Albrecht Krey
Interim Manager
Experience
Apr 2023 - Present
2 years 4 monthsInterim Manager
Freelance
- Interim Manager
- Start-up mentor/coach (volunteer)
Jul 2016 - May 2022
5 years 11 monthsCologne, Germany
Board Director Quick Lane Europe Ltd
Ford Werke GmbH
- Responsible for developing and launching a franchise concept in the automotive quick-service industry in Europe as a UK subsidiary of Ford Motor Company (USA)
- Developed and implemented the Quick Lane (QL) franchise strategy in Europe (UK, DE, FR, ES)
- Founded the company in the UK and a branch in DE, and set up the central and local QL teams
- Responsible for onboarding the CEO hired at the end of 2019 and continued acting as owner’s representative focused on strategy
- Terminated and settled all existing franchise agreements in Q3/Q4 2021, after which QL operations were ceased and the company was wound up in 2022
Sep 2013 - Jun 2016
2 years 10 monthsCologne, Germany
Head of Quality & Retail Excellence
Ford Werke GmbH
- Measured customer satisfaction (sales & service) in 20 European markets and developed and implemented improvement measures
- Quality management, ISO certification and Six Sigma activities for the European sales and service organization
- Dealer network planning for European markets including contractual and legal matters such as dealer agreements and competition law
Feb 2011 - Aug 2013
2 years 7 monthsCologne, Germany
Manager Marketing Strategy and Retail Experience
Ford Werke GmbH
- Developed a new European service strategy and oversaw its implementation through cross-functional project management
- Managed the program to improve customer experience (Retail Experience RE) in the European service organization and supported the RE program in vehicle sales
- Coordinated the globalization of global service marketing
Aug 2010 - Jan 2011
6 monthsMoscow, Russian Federation
Project Manager
Ford Werke GmbH
- Represented operational aspects in negotiations with national banks
- Responsible for switching dealer inventory financing from own funding to bank financing
- Adjusted all IT systems, accounting and logistics processes
Nov 2009 - Jul 2010
9 monthsBucharest, Romania
Project Manager
Ford Werke GmbH
- Managed the project to convert from an importer market to a Ford-owned sales organization
- Negotiated the handover with the importer, and planned and set up the entire organizational infrastructure including office, IT, HR, etc.
- Defined all local processes and integrated them into international company processes (accounting, financial planning, sales reporting, etc.)
- Negotiated and implemented new dealer agreements
- Renewed new car logistics and dealer inventory financing with a national bank
Nov 2007 - Oct 2009
2 yearsDetroit, United States
M&A Demerger Deal Team
Ford Motor Company
- Volvo sale: global responsibility for marketing, sales & service (MS&S)
- Jaguar/Land Rover sale: European responsibility for marketing, sales & service (MS&S)
- Negotiated the required services and spare parts supplies for the transition
- After closing, responsible for all transformation and restructuring measures (carve-out) in MS&S, including splitting the national sales organizations in Sweden, Greece, Russia and Belgium
Jul 1990 - Oct 2007
17 years 4 monthsCologne, Germany
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Ford Deutschland / Ford Europa
- Program Manager (PMO), re-engineering, off-shoring (EU Marketing & Sales, Cologne)
- Coordinator, vehicle sales planning (EU Marketing & Sales, Cologne)
- Coordinator, marketing plans & business development (EU Customer Service, Cologne)
- District coordinator / zone manager parts distribution (DE Customer Service, Cologne region)
- Coordinator, service diagnostic systems (EU product development, Dunton, UK)
- Specialist, technical product complaints (DE/EU Customer Service – Cologne)
Mar 1987 - Jul 1988
1 year 5 monthsOttrau, Germany
Managing Director
Autohaus Krey
- Crisis management after the sudden death of the owner to keep the company running
- Negotiated with banks to secure liquidity
- Retained existing customers through intensive communication
- Restructured business processes
- Stabilized and grew business volume and profitability
- Found buyers, negotiated, sold and handed over the business to the new owner
Summary
Project management for transformation, restructuring, M&A carve-in/carve-out and implementing strategic change
Strategic business development
Operational interim tasks in aftersales/service (B2B/B2C) and customer satisfaction (CX)
Start-up and franchise activities
Languages
German
NativeEnglish
Advanced Education
Feb 1995 - Feb 1997
City University London, Bayes Business School
Master of Business Administration (MBA) · United Kingdom
Oct 1981 - May 1990
Universität Darmstadt
Dipl. Eng. · Mechanical Engineering · Germany
Aug 1979 - Jul 1981
Autohaus Krey
Journeyman certificate · Automotive mechanic · Ottrau, Germany
Certifications & licenses
Sustainability Manager
alfatraining
Advanced Certificate in Marketing Management Practice
The Chartered Institute of Marketing
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