Katja Kuchenmeister - Senior Launch & Product Marketing Manager

Q: Where is Katja based?

Katja is based in Munich, Germany .

Q: What languages does Katja speak?

Katja speaks the following languages: German (Advanced), English (Advanced), French (Advanced) .

Q: How many years of experience does Katja have?

Katja has at least 25 years of experience. During this time, Katja has worked in at least 10 different roles and for 10 different companies . The average length of individual experience is 3 years and 6 months . Note that Katja may not have shared all experience and actually has more experience.

Q: What is Katja's latest experience?

Katja's most recent position is Senior Launch & Product Marketing Manager at Giesecke + Devrient .

Q: What companies has Katja worked for in recent years?

In recent years, Katja has worked for Giesecke + Devrient , NTT DATA , and KK Solutions .

Q: Which industries is Katja most experienced in?

Katja is most experienced in industries like Aerospace and Defense , Healthcare , and Energy . Katja also has some experience in Manufacturing , Banking and Finance , and Information Technology (IT) .

Q: Which business areas is Katja most experienced in?

Katja is most experienced in business areas like Marketing , Project Management , and Product Development . Katja also has some experience in Human Resources (HR) .

Q: Which industries has Katja worked in recently?

Katja has recently worked in industries like Aerospace and Defense , Energy , and Healthcare .

Q: Which business areas has Katja worked in recently?

Katja has recently worked in business areas like Marketing and Project Management .

Recommended expert

Munich, Germany

Experience

Jan 2022 - Dec 2024

3 years

Senior Launch & Product Marketing Manager

Giesecke + Devrient

MarCom campaign management for currency technology in the commercial/central banks and service segment (high-speed machines)
Messaging, target group definition, channel selection, asset creation using design thinking, KPI definition, monitoring
Introduction of new digital tools and applications – "marketing refresh" from analog to digital tools
Introduction of HubSpot campaign pages and social media lead gen campaigns
Concept and creation of various assets like videos, social media campaigns, campaign websites, ads, podcasts, webinars
Marketing lead for a product launch in the high-speed product area, including sales training
Content lead for a one-week international Adobe customer event with 25 interactive workshops
Awareness campaigns: sponsorships and awards
HubSpot relaunch of various web content including monitoring and accompanying social media campaigns (organic and paid)
Various video projects (image and explainer videos) from project management to publication
Update and development of new content for the Customer Experience Center
Concept and project management of a photo shoot for stock images of the service business line
Development of internal training on using AI in a marketing environment
Creation and monitoring of marketing plans, content creation for PR materials (customer magazine, press releases), team leadership within project scope

Jan 2021 - Dec 2022

2 years

Marketing Content and Campaign Management

NTT DATA

Creation of digital campaign concepts for various software solutions based on an annual content strategy
Messaging, target group definition and channel selection
Event planning and sponsorship

Jan 2020 - Dec 2020

1 year

Head of Corporate Digital Communications

Dentsply Sirona

Management of intranet, corporate social media & digital tools (campaigning, advertising) with focus on employer branding and crisis communication during COVID
Team leadership and stakeholder management

Jan 2019 - Dec 2019

1 year

Marketing Manager

Siemens Healthineers

C-level MarCom (internal/external, digital/offline), concept development for specialist events and influencer management
Content creation for technical articles and leading the marketing campaign for high-end technology products in medical technology

Jan 2019 - Dec 2019

1 year

Senior Communications Manager

Siemens Sales Excellence

Concept development to promote internal Sales Excellence initiatives including podcast, internal social media, article creation, intranet content and newsletters

Jan 2018 - Dec 2019

2 years

Project Manager Change Communication

Airbus

Development of the communication concept for restructuring processes

Jan 2018 - Dec 2019

2 years

Product Launch Manager

OSRAM / Ledvance

Strategic, conceptual, and operational campaign management for the launch of a B2B and B2C product portfolio (500 products)

Jan 2016 - Present

10 years 3 months

Consulting - Interim Management

KK Solutions

20 years of experience in strategic and conceptual project management in marketing and communication at international companies
Planning, execution, and performance tracking of 360° campaigns
Content management, internal and external communication, social media strategies, product launches, marcom, branding, corporate identity (CI), corporate design (CD), employer branding, HR marketing, events, and sponsorship
Reporting and analysis based on defined key performance indicators (KPIs), UX knowledge
Stakeholder management in an international setting (sales, product management, customer service, business development, compliance, human resources, C-suite / management level)
Managing external agencies and service providers, team leadership and personnel management, budget and results responsibility, agile project management skills
Industry know-how: aerospace, energy, healthcare, electronics, medical technology, IT services, currency technology

Current interim project – MarCom Manager E.ON Digital Technology:

Planning and creating a roadmap for 2025
Targeted content management of learning materials in cooperation with UX
Agile channel management and stakeholder management at various levels
Developing the division's marketing strategy

Jan 2016 - Dec 2018

3 years

Business Partner Digitalization

Siemens Energy

Strategic and conceptual leadership of internal and external communications for various IT and technical products
360° approach: marketing strategy, implementation of digital tools, PR activities, customer reference cases

Jan 2001 - Dec 2016

16 years

Project Manager

Airbus / EADS

Project management of meeting minutes and events, as well as sponsorship and conferences
Project management of marketing tools / MarCom
Project management of fairs & exhibitions

Business Partner MarCom

Infineon Technologies

Concept and roll-out of a platform for digital events and trade shows, including live streaming

Industries Experience

See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.

Experienced in Aerospace and Defense (25 years), Healthcare (10 years), Energy (10 years), Manufacturing (6 years), Banking and Finance (3 years), and Information Technology (2 years).

Aerospace and Defense

Healthcare

Energy

Manufacturing

Banking and Finance

Information Technology

Business Areas Experience

The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.

Experienced in Marketing (25 years), Project Management (25 years), Product Development (2 years), and Human Resources (1 year).

Marketing

Project Management

Product Development

Human Resources

Summary

20 years of experience in strategic and conceptual project management in marketing and communication in international companies

Concept, implementation and success tracking of 360° campaigns

Content management, internal and external communication, social media strategies, product launches, marcom, branding, corporate identity (CI), corporate design (CD), employer branding, HR marketing, events and sponsorship

Reporting and analysis based on defined key performance indicators (KPIs), UX knowledge

Stakeholder management in an international environment (sales, product management, customer service, business development, compliance, human resources, C-suite / management level)

Managing external agencies and service providers

Team leadership and personnel management

Budget and results responsibility

Senior project management skills (also agile)

Industry know-how: aerospace, energy, healthcare, electronics, medical technology, IT services, currency technology

Skills

Sense Of Responsibility
Determination
Team Player
Resilience
Leadership
Authenticity
Hands-on Mentality
Quick Learner

Languages

German

Advanced

English

Advanced

French

Advanced

Certifications & licenses

Certified Senior Project Manager

IAPM

Profile

Created

October 2025

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Katja based?

Katja is based in Munich, Germany.

What languages does Katja speak?

Katja speaks the following languages: German (Advanced), English (Advanced), French (Advanced).

How many years of experience does Katja have?

Katja has at least 25 years of experience. During this time, Katja has worked in at least 10 different roles and for 10 different companies. The average length of individual experience is 3 years and 6 months. Note that Katja may not have shared all experience and actually has more experience.

What roles would Katja be best suited for?

Based on recent experience, Katja would be well-suited for roles such as: Senior Launch & Product Marketing Manager, Marketing Content and Campaign Management, Head of Corporate Digital Communications.

What is Katja's latest experience?

Katja's most recent position is Senior Launch & Product Marketing Manager at Giesecke + Devrient.

What companies has Katja worked for in recent years?

In recent years, Katja has worked for Giesecke + Devrient, NTT DATA, and KK Solutions.

Which industries is Katja most experienced in?

Katja is most experienced in industries like Aerospace and Defense, Healthcare, and Energy. Katja also has some experience in Manufacturing, Banking and Finance, and Information Technology (IT).

Which business areas is Katja most experienced in?

Katja is most experienced in business areas like Marketing, Project Management, and Product Development. Katja also has some experience in Human Resources (HR).

Which industries has Katja worked in recently?

Katja has recently worked in industries like Aerospace and Defense, Energy, and Healthcare.

Which business areas has Katja worked in recently?

Katja has recently worked in business areas like Marketing and Project Management.

Does Katja have any certificates?

Katja has 1 certificate: Certified Senior Project Manager.

What is the availability of Katja?

Katja is immediately available part-time for suitable projects.

What is the rate of Katja?

Katja's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.