Sabine Pröpsting - Online Acquisition Manager & UX Designer

Q: Where is Sabine based?

Sabine is based in Hamburg, Germany and can operate in on-site , hybrid , and remote work models.

Q: What languages does Sabine speak?

Sabine speaks the following languages: German (Native), English (Advanced), Spanish (Elementary) .

Q: How many years of experience does Sabine have?

Sabine has at least 28 years of experience. During this time, Sabine has worked in at least 12 different roles and for 11 different companies . The average length of individual experience is 2 years and 4 months . Note that Sabine may not have shared all experience and actually has more experience.

Q: What is Sabine's latest experience?

Sabine's most recent position is Online Acquisition Manager & UX Designer at RheinEnergie AG .

Q: What companies has Sabine worked for in recent years?

In recent years, Sabine has worked for RheinEnergie AG and Self-employed .

Q: Which industries is Sabine most experienced in?

Sabine is most experienced in industries like Information Technology (IT) , Professional Services , and Transportation and Logistics . Sabine also has some experience in Retail , Telecommunication , and Utility Services .

Q: Which business areas is Sabine most experienced in?

Sabine is most experienced in business areas like Project Management , Marketing , and Product Development . Sabine also has some experience in Strategy and Planning , Information Technology (IT) , and Business Intelligence .

Q: Which industries has Sabine worked in recently?

Sabine has recently worked in industries like Information Technology (IT) , Professional Services , and Utility Services .

Q: Which business areas has Sabine worked in recently?

Sabine has recently worked in business areas like Product Development , Project Management , and Strategy and Planning .

Recommended expert

Hamburg, Germany

Experience

Jan 2021 - Feb 2023

2 years 2 months

Online Acquisition Manager & UX Designer

RheinEnergie AG

Definition of KPIs, creation of annual plans and monthly forecasts based on business requirements
Process analyses along the customer journeys
Derivation and prioritization of concrete measures for the further development of the online sales channel
UX research & design along the new customer journeys

Apr 2019 - Mar 2020

1 year

UX Analyst & Squad Lead

Telefonica Germany GmbH

UX analyses of the customer journeys for o2 & blau
Identifying pain points and deriving concrete solutions to optimize UX and conversion
Developing a roadmap including appropriate testing methods
Squad lead for UX webshop & repositioning of CURVED

May 2015 - Dec 2015

8 months

SEO Consultant

ECE Group GmbH & Co. KG

SEO analyses for several shopping center websites
Developing an overarching content strategy
Content creation and CMS maintenance

Jan 2015 - Mar 2019

4 years 3 months

Product Owner Content Management Webshop

Gebr. Heinemann SE & Co. KG

CMS migration from Magento to SAP Commerce (Hybris)
Managing the content setup for webshop rollouts
User-focused content optimization
Analyzing and optimizing asset database processes

Feb 2013 - Dec 2014

1 year 11 months

Project Manager

Beiersdorf AG

Project management for the national and international relaunch of corporate websites
Defining target groups, content strategy and content setup
SEO analysis and concept development

Mar 2012 - Jan 2013

11 months

Team Lead Webshop Development

Thalia Bücher GmbH

Further development & conversion optimization of the webshops
Personnel responsibility for five employees
Agency management and budget responsibility

Oct 2011 - Present

14 years 5 months

Hamburg, Germany

Digital Consultant & Product Owner

Self-employed

Product owner, project and team leadership
Business and process analysis, strategy development
Design Thinking, UX and conversion optimizations

Jan 2010 - Sep 2011

1 year 9 months

Team Lead Online Portals Alice

Telefonica Germany GmbH & Co. OHG

Business responsibility for the webshop and customer portal
Personnel responsibility for eight team members
Steering the online brand transition from Alice to o2
Sales planning, budget responsibility, agency management

Jul 2008 - Dec 2009

1 year 6 months

Senior Web Manager

Alice HanseNet GmbH

UX and conversion optimizations of the Alice webshop
Setting up and managing performance campaigns
Steering and implementation of the webshop relaunch
Agency management and budget responsibility

Aug 2003 - Jun 2008

4 years 11 months

Senior Online Expert

Deutsche Post AG

Overall responsibility for the corporate website
Development of digital marketing strategies and implementation of online measures and campaigns
Agency management and budget responsibility

Aug 2000 - Jul 2003

3 years

Online Shop Subproject Lead

Deutsche Post World Net GmbH

Subproject management for the products & fulfillment area
Marketing management (partnerships, SEO, performance, etc.)
Preparing market analyses & business plans

Jul 1998 - Jul 2000

2 years 1 month

Marketing Advisor

Deutsche Post AG

Market analyses to prepare M&A projects
Integration and management of new subsidiaries
Project management for the overall direct marketing strategy
Management of various market research projects

Industries Experience

See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.

Experienced in Information Technology (14.5 years), Professional Services (14.5 years), Transportation (10 years), Retail (5 years), Telecommunication (4 years), and Utilities (2 years).

Information Technology

Professional Services

Transportation

Retail

Telecommunication

Utilities

Business Areas Experience

The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.

Experienced in Project Management (19.5 years), Marketing (18.5 years), Product Development (14.5 years), Strategy (14.5 years), Information Technology (7.5 years), and Business Intelligence (5 years).

Project Management

Marketing

Product Development

Strategy

Information Technology

Business Intelligence

Summary

As a freelance digital consultant & product owner, I take charge of your digitization projects, align IT and business teams, and advise you on building and optimizing your digital media.

My work focuses on taking on the product owner role, (further) developing digital products and services, digital strategies, potential and UX analyses, and designing and implementing customer journeys tailored to your users' needs.

Skills

High Expertise In Requirements And Process Management Of Complex, Agile Online Projects As A Product Owner Or Requirement Engineer
Strong Know-how In User-centered Product And Service Development, Ux & Process Analyses, Service Design Thinking, User Experience, Conversion Optimization And Customer Retention
Extensive Experience With Common Work Tools Such As Jira, Confluence, Figma, Miro, Mural, Google Analytics, Etracker, Ab Tasty And Kameleoon
Industry Experience: Retail, Telecommunications, Energy, Logistics

Personality

Structured
Analytical
Solution-oriented
Reliable
Assertive
Experienced In Leadership
Communicative
Team Player
Empathetic
Motivating
Passionate About Work

Systems & Tools

Jira & Confluence: Very Good
Google Analytics & Etracker: Good
Miro: Good
Figma: Good
Various Cms: Good
Various Seo Tools: Good

Soft Skills

Structured
Analytical
Solution-oriented
Reliable
Assertive
Experienced In Leadership
Communicative
Team Player
Empathetic
Motivating
Passionate About Work

Languages

German

Native

English

Advanced

Spanish

Elementary

Education

Oct 1991 - Feb 1998

University of Münster

General Business Administration · Münster, Germany

Certifications & licenses

Certified Scrum Product Owner (CSPO®)

Certified Service Design Thinker

Certified UX & Usability Specialist

Google Analytics Professional

Professional Conversion Optimization

Professional Search Engine Optimization

Certified Scrum Product Owner

Profile

Created

March 2023

Last Update

November 2025

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Sabine based?

Sabine is based in Hamburg, Germany and can operate in on-site, hybrid, and remote work models.

What languages does Sabine speak?

Sabine speaks the following languages: German (Native), English (Advanced), Spanish (Elementary).

How many years of experience does Sabine have?

Sabine has at least 28 years of experience. During this time, Sabine has worked in at least 12 different roles and for 11 different companies. The average length of individual experience is 2 years and 4 months. Note that Sabine may not have shared all experience and actually has more experience.

What roles would Sabine be best suited for?

Based on recent experience, Sabine would be well-suited for roles such as: Online Acquisition Manager & UX Designer, UX Analyst & Squad Lead, SEO Consultant.

What is Sabine's latest experience?

Sabine's most recent position is Online Acquisition Manager & UX Designer at RheinEnergie AG.

What companies has Sabine worked for in recent years?

In recent years, Sabine has worked for RheinEnergie AG and Self-employed.

Which industries is Sabine most experienced in?

Sabine is most experienced in industries like Information Technology (IT), Professional Services, and Transportation and Logistics. Sabine also has some experience in Retail, Telecommunication, and Utility Services.

Which business areas is Sabine most experienced in?

Sabine is most experienced in business areas like Project Management, Marketing, and Product Development. Sabine also has some experience in Strategy and Planning, Information Technology (IT), and Business Intelligence.

Which industries has Sabine worked in recently?

Sabine has recently worked in industries like Information Technology (IT), Professional Services, and Utility Services.

Which business areas has Sabine worked in recently?

Sabine has recently worked in business areas like Product Development, Project Management, and Strategy and Planning.

What is Sabine's education?

Sabine attended University of Münster for General Business Administration.

Does Sabine have any certificates?

Sabine has 7 certificates. Among them, these include: Certified Scrum Product Owner (CSPO®), Certified Service Design Thinker, and Certified UX & Usability Specialist.

What is the availability of Sabine?

Sabine is immediately available part-time for suitable projects.

What is the rate of Sabine?

Sabine's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.