Freelance Creative Director, Researcher, UX and Service Design Consultant

Works internationally on a project basis for various agencies and clients in roles spanning service design, branding, product vision and concept through to product development.

• Defining the creative project scope
• Interviewing users about needs and behaviors to support a holistic design process
• Designing and implementing innovative ideas and prototypes for all digital platforms
• Presenting creative concepts to leadership teams
• Collaborating with development teams to bring concepts to life
• Agencies: AmplifiedbyDesign, collectingcolours, Designit, Designworks, frogdesign, IDEO, zigzag
• Clients: Amgen, Arvato, Brooklyn Bridge Park, Brooklyn Historical Society, Columbia University Journalism School, Consorsbank, Daimler, DER Touristik, Deutsche Bahn, Deutsche Telekom, eBay, Helios Health, IKEA, Interhyp, Loewe Technology, MINI, Nokia, RWE, Škoda, Swisscom, Unify, VW Group, WMF

Visual lead and Senior UX Designer on projects from portal and e-commerce websites and marketing campaigns to mobile apps in Germany, Sweden, Switzerland, and the UK. From concept and strategy to final production, focusing on a strong idea, brand values, user-centered design, usability, aiming for holistic, sustainable design and fitting solutions.

• Estimating effort and planning projects for UX and design teams
• Creating and delivering groundbreaking ideas within time and budget
• Presenting creative concepts to leadership teams
• Inspiring, leading, and mentoring the creative team
• Growing the team by actively recruiting talent across Europe
• Clients: Vodafone (Group, D2), Deutsche Telekom, Swisscom, Siemens, O2, Epson, Unilever, Sky, GM, ICICI Bank, Star Alliance, Lufthansa, Hansgrohe, Vaillant, METRO Group, Gong Verlag.

Responsible for the country websites (.de, .ch, .at) of the webmiles online rewards program and over 100 retail partners, producing daily online campaigns and newsletters.

• Leading a team of up to ten designers and web developers maintaining and evolving the company's websites
• Developing new B2B and B2C products and furthering the webmiles brand
• Organizing project workflows and communicating with service providers
• Producing web projects for Mars Food Inc., neckermann.de, buecher.de, Schlecker

Full-time member in a small creative studio team producing interactive stories, virtual museums, digital installations, and exhibitions for cultural institutions and commercial clients.

• Leading and managing a team of artists, photographers, designers, and developers
• Responsible for the internship program
• Creating concepts in the role of an information architect
• Developing the overall look & feel of projects
• Collaborating with content managers on QA of databases
• Participating in short- and long-term projects for cultural institutions and businesses
• Designing the studio's own award-winning online stories: The Sonic Memorial Project and 360degrees.org - Perspectives on the US Criminal Justice System
• Clients: New York University, Harvard University, Schlesinger Library, Tenement Museum, University of California, Berkeley, JEHT Foundation, the architects Venturi, Scott Brown and Associates, National Public Radio, and WNYC.