Albrecht Krey

Interim Manager

Frankfurt, Germany

Experience

Apr 2023 - Present
2 years 4 months

Interim Manager

Freelance

  • Interim Manager
  • Start-up mentor/coach (volunteer)
Jul 2016 - May 2022
5 years 11 months
Cologne, Germany

Board Director Quick Lane Europe Ltd

Ford Werke GmbH

  • Responsible for developing and launching a franchise concept in the automotive quick-service industry in Europe as a UK subsidiary of Ford Motor Company (USA)
  • Developed and implemented the Quick Lane (QL) franchise strategy in Europe (UK, DE, FR, ES)
  • Founded the company in the UK and a branch in DE, and set up the central and local QL teams
  • Responsible for onboarding the CEO hired at the end of 2019 and continued acting as owner’s representative focused on strategy
  • Terminated and settled all existing franchise agreements in Q3/Q4 2021, after which QL operations were ceased and the company was wound up in 2022
Sep 2013 - Jun 2016
2 years 10 months
Cologne, Germany

Head of Quality & Retail Excellence

Ford Werke GmbH

  • Measured customer satisfaction (sales & service) in 20 European markets and developed and implemented improvement measures
  • Quality management, ISO certification and Six Sigma activities for the European sales and service organization
  • Dealer network planning for European markets including contractual and legal matters such as dealer agreements and competition law
Feb 2011 - Aug 2013
2 years 7 months
Cologne, Germany

Manager Marketing Strategy and Retail Experience

Ford Werke GmbH

  • Developed a new European service strategy and oversaw its implementation through cross-functional project management
  • Managed the program to improve customer experience (Retail Experience RE) in the European service organization and supported the RE program in vehicle sales
  • Coordinated the globalization of global service marketing
Aug 2010 - Jan 2011
6 months
Moscow, Russian Federation

Project Manager

Ford Werke GmbH

  • Represented operational aspects in negotiations with national banks
  • Responsible for switching dealer inventory financing from own funding to bank financing
  • Adjusted all IT systems, accounting and logistics processes
Nov 2009 - Jul 2010
9 months
Bucharest, Romania

Project Manager

Ford Werke GmbH

  • Managed the project to convert from an importer market to a Ford-owned sales organization
  • Negotiated the handover with the importer, and planned and set up the entire organizational infrastructure including office, IT, HR, etc.
  • Defined all local processes and integrated them into international company processes (accounting, financial planning, sales reporting, etc.)
  • Negotiated and implemented new dealer agreements
  • Renewed new car logistics and dealer inventory financing with a national bank
Nov 2007 - Oct 2009
2 years
Detroit, United States

M&A Demerger Deal Team

Ford Motor Company

  • Volvo sale: global responsibility for marketing, sales & service (MS&S)
  • Jaguar/Land Rover sale: European responsibility for marketing, sales & service (MS&S)
  • Negotiated the required services and spare parts supplies for the transition
  • After closing, responsible for all transformation and restructuring measures (carve-out) in MS&S, including splitting the national sales organizations in Sweden, Greece, Russia and Belgium
Jul 1990 - Oct 2007
17 years 4 months
Cologne, Germany
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Ford Deutschland / Ford Europa

  • Program Manager (PMO), re-engineering, off-shoring (EU Marketing & Sales, Cologne)
  • Coordinator, vehicle sales planning (EU Marketing & Sales, Cologne)
  • Coordinator, marketing plans & business development (EU Customer Service, Cologne)
  • District coordinator / zone manager parts distribution (DE Customer Service, Cologne region)
  • Coordinator, service diagnostic systems (EU product development, Dunton, UK)
  • Specialist, technical product complaints (DE/EU Customer Service – Cologne)
Mar 1987 - Jul 1988
1 year 5 months
Ottrau, Germany

Managing Director

Autohaus Krey

  • Crisis management after the sudden death of the owner to keep the company running
  • Negotiated with banks to secure liquidity
  • Retained existing customers through intensive communication
  • Restructured business processes
  • Stabilized and grew business volume and profitability
  • Found buyers, negotiated, sold and handed over the business to the new owner

Summary

  • Project management for transformation, restructuring, M&A carve-in/carve-out and implementing strategic change

  • Strategic business development

  • Operational interim tasks in aftersales/service (B2B/B2C) and customer satisfaction (CX)

  • Start-up and franchise activities

Languages

German
Native
English
Advanced

Education

Feb 1995 - Feb 1997

City University London, Bayes Business School

Master of Business Administration (MBA) · United Kingdom

Oct 1981 - May 1990

Universität Darmstadt

Dipl. Eng. · Mechanical Engineering · Germany

Aug 1979 - Jul 1981

Autohaus Krey

Journeyman certificate · Automotive mechanic · Ottrau, Germany

Certifications & licenses

Sustainability Manager

alfatraining

Advanced Certificate in Marketing Management Practice

The Chartered Institute of Marketing