Renate Frank - Participant MBAI® Program

Q: Where is Renate based?

Renate is based in Munich, Germany .

Q: What languages does Renate speak?

Renate speaks the following languages: German (Native), English (Advanced), Spanish (Advanced), French (Elementary), Norwegian (Elementary), Romanian (Elementary), Swedish (Elementary) .

Q: How many years of experience does Renate have?

Renate has at least 20 years of experience. During this time, Renate has worked in at least 8 different roles and for 6 different companies . The average length of individual experience is 3 years and 6 months . Note that Renate may not have shared all experience and actually has more experience.

Q: What is Renate's latest experience?

Renate's most recent position is Participant MBAI® Program – Leaders of AI at Leaders of AI .

Q: What companies has Renate worked for in recent years?

In recent years, Renate has worked for Leaders of AI , Freelance , and BMW AG .

Q: Which industries is Renate most experienced in?

Renate is most experienced in industries like Automotive , Insurance , and Pharmaceutical . Renate also has some experience in Advertising , Media, Entertainment and Publishing , and Telecommunication .

Q: Which business areas is Renate most experienced in?

Renate is most experienced in business areas like Marketing , Project Management , and Strategy and Planning . Renate also has some experience in Business Intelligence , Product Development , and Information Technology (IT) .

Q: Which industries has Renate worked in recently?

Renate has recently worked in industries like Automotive , Insurance , and Pharmaceutical .

Q: Which business areas has Renate worked in recently?

Renate has recently worked in business areas like Marketing , Business Intelligence , and Project Management .

Recommended expert

Munich, Germany

Experience

May 2025 - Aug 2025

4 months

Participant MBAI® Program – Leaders of AI

Leaders of AI

Program to equip professionals with the knowledge to strategically implement and manage AI in business including practical AI applications e.g. ChatGPT, copy.ai, make.com, Voiceflow, Midjourney
Covering generative AI, strategic implementation, leadership, ethics, and AI business transformation with use cases for marketing, sales, operations and HR

Jul 2021 - Present

4 years 8 months

Senior Agile Project Manager and Marketing Consultant

Freelance

Senior agile project management and rollout lead for online buying process for major German automotive brands in several European and Asian countries. Long-term project (3.5 years) for The Marcom Engine / Serviceplan Group
Digital solution lead for several websites and online marketing consultancy in the pharmaceutical industry. Long-term project (1.5 years) for Edelman Germany
Marketing consulting for omnichannel communication for an insurance company. Long-term project (1 year) for kl, company
Consulting start-ups regarding marketing strategy and execution of marketing measures e.g. channel management for the respective customer journeys

Aug 2016 - Jun 2021

4 years 11 months

Team Lead Global Digital Marketing for BMW & MINI Aftersales

BMW AG

Led the digital team (6 people) in charge of digital marketing and online communication for BMW & MINI Aftersales including functional leadership
Held budget responsibility for the annual budget and managed suppliers
Developed the overall global digital strategy based on identification of relevant trends for the business division
Orchestrated and implemented all digital campaigns for accessories, services and parts on digital channels including performance tracking and data analytics in collaboration with worldwide marketing departments
Managed, planned, conceived and continuously improved digital platforms and tools e.g. Accessories Configurator and Accessories App, steering rollout to respective markets

Jan 2014 - Aug 2016

2 years 8 months

Senior Product Owner / Project Leader Business Development for the International Web Platform “BMW.digital Stage 2”

BMW AG

Managed the international online platform “BMW Stage 2” as the basis for national representation of the BMW brand in more than 50 markets
Refined and governed the overall BMW digital strategy
Planned, conceived and steered development of content features for the web platform including budget responsibility
Managed service providers
Collaborated closely with IT department to secure development of backend features

Mar 2011 - Dec 2013

2 years 10 months

Senior Online Project Manager for the Project “BMW.next” / SCRUM Set-Up

BMW AG

Planned, conceived, coordinated and developed all core frontend website components for the relaunch of the online platform
Led the rollout of the generic master of “BMW.next” in all participating markets and managed the rollout team
Set up an agile software development organization, leading 5 interdisciplinary SCRUM teams of 6–9 persons each
Steered agencies including budget responsibility

Feb 2010 - Feb 2011

1 year 1 month

Senior Project Manager Digital Media

ACOTOR GmbH

Managed integration of the business division “BMW Aftersales Online” into the CoC Digital Media and the project “BMW.next”
Conceived and implemented various online campaigns

Jan 2007 - Jan 2010

3 years 1 month

Account Manager / Account Director

Interone Worldwide GmbH

Developed and executed integrated marketing campaigns for accounts including BMW AG, BMW India, BMW & MINI Lifestyle, Deutsche Lufthansa AG and Hoffmann Group
Managed brand strategy and implemented marketing strategies to enhance customer loyalty and brand awareness

Apr 2006 - Dec 2006

9 months

Junior Category Product Manager Accessories

BenQ Mobile GmbH & Co.KG

Managed packaging of accessories including definition of layout and text following marketing strategy and corporate identity
Steered the packaging process from layout phase to production

Industries Experience

See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.

Experienced in Automotive (16 years), Insurance (4.5 years), Pharmaceutical (4.5 years), Advertising (3 years), Media and Entertainment (1 year), and Education (0.5 years).

Automotive

Insurance

Pharmaceutical

Advertising

Media and Entertainment

Education

Business Areas Experience

The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.

Experienced in Marketing (14.5 years), Project Management (11 years), Strategy (7 years), Business Intelligence (5 years), Product Development (3.5 years), and Information Technology (3 years).

Marketing

Project Management

Strategy

Business Intelligence

Product Development

Information Technology

Summary

Experienced Senior Agile Project Manager and Digital Consultant with over 15 years of proven success delivering complex transformation, IT and marketing projects in international corporate environments and client-facing roles. Strong track record in driving digitalization, optimizing business processes and leading cross-functional teams in both agile and classic project settings. Known for a pragmatic, solution-oriented approach and the ability to translate complex business needs into actionable digital strategies. Certified in Scrum, PSPO and LeSS and recently completed the MBAI® “Leaders of AI” program, combining strategic vision with applied AI skills.

Owned large-scale digital projects as an external consultant for global brands in the automotive, pharma, and insurance sectors - including long-term engagements with agencies like Serviceplan and Edelman.
Led the global digital marketing team for BMW & MINI Aftersales, driving digital innovation across 50+ markets. Spearheaded the development and rollout of user-centric tools such as the Accessories Configurator and App, introduced performance analytics frameworks and elevated global campaign execution through scalable, data-driven digital solutions.
Experienced in complex agile environments: Product owner for up to 5 SCRUM teams simultaneously; deep knowledge of agile frameworks including LeSS, certified PSPO and Scrum Master.
Developed digital and omnichannel strategies that significantly improved user journeys, marketing performance, and platform adoption – both for corporations and start-ups.
Applied AI knowledge for business transformation: MBAI® graduate with practical experience using ChatGPT, Midjourney, make.com and Voiceflow to optimize business processes and innovation.

Skills

Adobe Experience Manager (Aem) – Advanced
Jira & Confluence - Advanced
Figma - Intermediate
Chatgpt - Advanced
Midjourney - Intermediate
Copy.ai & Make.com - Basic
Voiceflow - Basic

Languages

German

Native

English

Advanced

Spanish

Advanced

French

Elementary

Norwegian

Elementary

...and 2 more

Education

Oct 2005 - Mar 2006

University of Applied Sciences, Munich

Additional Qualification · Intercultural Communication and Cooperation · Munich, Germany · A

Oct 2002 - Feb 2003

University of Malaga

Exchange Semester as part of the Erasmus Program · Málaga, Spain

Oct 2000 - Jul 2005

University of Applied Sciences, Munich

Diploma, Marketing · Business Administration and Economics · Munich, Germany · A

...and 1 more

Certifications & licenses

LeSS Practitioner

MBAI®

Leaders of AI & Fresenius University of Applied Sciences

PSPO – Professional Scrum Product Owner

scrum.org

Scrum Master

Boris Gloger

Profile

Created

November 2025

Last Update

January 2026

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Renate based?

Renate is based in Munich, Germany.

What languages does Renate speak?

Renate speaks the following languages: German (Native), English (Advanced), Spanish (Advanced), French (Elementary), Norwegian (Elementary), Romanian (Elementary), Swedish (Elementary).

How many years of experience does Renate have?

Renate has at least 20 years of experience. During this time, Renate has worked in at least 8 different roles and for 6 different companies. The average length of individual experience is 3 years and 6 months. Note that Renate may not have shared all experience and actually has more experience.

What roles would Renate be best suited for?

Based on recent experience, Renate would be well-suited for roles such as: Participant MBAI® Program – Leaders of AI, Senior Agile Project Manager and Marketing Consultant, Team Lead Global Digital Marketing for BMW & MINI Aftersales.

What is Renate's latest experience?

Renate's most recent position is Participant MBAI® Program – Leaders of AI at Leaders of AI.

What companies has Renate worked for in recent years?

In recent years, Renate has worked for Leaders of AI, Freelance, and BMW AG.

Which industries is Renate most experienced in?

Renate is most experienced in industries like Automotive, Insurance, and Pharmaceutical. Renate also has some experience in Advertising, Media, Entertainment and Publishing, and Telecommunication.

Which business areas is Renate most experienced in?

Renate is most experienced in business areas like Marketing, Project Management, and Strategy and Planning. Renate also has some experience in Business Intelligence, Product Development, and Information Technology (IT).

Which industries has Renate worked in recently?

Renate has recently worked in industries like Automotive, Insurance, and Pharmaceutical.

Which business areas has Renate worked in recently?

Renate has recently worked in business areas like Marketing, Business Intelligence, and Project Management.

What is Renate's education?

Renate holds a Bachelor in Business Administration and Economics from University of Applied Sciences, Munich.

Does Renate have any certificates?

Renate has 4 certificates. Among them, these include: LeSS Practitioner, MBAI®, and PSPO – Professional Scrum Product Owner.

What is the availability of Renate?

Renate is immediately available part-time for suitable projects.

What is the rate of Renate?

Renate's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.