Markus Lenker

Digital Business Architect & Consultant

Ingolstadt, Germany
Experience
Mar 2020 - Present
5 years 5 months
Ingolstadt, Germany

Digital Business Architect & Consultant

horyzn GmbH

  • At horyzn we support marketing, sales & service organizations in the automotive and mobility industry with strategies & solutions for digital transformation and e-commerce.
Feb 2019 - Mar 2020
1 year 2 months

Head of Analytics & AI

Mercedes-Benz Consulting GmbH

  • Developing the business strategically by implementing data, analytics, process automation, and artificial intelligence projects
  • Leading a team of 30 professionals and managing two sub-departments (Service Line with hybrid consultants, Tech Factory with IT architects and developers)
  • Analyzing market, technology, and competitor trends
  • Guiding the development of innovative IT solutions to analyze big data
  • Collaborating with management to plan, prepare, and run strategy discussions on AI projects
Jan 2018 - Jan 2019
1 year 1 month
Berlin, Germany

Head of Digital Business & eCommerce

Mercedes-Benz Consulting GmbH

  • Designing, planning, and executing strategic digital transformation projects
  • Driving the creation of a Smart Data and AI Center of Competence as part of Smart Data Management
  • Leading a team of 19 professionals
  • Setting up a consulting team in Berlin
  • Chairing corporate venturing with start-ups
Jul 2016 - Dec 2017
1 year 6 months

Head of Digital Business Platforms & Applications

Mercedes-Benz Consulting GmbH

  • Leading a team of 15 professionals
  • Heading the Digital Innovation & Technology department
  • Overseeing and delivering interdisciplinary projects on budget, schedule, and corporate strategy alignment
Nov 2015 - Dec 2016
1 year 2 months
Ingolstadt, Germany

Project Lead Customer Connection Platforms

Audi AG

  • Developing the Audi ID strategy, including budget coordination
  • Initiating a unified e-commerce strategy
  • Standardizing digital offerings worldwide
  • Creating relevant portal services and customer lifecycle processes
Sep 2013 - Oct 2015
2 years 2 months
Ingolstadt, Germany

Project Lead Digital Business Development

Audi AG

  • Driving digital innovation in line with global business strategy and IT
  • Orchestrating Audi’s web presences and corporate website
  • Building an international web benchmark tool
Feb 2009 - Aug 2013
4 years 7 months
Ingolstadt, Germany

Project Lead Digital Marketing

Audi AG

  • Designing, rolling out globally, and training teams on the new brand website
Apr 2008 - Jan 2009
10 months

Project Management

Betrandt Ingenieurbüro GmbH

  • Managing digital marketing and IT projects for an OEM in the automotive sector

Analysis of startups for Corporate Venturing

  • Screening and evaluating startups to identify potential partners for collaboration

Conception and development of the corporate website

  • Designing and building the global corporate website with integrated customer surveys and A/B testing in fully responsive format as a stand-alone addition to the product site.

Conception of a digital performance index

  • Developing an international web benchmark tool to compare market performance.

Digital Business Strategy

  • Creating the digital business strategy for a major automotive OEM and turning its measures into actionable projects.

Establishment of an organizational unit for technology consulting

  • Defining goals and setting up a consulting unit focused on technology

International rollout and user training of a new product website

  • Implementing and customizing the new brand website, then rolling it out internationally and training users.

Online market research

  • Designing and running various online surveys for ongoing brand website operations

Personalized Web & Shopping Experience Strategy

  • Creating a strategy, operational plan, and roadmap for personalized customer experiences on the website and online stores of a major automotive OEM.

Product development customer portal

  • Developing portal services tailored to the customer lifecycle.

Search engine optimization concept

  • Designing an SEO strategy and implementing it in the existing online landscape

Setup a Competence Center for Big Data, Analytics & AI

  • Establishing an interdisciplinary consulting and implementation unit for data analytics and artificial intelligence, securing key mandates and growing the team to over 20 people, and coordinating projects in data engineering, data science, and RPA.

Standardization concept digital offerings

  • Creating a plan to standardize digital offerings locally.

Strategic integration of the new top-level domains

  • Incorporating new top-level domains into the existing domain structure and developing a marketing campaign.

Strategy Customer ID

  • Developing a customer authentication strategy as a single source of data for a major automotive OEM.

eCommerce Strategy

  • Crafting an overall e-commerce strategy for online sales of vehicles, accessories, and services for a major automotive OEM.
Summary
  • Experienced Manager with deep marketing and digitization skills and solid industry knowledge
  • Proven record in strategic business development and (IT) project management
  • Passionate about agile methods and new technologies
  • Charismatic leader with excellent communication skills and a strong focus on customers, teams, and performance
Languages
German
Native
English
Advanced
Spanish
Advanced
Education
Oct 2008 - Jun 2010

Catholic University Eichstätt-Ingolstadt

Master of Business Administration · Germany

Oct 2003 - Jun 2007

Technische Hochschule Ingolstadt

Diploma in Business Administration (FH), Marketing & Organizational Management · Germany

University Koblenz-Landau

Doctorate in Social and Economic Sciences · Germany

Certifications & licenses

SAFe 5 Agilist

Scaled Agile

Celonis Snap

Celonis

Design Thinking for Innovation

University of Virginia

AI Trainer

Boost.ai

Advanced AI Trainer

Boost.ai

Analyst

Celonis

Data Engineer

Celonis

Create Web Experiences Using Adobe Experience Manager

Adobe

Scrum Product Owner

Scrum.org

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