At horyzn we support marketing, sales & service organizations in the automotive and mobility industry with strategies & solutions for digital transformation and e-commerce.
Feb 2019 - Mar 2020
1 year 2 months
Head of Analytics & AI
Mercedes-Benz Consulting GmbH
Developing the business strategically by implementing data, analytics, process automation, and artificial intelligence projects
Leading a team of 30 professionals and managing two sub-departments (Service Line with hybrid consultants, Tech Factory with IT architects and developers)
Analyzing market, technology, and competitor trends
Guiding the development of innovative IT solutions to analyze big data
Collaborating with management to plan, prepare, and run strategy discussions on AI projects
Jan 2018 - Jan 2019
1 year 1 month
Berlin, Germany
Head of Digital Business & eCommerce
Mercedes-Benz Consulting GmbH
Designing, planning, and executing strategic digital transformation projects
Driving the creation of a Smart Data and AI Center of Competence as part of Smart Data Management
Leading a team of 19 professionals
Setting up a consulting team in Berlin
Chairing corporate venturing with start-ups
Jul 2016 - Dec 2017
1 year 6 months
Head of Digital Business Platforms & Applications
Mercedes-Benz Consulting GmbH
Leading a team of 15 professionals
Heading the Digital Innovation & Technology department
Overseeing and delivering interdisciplinary projects on budget, schedule, and corporate strategy alignment
Nov 2015 - Dec 2016
1 year 2 months
Ingolstadt, Germany
Project Lead Customer Connection Platforms
Audi AG
Developing the Audi ID strategy, including budget coordination
Initiating a unified e-commerce strategy
Standardizing digital offerings worldwide
Creating relevant portal services and customer lifecycle processes
Sep 2013 - Oct 2015
2 years 2 months
Ingolstadt, Germany
Project Lead Digital Business Development
Audi AG
Driving digital innovation in line with global business strategy and IT
Orchestrating Audi’s web presences and corporate website
Building an international web benchmark tool
Feb 2009 - Aug 2013
4 years 7 months
Ingolstadt, Germany
Project Lead Digital Marketing
Audi AG
Designing, rolling out globally, and training teams on the new brand website
Apr 2008 - Jan 2009
10 months
Project Management
Betrandt Ingenieurbüro GmbH
Managing digital marketing and IT projects for an OEM in the automotive sector
Analysis of startups for Corporate Venturing
Screening and evaluating startups to identify potential partners for collaboration
Conception and development of the corporate website
Designing and building the global corporate website with integrated customer surveys and A/B testing in fully responsive format as a stand-alone addition to the product site.
Conception of a digital performance index
Developing an international web benchmark tool to compare market performance.
Digital Business Strategy
Creating the digital business strategy for a major automotive OEM and turning its measures into actionable projects.
Establishment of an organizational unit for technology consulting
Defining goals and setting up a consulting unit focused on technology
International rollout and user training of a new product website
Implementing and customizing the new brand website, then rolling it out internationally and training users.
Online market research
Designing and running various online surveys for ongoing brand website operations
Personalized Web & Shopping Experience Strategy
Creating a strategy, operational plan, and roadmap for personalized customer experiences on the website and online stores of a major automotive OEM.
Product development customer portal
Developing portal services tailored to the customer lifecycle.
Search engine optimization concept
Designing an SEO strategy and implementing it in the existing online landscape
Setup a Competence Center for Big Data, Analytics & AI
Establishing an interdisciplinary consulting and implementation unit for data analytics and artificial intelligence, securing key mandates and growing the team to over 20 people, and coordinating projects in data engineering, data science, and RPA.
Standardization concept digital offerings
Creating a plan to standardize digital offerings locally.
Strategic integration of the new top-level domains
Incorporating new top-level domains into the existing domain structure and developing a marketing campaign.
Strategy Customer ID
Developing a customer authentication strategy as a single source of data for a major automotive OEM.
eCommerce Strategy
Crafting an overall e-commerce strategy for online sales of vehicles, accessories, and services for a major automotive OEM.
Summary
Experienced Manager with deep marketing and digitization skills and solid industry knowledge
Proven record in strategic business development and (IT) project management
Passionate about agile methods and new technologies
Charismatic leader with excellent communication skills and a strong focus on customers, teams, and performance
Languages
German
Native
English
Advanced
Spanish
Advanced
Education
Oct 2008 - Jun 2010
Catholic University Eichstätt-Ingolstadt
Master of Business Administration · Germany
Oct 2003 - Jun 2007
Technische Hochschule Ingolstadt
Diploma in Business Administration (FH), Marketing & Organizational Management · Germany
University Koblenz-Landau
Doctorate in Social and Economic Sciences · Germany
Certifications & licenses
SAFe 5 Agilist
Scaled Agile
Celonis Snap
Celonis
Design Thinking for Innovation
University of Virginia
AI Trainer
Boost.ai
Advanced AI Trainer
Boost.ai
Analyst
Celonis
Data Engineer
Celonis
Create Web Experiences Using Adobe Experience Manager