire organizational infrastructure including office, IT, HR, etc.
- Defined all local processes and integrated them into international company processes (accounting, financial planning, sales reporting, etc.)
- Negotiated and implemented new dealer contracts
- Renewed new-car logistics and dealer inventory financing with a national bank
M&A Demerger Deal Team
Ford Motor Company
- Sale of Volvo: Global responsibility for Marketing, Sales & Service (MS&S)
- Sale of Jaguar/Land Rover: European responsibility for Marketing, Sales & Service (MS&S)
- Negotiated the services and spare parts supplies required for the transition
- After contract signing, responsible for all transformation and restructuring measures (carve-out) in MS&S, including splitting the national sales organizations in Sweden, Greece, Russia, and Belgium
Ford Deutschland / Ford Europa
- Program Manager (PMO), Re-Engineering, Off-Shoring (EU Marketing & Sales, Cologne)
- Coordinator, Vehicle Sales Planning (EU Marketing & Sales, Cologne)
- Coordinator, Marketing Plans & Business Development (EU Customer Service, Cologne)
- District Coordinator / Zone Manager Spare Parts Sales (DE Customer Service, Cologne Region)
- Coordinator, Service Diagnostic Systems (EU Product Development, Dunton, England)
- Specialist, Technical Product Complaints (DE/EU Customer Service – Cologne)
Managing Director
Autohaus Krey
- Crisis management after the sudden death of the owner to ensure the company's survival
- Negotiated with banks to secure liquidity
- Retained existing customers through intensive client communication
- Restructured business processes
- Stabilized and grew business volume and profitability
- Sourced buyer, negotiated, sold, and handed over the business to the new owner
Industries Experience
See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.
Experienced in Automotive (33 years) and Professional Services (3 years).
Business Areas Experience
The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.
Experienced in Marketing (27.5 years), Customer Service (22 years), Project Management (21 years), Operations (13 years), Strategy (6 years), and Sales (3.5 years).
Summary
Project management for transformation, restructuring, M&A carve-in/carve-out, and implementing strategic change
Strategic business development
Operational interim tasks in aftersales/service (B2B/B2C) and customer satisfaction (CX)
Start-up and franchise activities
Languages
Education
City University London, Bayes Business School
Master of Business Administration (MBA) · United Kingdom
University of Darmstadt
Dipl. Eng. · Mechanical Engineering · Germany
Autohaus Krey
Journeyman's Certificate · Automotive Mechanic · Ottrau, Germany
Certifications & licenses
Sustainability Manager
alfatraining
Advanced Certificate in Marketing Management Practice
The Chartered Institute of Marketing
Profile
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