Sabine P.
Online Acquisition Manager & UX Designer
Experience
Jan 2021 - Feb 2023
2 years 2 monthsCologne, Germany
Online Acquisition Manager & UX Designer
RheinEnergie AG
- Defining KPIs, creating annual plans and monthly forecasts based on business requirements
- Process analyses along the customer journeys
- Deriving and prioritizing concrete actions for further development of the online sales channel
- UX research & design along new customer journeys
Apr 2019 - Mar 2020
1 yearMunich, Germany
UX Analyst & Squad Lead
Telefonica Germany GmbH
- UX analyses of the o2 & blau customer journeys
- Identifying pain points and deriving concrete solution approaches to optimize UX and conversion
- Creating a roadmap including relevant testing methods
- Squad lead UX webshop & re-positioning of CURVED
May 2015 - Dec 2015
8 monthsHamburg, Germany
SEO Consultant
ECE Group GmbH & Co. KG
- SEO analyses for several shopping center websites
- Developing an overarching content strategy
- Content creation and CMS maintenance
Jan 2015 - Mar 2019
4 years 3 monthsHamburg, Germany
Product Owner Content Management Webshop
Gebr. Heinemann SE & Co. KG
- Switched CMS from Magento to SAP Commerce (Hybris)
- Managing content setup for webshop rollouts
- User-focused content optimization
- Analysis and optimization of asset database processes
Feb 2013 - Dec 2014
1 year 11 monthsHamburg, Germany
Project Manager
Beiersdorf AG
- Project management for the national and international relaunch of corporate websites
- Defining target groups, content strategy and content setup
- SEO analysis and concept development
Mar 2012 - Jan 2013
11 monthsHagen, Germany
Team Lead Webshop Development
Thalia Bücher GmbH
- Further development & conversion optimization of the webshops
- Responsible for 5 employees
- Agency management and budget responsibility
Oct 2011 - Present
14 years 3 monthsHamburg, Germany
Digital Consultant & Product Owner
Self-Employed
- Product Owner, project and team leadership
- Business and process analyses, strategy development
- Design thinking, UX, and conversion optimizations
Jan 2010 - Sep 2011
1 year 9 monthsMunich, Germany
Team Lead Online Portals Alice
Telefonica Germany GmbH & Co. OHG
- Business responsibility for the webshop & customer portal
- Responsible for eight team members
- Managing the online brand transition from Alice to o2
- Sales planning, budget responsibility, agency management
Jul 2008 - Dec 2009
1 year 6 monthsHamburg, Germany
Senior Web Manager
Alice HanseNet GmbH
- UX and conversion optimizations for the Alice webshop
- Setting up and managing performance campaigns
- Managing and implementing the webshop relaunch
- Agency management and budget responsibility
Aug 2003 - Jun 2008
4 years 11 monthsBonn, Germany
Senior Online Expert
Deutsche Post AG
- Overall responsibility for the company website
- Developing digital marketing strategies and implementing online initiatives and campaigns
- Agency management and budget responsibility
Aug 2000 - Jul 2003
3 yearsBonn, Germany
Subproject Manager Online Shop
Deutsche Post World Net GmbH
- Subproject management for Products & Fulfillment
- Marketing management (partnerships, SEO, performance, etc.)
- Creation of market analyses & business plans
Jul 1998 - Jul 2000
2 years 1 monthBonn, Germany
Marketing Consultant
Deutsche Post AG
- Market analyses to prepare M&A projects
- Integration and management of new subsidiaries
- Project manager for overall direct marketing strategy
- Lead for various market research projects
Summary
As a freelance digital consultant & product owner, I manage your digitalization projects, bring IT and business units together, and advise you on building and optimizing your digital media. My focus areas include taking on the product owner role, (further) developing digital products and services, digital strategies, potential and UX analyses, and designing and implementing customer journeys tailored to your users' needs.
Languages
German
NativeEnglish
IntermediateSpanish
ElementaryEducation
Oct 1991 - Feb 1998
Westfälische-Wilhelms-Universität Münster
General Business Administration · Münster, Germany
Certifications & licenses
Certified Scrum Product Owner (CSPO®)
Certified Service Design Thinker
Certified UX & Usability Specialist
Google Analytics Professional
Professional Conversion Optimization
Professional Search Engine Optimization
Certified Scrum Product Owner
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