Britta Frahm
Freelance Creative Director, Researcher, UX and Service Design Consultant
Experience
Freelance Creative Director, Researcher, UX and Service Design Consultant
Freelance
- Works internationally on a project basis for various agencies and clients in roles ranging from service design, branding, product vision and concept to product development
- Defines the creative scope of projects
- Interviews users about their needs and behaviors to support a holistic design process
- Designs and implements innovative ideas and prototypes for all digital platforms
- Presents creative concepts at executive levels
- Collaborates with development teams to bring concepts to life
- Agencies: AmplifiedbyDesign, collectingcolours, Designit, Designworks, frogdesign, IDEO, zigzag
- Clients: Amgen, Arvato, Brooklyn Bridge Park, Brooklyn Historical Society, Columbia University Journalism School, Consorsbank, Daimler, DER Touristik, Deutsche Bahn, Deutsche Telekom, eBay, Helios Health, IKEA, Interhyp, Loewe Technology, MINI, Nokia, RWE, Škoda, Swisscom, Unify, VW Group, WMF
Senior Art Director
SapientNitro Singapore
- Cross-media streaming services for TV, web, and tablet for one of Asia's largest telecom companies
- Creative direction for the digital brand
- Conducting creative client workshops and participating in in-depth user research
- Developing a product vision
- Designing custom cross-platform interaction patterns
- Creating production and style guide documents
- Presenting creative concepts at the executive level
- Conducting hiring interviews (user experience and visual design) for Germany and Singapore
- Client: SingTel Singapore
Senior Art Director
SapientNitro Germany
- Visual leadership and senior UX design for portal and e-commerce websites, marketing campaigns, and mobile applications in Germany, Sweden, Switzerland, and the UK
- Project work from concept and strategy to the final production phase, focusing on strong ideas, brand values, user-centered design, and usability
- Estimating effort and planning projects for UX and design teams
- Designing and delivering groundbreaking ideas within time and budget constraints
- Presenting creative concepts at executive levels
- Inspiring, leading, and mentoring the creative team
- Growing the team by actively recruiting talent across Europe
- Clients: Vodafone Group (D2), Deutsche Telekom, Swisscom, Siemens, O2, Epson, Unilever, Sky, GM, ICICI Bank, Star Alliance, Lufthansa, Hansgrohe, Vaillant, METRO Group, Gong Verlag
Gallery Partner
Galerie Hobbyshop
- One of four partners in a contemporary art gallery with a local focus on Leipzig, Berlin, and Munich
- Providing a platform for installation artists, photographers, and painters
Senior Manager Online Production
Arvato Bertelsmann
- Responsible for country websites (.de, .ch, .at) of the webmiles online rewards program and over 100 retail partners
- Led a team of up to ten designers and web developers to maintain and develop the websites
- Developed new B2B and B2C products and evolved the webmiles brand
- Organized project workflows and managed communication with service providers
- Produced web projects for Mars Food Inc., neckermann.de, buecher.de, Schlecker
Freelance Art Director, Designer and Consultant
Freelance
- Project-based work for design and exhibition projects in New York City and Berlin
- Clients: adidas, BMW, Formstelle, Radio Diaries, Shane Valentino, Sumo Films, The Kitchen Sisters, The Tenement Museum
Senior Designer
Picture Projects Inc.
- Full-time member of a creative studio team producing interactive documentaries, virtual museums, digital installations and exhibitions for cultural institutions and commercial clients
- Led and managed a team of artists, photographers, designers and developers
- Responsible for the internship program
- Created concepts as an information architect
- Developed the entire look & feel of projects
- Worked with content managers on database quality assurance
- Contributed to short- and long-term projects for cultural institutions and companies
- Designed the studio's award-winning online documentaries: The Sonic Memorial Project and 360degrees.org - Perspectives on the US Criminal Justice System
- Clients: New York University, Harvard University, Schlesinger Library, Tenement Museum, University of California Berkeley, JEHT Foundation, Venturi, Scott Brown and Associates, National Public Radio, WNYC
Freelance Designer
- Project-based work for interactive and print projects
- Clients: Federal Ministry of Education and Research (Berlin), Gallery for Contemporary Art (Leipzig), Leipzig Opera
Industries Experience
See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.
Experienced in Information Technology (17 years), Professional Services (15 years), Arts and Crafts (6.5 years), Advertising (4 years), Government and Administration (4 years), and Education (3.5 years).
Business Areas Experience
The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.
Experienced in Product Development (25.5 years), Research and Development (14.5 years), Project Management (10 years), Marketing (9.5 years), Quality Assurance (3.5 years), and Information Technology (2.5 years).
Summary
Conceptual and strategic designer with 20 years of cultural and commercial experience, passionate about creating digital products and services.
- Communicates with empathy, listens to what users want and need, and has a solid understanding of business goals and technical constraints
- Analyzes key details without losing sight of the big picture
- Uses the mix of business, design, and technology to make innovation happen
- Takes ownership and enjoys fostering effective multidisciplinary teamwork
Skills
- Interactive Design – Figma, Adobe Xd, Sketch, Etc.
- Research/presentation – Keynote, Miro, Word, Powerpoint, Excel, Etc.
- Visual Design – Photoshop, Illustrator, Indesign
- Video – After Effects, Premiere
Languages
Education
Diploma · Media Arts and Conceptual Design
Albert Ludwig University of Freiburg
Art History, Psychology, and Archaeology · Freiburg im Breisgau, Germany
Goethe Gymnasium Emmendingen
Abitur · Emmendingen, Germany
Profile
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