Markus Lenker - Digital Business Architect & Consultant

Q: Where is Markus based?

Markus is based in Ingolstadt, Germany .

Q: What languages does Markus speak?

Markus speaks the following languages: German (Native), English (Advanced), Spanish (Advanced) .

Q: How many years of experience does Markus have?

Markus has at least 18 years of experience. During this time, Markus has worked in at least 8 different roles and for 4 different companies . The average length of individual experience is 2 years and 3 months . Note that Markus may not have shared all experience and actually has more experience.

Q: What is Markus's latest experience?

Markus's most recent position is Digital Business Architect & Consultant at horyzn GmbH .

Q: What companies has Markus worked for in recent years?

In recent years, Markus has worked for horyzn GmbH .

Q: Which industries is Markus most experienced in?

Markus is most experienced in industries like Automotive .

Q: Which business areas is Markus most experienced in?

Markus is most experienced in business areas like Marketing , Information Technology (IT) , and Project Management . Markus also has some experience in Sales , Strategy and Planning , and Business Intelligence .

Q: Which industries has Markus worked in recently?

Markus has recently worked in industries like Automotive .

Q: Which business areas has Markus worked in recently?

Markus has recently worked in business areas like Information Technology (IT) , Marketing , and Sales .

Recommended expert

Ingolstadt, Germany

Experience

Mar 2020 - Present

6 years

Digital Business Architect & Consultant

horyzn GmbH

At horyzn we support marketing, sales & service organizations in the automotive and mobility industry with strategies & solutions for digital transformation and e-commerce.

Feb 2019 - Mar 2020

1 year 2 months

Head of Analytics & AI

Mercedes-Benz Consulting GmbH

Developing the business strategically by implementing data, analytics, process automation, and artificial intelligence projects
Leading a team of 30 professionals and managing two sub-departments (Service Line with Hybrid consultants, Tech Factory with IT architects and developers)
Analyzing market, technology, and competition developments
Steering the development of innovative IT solutions to analyze big data
Collaborating with the management to plan, prepare, and execute strategy discussions related to AI projects

Jan 2018 - Jan 2019

1 year 1 month

Head of Digital Business & eCommerce

Mercedes-Benz Consulting GmbH

Adobe Experience Manager
Developing, conceptualizing, and implementing strategic digital transformation projects
Fostering the development of a Smart Data and AI CoC as part of Smart Data Management
Leading a team of 19 professionals
Establishing a consulting team in Berlin
Chairing corporate venturing with start-ups

Jul 2016 - Dec 2017

1 year 6 months

Head of Digital Business Platforms & Applications

Mercedes-Benz Consulting GmbH

Leading a team of 15 professionals
Spearheading the Digital Innovation & Technology department
Supervising and executing interdisciplinary projects considering the budget, time, and corporate strategy

Nov 2015 - Dec 2016

1 year 2 months

Project Lead Customer Connection Platforms

AUDI AG

Developing the Audi ID-strategy, including budget coordination
Initiating an integrated e-commerce strategy
Standardizing digital offers globally
Creating relevant portal offers and the customer life cycle

Sep 2013 - Oct 2015

2 years 2 months

Project Lead Digital Business Development

AUDI AG

Driving digital innovation in line with the global business strategy & IT
Orchestrating the Audi web presences and the Audi corporate website
Developing an international web benchmark tool

Feb 2009 - Aug 2013

4 years 7 months

Project Lead Digital Marketing

AUDI AG

Conception, worldwide rollout and training of the new brand website

Apr 2008 - Jan 2009

10 months

Project Management

Betrandt Ingenieurbüro GmbH

Project management of digital marketing & IT projects for an OEM in the automotive industry

Industries Experience

See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.

Experienced in Automotive (18 years).

Automotive

Business Areas Experience

The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.

Experienced in Marketing (14.5 years), Information Technology (13 years), Project Management (9.5 years), Sales (7 years), Strategy (2 years), and Business Intelligence (1 year).

Marketing

Information Technology

Project Management

Sales

Strategy

Business Intelligence

Summary

Experienced Manager with profound marketing and digitization skills as well as sound industry knowledge
Proven track record in strategic business development and (IT) project management
Passion for agile methods and new technologies
Charismatic leader with excellent communication skills as well as a high customer, team, and performance orientation

Skills

Adobe Experience Manager
Adobe Marketing Cloud
Asana
Celonis
Confluence
Hootsuite
Html / Css
Hubspot
Jira
Miro
Ms Project / Office / Visio
Sap
Spss
Shopify
Trello
Wordpress

Languages

German

Native

English

Advanced

Spanish

Advanced

Education

Oct 2017 - Jun 2022

University Koblenz-Landau

PhD in Economics and Social Sciences · Koblenz, Germany

Oct 2008 - Jun 2010

Catholic University Eichstätt-Ingolstadt

Master of Business Administration · Business Administration · Eichstätt, Germany

Oct 2003 - Jun 2007

Ingolstadt University of Applied Sciences

Diploma in Business Administration (University of Applied Sciences) · Marketing & Organizational Management · Ingolstadt, Germany

Certifications & licenses

SAFe 5 Agilist

Scaled Agile

Celonis Snap

Celonis

Design Thinking For Innovation

University of Virginia

AI Trainer

Boost.ai

Advanced AI Trainer

Boost.ai

Analyst

Celonis

Data Engineer

Celonis

Create Web Experiences Using Adobe Experience Manager

Adobe

Scrum Product Owner

Scrum.org

Profile

Created

April 2022

Last Update

December 2024

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Markus based?

Markus is based in Ingolstadt, Germany.

What languages does Markus speak?

Markus speaks the following languages: German (Native), English (Advanced), Spanish (Advanced).

How many years of experience does Markus have?

Markus has at least 18 years of experience. During this time, Markus has worked in at least 8 different roles and for 4 different companies. The average length of individual experience is 2 years and 3 months. Note that Markus may not have shared all experience and actually has more experience.

What roles would Markus be best suited for?

Based on recent experience, Markus would be well-suited for roles such as: Digital Business Architect & Consultant, Head of Analytics & AI, Head of Digital Business & eCommerce.

What is Markus's latest experience?

Markus's most recent position is Digital Business Architect & Consultant at horyzn GmbH.

What companies has Markus worked for in recent years?

In recent years, Markus has worked for horyzn GmbH.

Which industries is Markus most experienced in?

Markus is most experienced in industries like Automotive.

Which business areas is Markus most experienced in?

Markus is most experienced in business areas like Marketing, Information Technology (IT), and Project Management. Markus also has some experience in Sales, Strategy and Planning, and Business Intelligence.

Which industries has Markus worked in recently?

Markus has recently worked in industries like Automotive.

Which business areas has Markus worked in recently?

Markus has recently worked in business areas like Information Technology (IT), Marketing, and Sales.

What is Markus's education?

Markus holds a Doctorate from University Koblenz-Landau, a Master in Business Administration from Catholic University Eichstätt-Ingolstadt and a Bachelor in Marketing & Organizational Management from Ingolstadt University of Applied Sciences.

Does Markus have any certificates?

Markus has 9 certificates. Among them, these include: SAFe 5 Agilist, Celonis Snap, and Design Thinking For Innovation.

What is the availability of Markus?

Markus is immediately available for suitable projects.

What is the rate of Markus?

Markus's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.