Responsible for developing and launching a franchise concept in the automotive quick-service industry in Europe as a UK subsidiary of Ford Motor Company (USA)
Developed and implemented the Quick Lane (QL) franchise strategy in Europe (UK, DE, FR, ES)
Founded the company in the UK and a branch in DE, and set up the central and local QL teams
Responsible for onboarding the CEO hired at the end of 2019 and continued acting as owner’s representative focused on strategy
Terminated and settled all existing franchise agreements in Q3/Q4 2021, after which QL operations were ceased and the company was wound up in 2022
Sep 2013 - Jun 2016
2 years 10 months
Cologne, Germany
Head of Quality & Retail Excellence
Ford Werke GmbH
Measured customer satisfaction (sales & service) in 20 European markets and developed and implemented improvement measures
Quality management, ISO certification and Six Sigma activities for the European sales and service organization
Dealer network planning for European markets including contractual and legal matters such as dealer agreements and competition law
Feb 2011 - Aug 2013
2 years 7 months
Cologne, Germany
Manager Marketing Strategy and Retail Experience
Ford Werke GmbH
Developed a new European service strategy and oversaw its implementation through cross-functional project management
Managed the program to improve customer experience (Retail Experience RE) in the European service organization and supported the RE program in vehicle sales
Coordinated the globalization of global service marketing
Aug 2010 - Jan 2011
6 months
Moscow, Russian Federation
Project Manager
Ford Werke GmbH
Represented operational aspects in negotiations with national banks
Responsible for switching dealer inventory financing from own funding to bank financing
Adjusted all IT systems, accounting and logistics processes
Nov 2009 - Jul 2010
9 months
Bucharest, Romania
Project Manager
Ford Werke GmbH
Managed the project to convert from an importer market to a Ford-owned sales organization
Negotiated the handover with the importer, and planned and set up the entire organizational infrastructure including office, IT, HR, etc.
Defined all local processes and integrated them into international company processes (accounting, financial planning, sales reporting, etc.)
Negotiated and implemented new dealer agreements
Renewed new car logistics and dealer inventory financing with a national bank
Nov 2007 - Oct 2009
2 years
Detroit, United States
M&A Demerger Deal Team
Ford Motor Company
Volvo sale: global responsibility for marketing, sales & service (MS&S)
Jaguar/Land Rover sale: European responsibility for marketing, sales & service (MS&S)
Negotiated the required services and spare parts supplies for the transition
After closing, responsible for all transformation and restructuring measures (carve-out) in MS&S, including splitting the national sales organizations in Sweden, Greece, Russia and Belgium
Jul 1990 - Oct 2007
17 years 4 months
Cologne, Germany
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Ford Deutschland / Ford Europa
Program Manager (PMO), re-engineering, off-shoring (EU Marketing & Sales, Cologne)