UX/UI Designer

• Led the dashboard redesign, mentoring a junior UX/UI designer, managing stakeholder communication, and overseeing project timelines and deliverables
• Conducted market and user research to identify requirements, resolve pain points, and align technical, business, and user goals
• Designed wireframes and prototypes using Atomic Design principles, improving usability and accessibility through iterative testing
• Identified usability issues and advocated for user needs while preserving core functionality
• Revamped the dashboard's key feature by simplifying user flows, enhancing filter functionality, and optimizing data presentation through targeted feature refinements
• Streamlined the information architecture for 74 pages and 34 subcategories
• Overhauled the visual interface, and incorporated a complete product brand redesign
• Developed a design system with detailed documentation for seamless developer handoff

• Created high-impact marketing assets and visual designs for two AI-based sound analysis and diagnostic applications for iOS (Snorefox and Somnofox), for both B2B and B2C
• Boosted brand visibility and engagement by conceptualizing assets such as sales pitches, product visuals, flyers, statistics, and trade fair booth for industry exhibitions

• Consulted stakeholders to align user, technical, and business requirements, ensuring a shared vision and seamless project execution through communication and collaboration
• Designed a sleek, modern brand identity through storytelling, including a distinct logo that reflected the fashion label's narrative and established a strong visual foundation
• Developed a responsive, fluid, and dynamic e-commerce interface tailored for fashion products, leveraging Webflow for seamless content management
• Integrated language APIs, popular payment methods, and social media connections for Facebook and Instagram to enhance functionality and user engagement

• Directed a cross-functional team to redesign an online planning platform for theater lessons, prioritizing intuitive user flows and delivering an enhanced user experience
• Designed wireframes and prototypes to optimize user account setup, onboarding, lesson management, and dashboard functionality through iterative refinement and user testing
• Refined the existing brand design to improve accessibility and ensure inclusivity
• Developed responsive, interactive designs in Webflow, producing clean HTML, CSS, and JavaScript using BEM styling, ensuring seamless integration with a full-stack developer

• Developed sales pitches for health-focused games, named Fig. (medicine adherence) and Donut Acapolipse (combating obesity), successfully securing a €1,000,000 investment
• Applied UX/UI principles and visual storytelling techniques, leveraging data-driven insights to craft persuasive presentations that communicated the value of AI-powered gaming solutions designed to improve health outcomes

Founded and managed a 250m² coworking space for up to 24 tenants. Oversaw finances, communications, contracts, and tenant acquisition. Led marketing, branding, and product development to ensure long-term growth and tenant satisfaction. Developed a thriving creative community through strategic management and innovative solutions.

• Led the design of six annual reports, collaborating with stakeholders to manage the editorial process and ensure alignment with corporate strategy and high-quality standards
• Designed charts, tables, and infographics to simplify and present complex real estate data, ensuring clarity and accessibility for diverse stakeholders, from executives to external investors, while emphasizing key figures critical to decision-making
• Directed photography and developed a distinct visual branding concept for the 2017 report, creating a unique identity that aligned with the corporate framework while standing out from previous editions

Collaborated with global clients, startups, and agencies to deliver user-centric digital platforms, impactful brand strategies and engaging presentations through storytelling. Led UX/UI design for SaaS, e-commerce, science, data science, analytics, machine learning, and health tech. Designed accessible, functional, and visually engaging solutions for macOS, iOS, Windows, Android, and web, refined through user testing and iteration, connecting user needs with strategic objectives.