Markus Lenker - Digital Business Architect & Consultant

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Ingolstadt, Germany

Experience

Mar 2020 - Present

5 years 5 months

Ingolstadt, Germany

Digital Business Architect & Consultant

horyzn GmbH

At horyzn we support marketing, sales & service organizations in the automotive and mobility industry with strategies & solutions for digital transformation and e-commerce.

Feb 2019 - Mar 2020

1 year 2 months

Head of Analytics & AI

Mercedes-Benz Consulting GmbH

Developing the business strategically by implementing data, analytics, process automation, and artificial intelligence projects
Leading a team of 30 professionals and managing two sub-departments (Service Line with hybrid consultants, Tech Factory with IT architects and developers)
Analyzing market, technology, and competitor trends
Guiding the development of innovative IT solutions to analyze big data
Collaborating with management to plan, prepare, and run strategy discussions on AI projects

Jan 2018 - Jan 2019

1 year 1 month

Berlin, Germany

Head of Digital Business & eCommerce

Mercedes-Benz Consulting GmbH

Designing, planning, and executing strategic digital transformation projects
Driving the creation of a Smart Data and AI Center of Competence as part of Smart Data Management
Leading a team of 19 professionals
Setting up a consulting team in Berlin
Chairing corporate venturing with start-ups

Jul 2016 - Dec 2017

1 year 6 months

Head of Digital Business Platforms & Applications

Mercedes-Benz Consulting GmbH

Leading a team of 15 professionals
Heading the Digital Innovation & Technology department
Overseeing and delivering interdisciplinary projects on budget, schedule, and corporate strategy alignment

Nov 2015 - Dec 2016

1 year 2 months

Ingolstadt, Germany

Project Lead Customer Connection Platforms

Audi AG

Developing the Audi ID strategy, including budget coordination
Initiating a unified e-commerce strategy
Standardizing digital offerings worldwide
Creating relevant portal services and customer lifecycle processes

Sep 2013 - Oct 2015

2 years 2 months

Ingolstadt, Germany

Project Lead Digital Business Development

Audi AG

Driving digital innovation in line with global business strategy and IT
Orchestrating Audi’s web presences and corporate website
Building an international web benchmark tool

Feb 2009 - Aug 2013

4 years 7 months

Ingolstadt, Germany

Project Lead Digital Marketing

Audi AG

Designing, rolling out globally, and training teams on the new brand website

Apr 2008 - Jan 2009

10 months

Project Management

Betrandt Ingenieurbüro GmbH

Managing digital marketing and IT projects for an OEM in the automotive sector

Analysis of startups for Corporate Venturing

Screening and evaluating startups to identify potential partners for collaboration

Conception and development of the corporate website

Designing and building the global corporate website with integrated customer surveys and A/B testing in fully responsive format as a stand-alone addition to the product site.

Conception of a digital performance index

Developing an international web benchmark tool to compare market performance.

Digital Business Strategy

Creating the digital business strategy for a major automotive OEM and turning its measures into actionable projects.

Establishment of an organizational unit for technology consulting

Defining goals and setting up a consulting unit focused on technology

International rollout and user training of a new product website

Implementing and customizing the new brand website, then rolling it out internationally and training users.

Online market research

Designing and running various online surveys for ongoing brand website operations

Personalized Web & Shopping Experience Strategy

Creating a strategy, operational plan, and roadmap for personalized customer experiences on the website and online stores of a major automotive OEM.

Product development customer portal

Developing portal services tailored to the customer lifecycle.

Search engine optimization concept

Designing an SEO strategy and implementing it in the existing online landscape

Setup a Competence Center for Big Data, Analytics & AI

Establishing an interdisciplinary consulting and implementation unit for data analytics and artificial intelligence, securing key mandates and growing the team to over 20 people, and coordinating projects in data engineering, data science, and RPA.

Standardization concept digital offerings

Creating a plan to standardize digital offerings locally.

Strategic integration of the new top-level domains

Incorporating new top-level domains into the existing domain structure and developing a marketing campaign.

Strategy Customer ID

Developing a customer authentication strategy as a single source of data for a major automotive OEM.

eCommerce Strategy

Crafting an overall e-commerce strategy for online sales of vehicles, accessories, and services for a major automotive OEM.

Summary

Experienced Manager with deep marketing and digitization skills and solid industry knowledge
Proven record in strategic business development and (IT) project management
Passionate about agile methods and new technologies
Charismatic leader with excellent communication skills and a strong focus on customers, teams, and performance