Katja K.
Senior Communications & Marketing Manager
Experience
Jan 2022 - Dec 2024
3 yearsSenior Launch & Product Marketing Manager
Giesecke + Devrient
- Led MarCom campaigns for Currency Technology in commercial and central bank segments and high-speed service machines
- Defined messaging, target groups and channel selection using design thinking methodologies
- Created assets and defined KPIs, monitored performance
- Introduced new digital tools and refreshed analog processes via HubSpot campaign pages and social media lead generation campaigns
- Conceptualized and produced videos, social media campaigns, campaign websites, ads, podcasts and webinars
- Managed a high-speed product launch including concept, implementation and sales training
- Led content for a one-week international Adobe customer event with 25 interactive workshops
- Executed awareness campaigns including sponsorships and awards
- Relaunched web content on HubSpot with monitoring and organic/paid social media campaigns
- Directed video projects from planning to release
- Updated and developed content for the Customer Experience Center
- Managed a photoshoot for service business line stock images
- Developed internal trainings on AI applications in marketing
- Created and monitored marketing plans
- Produced PR content including customer magazine and press releases in collaboration with an agency
- Led project teams
Jan 2021 - Dec 2022
2 yearsMarketing Content and Campaign Management
NTT DATA
- Developed digital campaign concepts for various software solutions according to annual content strategy
- Defined messaging, target groups and channel selection
- Planned event concepts and sponsorships
Jan 2020 - Dec 2020
1 yearHead of Corporate Digital Communications
Dentsply Sirona
- Led intranet, corporate social media and digital tools including campaigning and advertising with focus on employer branding and COVID-19 crisis communication
- Managed a team of communications professionals
Jan 2019 - Dec 2019
1 yearMarketing Manager
Siemens Healthineers
- Managed C-level MarCom internally and externally across digital and offline channels
- Conceptualized specialist events and influencer management
- Created content for technical articles
- Led marketing campaign for high-end medtech products
Jan 2019 - Dec 2019
1 yearSenior Communications Manager
Siemens Sales Excellence
- Developed concepts to promote internal Sales Excellence initiatives including podcasts, internal social media, articles, intranet content and newsletters
Jan 2018 - Dec 2019
2 yearsChange Communication Project Manager
Airbus
- Developed communication concepts for organizational change and restructuring processes
Jan 2018 - Dec 2019
2 yearsProduct Launch Manager
OSRAM / Ledvance
- Led trade marketing sales for launch of a B2B and B2C product portfolio of 500 products
- Managed strategic, conceptual and operational campaign activities
Jan 2016 - Dec 2018
3 yearsBusiness Partner Digitalization
Siemens Energy
- Strategically and conceptually led internal and external communications for various IT and technical products using a 360° approach
- Managed marketing strategy and implementation, introduced digital tools and executed PR activities
- Developed customer reference cases
Jan 2001 - Dec 2016
16 yearsVarious Positions
Airbus / EADS
- Led protocol and event management projects
- Managed sponsorships and conferences
- Directed marketing tools and MarCom projects
- Coordinated fairs and exhibitions
Summary
- 20 years of experience in strategic and conceptual project management in marketing and communications at international companies
- Planning, execution and performance tracking of 360° campaigns
- Content management, internal and external communications, social media strategies, product launches, MarCom, branding, corporate identity (CI), corporate design (CD), employer branding, HR marketing, events and sponsorships
Languages
German
AdvancedEnglish
AdvancedFrench
IntermediateEducation
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Diploma in Business Administration · Business Administration
Certifications & licenses
Certified Senior Project Manager (IAPM)
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