Senior Launch & Product Marketing Manager

• Creation of digital campaign concepts for various software solutions based on an annual content strategy
• Messaging, target group definition and channel selection
• Event planning and sponsorship

• C-level MarCom (internal/external, digital/offline), concept development for specialist events and influencer management
• Content creation for technical articles and leading the marketing campaign for high-end technology products in medical technology

• Development of the communication concept for restructuring processes

• 20 years of experience in strategic and conceptual project management in marketing and communication at international companies
• Planning, execution, and performance tracking of 360° campaigns
• Content management, internal and external communication, social media strategies, product launches, marcom, branding, corporate identity (CI), corporate design (CD), employer branding, HR marketing, events, and sponsorship
• Reporting and analysis based on defined key performance indicators (KPIs), UX knowledge
• Stakeholder management in an international setting (sales, product management, customer service, business development, compliance, human resources, C-suite / management level)
• Managing external agencies and service providers, team leadership and personnel management, budget and results responsibility, agile project management skills
• Industry know-how: aerospace, energy, healthcare, electronics, medical technology, IT services, currency technology

Current interim project – MarCom Manager E.ON Digital Technology:

• Planning and creating a roadmap for 2025
• Targeted content management of learning materials in cooperation with UX
• Agile channel management and stakeholder management at various levels
• Developing the division's marketing strategy

• Project management of meeting minutes and events, as well as sponsorship and conferences
• Project management of marketing tools / MarCom
• Project management of fairs & exhibitions