Markus Lenker - Digital Business Architect & Consultant | FRATCH

en
de

Ingolstadt, Germany

Experience

Mar 2020 - Present

5 years 11 months

Digital Business Architect & Consultant

horyzn GmbH

At horyzn we support marketing, sales & service organizations in the automotive and mobility industry with strategies & solutions for digital transformation and e-commerce.

Feb 2019 - Mar 2020

1 year 2 months

Head of Analytics & AI

Mercedes-Benz Consulting GmbH

Developing the business strategically by implementing data, analytics, process automation, and artificial intelligence projects
Leading a team of 30 professionals and managing two sub-departments (Service Line with Hybrid consultants, Tech Factory with IT architects and developers)
Analyzing market, technology, and competition developments
Steering the development of innovative IT solutions to analyze big data
Collaborating with the management to plan, prepare, and execute strategy discussions related to AI projects

Jan 2018 - Jan 2019

1 year 1 month

Head of Digital Business & eCommerce

Mercedes-Benz Consulting GmbH

Adobe Experience Manager
Developing, conceptualizing, and implementing strategic digital transformation projects
Fostering the development of a Smart Data and AI CoC as part of Smart Data Management
Leading a team of 19 professionals
Establishing a consulting team in Berlin
Chairing corporate venturing with start-ups

Jul 2016 - Dec 2017

1 year 6 months

Head of Digital Business Platforms & Applications

Mercedes-Benz Consulting GmbH

Leading a team of 15 professionals
Spearheading the Digital Innovation & Technology department
Supervising and executing interdisciplinary projects considering the budget, time, and corporate strategy

Nov 2015 - Dec 2016

1 year 2 months

Project Lead Customer Connection Platforms

AUDI AG

Developing the Audi ID-strategy, including budget coordination
Initiating an integrated e-commerce strategy
Standardizing digital offers globally
Creating relevant portal offers and the customer life cycle

Sep 2013 - Oct 2015

2 years 2 months

Project Lead Digital Business Development

AUDI AG

Driving digital innovation in line with the global business strategy & IT
Orchestrating the Audi web presences and the Audi corporate website
Developing an international web benchmark tool

Feb 2009 - Aug 2013

4 years 7 months

Project Lead Digital Marketing

AUDI AG

Conception, worldwide rollout and training of the new brand website

Apr 2008 - Jan 2009

10 months

Project Management

Betrandt Ingenieurbüro GmbH

Project management of digital marketing & IT projects for an OEM in the automotive industry

Summary

Experienced Manager with profound marketing and digitization skills as well as sound industry knowledge
Proven track record in strategic business development and (IT) project management
Passion for agile methods and new technologies
Charismatic leader with excellent communication skills as well as a high customer, team, and performance orientation

Skills

Adobe Experience Manager
Adobe Marketing Cloud
Asana
Celonis
Confluence
Hootsuite
Html / Css
Hubspot
Jira
Miro
Ms Project / Office / Visio
Sap
Spss
Shopify
Trello
Wordpress

Languages

German

Native

English

Advanced

Spanish

Advanced

Education

Oct 2017 - Jun 2022

University Koblenz-Landau

PhD in Economics and Social Sciences · Koblenz, Germany

Oct 2008 - Jun 2010

Catholic University Eichstätt-Ingolstadt

Master of Business Administration · Business Administration · Eichstätt, Germany

Oct 2003 - Jun 2007

Ingolstadt University of Applied Sciences

Diploma in Business Administration (University of Applied Sciences) · Marketing & Organizational Management · Ingolstadt, Germany

Certifications & licenses

SAFe 5 Agilist

Scaled Agile

Celonis Snap

Celonis

Design Thinking For Innovation

University of Virginia

AI Trainer

Boost.ai

Advanced AI Trainer

Boost.ai

Analyst

Celonis

Data Engineer

Celonis

Create Web Experiences Using Adobe Experience Manager

Adobe

Scrum Product Owner

Scrum.org

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