Markus Lenker
Co-Founder & Digital Transformation Consultant
Experience
Mar 2020 - Present
5 years Germany
Digital Business Architect & Consultant
horyzn GmbH
At horyzn we support marketing, sales & service organizations in the automotive and mobility industry with strategies & solutions for digital transformation and e-commerce.
Feb 2019 - Mar 2020
1 year 2 months Germany
Head of Analytics & AI
Mercedes-Benz Consulting GmbH
- Developing the business strategically by implementing data, analytics, process automation, and artificial intelligence projects
- Leading a team of 30 professionals and managing two sub-departments (Service Line with Hybrid consultants, Tech Factory with IT architects and developers)
- Analyzing market, technology, and competition developments
- Steering the development of innovative IT solutions to analyze big data
- Collaborating with the management to plan, prepare, and execute strategy discussions related to AI projects
Jan 2018 - Jan 2019
1 year 1 month Germany
Head of Digital Business & eCommerce
Mercedes-Benz Consulting GmbH
- Developing, conceptualizing, and implementing strategic digital transformation projects
- Fostering the development of a Smart Data and AI CoC as part of Smart Data Management
- Leading a team of 19 professionals
- Establishing a consulting team in Berlin
- Chairing corporate venturing with start-ups
Jul 2016 - Dec 2017
1 year 6 months Germany
Head of Digital Business Platforms & Applications
Mercedes-Benz Consulting GmbH
- Leading a team of 15 professionals
- Spearheading the Digital Innovation & Technology department
- Supervising and executing interdisciplinary projects considering the budget, time, and corporate strategy
Nov 2015 - Dec 2016
1 year 2 months Germany
Project Lead Customer Connection Platforms
AUDI AG
- Developing the Audi ID-strategy, including budget coordination
- Initiating an integrated e-commerce strategy
- Standardizing digital offers globally
- Creating relevant portal offers and the customer life cycle
Sep 2013 - Oct 2015
2 years 2 months Germany
Project Lead Digital Business Development
AUDI AG
- Driving digital innovation in line with the global business strategy & IT
- Orchestrating the Audi web presences and the Audi corporate website
- Developing an international web benchmark tool
Feb 2009 - Aug 2013
4 years 7 months Germany
Project Lead Digital Marketing
AUDI AG
Conception, worldwide rollout and training of the new brand website
Apr 2008 - Jan 2009
10 months Germany
Project Management
Betrandt Ingenieurbüro GmbH
Project management of digital marketing & IT projects for an OEM in the automotive industry
Summary
- Experienced manager with profound marketing and digitization skills as well as sound industry knowledge
- Proven track record in strategic business development and (IT) project management
- Passion for agile methods and new technologies
- Charismatic leader with excellent communication skills as well as a high customer, team, and performance orientation
Languages
German
Native
English
Advanced
Spanish
Advanced
Education
Oct 2008 - Jun 2010
Catholic University Eichstätt-Ingolstadt
Master of Business Administration (M.B.A.) · Business Administration · Germany
Oct 2003 - Jun 2007