Oliver Heigl

Research-based UX Design

Munich, Germany

Experience

Jan 2024 - Dec 2025
1 year

Research-based UX Design

(NDA)

Companion apps for chronically ill patients.

After 1 year of collaboration:

  • Product discovery and delivery took only one-third of the time.
  • Time-to-market for the 2 newest apps reduced to less than one-third (before: new apps took a lot of effort to build).
  • Gained more returning and happier users (before: mostly satisfied users of the old apps).
  • Expanded the design team from 2 to 5 product designers.

Tools:

  • Figma
  • Condens
  • Miro
Jan 2024 - Dec 2025
1 year

Research-based UX Design

(NDA)

Health insights dashboard for pharma teams.

Tools:

  • Figma
  • Condens
  • Miro
Jan 2024 - Dec 2025
1 year

UX Design

Imnoo

AI-based calculation and quoting app for CNC manufacturers.

Results after 6 months of collaboration (from customer churn to halving the churn rate):

  • Churn rate halved (before: many customers regularly dropped off).
  • Focused on high-impact optimizations to save development resources (before: customer requests were implemented without prioritization and led to an overloaded backlog).

Tools:

  • Figma
Jan 2024 - Dec 2025
1 year

Continuous User Testing

Joyn

Video player of the Joyn streaming apps and website.

Results after 2 months of collaboration (from many concepts to clarity on how to expand the watching experience well):

  • Conducted 2 UX testing sprints with 19 test users, 14 hours of interviews, resulting in over 40 insights and 3 highlight reels (before: 2 big ideas).
  • Gained clarity on whether to implement the features at a larger scale (before: uncertainty if users would accept the concepts).
  • Enabled inexperienced team members to gain hands-on experience running user tests (before: some team members had no experience as interviewers).

Tools:

  • Zoom
  • Miro
Jan 2024 - Dec 2025
1 year

Research-based UX Design

Tourlane

Tourlane website for custom trips.

Tools:

  • Figma
  • Miro
Jan 2022 - Dec 2023
1 year

Research-based UX Design

Seven.One

ProSieben, Sat.1 and ZAPPN SmartTV apps and HbbTV.

For Seven.One, we unified the user experience across various SmartTV platforms and optimized the media libraries for more view time. We did this by agile and iterative improvement of features up to the design system, and integrating motion design. We handed over clear specs to developers and checked them regularly to ensure design requirements.

Core tasks and approaches:

  • One Experience: Unified the user experience across website, smartphone, apps and SmartTVs and optimized the media libraries for more views.
  • SmartTV UX: Adapted interfaces for remote control and unified versions for providers like Apple TV and Fire TV.
  • Readability: Adjusted the design so content is easy to read and understand from a distance.
  • Agile and iterative approach: Developed a minimal solution and then iteratively improved it step by step for continuous refinements.
  • Adjustments: Optimized and refined to improve usability.
  • Motion design: Created interactions and animations to make the experience more dynamic and engaging.
  • Handover to developers: Provided clear and detailed specs for a smooth implementation.
  • Regular reviews: Regularly checked implementations to ensure design requirements.
  • SmartTV prototype testing: Conducted on-site tests with users for evaluation.

Through iterative steps and continuous improvements, we achieved a unified solution.

Tools:

  • Figma
Jan 2021 - Dec 2022
1 year

Continuous User Testing

Seven.One

ProSieben/Sat.1/ZAPPN websites and apps + JoynMe app.

For Seven.One, we implemented a framework for continuous user testing to optimize the ProSieben, Sat.1, ZAPPN websites and apps, and the JoynMe app. Tasks included planning, conducting, analyzing, documenting and presenting tests. We also introduced a routine to increase efficiency and ensure continuous user feedback.

Challenges solved:

  • Reduced the high effort of user tests, which were rarely done before.
  • Integrated user tests into project roadmaps, where they were often done too late or not at all.
  • Explored the "why" behind quantitative data, which was previously unanswered.

Measures implemented:

  • Introduced a user test routine with regular meetings and task lists.
  • Carried out systematic and regular user tests for continuous feedback.
  • Ensured test findings are easy to find and understand for efficient decisions.
  • Produced short highlight reels to share key insights with product teams, stakeholders and management.

User test preparation included:

  • Recruiting suitable test users for a representative group.
  • Planning the entire process and tracking tasks and milestones with a testing planning checklist.
  • Creating a user test overview file with target group, methods and expected results.
  • Writing a detailed interview guide with relevant questions and scenarios.
  • Creating and refining prototypes for accurate testing and useful feedback.
  • Checking all technical and organizational setups with a pre-testing day check-up checklist.

Test execution included:

  • Introducing participants and explaining procedures to create a relaxed test atmosphere.
  • Conducting the test in a structured way based on the interview guide.
  • Observing interactions and taking detailed notes.
  • Getting direct feedback from participants at the end.

Analysis and reporting included:

  • Consolidating and systematically organizing all collected data.
  • Analyzing data to identify patterns, issues and insights.
  • Summarizing key findings clearly and concisely.
  • Maintaining a research repository with all relevant research data and documents.
  • Creating a detailed report and presenting results and recommendations to the team, stakeholders and management.

Creating highlight reels included:

  • Selecting key scenes or statements that show valuable insights or issues.
  • Highlighting important interaction patterns and user behaviors.
  • Summarizing the main findings and recommendations clearly.
  • Producing short video summaries for efficient communication of test aspects.

Tools:

  • RapidUserTests
  • Zoom
  • Miro
  • Figma
  • PowerPoint
May 2021 - Present
4 years 3 months
Munich, Germany

Agency owner, Product Designer & UX Researcher

Continuous User Testing

  • Apps
  • UX Design
  • Design Systems
  • UI Design
  • UX Research
  • Dashboards
  • Accessibility
Mar 2020 - Mar 2023
3 years 1 month
Unterföhring, Germany

Freelance Senior UX Designer & Researcher

Seven.One Entertainment Group

  • Apps
  • UX Design
  • Design Systems
  • UI Design
  • Continuous User Testing
  • UX Research
  • Smart TV
Jan 2020 - Dec 2020
1 year

Research-based UX Design

Seven.One

Galileo website and apps.

Tools:

  • Sketch
  • Abstract
Jan 2019 - Feb 2020
1 year 2 months
Munich, Germany

Senior UX Designer

MediaMarktSaturn

  • Apps
  • Web applications
  • UX Design
  • Design Systems
  • UI Design
  • UX Research
Jan 2019 - Dec 2020
1 year

Research-based UX Design

MediaMarktSaturn

MediaMarkt customer advisor apps.

Tools:

  • Figma
Jan 2019 - Dec 2020
1 year

UX Design

MediaMarktSaturn

MediaMarkt design system platform.

Tools:

  • Sketch
  • Wordpress
Jan 2018 - Dec 2019
1 year

UX Design

SinnerSchrader

O2 campaign landing pages for Telefónica.

Tools:

  • Sketch
  • Photoshop
Jan 2018 - Dec 2019
1 year

UX Design

SinnerSchrader

O2 design system optimization for Telefónica.

Tools:

  • Sketch
Nov 2017 - Dec 2019
1 year 2 months
Munich, Germany

Product Designer

SinnerSchrader

  • Web applications
  • UX Design
  • Design Systems
  • UI Design
  • UX Research
Oct 2017 - Oct 2017
1 month
Munich, Germany

Freelance UX Designer

Motius

  • Mockups
  • UX Design
  • Visual Design
Jan 2016 - Dec 2017
1 year

Rapid Prototypes

Motius

Siemens Digital Factory.

Tools:

  • Sketch
  • Illustrator
Nov 2016 - Jul 2017
9 months
Munich, Germany

Working student (Design)

SinnerSchrader

  • Web applications
  • UX Design
  • UI Design
  • Visual Design
Mar 2015 - Aug 2015
6 months
Munich, Germany

Intern (Design)

Sanmiguel - Strategic Design Agency

  • Brand design
  • UX Design
  • UI Design
  • Visual Design
Oct 2014 - Dec 2022
8 years 3 months
Deggendorf, Germany

Freelance UX Designer

XITA

  • Brand design
  • Web development
  • UX Design
  • Web design

Languages

German
Native
English
Advanced

Certifications & licenses

German UPA member

German UPA

Professional Product Owner

Scrum.org

Professional Scrum Master

Scrum.org

Professional Scrum with UX

Scrum.org