Sebastian Zwiesler - Project Manager & Business Consultant Experience

Q: Where is Sebastian based?

Sebastian is based in Lohr am Main, Germany and prefers 100% remote projects.

Q: What languages does Sebastian speak?

Sebastian speaks the following languages: German (Native), English (Advanced), Spanish (Elementary) .

Q: How many years of experience does Sebastian have?

Sebastian has at least 8 years of experience. During this time, Sebastian has worked in at least 10 different roles and for 11 different companies . The average length of individual experience is 1 year and 6 months . Note that Sebastian may not have shared all experience and actually has more experience.

Q: What companies has Sebastian worked for in recent years?

In recent years, Sebastian has worked for Adevinta / kleinanzeigen.de , Tabakindustrie , Konsumgüter , comnovo - part of Linde Materials Handling / KION Group , and Automotive .

Q: Which industries is Sebastian most experienced in?

Sebastian is most experienced in industries like Professional Services , Banking and Finance , and Advertising . Sebastian also has some experience in Transportation and Logistics , Manufacturing , and Retail .

Q: Which business areas is Sebastian most experienced in?

Sebastian is most experienced in business areas like Customer Service , Strategy and Planning , and Marketing . Sebastian also has some experience in Project Management , Information Technology (IT) , and Product Development .

Q: Which industries has Sebastian worked in recently?

Sebastian has recently worked in industries like Professional Services , Advertising , and Transportation and Logistics .

Q: Which business areas has Sebastian worked in recently?

Sebastian has recently worked in business areas like Marketing , Customer Service , and Strategy and Planning .

Q: What is Sebastian's education?

Sebastian holds a Master in Strat. Marketing Management from Int. School of Management , a Bachelor in Psychology from Justus Liebig University and a Bachelor in Social Sciences from Justus Liebig University .

Recommended expert

Lohr am Main, Germany

Experience

Jun 2024 - Dec 2024

7 months

Adevinta / kleinanzeigen.de

Goal: Development and optimization of loyalty and CRM initiatives for a leading e-commerce platform
Solution: Identification of promising users, increase in engagement, and long-term retention to drive revenue growth
Definition of local CRM direct communication for specific segments
Translation of research insights into effective recommendations
Planning and execution of CRM campaigns in close collaboration with marketing and product teams
Identification of optimization opportunities in direct communication
Collaboration with external agencies for creative solutions, prototyping, and UAT
Measurement and reporting of key KPIs

Nov 2023 - Jun 2024

8 months

Tabakindustrie

Goal: Identification and quantification of the return on investment (ROI) of a global loyalty program
Solution: Modeling cost structures, evaluating benefits, and developing an ROI calculation tool
Strategic consulting and leadership of the project team
Collaboration with the finance team for an aligned calculation basis
Organization and moderation of stakeholder workshops
Reporting and presentation of results to top management

Nov 2023 - Feb 2024

4 months

Konsumgüter

Goal: Anticipation of market changes through generative AI and initiation of an internal transformation
Solution: Development of an AI vision, assessment of the AI landscape, and creation of an AI roadmap
Leadership of a team of consultants and experts
Analysis of current AI trends, risks, and opportunities, and derivation of strategic recommendations
Creation of a multi-level AI roadmap to increase organizational maturity
Facilitation of workshops and meetings for concept development

Oct 2023 - Jan 2024

4 months

Tabakindustrie

Goal: Optimization of customer experience through elimination of inconsistencies and pain points
Solution: Five-stage process (Scoping, Understand, Ideate, Test, Scale) to identify and optimize touchpoints
Assurance of project success (time, scope, budget)
Stakeholder management and execution of requirements analysis
Analysis and mapping of the customer journey
Development and testing of prototypes in pilot markets
Compilation of a global toolbox with best practices

Jan 2023 - Jun 2024

1 year 6 months

Project Manager & Business Consultant Experience

comnovo - part of Linde Materials Handling / KION Group

Goal: Relaunch of a B2B website to promote innovation and lead generation
Solution: Comprehensive needs and customer journey analysis, UX concept, and prototyping
Execution of customer needs analysis and prioritization
Creation of information architecture and wireframes
Management of the HCD process and validation in the customer lab
Testing (UAT) and release preparation
Overall management of website development and optimization

Jan 2023 - Jun 2023

6 months

Automotive

Goal: Developing a global CRM and loyalty program to increase CLV and revenue
Solution: Strategic planning, process analysis, and customer journey mapping for a personalized loyalty program
Project management (time, scope, budget) and stakeholder management
Requirements analysis and customer journey mapping
Development and operationalization of a comprehensive CRM and loyalty strategy
Creation of a value-oriented roadmap

Nov 2022 - Mar 2023

5 months

Project Manager & Business Consultant Experience

Deutsche Bahn

Goal: Improving user experience and information quality through a website relaunch
Solution: User needs analysis, content analysis, and UX optimizations validated in workshops
Analysis of the initial situation and gathering requirements
Conducting a UX audit and customer journey mapping
Moderating a prioritization workshop
Identifying suitable behavior patterns for UX optimization

Apr 2022 - Mar 2024

2 years

Director Consulting & Experience Strategy

Ogilvy Consulting

Led consulting and experience strategy engagements across Frankfurt am Main and Barcelona
Developed and implemented experience strategies for clients, ensuring alignment with business objectives
Managed cross-functional teams and stakeholder relationships to drive project success

Jul 2021 - Present

4 years 8 months

Business Consultant (Customer Experience, Loyalty & CRM)

Freelance

Business consultant for customer experience, loyalty and CRM
Freelance engagement focusing on CX, CRM and loyalty initiatives

Jan 2020 - Jul 2021

1 year 7 months

Project Manager & Lead Business Analyst

Commerzbank

Goal: Higher sales results and improved customer experience by integrating additional channels into the omni-channel platform
Solution: Iterative design process with four design sprints to create personalized CRM campaigns and mobile app features
Development of strategy and functional concept based on stakeholder requirements
Documentation of requirements (epics & user stories)
Development of an end-to-end process for customer consents under GDPR guidelines
Stakeholder management and milestone planning

Dec 2019 - Jul 2021

1 year 8 months

Manager Consulting

CINTELLIC Consulting Group

Managed consulting projects in Bonn and Frankfurt am Main
Oversaw project delivery, resource allocation, and client engagement
Conducted business analyses and delivered actionable recommendations to clients

Feb 2019 - Dec 2019

11 months

Business Analyst & Product Owner

Deutsche Bank

Goal: develop and optimize digital advisory and sales applications for financial and insurance products
Solution: create a product vision, analyze requirements, and design UX and business-focused sales arguments
Manage the product backlog and gather requirements
Conduct user research and turn findings into UX concepts
Map requirements into epics and user stories
Conduct testing (UAT) before go-live

Jul 2018 - Jan 2019

7 months

Project Manager / PMO

Deutsche Bank

Goal: personalized customer experience through dynamic content elements on the website
Solution: implement an A/B testing framework and dynamic content management in Adobe Experience Manager
Prepare and facilitate steering committee meetings
Stakeholder management, team and budget planning
Strategic project planning and business case development

Jan 2018 - Jun 2018

6 months

Business Analyst & PMO

Deutsche Bank

Goal: develop a data-driven CRM and CX platform based on the Adobe Experience Cloud
Solution: build a digital marketing platform focused on campaign and content management
Prepare and lead steering committee meetings and workshops
Stakeholder management and project controlling
Create detailed customer profiles as a basis for personalized interactions

Sep 2017 - Nov 2019

2 years 3 months

(Senior) Consultant

CINTELLIC Consulting Group

Delivered consulting services in the areas of CX, CRM and digital strategy
Collaborated with clients to gather requirements, design solutions and implement recommendations
Supported business development efforts and mentored junior team members

Sep 2017 - Dec 2017

4 months

Business Analyst

Deutsche Bank

Goal: Designing a GDPR-compliant permission center to manage opt-ins and subscriptions
Solution: Specifying and documenting system requirements in a high-level concept
Business analysis and stakeholder management
Creating a functional specification and preparing documents for the steering committee

Industries Experience

See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.

Experienced in Professional Services (8.5 years), Banking and Finance (4 years), Advertising (2 years), Manufacturing (1.5 years), Transportation (1.5 years), and Retail (1 year).

Professional Services

Banking and Finance

Advertising

Manufacturing

Transportation

Retail

Business Areas Experience

The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.

Experienced in Customer Service (7 years), Strategy (6 years), Marketing (5.5 years), Project Management (4 years), Product Development (3.5 years), and Information Technology (3.5 years).

Customer Service

Strategy

Marketing

Project Management

Product Development

Information Technology

Summary

As an experienced CRM, CX, and UX consultant, I have many years of project experience bridging the gap between business and IT. My expertise spans project management, business analysis, CX management, UX research, concept, and design, as well as the precise gathering, capturing, alignment, and documentation of requirements in various industries, including banking, consumer goods, transport & mobility, and the automotive industry.

Customer-centered design of touchpoints along the entire customer journey, including customer research, prototyping, and UI/UX optimizations, to create a smooth and positive customer experience.
Conceptualizing and implementing customer-centric CRM, marketing automation, and loyalty programs that enable personalized customer interactions, differentiate brands, and deliver exceptional customer experiences.
Collaborating with cross-functional teams to seamlessly integrate experience initiatives and foster a culture of customer focus and innovation.

Roles for your project

Business Consultant (CX, UX & Loyalty)
Project Manager
Business Analyst

Skills

Digital Strategy
Ai Strategy & Generative Ai
Customer Experience (Cx)
Crm, Loyalty & Nps
(It-) Project Management
Scrum Master (Psm I)
Business Analysis
Design Thinking & Hcd
Ux-research & -Design
Adobe Experience Cloud
Salesforce Cloud
Braze
Sas Ci 360
Confluence / Jira
Sketch / Figma / Zeplin
Google Analytics
Uxpressia / Theydo
Miro & Microsoft Suite

Languages

German

Native

English

Advanced

Spanish

Elementary

Education

Aug 2016 - Jan 2017

Corvinus University Budapest (HU)

International Management · Budapest, Hungary

Oct 2015 - Oct 2017

Int. School of Management

Master · Strat. Marketing Management · Munich, Germany

Oct 2011 - Jul 2014

Justus Liebig University

Bachelor · Psychology · Giessen, Germany

...and 1 more

Certifications & licenses

Generative AI For Business Leaders & Executives

IBM

Generative AI Fundamentals

IBM

Conversion Manager

konversionsKRAFT AG

Professional Scrum Master (PSM I)

scrum.org

Profile

Created

February 2025

Last Update

March 2025

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Sebastian based?

Sebastian is based in Lohr am Main, Germany and prefers 100% remote projects.

What languages does Sebastian speak?

Sebastian speaks the following languages: German (Native), English (Advanced), Spanish (Elementary).

How many years of experience does Sebastian have?

Sebastian has at least 8 years of experience. During this time, Sebastian has worked in at least 10 different roles and for 11 different companies. The average length of individual experience is 1 year and 6 months. Note that Sebastian may not have shared all experience and actually has more experience.

What roles would Sebastian be best suited for?

Based on recent experience, Sebastian would be well-suited for roles such as: Project Manager & Business Consultant Experience, Director Consulting & Experience Strategy, Business Consultant (Customer Experience, Loyalty & CRM).

What companies has Sebastian worked for in recent years?

In recent years, Sebastian has worked for Adevinta / kleinanzeigen.de, Tabakindustrie, Konsumgüter, comnovo - part of Linde Materials Handling / KION Group, and Automotive.

Which industries is Sebastian most experienced in?

Sebastian is most experienced in industries like Professional Services, Banking and Finance, and Advertising. Sebastian also has some experience in Transportation and Logistics, Manufacturing, and Retail.

Which business areas is Sebastian most experienced in?

Sebastian is most experienced in business areas like Customer Service, Strategy and Planning, and Marketing. Sebastian also has some experience in Project Management, Information Technology (IT), and Product Development.

Which industries has Sebastian worked in recently?

Sebastian has recently worked in industries like Professional Services, Advertising, and Transportation and Logistics.

Which business areas has Sebastian worked in recently?

Sebastian has recently worked in business areas like Marketing, Customer Service, and Strategy and Planning.

What is Sebastian's education?

Sebastian holds a Master in Strat. Marketing Management from Int. School of Management, a Bachelor in Psychology from Justus Liebig University and a Bachelor in Social Sciences from Justus Liebig University.

Does Sebastian have any certificates?

Sebastian has 4 certificates. Among them, these include: Generative AI For Business Leaders & Executives, Generative AI Fundamentals, and Conversion Manager.

What is the availability of Sebastian?

Sebastian is immediately available full-time for suitable projects.

What is the rate of Sebastian?

Sebastian's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.