Britta Frahm
Freelance Creative Director, Researcher, UX and Service Design Consultant
Experience
Jan 2012 - Present
14 years 1 monthFreelance Creative Director, Researcher, UX and Service Design Consultant
Freelance
- Work internationally on a project basis for various agencies and clients in roles from service design, branding, product vision and concept to product development
- Scope out the creative project requirements
- Interview users about their needs and behaviors to support a holistic design process
- Design and implement innovative ideas and prototypes for all digital platforms
- Present creative concepts to executive levels
- Collaborate with development teams to bring concepts to life
- Agencies: AmplifiedbyDesign, collectingcolours, Designit, Designworks, frogdesign, IDEO, zigzag
- Clients: Amgen, Arvato, Brooklyn Bridge Park, Brooklyn Historical Society, Columbia University Journalism School, Consorsbank, Daimler, DER Touristik, Deutsche Bahn, Deutsche Telekom, eBay, Helios Health, IKEA, Interhyp, Loewe Technology, MINI, Nokia, RWE, Škoda, Swisscom, Unify, VW Group, WMF
May 2010 - Dec 2010
8 monthsSenior Art Director
SapientNitro Singapore
- Cross-media streaming services for TV, web, and tablet for one of Asia's largest telecom companies
- Creative direction of the digital brand
- Conduct creative client workshops and participate in in-depth user research
- Develop a product vision
- Design custom, cross-platform interaction patterns
- Create production and style guide documents
- Present creative concepts to the executive board
- Conduct hiring interviews (user experience and visual design) for Germany and Singapore
- Client: SingTel Singapore
Feb 2008 - Dec 2011
3 years 11 monthsSenior Art Director
SapientNitro Germany
- Visual lead and senior UX design for portal and e-commerce websites, as well as marketing campaigns and mobile applications in Germany, Sweden, Switzerland, and the UK
- Work on projects from concept and strategy through to final production, focusing on strong ideas, brand values, user-centered design, and usability
- Estimate effort and plan projects for UX and design teams
- Design and deliver groundbreaking ideas within time and budget constraints
- Present creative concepts to leadership levels
- Inspire, lead, and mentor the creative team
- Grow the team by actively recruiting talent across Europe
- Clients: Vodafone Group (D2), Deutsche Telekom, Swisscom, Siemens, O2, Epson, Unilever, Sky, GM, ICICI Bank, Star Alliance, Lufthansa, Hansgrohe, Vaillant, METRO Group, Gong Verlag
Apr 2007 - Sep 2008
1 year 6 monthsGallery Partner
Galerie Hobbyshop
- One of four partners in a contemporary art gallery with a local focus on Leipzig, Berlin, and Munich
- Platform for installation artists, photographers, and painters
May 2005 - Jan 2008
2 years 9 monthsSenior Manager Online Production
Arvato Bertelsmann
- Responsible for the country websites (.de, .ch, .at) of the webmiles online rewards program and over 100 retail partners
- Led a team of up to ten designers and web developers to maintain and enhance the websites
- Developed new B2B and B2C products and further evolved the webmiles brand
- Organized project workflows and managed communication with vendors
- Produced web projects for Mars Food Inc., neckermann.de, buecher.de, Schlecker
Jun 2004 - May 2005
1 yearFreelance Art Director, Designer and Consultant
Freelance
- Project-based work for design and exhibition projects in New York City and Berlin
- Clients: adidas, BMW, Formstelle, Radio Diaries, Shane Valentino, Sumo Films, The Kitchen Sisters, The Tenement Museum
Oct 2000 - May 2004
3 years 8 monthsSenior Designer
Picture Projects Inc.
- Full-time member of a creative studio team producing interactive reports, virtual museums, digital installations and exhibitions for cultural institutions and commercial clients
- Leading and managing a team of artists, photographers, designers and developers
- Responsible for the internship program
- Creating concepts as an information architect
- Developing the overall look and feel of projects
- Working with content managers to ensure database quality
- Contributing to short- and long-term projects for cultural institutions and businesses
- Designing the studio's award-winning online reports: The Sonic Memorial Project and 360degrees.org - Perspectives on the U.S. Criminal Justice System
- Clients: New York University, Harvard University, Schlesinger Library, Tenement Museum, University of California Berkeley, JEHT Foundation, Venturi, Scott Brown and Associates, National Public Radio, WNYC
Oct 1996 - Sep 2000
4 yearsFreelance Designer
- Project-based work for interactive and print projects
- Clients: Federal Ministry of Education and Research (Berlin), Gallery for Contemporary Art (Leipzig), Leipzig Opera
Summary
Conceptual and strategic designer with 20 years of cultural and commercial experience, passionately creating digital products and services.
- Communicates with empathy, listens to users' wishes and needs, and has a deep understanding of business goals and technology constraints
- Analyzes essential details while keeping the big picture in mind
- Uses the interplay of business, design, and technology to drive innovation
- Takes ownership and enjoys fostering effective cross-disciplinary teamwork
Skills
- Interactive Design – Figma, Adobe Xd, Sketch, Among Others
- Research/presentation – Keynote, Miro, Word, Powerpoint, Excel, Among Others
- Visual Design – Photoshop, Illustrator, Indesign
- Video – After Effects, Premiere
Languages
German
NativeEnglish
AdvancedSpanish
ElementaryFrench
ElementaryEducation
Oct 1994 - Jul 2000
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Diploma · Media Arts and Conceptual Design
Oct 1992 - Jun 1994
Albert Ludwig University of Freiburg i.Br.
Art History, Psychology, and Archaeology · Freiburg im Breisgau, Germany
Sep 1983 - May 1992
Goethe-Gymnasium Emmendingen
Abitur · Emmendingen, Germany
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