Peer (N.) Wiesner
Co-Founder
Experience
Co-Founder
shopconsulting.ai
Set up backend assistants, prompt engineering, customer communication, growth strategy
Successful implementation of AI shopping assistants e.g. Thalgo.de
Interim Chief Marketing & Revenue Officer
mobility startup
Go-to-Market strategy and operational implementation
Set up e-commerce shop for serial production reservations
Defining the GTM strategy
External Growth Consultant
online bag & luggage store
Growth & sales strategy, funnel optimization
Workshop and marketing concept for Q4 sales push
Development of innovative KI product chatbot supporting users to find the perfect product match
Interim Marketing Lead Germany
Intelli-Park
Growth strategy Germany: lead acquisition, marketing & sales collaterals
Rework the German website: content and SEO optimization
Set up of growth strategy & implementation: templates, sales collaterals, lead generation, content creation, campaign management
Founder & Interim Manager for Growth
external.marketing
- Providing external sales & marketing & growth services
Interim Head of Marketing
SAP consultancy
Marketing strategy, lead acquisition & retention process, external marketing communications. Leading the marketing team (7 direct reports)
Set up a new team structure and career path and hiring new marketing managers
Create and implement strategy for Go-To-Market USA
Implement new processes for SEO and SEA and evaluate and onboard new agencies
Set up a new combined automated lead generation process with Apollo, LinkedIn and HubSpot
Head of Growth
ChargeX
Marketing & sales strategy, customer & lead acquisition & retention process, all revenues, external marketing communications. Leading the sales & marketing team (11 direct reports)
Set up and implement new funnel strategy
Hiring of new sales and marketing managers and set up of new sales remuneration structure
Evaluate and onboard new agencies
Prepare IAA Mobility (booth & PR stunt) and other events
Create and present the growth plan to investors for the successful final closing of the Series B
Head of Sales & Marketing & Partner Management
fulfin / Isarlend
Revenue generation. Customer & lead acquisition & onboarding & retention process, external marketing communications. Find and manage new partners. Leading the sales & marketing team (9 direct reports)
Define the marketing and GTM strategy and implement the funnel operational tactics
Increase of monthly revenues: +210%, SEA performance: +180%, reduction cost-per-lead: -55%
Implement tracking tool ETracker to link customer acquisition costs to lead source
Create and implement the first data insight feature, an e-commerce scoring model which was nominated for the ECommerce Award
Director Sales & Marketing & Ecommerce
STARK Verlag
Planning and executing the b-to-c and b-to-b sales & marketing strategy for DACH. Responsible for all revenues (ca. 14 million € via retail, e-commerce). Planning and executing the e-commerce strategy: owned webshop and external e.g. Amazon, buecher.de, thalia.de. Leading the sales & marketing with 9 direct and 10 indirect reports (sales call center)
From 2nd place to market leader in 2019
Increase Amazon & webshop revenues in average by 20% each year
No. 1 download in March 2020 cooperation education partner StudySmarter subscription app with >800 000 new users and define innovative subscription model
Conceptualisation and implementation of one new webshop & content platform for Pearson DACH unification of four business units and two brands STARK and Pearson on one platform
Over 50 million media contacts via press relations (till June 2020). Set up TV cooperation Sat1, "Luke, die Schule und ich" 5 seasons with 6 episodes
Director Marketing
Pearson
Director Marketing
Wall Street English Germany
Planning and executing the 360° b-to-c and b-to-b marketing and lead generation strategy, managing the marketing budget (approx. €2.1M) and the marketing & inside sales team with 5 direct and 6 indirect reports
Revenue turnaround: first increase after a period of 5 years of constant decline through adapted branding strategy and new monthly subscription model
Reducing the cost of online-generated contracts by 80%
Quadrupled lead booking & sales appointment rate within one year
Director Marketing Central & East Europe, CIS
Lectra
Planning and executing the adaptation of the corporate marketing and product strategy, managing the regional budget and marketing team in Croatia, Germany, Poland, Romania, Russia with 8 direct reports in 5 countries
Identified new market potential and prospects
Restructuring the entire subscription customer database
Established innovative marketing processes and KPIs
Set up and hired the international marketing team
Head of Corporate Communications, Product Marketing, Employer Branding
conject
Creation and execution of marketing strategy and operational tactics
Increase of sales accepted leads through the new demand generation process: six times higher
Increase of job applications: six times higher, hiring rate: three times higher
Head of Product Marketing / Product Management
Teleson
Conceptualization of all subscription products and tariffs and the according marketing strategy
Set up from scratch and leading the product management and sales service division
Marketing Communication Manager
streamgate
- Conceptualization and execution of market entry b-to-c campaign, budget €750,000, market penetration and set up of vendor & partner management
Summary
I am senior marketing & sales leader with a strong focus on growth, customer centricity, digital transformation and team coaching. I have years of experience managing teams, building relationships with media, clients, agencies, internal and external stakeholders. In four startups, several SMEs and large international enterprises I have been holding leadership positions for both B2B and B2C industries.
Skills
Marketing And Sales Skills & Know How
- Funnel & Pipeline Kpi Management And Crm Strategy
- Go-to-market Strategies For Germany And International Markets: Dach, Usa, Eastern Europe, Russia
- Create And Implement New Customer Journeys And User Experience Processes From Scratch For Different Target Groups
- Marketing Communications (B-to-b & B-to-c): Branding & Ci; Social Media & Content Strategy And Management, Event Organizing, Employer Branding
- Building Pr Relationships With Broad Media (Newspapers, Blogs, Influencers, Tv And Special Interest Magazines) To Build Up Brand Awareness
- Setting Up New Subscription Business Models For B2c And B2b
- Product Marketing & Management; Field Marketing; Channel Marketing; Account Based Marketing; Promotion & Campaigns
- Performance & Growth Hacking Sea, Seo; E-commerce; Demand Generation & Lead Nurturing; Affiliate
- Building & Leading High Impact Programs In Multinational Matrix Organizations
- Sales Skills & Methodology Trained: Spin, Consultative Selling
- Sales & Business & Partner Development And Management
- Professional Scrum Master I Psm I
Software & Hardware Knowledge
- Crm / Marketing Automation: Hubspot; Pipedrive; Mailchimp; Brevo / Sendinblue; Marketo; Eloqua; Apollo.io
- Saas; Telco; Cloud Technology
- E-commerce / Online Performance Marketing: Google Ads & Google Analytics; Etracker; Sistrix; Ubersuggest; Amazon; Apollo.io; Belboon
- Collaboration & Production: Atlassian; Slack; Confluence; Jira; Trello; Ms Office; Miro; Asana; Prezi
- Design: Canva; Pitch
- Content Management Systems: Wordpress; Typo 3
- Ai Developing Ai Shopping Assistants For Online Shops; Co-founder: Shopconsulting.ai; Developed Several Chatgpt Assistants E.g. Cold Mail, Product Finder For Online Shops, Ai Tools For Sales & Marketing
Leadership
- 15 Years Member Of Executive Management Teams
- 20+ Years Professional Lead Of Marketing & Sales & Call Center Teams Up To 10 Direct And Additional 10 Indirect Reports
- Leadership Style: Autonomous, Empowering And Enabling The Team, Kpi Oriented
- Experienced In Okr Methodology
Personal Business Characteristics
- Strategic & Experienced Leader And Coach
- Entrepreneur Spirit, Sales And Customer Focused, Excellent Communication Skills, Analytical, Hands On Mentality, Agile, Very Creative, Targeted.
- Experienced Event Moderator & Speaker
Languages
Education
Technical University of Applied Science Augsburg
Diplom Betriebswirt FH · Business Administration, Marketing · Augsburg, Germany
S&K Communications
Vocational training as advertising specialist (Werbekaufmann, IHK certified)
Certifications & licenses
Data Driven Marketing Expert
KI Tools For Marketing
Professional Scrum Master™ I PSM I
AI Bootcamp 3.0 - Digital Bash EXTREME
HubSpot Marketing-Software Certification
KI & SEO - OMT SEO
Profile
Frequently asked questions
Do you have questions? Here you can find further information.
Where is Peer based?
What languages does Peer speak?
How many years of experience does Peer have?
What roles would Peer be best suited for?
What is Peer's latest experience?
What companies has Peer worked for in recent years?
Which industries is Peer most experienced in?
Which business areas is Peer most experienced in?
Which industries has Peer worked in recently?
Which business areas has Peer worked in recently?
What is Peer's education?
Does Peer have any certificates?
What is the availability of Peer?
What is the rate of Peer?
How to hire Peer?
Average rates for similar positions
Rates are based on recent contracts and do not include FRATCH margin.
Similar Freelancers
Discover other experts with similar qualifications and experience
Experts recently working on similar projects
Freelancers with hands-on experience in comparable project as a Co-Founder
Nearby freelancers
Professionals working in or nearby Munich, Germany
