Sabine Pröpsting
Online Acquisition Manager & UX Designer
Experience
Jan 2020 - Feb 2023
2 years 2 months Cologne, Germany
Online Acquisition Manager & UX Designer
RheinEnergie AG
- Definition of KPIs, creation of annual plans and monthly forecasts based on business requirements
- Process analyses along the customer journeys
- Derivation and prioritization of concrete measures for the further development of the online sales channel
- UX research & design along the new customer journeys
Apr 2019 - Mar 2020
1 year Munich, Germany
UX Analyst & Squad Lead
Telefonica Germany GmbH
- UX analyses of the o2 & blau customer journeys
- Identification of pain points and derivation of concrete solution approaches to optimize UX and conversion
- Creation of a roadmap including appropriate testing methods
- Squad lead for UX webshop & re-positioning of CURVED
May 2015 - Dec 2015
8 months Hamburg, Germany
SEO Consultant
ECE Group GmbH & Co. KG
- SEO analyses for multiple shopping center websites
- Development of an overarching content strategy
- Content creation and CMS maintenance
Jan 2015 - Mar 2019
4 years 3 months Hamburg, Germany
Product Owner Content Management Webshop
Gebr. Heinemann SE & Co. KG
- CMS migration from Magento to SAP Commerce (Hybris)
- Management of content setup for webshop rollouts
- User-focused content optimization
- Analysis and optimization of asset database processes
Feb 2013 - Dec 2015
1 year 11 months Hamburg, Germany
Project Manager
Beiersdorf AG
- Project management for the national and international relaunch of corporate websites
- Target group definition, content strategy, and content setup
- SEO analysis and concept development
Mar 2012 - Jan 2013
11 months Hagen, Germany
Team Lead Webshop Development
Thalia Bücher GmbH
- Further development & conversion optimization of webshops
- Personnel responsibility for 5 employees
- Agency management and budget responsibility
Oct 2011 - Present
13 years 10 months Hamburg, Germany
Digital Consultant & Product Owner
Self-employed
- Product owner, project and team leadership
- Business and process analyses, strategy development
- Design thinking, UX and conversion optimizations
Jan 2009 - Sep 2011
1 year 9 months Munich, Germany
Team Lead Online Portals Alice
Telefonica Germany GmbH & Co. OHG
- Business responsibility for the webshop & customer portal
- Personnel responsibility for eight team members
- Management of the online brand transition from Alice to o2
- Sales planning, budget responsibility, agency management
Jul 2008 - Dec 2009
1 year 6 months Hamburg, Germany
Senior Web Manager
Alice HanseNet GmbH
- UX and conversion optimizations of the Alice webshop
- Setup and management of performance campaigns
- Management and implementation of the webshop relaunch
- Agency management and budget responsibility
Aug 2003 - Jun 2008
4 years 11 months Bonn, Germany
Senior Online Expert
Deutsche Post AG
- Overall responsibility for the corporate website
- Development of digital marketing strategies and implementation of online measures and campaigns
- Agency management and budget responsibility
Aug 2000 - Jul 2003
3 years Bonn, Germany
Subproject Lead Online Shop
Deutsche Post World Net GmbH
- Subproject leadership for the products & fulfillment area
- Marketing management (partnerships, SEO, performance, etc.)
- Creation of market analyses & business plans
Jul 1998 - Jul 2000
2 years 1 month Bonn, Germany
Marketing Consultant
Deutsche Post AG
- Market analyses in preparation for M&A projects
- Integration and management of new subsidiaries
- Project manager for umbrella direct marketing strategy
- Lead for various market research projects
Summary
As a freelance digital consultant & product owner, I take charge of your digitization projects, bring IT and business departments together, and advise you on building and optimizing your digital media. My work focuses on taking on the product owner role, (further) developing digital products and services, digital strategies, potential and UX analyses, and the conception and implementation of customer journeys tailored to your users' needs.
Languages
German
Native
English
Intermediate
Spanish
Elementary
Education
Oct 1991 - Feb 1998
Westfälische-Wilhelms-Universität Münster
General Business Administration · Münster, Germany
Certifications & licenses
Certified Scrum Product Owner (CSPO®)
Certified Service Design Thinker
Certified UX & Usability Specialist
Google Analytics Professional
Professional Conversion Optimization
Professional Search Engine Optimization
Certified Scrum Product Owner
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