Senior UX/UI Designer

Redesign of the eLearning platform "Nu.Education" for Nu. Technology.

Since January 2024, I have led a small design team for the redesign of the e-learning platform "Nu Education." In my role as Senior UX/UI Designer, I work closely with developers, content creators, and stakeholders to create an intuitive and user-friendly learning environment.

The main target group for the platform redesign includes students, pupils, and working professionals who want to develop their skills further or acquire new knowledge. One of the main goals of the project is to create a seamless and engaging learning experience that is enjoyable and allows users to efficiently find and complete courses. The target group also includes teachers, coaches, and education managers who want to create and publish content such as tests and courses for their students, pupils, or other learners. In addition, this role can view learning progress or statistics.

In this project, I hold the position of UX/UI Designer and serve as a Senior UX/UI Designer within the UX/UI team.

• Conducted comprehensive user research to understand the needs and preferences of the target group
• Developed user personas and customer journey maps
• Created wireframes and high-fidelity prototypes to visualize the new design
• Implemented a responsive design that works across different devices and screen sizes
• Conducted usability testing to validate and optimize the new design's user-friendliness
• Coordinated with the development team for the technical implementation of design specifications
• Continuously monitored and adjusted the design based on feedback and usage data
• Tools and technologies used: Figma, Slack, Miro
• Industry: Education
• Project language: German, English

Launch of the online shop "Bowl of Beauty" for Hanesyan Beauty Concept.

From March 2023 to the end of February 2024, I led the concept and development of the online shop "Bowl of Beauty" for Hanesyan Beauty Concept. As part of a small team, I played a key role in the successful e-commerce launch of the established cosmetics chain under a new brand. During this project, I took a short break to enjoy the birth of my child and the first months as a new father, which gave me new perspectives and motivation.

The existing customers of the beauty studio—mainly adult women with higher incomes who are willing to invest in expensive skincare products—are the primary users and also the target group. The goal was to give this group the opportunity to buy the products online and learn about them, as demand was very high beforehand and there was a risk of losing these customers. In addition, online sales were meant to achieve a wider reach. We also aimed to reach customers who belong to the target group but don’t know the beauty salons (e.g., customers who buy skincare products in a similar price range).

Unlike my previous projects, at "Hanesyan BC" I was not only a UX/UI designer but had full responsibility for all digital activities.

• Developed a unified corporate identity for the "Bowl of Beauty" brand
• Created graphics for various marketing campaigns, including print, online marketing, and email marketing
• Created wireframes and a low-fidelity prototype for testing and feedback rounds
• Developed the Shopify UI using CSS, HTML, JS, and Liquid for an aesthetic and functional interface
• Conducted A/B testing for continuous improvement of the conversion rate
• Led an interdisciplinary team of experts and working students
• Tools used: Figma, Miro, Slack
• Technologies used: Shopify, Shopify apps (including for A/B testing), CSS, HTML, JS, Liquid, Git
• Industries: E-commerce, Beauty / Cosmetics
• Project language: German

Redesign of the user interface of the "Vivalytic" device for Bosch Healthcare Solutions.

From February 2022 to January 2023, I worked as a UX/UI designer on the redesign of the user interface for the "Vivalytic" device by Bosch Healthcare Solutions. Vivalytic combines various molecular diagnostic tests in a single device.

The primary users include various groups, such as lab staff like molecular biologists, molecular biology assistants, biomedical lab technicians, or hospital and clinic staff like medical assistants, medical-technical assistants, and doctors who want to perform rapid tests such as qPCR tests. The goal was to offer this group additional test types through a redesign, speed up the test process, and generally improve usability.

In this project, I served as a UX/UI Manager with a strong focus on UI and acted as a link between the design and software development teams.

• Organized and led workshops for idea generation and alignment of design concepts
• Restructured navigation by creating sitemaps and information architecture for better usability
• Designed wireframes that covered new design concepts and integration of additional features
• Created visual designs following defined design guidelines and DIN standards
• Developed high-fidelity prototypes to refine interactions
• Produced design specifications for the software development team
• Conceptualized and implemented a design system using an atomic design approach for consistent styling
• Documented and managed all UX/UI design activities in Codebeamer
• Tools used: Sketch, Figma, InVision, Zeplin, Codebeamer, Microsoft Azure
• Industries: Medical Technology, Healthcare
• Project languages: English and German

Impulse - Development of a health insurance review system based on the DRG and PEPP reimbursement system at adesso SE.

From March 2021 to September 2021 I worked as a UX/UI Designer on the Impulse project at adesso health solutions GmbH, responsible for the conceptual and design development of an internal product for statutory health insurers. Impulse is a system for public health insurance companies to identify, estimate effort, and review hospital bills according to the DRG and PEPP reimbursement systems.

The Impulse project is aimed at employees (social insurance clerks or case managers) in statutory health insurance, especially in the area of hospital bill review. Their goal is to process hospital bills and ideally save costs through changed coding in the reimbursement system. The software should make decisions in favor of the health insurance provider.

In this project I held the position of UX/UI Designer in a Scrum software team and acted as the lead UX/UI Designer within the UX/UI team.

• Conducting user interviews to gather requirements
• Organizing and leading design thinking workshops with relevant clients to define problems and find ideas
• Designing wireframes and a low-fidelity prototype that includes basic interactions and structures
• Creating visual designs and a high-fidelity prototype, following design guidelines and DIN standards
• Developing a comprehensive design system using the atomic design approach for a coherent and scalable design
• Drafting guidelines that include DIN standards (e.g., accessibility guidelines)
• Leading and managing a UI & UX team
• Documenting and managing all UX/UI design activities in Confluence
• Technologies used: Illustrator, Adobe XD, Confluence, Jira, Microsoft Suite
• Industry: Healthcare, Statutory Health Insurance
• Project language: German

As part of the “Kundenfokus” program by Fiducia GAD IT AG (now Atruvia AG) for VR banks. I worked on several projects: SecureGo plus App, KSC (internal CRM system), Online Banking App, BAP (bank workstation). Focus on the SecureGo plus App.

SecureGo plus App: Approving transactions like transfers, standing orders, direct debits, etc. The SecureGo plus App is a mobile app that focuses on security and protection of personal data.

Target users and goals (SecureGo plus App): Existing bank customers: people who already have an account with the VR Bank and want to do their banking online. Potential customers: people interested in opening an account with the bank. Mobile users: people who value the convenience and flexibility of managing their banking on mobile devices like smartphones or tablets. Tech-savvy users: people who are comfortable with technology and prefer digital services for their financial transactions. The primary users of the SecureGo plus App aim to approve transactions, whether for transfers or authorizing credit card payments. Due to new legal requirements for credit card data, the focus was on making the app legally compliant. At the same time, the focus was on improving usability and a full redesign of the app.

In this project I worked as a UX/UI Designer in several Scrum teams, including a dedicated UX/UI team and many interdisciplinary Scrum feature teams, including the SecureGo plus App team.

• Creating visual designs and high-fidelity prototypes, following design guidelines and DIN standards
• Ongoing collaboration on design concepts with the team (including the PO)
• Analyzing and evaluating user tests and making iterative adjustments and improvements based on findings
• Writing design specifications for the development team

In addition, I took on other tasks within the “Kundenfokus” program:

• Developing an app style guide to set consistent design rules for iOS and Android apps
• Evolving the existing design system
• Technologies used: Sketch, Confluence, Git, InVision, Principle, IBM Notes
• Industry: Banking
• Project language: German