Visual Design and Brand Strategy

Consulted startups in a Pet Tech accelerator program by analyzing and synthesizing customer interviews.

Developed user segments and provided strategic insights and actionable recommendations to guide decisions and help the startup position itself.

Supported a leading safety valve manufacturer in expanding and improving their digital services.

Led research and conception of a resource center and design integration of a simulator.

Coordinated with various internal roles and crafted a UX strategy for seamless integration of complex safety valve interdependencies.

Led a UX team of four to design a responsive online campus for Germany’s largest private business school.

Launched the first functional MVP in four months with a comprehensive dashboard and essential academic services.

Covered project scoping, planning, stakeholder management, user research, ideation, visual design, prototyping and established a scalable multi-brand design system.

Improved the online platform for vehicle registration processing 10 million license requests per year for the French Government’s digital affairs direction.

Conducted a large audit of the online process with a focus on accessibility and prototyped accessible design solutions aligned with government standards.

Introduced a newly rolled out design system, resulting in a 10% increase in service satisfaction rate within the following year.

Concepted and prototyped a new boiler maintenance feature based on interview and survey insights.

Ensured the feature addressed user motivation, country-specific regulations and integrated seamlessly into the app’s navigation.

Provided agile design coaching and process analysis for a large-scale digital transformation program.

Analyzed and optimized internal sales processes, conducted stakeholder interviews and facilitated actions based on visualized opportunities.

Developed and prototyped innovative in-car interaction concepts for next-generation models.

Crafted user scenarios, storyboards, digital and physical prototypes enabling hands-free interactions and context-aware strategies.

My freelance work spans the full design process, from research to successful product launches.

Depending on the project scope, I either oversee the entire design process or focus on specific parts, always prioritizing the product’s success and consistent user-centric solution.

Worked with various brands and small companies across diverse industries.