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Peer (N.) W.

Co-Founder

Munich, Germany

Experience

Jan 2025 - Present
1 year

Co-Founder

shopconsulting.ai

  • Developing AI shopping assistants for e-commerce shops
  • Set up backend assistants
  • Prompt engineering
  • Customer communication
  • Growth strategy
Jan 2025 - Mar 2025
3 months

Interim Chief Marketing & Revenue Officer

Mobility Startup

  • Go-to-market strategy and operational implementation
  • Set up e-commerce shop for serial production reservations
  • Defining the GTM strategy
Sep 2024 - Dec 2024
4 months

External Growth Consultant

Online Bag & Luggage Store

  • Growth & sales strategy, funnel optimization
  • Workshop and marketing concept for Q4 sales push
  • Development of innovative AI product chatbot supporting users to find the perfect product match
Jul 2024 - Present
1 year 6 months

Interim Marketing Lead Germany

Intelli-Park

  • Growth strategy Germany: lead acquisition, marketing & sales collaterals
  • Rework the German website: content and SEO optimization
  • Set up growth strategy & implementation: templates, sales collaterals, lead generation, content creation, campaign management
Dec 2023 - Present
2 years 1 month

Founder & Interim Manager for Growth

external.marketing

  • Providing external sales & marketing & growth services
Dec 2023 - Jun 2024
7 months

Interim Head of Marketing

SAP Consultancy

  • Marketing strategy, lead acquisition & retention process, external marketing communications
  • Leading the marketing team (7 direct reports)
  • Set up a new team structure and career path and hiring new marketing managers
  • Create and implement strategy for Go-To-Market USA
  • Implement new processes for SEO and SEA and evaluate and onboard new agencies
  • Set up a new combined automated lead generation process with Apollo, LinkedIn and HubSpot
Sep 2023 - Present
2 years 4 months

Head of Growth

ChargeX

  • Marketing & sales strategy, customer & lead acquisition & retention process, all revenues, external marketing communications
  • Leading the sales & marketing team (11 direct reports)
  • Set up and implement new funnel strategy
  • Hiring of new sales and marketing managers and set up of new sales remuneration structure
  • Evaluate and onboard new agencies
  • Prepare IAA Mobility (booth & PR stunt) and other events
  • Create and present the growth plan to investors for the successful final closing of the Series B
Nov 2021 - Mar 2023
1 year 5 months

Head of Sales & Marketing & Partner Management

fulfin / Isarlend

  • Revenue generation: customer & lead acquisition & onboarding & retention process, external marketing communications
  • Find and manage new partners
  • Leading the sales & marketing team (9 direct reports)
  • Define the marketing and GTM strategy and implement the funnel operational tactics
  • Increase of monthly revenues: +210% | SEA performance: +180% | reduction cost-per-lead: −55%
  • Implement tracking tool ETracker to link customer acquisition costs to lead source
  • Create and implement the first data insight feature, an e-commerce scoring model nominated for the ECommerce Award
Jan 2016 - Dec 2021
6 years

Director Sales & Marketing & E-Commerce

STARK Verlag

  • Market leader in exam preparation (>85% market share) & learning aids for pupils
  • Planning and executing b-to-c and b-to-b sales & marketing strategy for DACH
  • Responsible for all revenues (≈€14 million via retail, e-commerce)
  • Planning and executing the e-commerce strategy: owned webshop and external (Amazon, buecher.de, thalia.de)
  • Leading the sales & marketing team (9 direct and 10 indirect reports)
  • From 2nd place to market leader in 2019
  • Increase Amazon & webshop revenues by +20% each year
  • Over 50 million media contacts via press relations
  • Set up TV cooperation Sat.1 ‘Luke, die Schule und ich’ (5 seasons, 6 episodes)
Jan 2014 - Dec 2021
8 years

Director Marketing

Pearson

  • World’s leading education company, £3.87 billion revenue 2019
  • Planning and executing b-to-c and b-to-b sales & marketing strategy for DACH
  • Responsible for all revenues (≈€14 million via retail, e-commerce)
  • Planning and executing the e-commerce strategy: owned webshop and external (Amazon, buecher.de, thalia.de)
  • Leading the sales & marketing team (9 direct and 10 indirect reports)
  • Increase Amazon & webshop revenues by +20% each year
  • No. 1 download all over in March 2020 cooperation education partner StudySmarter subscription app with >800 000 new users
Jan 2014 - Dec 2016
3 years

Director Marketing

Wall Street English Germany

  • School for English: 23 centers in 17 German cities, worldwide in 29 countries
  • Planning and executing 360° b-to-c and b-to-b marketing and lead generation strategy
  • Managing the marketing budget (€2.1 million) and the marketing & inside sales team (5 direct, 6 indirect reports)
  • Revenue turnaround: first increase after 5 years of decline through adapted branding strategy and new monthly subscription model
  • Reduced cost of online generated contracts by 80%
  • Quadrupled lead booking & sales appointment rate within one year
Jan 2012 - Dec 2014
3 years

Director Marketing Central & East Europe, CIS

Lectra

  • Subsidiary of Lectra SA, Paris; revenue subsidiary €28 million (2013)
  • Planning and executing adaptation of corporate marketing & product strategy
  • Managing regional budget and marketing team in Croatia, Germany, Poland, Romania, Russia (8 direct reports)
  • Identified new market potential and prospects
  • Restructured subscription customer database
  • Established innovative marketing processes and KPIs
  • Set up and hired the international marketing team
Jan 2007 - Dec 2011
5 years

Head of Corporate Communications, Product Marketing, Employer Branding

conject (now Oracle)

  • Creation and execution of marketing strategy and operational tactics
  • Increased sales accepted leads six times through new demand generation process
  • Increased job applications six times, hiring rate three times
Jan 2002 - Dec 2007
6 years

Head of Product Marketing & Product Management

Teleson

  • Largest German independent reseller of telecommunication services (€50 million turnover, 200 000 customers)
  • Conceptualization of subscription products and tariffs and corresponding marketing strategy
  • Set up and led the product management and sales service division from scratch
Jan 2000 - Dec 2002
3 years
Munich, Germany

Marketing Communication Manager

streamgate

  • Conceptualization and execution of market entry b-to-c campaign (budget €750 000)
  • Market penetration and set up of vendor & partner management

Summary

"I am senior marketing & sales leader with a strong focus on growth, customer centricity, digital transformation and team coaching. I have years of experience managing teams, building relationships with media, clients, agencies, internal and external stake holders. In four startups, several SMEs and large international enterprises I have been holding leadership positions for both B2B and B2C industries."

Skills

Advertising Agencies - ECommerce - Education & EdTech - Fashion - Fintech - EV Charging - Hospitality - Mobility Publishing - Real Estate & Facility Management - Retail - SaaS - Telecommunications

Marketing and Sales Skills & Know How

  • Funnel & pipeline KPI management and CRM strategy
  • Go-To-Market strategies for Germany and international markets: DACH, USA, Eastern Europe, Russia
  • Create and implement new customer journeys and user experience processes from scratch for different target groups
  • Marketing communications (b-to-b & b-to-c): branding & CI; social media & content strategy and management, event organizing, employer branding
  • Building PR relationships with broad media (newspapers, blogs, influencers, TV and special interest magazines to build up brand awareness
  • Setting up new subscription business models for B2C and B2B
  • Product marketing & management; field marketing; channel marketing; account based marketing, promotion & campaigns
  • Performance & growth hacking SEA, SEO; e-commerce; demand generation & lead nurturing; affiliate
  • Building & leading high impact programs in multinational matrix organizations
  • Sales skills & methodology trained: SPIN, Consultative Selling
  • Sales & Business & Partner Development and Management

Software & Hardware Knowledge

  • CRM / marketing automation: Hubspot; Pipedrive, Mail Chimp; Brevo / Sendinblue; Marketo; Eloqua, Apollo.io
  • SaaS, telco, cloud technology
  • E-commerce / online performance marketing: google ads & Google analytics, ETracker, Sistrix, ubersuggest, Amazon, Apollo.io, Belboon
  • Collaboration & production: Atlassian Slack, Confluence, Jira, Trello); MS Office; Miro; Asana; Prezi, Design: Canva, Pitch
  • Content management systems: Wordpress, Typo 3
  • AI Developing AI shopping assistants for online shops → Co-Founder: [link] developed several Chat GPT4o Assistants e.g cold mail, product finder for online shops, AI tools for sales & marketing

Leadership

  • 15 years member of executive management teams
  • 20 + years professional lead of marketing & sales & call center teams up to 10 direct and additional 10 indirect reports
  • Leadership style: autonomous, empowering and enabling the team, KPI oriented
  • Experienced in OKR methodology

Personal Business Characteristics

  • Strategic & experienced leader and coach
  • Entrepreneur spirit, sales and customer focused, excellent communication skills, analytical, hands on mentality, agile, very creative, targeted.
  • Experienced event moderator & speaker

Languages

German
Native
English
Advanced
French
Elementary

Education

Technical University of Applied Science Augsburg

Diploma in Business Administration (FH), Marketing · Business Administration · Augsburg, Germany

S&K Communications / German Chamber of Commerce

Advertising Specialist, IHK certified · Advertising specialist · Singapore, Singapore

Certifications & licenses

Data Driven Marketing Expert

Learning Digital GmbH

Professional Scrum Master™ I Psm I

HubSpot Marketing-Software Certification

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