Recommended expert

Sabine Pröpsting

Online Acquisition Manager & UX Designer

Sabine Pröpsting
Hamburg, Germany

Experience

Jan 2021 - Feb 2023
2 years 2 months

Online Acquisition Manager & UX Designer

RheinEnergie AG

  • Definition of KPIs, creation of annual plans and monthly forecasts based on business requirements
  • Process analyses along the customer journeys
  • Derivation and prioritization of concrete measures for the further development of the online sales channel
  • UX research & design along the new customer journeys
Apr 2019 - Mar 2020
1 year

UX Analyst & Squad Lead

Telefonica Germany GmbH

  • UX analyses of the customer journeys for o2 & blau
  • Identifying pain points and deriving concrete solutions to optimize UX and conversion
  • Developing a roadmap including appropriate testing methods
  • Squad lead for UX webshop & repositioning of CURVED
May 2015 - Dec 2015
8 months

SEO Consultant

ECE Group GmbH & Co. KG

  • SEO analyses for several shopping center websites
  • Developing an overarching content strategy
  • Content creation and CMS maintenance
Jan 2015 - Mar 2019
4 years 3 months

Product Owner Content Management Webshop

Gebr. Heinemann SE & Co. KG

  • CMS migration from Magento to SAP Commerce (Hybris)
  • Managing the content setup for webshop rollouts
  • User-focused content optimization
  • Analyzing and optimizing asset database processes
Feb 2013 - Dec 2014
1 year 11 months

Project Manager

Beiersdorf AG

  • Project management for the national and international relaunch of corporate websites
  • Defining target groups, content strategy and content setup
  • SEO analysis and concept development
Mar 2012 - Jan 2013
11 months

Team Lead Webshop Development

Thalia Bücher GmbH

  • Further development & conversion optimization of the webshops
  • Personnel responsibility for five employees
  • Agency management and budget responsibility
Oct 2011 - Present
14 years 4 months
Hamburg, Germany

Digital Consultant & Product Owner

Self-employed

  • Product owner, project and team leadership
  • Business and process analysis, strategy development
  • Design Thinking, UX and conversion optimizations
Jan 2010 - Sep 2011
1 year 9 months

Team Lead Online Portals Alice

Telefonica Germany GmbH & Co. OHG

  • Business responsibility for the webshop and customer portal
  • Personnel responsibility for eight team members
  • Steering the online brand transition from Alice to o2
  • Sales planning, budget responsibility, agency management
Jul 2008 - Dec 2009
1 year 6 months

Senior Web Manager

Alice HanseNet GmbH

  • UX and conversion optimizations of the Alice webshop
  • Setting up and managing performance campaigns
  • Steering and implementation of the webshop relaunch
  • Agency management and budget responsibility
Aug 2003 - Jun 2008
4 years 11 months

Senior Online Expert

Deutsche Post AG

  • Overall responsibility for the corporate website
  • Development of digital marketing strategies and implementation of online measures and campaigns
  • Agency management and budget responsibility
Aug 2000 - Jul 2003
3 years

Online Shop Subproject Lead

Deutsche Post World Net GmbH

  • Subproject management for the products & fulfillment area
  • Marketing management (partnerships, SEO, performance, etc.)
  • Preparing market analyses & business plans
Jul 1998 - Jul 2000
2 years 1 month

Marketing Advisor

Deutsche Post AG

  • Market analyses to prepare M&A projects
  • Integration and management of new subsidiaries
  • Project management for the overall direct marketing strategy
  • Management of various market research projects

Summary

As a freelance digital consultant & product owner, I take charge of your digitization projects, align IT and business teams, and advise you on building and optimizing your digital media.

My work focuses on taking on the product owner role, (further) developing digital products and services, digital strategies, potential and UX analyses, and designing and implementing customer journeys tailored to your users' needs.

Skills

  • High Expertise In Requirements And Process Management Of Complex, Agile Online Projects As A Product Owner Or Requirement Engineer
  • Strong Know-how In User-centered Product And Service Development, Ux & Process Analyses, Service Design Thinking, User Experience, Conversion Optimization And Customer Retention
  • Extensive Experience With Common Work Tools Such As Jira, Confluence, Figma, Miro, Mural, Google Analytics, Etracker, Ab Tasty And Kameleoon
  • Industry Experience: Retail, Telecommunications, Energy, Logistics

Personality

  • Structured
  • Analytical
  • Solution-oriented
  • Reliable
  • Assertive
  • Experienced In Leadership
  • Communicative
  • Team Player
  • Empathetic
  • Motivating
  • Passionate About Work

Systems & Tools

  • Jira & Confluence: Very Good
  • Google Analytics & Etracker: Good
  • Miro: Good
  • Figma: Good
  • Various Cms: Good
  • Various Seo Tools: Good

Soft Skills

  • Structured
  • Analytical
  • Solution-oriented
  • Reliable
  • Assertive
  • Experienced In Leadership
  • Communicative
  • Team Player
  • Empathetic
  • Motivating
  • Passionate About Work

Languages

German
Native
English
Advanced
Spanish
Elementary

Education

Oct 1991 - Feb 1998

University of Münster

General Business Administration · Münster, Germany

Certifications & licenses

Certified Scrum Product Owner (CSPO®)

Certified Service Design Thinker

Certified UX & Usability Specialist

Google Analytics Professional

Professional Conversion Optimization

Professional Search Engine Optimization

Certified Scrum Product Owner

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