Senior UX/UI Designer

Redesign of the eLearning platform “Nu.Education” for Nu. Technology.

Since January 2024, I have been leading a small design team for the redesign of the e-learning platform “Nu Education.” In my role as Senior UX/UI Designer, I work closely with developers, content creators, and stakeholders to create an intuitive and user-friendly learning environment.

The main target group for the platform redesign are students, pupils, or working professionals who want to develop their skills further or acquire new knowledge. One of the project's main goals is to create a seamless and engaging learning experience that is fun and allows users to find and complete courses efficiently. The target group also includes teachers, coaches, and education managers who want to create and publish content like tests and courses for their students or other learners. Additionally, they can view learning progress or statistics.

In this project, I held the position of UX/UI Designer and am the Senior UX/UI Designer within the UX/UI team.

• Conducted extensive user research to understand the needs and preferences of the target group
• Developed user personas and customer journey maps
• Created wireframes and high-fidelity prototypes to visualize the new design
• Implemented a responsive design that works on various devices and screen sizes
• Conducted usability tests to validate and optimize the new design's user-friendliness
• Coordinated with the development team for the technical implementation of design specifications
• Continuously monitored and adjusted the design based on feedback and usage data
• Tools and technologies used: Figma, Slack, Miro
• Industry: Education
• Project languages: German, English

Launch of the online shop “Bowl of Beauty” for Hanesyan Beauty Concept.

From March 2023 to the end of February 2024, I led the concept and development of the online shop “Bowl of Beauty” for Hanesyan Beauty Concept. As part of a small team, I played a key role in the successful e-commerce launch of the established cosmetics chain under its new brand. During this project, I took a short break to enjoy the birth of my child and the first months as a new father, which gave me fresh perspectives and motivation.

The existing customers of the beauty studio—mainly adult women with higher incomes who are willing to invest in premium skincare products—are the primary users and target group. The goal was to give this group the opportunity to buy products online and learn about them, as there was high demand beforehand and a risk of losing these customers. We also aimed to reach a wider audience through online sales, including customers who fit the target profile but don’t know the salons (e.g., those who buy skincare products in a similar price range).

Unlike my previous projects, at “Hanesyan BC” I was not only a UX/UI Designer but had full responsibility for all digital activities.

• Developed a unified corporate identity for the “Bowl of Beauty” brand
• Created graphics for various marketing campaigns such as print, online marketing, and email marketing
• Designed wireframes and a low-fidelity prototype for testing and feedback sessions
• Shopify UI development using CSS, HTML, JS, and Liquid for an aesthetic and functional interface
• Conducted A/B testing for continuous conversion rate improvement
• Led an interdisciplinary team of experts and working students
• Tools used: Figma, Miro, Slack
• Technologies used: Shopify, Shopify apps (including A/B testing), CSS, HTML, JS, Liquid, Git
• Industries: E-commerce, Beauty/Cosmetics
• Project language: German

Redesign of the user interface for the “Vivalytic” device from Bosch Healthcare Solutions.

From February 2022 to January 2023, I worked as a UX/UI Designer on the redesign of the user interface for the “Vivalytic” device by Bosch Healthcare Solutions. Vivalytic combines various molecular diagnostic tests in a single device.

The primary users include different user groups such as lab staff like molecular biologists, molecular biology assistants, biomedical lab technicians, or hospital and clinic staff like medical assistants, MTA, or doctors who want to run rapid tests like qPCR. The goal was to offer additional test types with the redesign, speed up testing, and generally improve usability.

In this project, I was a UX/UI Manager with a strong focus on UI, serving as a link between the design and software development teams.

• Organized and led workshops for brainstorming and design concept alignment
• Restructured navigation by creating sitemaps and information architecture for improved navigation
• Designed wireframes that covered new design concepts and the integration of additional features
• Created visual designs following established guidelines and DIN standards
• Developed high-fidelity prototypes to refine interactions
• Produced design specifications for the development team
• Designed and implemented a design system using the atomic design approach for consistent styling
• Documented and managed all UX/UI activities in Codebeamer
• Tools used: Sketch, Figma, InVision, Zeplin, Codebeamer, Microsoft Azure
• Industries: Medical Technology, Healthcare
• Project languages: English, German

Impulse - Development of a hospital billing audit system based on the DRG and PEPP payment systems at adesso SE.

From March 2021 to September 2021, I worked as a UX/UI Designer on the Impulse project at adesso health solutions GmbH. I was responsible for the conceptual and design development of an internal product for statutory health insurance companies. Impulse is a system for insurers to identify, estimate effort, and audit hospital bills under the DRG and PEPP reimbursement systems.

The Impulse project targets employees (social insurance clerks or caseworkers) at statutory health insurers, especially those in hospital billing audits. The goal is to process hospital bills and, ideally, save costs through adjusted coding in the reimbursement system. The software should support decisions in favor of the health insurer.

In this project, I was the UX/UI Designer in a Scrum software team and acted as the lead UX/UI Designer within the UX/UI team.

• Conducted user interviews for requirements gathering
• Organized and led design thinking workshops with relevant clients for problem and idea generation
• Created wireframes and a low-fidelity prototype showing basic interactions and structures
• Designed visual designs and a high-fidelity prototype, following design guidelines and DIN standards
• Developed a comprehensive design system using the atomic design approach for coherent and scalable design
• Prepared guidelines that include DIN standards (e.g., accessibility guidelines)
• Led and took responsibility for a UI & UX team
• Documented and managed all UX/UI activities in Confluence
• Technologies used: Illustrator, Adobe XD, Confluence, Jira, Microsoft Suite
• Industries: Healthcare, Statutory Insurance (Health Insurance)
• Project language: German

As part of the “Customer Focus” program by Fiducia GAD IT AG (now Atruvia AG) for cooperative banks. I worked on multiple projects: SecureGo plus App, KSC (internal CRM system), Online Banking App, BAP (bank workplace). Focus on the SecureGo plus App.

SecureGo plus App: authorizing transactions like transfers, standing orders, direct debits, etc. The SecureGo plus App is a mobile app focused on security and protecting personal data.

Target group and goals (SecureGo plus App): existing bank customers who want to do their banking online; potential customers interested in opening an account; mobile users who appreciate the convenience of banking on smartphones or tablets; tech-savvy users who prefer digital services for financial transactions. The primary users aim to authorize transactions, whether transfers or credit card payments. Due to new legal requirements on credit card data, the focus was on making the app legally compliant while improving usability and fully redesigning it.

In this project, I worked as a UX/UI Designer in several Scrum teams, including a dedicated UX/UI team and many interdisciplinary Scrum feature teams, including the SecureGo plus App team.

• Designed visual designs and high-fidelity prototypes, following design guidelines and DIN standards
• Continuously collaborated on design concepts with the team (including the PO)
• Analyzed and evaluated user tests with iterative adjustments and improvements based on findings
• Created design specifications for the development team

Additionally, I took on other tasks in the “Customer Focus” program:

• Developed an app style guide to set consistent design rules for iOS and Android apps
• Expanded the existing design system
• Technologies used: Sketch, Confluence, Git, InVision, Principle, IBM Notes
• Industry: Banking
• Project language: German